Hansens
Hansens Is is a Danish, fourth-generation family-owned organic ice cream producer based in Jægerspris, manufacturing 100% organic ice cream from fresh local milk and direct-trade ingredients, and selling via a B2B reseller network across Denmark and its own seasonal ice café.
- Company typePrivate
- Founded1922
- HeadquartersJægerspris, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hansens does
Hansens Is is a Danish organic ice cream producer operating as both a dairy and ice cream factory at a single site in Jægerspris, Denmark. Founded in 1922 by Hans Hansen, the company is currently operated by fourth-generation brothers Rasmus and Anders Hansen, who assumed control in 2010. Hansens produces a full portfolio of organic ice cream — ice pops, scoop ice cream, cups, ice cream mix (Iscreme) for professionals, and ice cream cakes — using fresh organic milk from local Danish farms (notably Svanholm under a 2011 full-milk agreement) and direct-trace ingredients including vanilla and cocoa from its own project in Kayunga, Uganda, chocolate processed by world champion Mikkel Friis Holm, and Sicilian and Calabrian fruit and nuts from named partner families.
The company became fully organic across its product range in 2017 and is the only ice cream producer in Denmark with a 100% organic assortment. Core production follows traditional 1922 methods: slow heating of ingredients, overnight maturation, and processing through ice machines, with no skimmed milk powder, artificial flavors, or colorings. Approximately 20% of electricity at the Jægerspris facility is generated from company-owned solar cells installed in 2022.
Hansens operates a dual go-to-market model. It sells wholesale to a fragmented B2B reseller network across Denmark — ice houses, kiosks, cafes, hotels, restaurants, cantinas, mobile units, festivals and garden centers — via a B2B contact form with active dealer recruitment. Direct-to-consumer sales are generated through the seasonally operated Hansens Iscafé on the Jægerspris site. The company markets primarily through organic social media (Instagram, Facebook, LinkedIn), an annual Impact Report, and a branded cycling event (Hansens Cykelløb). Pricing is not publicly disclosed and all commercial engagements are individually negotiated.
Hansens firmographics
Firmographics- Name
- Hansens
- Legal name
- Hansens Is
- Website
- https://hansens-is.dk
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hansens Is is a Danish, fourth-generation family-owned organic ice cream producer based in Jægerspris, manufacturing 100% organic ice cream from fresh local milk and direct-trade ingredients, and selling via a B2B reseller network across Denmark and its own seasonal ice café.
- Ownership category
- akta.pro rank
Hansens industry classification
Industry- Product category
- Premium Organic Ice Cream Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Dairy Product Manufacturing (3115), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Hansens is headquartered
LocationHeadquarters
- HQ city
- Jægerspris
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Hansens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Ice Cream Sales: Hansens sells ice cream wholesale to retailers including ice houses, kiosks, cafes, hotels, restaurants, cantinas, and event operators. They offer products in various formats including scoops, ice pops, cones, and buckets.
- Direct Consumer Sales (Ice Café): Hansens operates their own ice cream café (Hansens Iscafé) open from April 7, 2026 to autumn holidays, serving customers directly Tuesday through Sunday 12-17.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hansens product offering
Product offeringCore offering
Hansens manufactures and sells 100% organic ice cream products — ice pops, scoops, cups, ice cream cakes, and ice cream mix — at its dairy and ice cream factory in Jægerspris, Denmark, using traditional methods preserved since the company's founding in 1922. Products are produced in-house from organic milk sourced from local Danish farms and from ingredients sourced directly from international organic suppliers, with on-site cocoa bean fermentation for chocolate flavors.
