Yipin

What Yipin does

Yipin (legal entity Nordic Green Food AB) is a privately held, family-owned Swedish food manufacturer founded in 1998 by the Lu family after they relocated to Sweden, bringing a three-generation Chinese tofu recipe. The company operates a single manufacturing facility in Vallentuna, north of Stockholm, where it produces tofu, tempeh, noodles, and tofu-based spreads. Its tofu is made from organic soybeans sourced from southern France, while tempeh uses certified sustainable soybeans from Canada, and signature products include alder-smoked ("alspånsrökt") tofu and tempeh produced via in-house smoking with Swedish alder wood chips.

The product portfolio spans core tofu SKUs (firm, extra-firm, silken, smoked, pre-fried, and marinated variants including soy-ginger, chili-garlic, and herb), tempeh SKUs (whole, smoked, original diced, teriyaki), Asian noodles (wok, glass, knife-cut), and ready-to-serve spreads (vegan Skagen and smoked salmon-style). Yipin serves two primary customer segments: retail consumers through Swedish grocery chains (ICA, Coop, Willys, Hemköp, City Gross) and online platforms (Mathem, mat.se), and foodservice/B2B buyers including restaurants and catering companies. The company has expanded distribution into Finland, Iceland, and Denmark through local retail partners, reaching 2,000+ stores across the Nordics.

Yipin's revenue model is straightforward finished-goods sales: retail sales at standard grocery price points through channel partners, and direct B2B supply with flexible MOQ arrangements. Pricing is not publicly disclosed. The company is unencumbered by external investors, conducting limited marketing through content (100+ recipes, Tofu Guide), Instagram, press coverage, and a YouTube brand-story video. With 11-50 employees and no disclosed funding, Yipin operates as a bootstrapped, founder-controlled food brand.

Name

Yipin

Legal name

Nordic Green Food AB

Website

https://yipin.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Yipin (Nordic Green Food AB) is a family-owned Swedish food manufacturer founded in 1998 that produces tofu, tempeh, noodles, and spreads in Vallentuna, distributing to 2,000+ Nordic retail stores and foodservice customers.

Ownership category

akta.pro rank

Product category

Plant-based Protein Foods (Tofu and Tempeh Manufacturing)

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

akta.pro secondary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Plant-based protein
• Tofu manufacturing
• Tempeh production
• Asian noodle products
• Vegan food products

Headquarters

HQ city

Vallentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of tofu, tempeh, noodles, and sauces through major retail chains (ICA, Coop, Willys, Hemköp, City Gross) and online grocery platforms (Mathem, mat.se). Products are sold as finished consumer goods at standard retail price points.
2. Foodservice/B2B: Supply of tofu and tempeh products to restaurants, catering companies, and foodservice businesses. They offer flexible MOQ arrangements and mixed pallets for B2B customers.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Yipin produces and sells plant-based protein foods including tofu, tempeh, Asian-style noodles, and cold spreads under its own brand from a production facility in Vallentuna, Sweden. Products are sold to consumers via leading Nordic grocery chains and online retailers, and to restaurants, hotels, and catering operators via a direct foodservice (B2B) channel.

Product overview

Yipin is a family-owned Swedish food company founded in 1998, producing tofu, tempeh, noodles, and ready-to-serve spreads. The product portfolio centers on plant-based proteins with three main categories: (1) Tofu products in various textures (extra fast, fast, silken) and flavors (natural, smoked, marinated with soy/ginger, chili/garlic, herbs); (2) Tempeh products including whole pieces, smoked, original (diced), and teriyaki varieties; and (3) Noodles including wok noodles, glass noodles (vermicelli), and knife-cut noodles. Additionally, the company offers tofu-based spreads (skagen-style and smoked salmon-style) as ready-to-serve convenience products. All tofu and tempeh are produced in the company's own factory in Vallentuna, Sweden, using organic soybeans from France (tofu) and certified sustainable soybeans from Canada (tempeh).

