Alderley Edge Cricket Club

What Alderley Edge Cricket Club does

Alderley Edge Cricket Club (AECC) is a private members' sports club founded in 1870 in Alderley Edge, Cheshire, United Kingdom. It operates a multi-sport proposition spanning four disciplines under one membership: cricket (Cheshire County Cricket League with three weekly senior sides plus Over 40s and a junior section from U6 to U19), hockey (seven men's and seven ladies league sides, Masters, Back to Hockey, Walking Hockey, and a junior hockey academy, including participation in the England Hockey National League), squash (four first-class courts hosting eight men's teams in North West Counties leagues and two ladies teams in Cheshire leagues with a growing junior section and coaching), and tennis (14 courts — 10 artificial clay and 4 Astroturf, 8 floodlit — with adult and junior teams and a full coaching programme). The club also runs a clubhouse hospitality operation described as one of the best in England, offering a menu, breakfast menu, wine list, and event hire.

The club's revenue model is subscription-based, generated through annual and monthly membership fees across individual, family, and group categories, with ancillary income from coaching (1-to-1 cricket coaching, tennis coaching), holiday cricket camps, clubhouse hospitality, kit sales via an online store, and sponsorship (2026 Cricket Sponsors listed). Distribution is direct-to-consumer through the club website (aecc.org.uk), the myClubhouse iOS and Android applications, and on-site access at the grounds. Technology is limited to the myClubhouse SaaS platform by Simmetrics Ltd for membership administration, online registration, court booking, and event management; no proprietary technology, AI/ML, or APIs are disclosed.

AECC is a member-owned club governed by elected section committees rather than external shareholders, with no disclosed institutional investors, parent company, funding rounds, or M&A activity. The operating footprint is regional (Cheshire and North West England), and customer acquisition relies on community word-of-mouth alongside an organic social presence on Facebook, X (@aecc_cricket), and Instagram. The scale of operations — across multiple sports, large junior pipelines, National League hockey participation, and a 14-court tennis facility — points to a sizeable but unquantified membership base; no financial figures are publicly disclosed.

Name

Alderley Edge Cricket Club

Legal name

Alderley Edge Cricket Club

Website

https://aecc.org.uk

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Alderley Edge Cricket Club is a private members' multi-sport club founded in 1870 in Cheshire, UK, offering cricket, hockey, squash, and tennis — including junior academies, National League hockey, and clubhouse hospitality — to regional individual and family subscribers.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Multi-sport club
• Cricket membership
• Hockey club
• Squash facilities
• Tennis coaching

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees for access to club facilities across cricket, hockey, squash, and tennis sections. The club offers various membership categories including individual, family, and group subscriptions.

Distribution channels1 record

Marketing channels5 records

Core offering

Alderley Edge Cricket Club is a multi-sport members club offering organised cricket, hockey, squash, and tennis through subscription-based memberships. Members gain access to sports facilities including cricket grounds, hockey pitches, squash courts, and tennis courts, along with coaching programmes, league competition, junior academies, and a clubhouse serving food and beverages.

Product overview

Alderley Edge Cricket Club is a multi-sport community club offering Cricket, Hockey, Squash, and Tennis. Founded in 1870, the club operates from grounds at the foot of the Edge with a clubhouse. The Cricket section competes in the Cheshire County Cricket League with senior and junior teams including Over 40s cricket. Hockey offers 7 Men's and 7 Ladies sides plus Masters, Back to Hockey, and Walking Hockey programmes. Squash operates on 4 courts with teams in Cheshire and North West Counties leagues. Tennis provides 14 courts (10 artificial clay, 4 Astroturf, 8 floodlit) with adult and junior programmes. The club also offers a junior cricket academy, individual coaching, cricket camps, and clubhouse hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Membership Cheshire County Cricket League club offering competitive league play with 3 weekly league sides, Over 40s cricket, and junior section for ages 6 to U19s. For individual members and junior players in the local community.
• Hockey Membership Leading North Hockey club with 7 Men's and 7 Ladies sides competing in league play, plus Masters, Back to Hockey, Walking Hockey, and a junior hockey academy with national recognition. For individual members seeking competitive or recreational hockey.
• Squash Membership Four first-class squash courts hosting 2 Ladies teams in Cheshire leagues, 8 Men's teams in North West Counties Leagues, plus a growing junior section with organised coaching, box leagues, and club competitions. For individual members interested in squash play.
• Tennis Membership Quality tennis facilities with 14 courts (10 artificial clay and 4 Astroturf, 8 floodlit), summer and winter teams for men, ladies and juniors, full coaching programme, court booking system, and social scene. For individual members of all ages and abilities.
• Clubhouse Hospitality Clubhouse facilities offering food, beverages, breakfast menu, wine list, and event space, described as one of the best clubhouses in England. Available to members and event attendees.
• 1-to-1 Cricket Coaching Individual cricket coaching sessions offered by the club's head coach. For members seeking personalised cricket skill development.
• Cricket Camps Holiday cricket camps for junior players. For children and families seeking intensive cricket training during school holidays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timperley Cricket Club: Local Cheshire cricket club competing in the Cheshire County Cricket League alongside AECC, with junior sections and clubhouse facilities — directly comparable cricket-side peer within the same league system.
• Chester Boughton Hall Cricket Club: Established Cheshire cricket club competing in the same regional leagues, with comparable junior cricket programmes and clubhouse infrastructure — a direct geographic and operational peer.
• Brooklands Cricket & Lacrosse Club: Manchester-area multi-sport members club operating cricket alongside other sports with a clubhouse and league participation — comparable structure, scale, and Cheshire/North West geography.
• Wilmslow Hockey Club: Adjacent Cheshire hockey club with multiple men's, ladies, and junior sides — directly comparable to AECC's hockey section in catchment, scale, and competitive league participation.
• Bowdon Cricket, Hockey & Squash Club: Multi-sport private members club in nearby South Manchester / Cheshire offering cricket, hockey, and squash from a single campus — directly comparable in sport mix, membership model, and regional catchment to AECC.
• Oxton Cricket Club: North West England cricket club with senior and junior sections competing in Cheshire-affiliated leagues — comparable in community-club structure and operational scale.

Broad incumbents

• Nuffield Health: UK-wide health and fitness club operator offering multi-sport facilities and family memberships — competes for the same discretionary leisure spend in the North West but as part of a national healthcare-linked portfolio.
• David Lloyd Clubs: National chain of premium multi-sport family leisure clubs (tennis, swimming, fitness, racquets) — competes for the same affluent family member segment in the Cheshire area, but at broader scale and with greater capital.

Others

• England Hockey: National governing body for hockey in England; relevant as an ecosystem counterpart whose National League structure (in which AECC competes) defines the club's competitive context and revenue visibility.
• Cheshire County Cricket League: The regional cricket league in which AECC's three weekly league sides compete — relevant as a competitive structure that frames the club's cricket revenue and fixture calendar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aecc_cricket
• Facebookfacebook.com/100050354962531
• Instagraminstagram.com/alderleyedgecc/?hl=en
• LinkedInlinkedin.com/company/alderley-edge-cricket-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alderley Edge Cricket Club