Product overview
Hansens is a Danish organic ice cream company operating as both a dairy and ice cream factory. Founded in 1922, the company is now in its fourth generation of family ownership (brothers Rasmus and Anders). Hansens produces a comprehensive portfolio of ice cream products organized into five main categories: Ispinde (ice pops/sticks) including novelty items like O'Payo, Solstang, Rødgrød, and Mads Nørgaard Pop collaboration; Scoop ice cream sold by the portion; Cup (Bæger) ice cream servings; Iscreme (ice cream mix for professionals); and Islagkage (ice cream cakes). All products are 100% organic, using fresh milk from local organic farms, vanilla from their own farm in Uganda, chocolate from world champion Mikkel Friis Holm, and other premium ingredients sourced directly from suppliers. The company also offers B2B/dealer partnerships for restaurants, kiosks, cafes, hotels, and events.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Pops
Quantifiable outcome
- 100% organic product line since 2017
- +3 more outcomes
Companies that use Hansens
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Hansens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hansens partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Mads NørgaardminorCollaboration with Danish fashion designer Mads Nørgaard resulting in Mads Nørgaard Pop ice cream - an organic and vegan product launched in 2025. The collaboration is based on shared values about Danish and transparent production.
- SvanholmcoreRevolutionary 2011 agreement where all milk from Svanholm (one of Denmark's largest organic farms) is delivered directly to Hansens dairy. This was the first full milk agreement between a farm and ice producer in Danish history.
- Friis Holm ChokoladecoreHansens sends their selected cocoa beans to Friis Holm Chokolade in Herslev for shelling, roasting and conching. Friis Holm is one of the world's most awarded chocolate makers. The process takes 7 days from raw bean to finished chocolate - about 10 times longer than industrial production. Hansens also sources chocolate made by Friis Holm for their ice cream products including O'Payo, Mynte/Chokolade, and Straciatella.
- Di Bartolo family (Sicily)coreHansens has a partnership with Sicilian family business Di Bartolo specializing in citrus fruits and nuts. They source pistachios from Bronte (DOP certified), hazelnuts from Piemonte, pecans, almonds, lemon juice, and almond cream. The partnership began 9 years ago when Rasmus and Anders met Di Bartolo at the organic trade show in Nuremberg.
- Massarotto family (Kalabrien, Syd Italien)minorHansens sources organic licorice from Massarotto family in Calabria, southern Italy, where licorice root cultivation has been practiced since the 1800s. The licorice is rich, dark and intense in flavor, perfect for Hansens' organic licorice ice cream.
- Harald Krabbe (Frederiksdal, Lolland)minorHarald Krabbe is third generation cherry farmer at Frederiksdal on Lolland. The partnership involves upcycling Sur Lie (wine sediment) from cherry wine production into a deep and intense cherry sauce for Hansens' Mandel/Kirsebær winter ice cream.
- Kafferisteriet NordnavnminorKafferisteriet Nordnavn brews 6,000 fresh espressos for Hansens' Mokka ice cream. Beans are carefully selected for the best coffee experience, and fresh ground coffee is added to the ice cream for good coffee crunch.
- Ugandan Vanilla Farmers (Kayunga)coreIn 2018, Hansens started their own vanilla project in Uganda with vanilla farms in Kayunga. Hansens is involved in all details from working conditions to orchid pollination and vanilla bean fermentation. Vanilla beans are also sorted and fermented on the local farm alongside cocoa beans.
- Ugandan Cocoa FarmerscoreSince 2020, Hansens has been buying cocoa beans directly from farmers in Uganda. The beans are sourced from small local organic producers in the Kayunga area. Rasmus and Anders personally travel to meet farmers and discuss their cocoa beans - direct trade with transparency.
- Thomas HermanminorMichelin-chef Thomas Herman collaborated with Hansens to develop Rødgrød ice cream, masterfully refining the flavor in traditional Danish desserts. The ice cream features a core of sweet and tangy rødgrød inside organic cream ice.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Hansens competitors and assessment
Company assessmentDirect peers
- Gelato Messina: Australian premium artisan gelato and ice cream brand with own retail stores, B2B wholesale, and cult following for innovative flavors. Directly comparable to Hansens in craft positioning, brand-led product development, and combined retail/wholesale distribution.