Differentiator

Problem solved

Functional benefit

Products and services

• Fast tofu naturell (regular fast tofu) Yipin's standard firm tofu block, used as a versatile plant-based protein ingredient for everyday home cooking.
• Extra fast tofu naturell (extra firm tofu) Extra firm tofu block from Yipin, targeted at home cooks who want a denser texture for frying, grilling, and stir-fry dishes.
• Silkestofu (silken tofu) Soft, smooth silken tofu from Yipin for soups, sauces, dressings, and desserts.
• Alspånsrökt tofu (alder-smoked tofu) Tofu smoked over alder wood, giving a stronger, savory flavor suitable for salads, sandwiches, and hot dishes.
• Friterad tofu (pre-fried tofu) Pre-fried tofu pieces that are ready to add to wok dishes, salads, and bowls, reducing preparation time for consumers.
• Tofu Chili & Vitlök (Chili & Garlic Tofu) Flavored tofu variant seasoned with chili and garlic, aimed at consumers who want ready-seasoned plant-based protein for quick meals.
• Tempeh original Traditional fermented tempeh from Yipin for frying, grilling, and adding to salads, bowls, and sandwiches.
• Alspånsrökt tempeh (alder-smoked tempeh) Alder-smoked tempeh variant from Yipin, offering a smoky, savory flavor profile for use in salads, sandwiches, and hot dishes.
• Woknudlar (wok noodles) Asian-style wheat noodles from Yipin formulated for wok dishes and stir-fries.
• Glasnudlar (glass noodles) Translucent glass noodles from Yipin for soups, salads, and Asian-inspired dishes.
• Knivskurna nudlar (knife-cut noodles) Knife-cut style noodles from Yipin for hearty soups and Asian noodle dishes.
• Tofuröra skagen (tofu 'skagen' spread) Plant-based chilled spread from Yipin inspired by classic Swedish skagen, typically served on bread or crackers.
• Tofuröra varmrökt (warm-smoked tofu spread) Plant-based chilled spread from Yipin made with warm-smoked tofu, designed for sandwiches and canapés.

Quantifiable outcome

• 19g protein per 100g in tempeh
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viana Lebensmittel: Austrian/German vegetarian specialist producing tofu, tempeh, and plant-based spreads. Direct competitor in the European tofu/tempeh segment with overlapping retail/foodservice channels and similar premium plant-based protein positioning.
• Sojade (Triballat): French organic plant-based producer of tofu, tempeh, and soy yogurts/drinks. Direct overlap on tofu and tempeh categories, particularly relevant given both brands emphasize organic, non-GMO, and traditional production profiles in Europe.
• Taifun-Tofu: Germany's leading organic tofu manufacturer and the largest European tofu specialist. Directly comparable to Yipin as a dedicated tofu (and increasingly tempeh) producer focused on retail and foodservice in European markets, with a similar premium, family/independent ownership profile and authentic-Asian-heritage positioning.

Broad incumbents

• Alpro (Danone): European plant-based leader under Danone, producing tofu among other plant proteins. Competes for shelf space and consumer mindshare in Nordic retailers where Yipin is also listed, though Alpro's portfolio extends far beyond tofu.
• Pulmuone: Large Korean plant-based conglomerate producing tofu, tempeh, noodles, and other Asian foods across Asia and increasingly in Europe/US. Broad incumbent covering many of the same product categories Yipin operates in.
• Mori-Nu Tofu: Established US/Japanese tofu brand with global retail presence including aseptic tofu boxes. Operates as a broader tofu incumbent across multiple international markets, comparable to Yipin on core product category if not on scale or distribution.
• Vitasoy International: Asian-listed soy product and tofu producer with brands across Asia/Australia/North America. Overlaps with Yipin on tofu and adjacent plant-based protein categories, though at much larger scale.
• House Foods Group: Major Japanese packaged food company with a long-running tofu business. Overlaps with Yipin on tofu production and noodles, with a wider portfolio and global distribution footprint.

Regional players

• Oatly: Swedish-founded plant-based brand with strong Nordic retail presence. Not a tofu producer but directly competes for plant-based protein shelf space and consumer attention in the same Swedish grocery environment as Yipin.

Emerging players

• Linda McCartney Foods / Green Isle: Plant-based frozen foods brand with some Nordic retail presence. Adjacent plant-protein peer with overlapping consumer segments and retail channels, though primarily frozen prepared foods rather than tofu/tempeh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yipin.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yipin