- Paradis Is: Danish ice cream producer selling scoop ice cream, ice cream cakes, and ice pops through retail and B2B channels in Denmark. Most direct competitor to Hansens in the Danish market, sharing the same geography, customer base (ice houses, kiosks), and product categories.
- Premier Is: Danish regional ice cream manufacturer based in Kolding producing traditional and premium ice cream for retail and foodservice. Comparable to Hansens in B2B wholesale model, Danish heritage, and mid-sized artisan positioning.
- Jeni's Splendid Ice Creams: US-based artisan ice cream company with retail scoop shops, direct-to-consumer channel, and premium B2B wholesale. Highly comparable to Hansens in small-batch production, premium positioning, and combined DTC-retail/wholesale model.
- Emmett's Ice Cream: UK-based artisan ice cream company operating own scoop shops with premium flavors and B2B supply to restaurants. Directly comparable to Hansens in small-batch craft production, café-retail model, and HoReCa supply.
Broad incumbents
- Carte d'Or: Premium European ice cream brand owned by Unilever, distributed via grocery and foodservice across Europe including Denmark. Comparable to Hansens as a competing premium ice cream offering in the same Danish retail landscape, but at industrial scale without the organic/handcraft positioning.
- Ben & Jerry's: Premium ethical ice cream brand owned by Unilever, known for values-driven positioning, fair-trade sourcing, and creative flavor lineup. Closely comparable to Hansens in combining premium quality with social/environmental mission, though at significantly larger global scale.
- Haagen-Dazs: Global premium ice cream brand owned by Nestlé, operating at scale with broad retail and foodservice distribution. Comparable to Hansens as a premium-positioned ice cream brand, though Hansens differentiates through artisanal organic production versus Haagen-Dazs' mass-market premium approach. Notably, the predecessor Frederiksborg Is was sold to Nestlé (Haagen-Dazs' parent).
Others
- Summerbird Organic: Danish premium organic chocolate-covered almonds and confections company. Comparable to Hansens in Danish organic premium positioning and use of Friis Holm chocolate in some products, but operates in adjacent confectionery rather than ice cream.
Regional players
- Ismejeriet Enghave: Small Danish artisan dairy producing ice cream and dairy products from own farm. Closely comparable to Hansens in artisan dairy-plus-ice cream model and Danish organic positioning, though at smaller scale and different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hansens social profiles
Digital presenceHansens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hansens leadership team
Management profileNumber of profiles
Profiles3 records
Hansens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hansens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hansens
What does Hansens do?
Hansens manufactures and sells 100% organic ice cream products — ice pops, scoops, cups, ice cream cakes, and ice cream mix — at its dairy and ice cream factory in Jægerspris, Denmark, using traditional methods preserved since the company's founding in 1922. Products are produced in-house from organic milk sourced from local Danish farms and from ingredients sourced directly from international organic suppliers, with on-site cocoa bean fermentation for chocolate flavors.
Is Hansens a public or private company?
Hansens is a private company. It is classified as family owned and is currently operating.
When was Hansens founded?
Hansens was founded in 1922. It employs 11 to 50 people.
Where is Hansens based?
Hansens is headquartered in Jægerspris, Denmark, in the Europe region.
How does Hansens make money?
Two revenue lines are on record. B2B Ice Cream Sales are the primary driver. The others are direct Consumer Sales (Ice Café).
Who are Hansens's main competitors?
Direct peers on record are Gelato Messina, Paradis Is, Premier Is, Jeni's Splendid Ice Creams and Emmett's Ice Cream. Broad incumbents are Carte d'Or, Ben & Jerry's and Haagen-Dazs. Summerbird Organic is listed as an others. Ismejeriet Enghave is listed as a regional player.
Does Hansens have an API?
No public API is recorded for Hansens.
What industry is Hansens in?
Hansens's product category is Premium Organic Ice Cream Manufacturing. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAG, Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones). Its NAICS code is 31152 and its SIC code is 2024.