Kraft Bank ASA
Kraft Bank ASA is a Norwegian specialty bank that refinances residential-secured loans for individuals facing financial distress (incasso, payment remarks, salary attachments), earning revenue through lending-deposit spreads and fees. Listed on Euronext Growth (KRAB), with ~40 employees serving the domestic Norwegian retail market.
- Company typePublic
- Founded2018
- HeadquartersSandnes, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kraft Bank ASA does
Kraft Bank ASA is a publicly listed Norwegian niche bank headquartered in Sandnes (Rogaland), founded in 2018 by Bjørn Maaseide and listed on Euronext Growth Oslo under the ticker KRAB. The bank specializes in refinancing loans secured by residential property for private individuals who have lost access to ordinary banking due to financial difficulties. Its primary customer segment comprises Norwegian consumers with incasso (collection) cases, betalingsanmerkninger (payment remarks), salary attachments (utleggstrekk), and risk of forced property sale (tvangssalg). Kraft Bank positions itself as an interim 'rescue' institution that consolidates distressed debt into mortgage-secured loans, clearing collection records, and aims to rehabilitate ('friskmelde') customers so they can transition back to mainstream banks. A secondary segment of savings customers with already-strong finances funds the lending side.
The product portfolio comprises three tiers of secured and supplementary lending — first-priority mortgages from 6.75% nominal, second-priority mortgages from 9.50% nominal, and unsecured supplementary loans from 13.45% nominal — alongside savings products (Innskuddskonto at 4.49% and a 31-day high-yield account at 4.70%). Revenue is generated through interest-rate spread between lending and deposit products, supplemented by establishment fees of 2–4% of loan amount (minimum NOK 20,000) and a NOK 75 monthly term fee. The technology stack is digital-first: applications are submitted via soknad.kraftbank.no, identity verified through Norway's BankID standard, and customers manage accounts through the minside.kraftbank.no self-serve portal. No proprietary AI, ML, or differentiated technology components are publicly disclosed.
Distribution combines direct-to-consumer digital acquisition with loan broker (låneagenter) intermediaries, supported by content marketing through the company's Norwegian-language personal-finance blog, Instagram and Facebook organic presence, earned media coverage in outlets such as E24, DN, and TV2, and listing on the official Finansportalen.no comparison portal. The bank holds a Norwegian banking license (received December 2017) and mandatory membership in Bankenes Sikringsfond. Most recently, Kraft Bank reported NOK 65 million in net profit (more than doubled year-over-year) and ROE of 15.7%, alongside announcing a dividend policy allowing up to 100% payout of net profit.
Kraft Bank ASA firmographics
Firmographics- Name
- Kraft Bank ASA
- Legal name
- Kraft Bank ASA
- Website
- https://kraftbank.no
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kraft Bank ASA is a Norwegian specialty bank that refinances residential-secured loans for individuals facing financial distress (incasso, payment remarks, salary attachments), earning revenue through lending-deposit spreads and fees. Listed on Euronext Growth (KRAB), with ~40 employees serving the domestic Norwegian retail market.
- Ownership category
- akta.pro rank
Where Kraft Bank ASA is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Kraft Bank ASA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Others, Marketing or Sales, Infrastructure
Revenue model
- Loan Interest Income: Kraft Bank generates revenue primarily from interest income on refinancing loans secured by residential property. Loans are offered at nominal rates from 6.75% to 13.45% depending on loan type and priority position, with effective rates ranging from 7.26% to 16.44%. The bank also earns establishment fees (2-4% of loan amount) and monthly term fees (75 NOK).
- Deposit Interest Spread: Kraft Bank accepts deposits (up to 2 million NOK per depositor) paying nominal rates of 4.49% on standard deposits and up to 4.70% on 31-day high-yield accounts. The spread between deposit costs and lending income contributes to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Innskuddskonto (Standard Savings) — 4.49% nominal, 4.58% effective |
| Subscription | Monthly | Høyrente 31 dager (High-Yield 31-day) — 4.70% nominal, 4.80% effective |
| Other | Monthly | Lån med sikkerhet i bolig — 1st priority mortgage — from 6.75% nominal / 7.26% effective |
| Other | Monthly | Lån med 2. prioritetspant — 2nd priority mortgage — from 9.50% nominal / 10.26% effective |
| Other | Monthly | Lån uten sikkerhet — Unsecured supplementary loan — from 13.45% nominal / 16.44% effective |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kraft Bank ASA product offering
Product offeringCore offering
Kraft Bank ASA is a Norwegian niche retail bank that primarily offers refinancing loans secured by residential property to private individuals facing financial difficulties — including those with collection cases (inkasso), payment remarks (betalingsanmerkninger), and risk of forced home sale. It also provides complementary savings products (high-yield 31-day deposit account and standard savings account) and financial advisory services (Økonomisk rådgivning and Økonomisk førstehjelp) aimed at rehabilitating customers financially and transitioning them to ordinary banks.
Product overview
Kraft Bank ASA operates as a specialized Norwegian bank offering a focused portfolio of three interconnected service areas: (1) refinancing loans secured by residential property as the primary product, helping customers with financial difficulties consolidate debts and clear collection cases; (2) savings products including high-interest deposit accounts and 31-day notice accounts; and (3) financial advisory services providing economic reviews and recovery plans. The bank positions itself as an interim solution, aiming to help customers return to ordinary banking once their finances are restored.
Differentiator
Problem solved
Functional benefit
Products and services
- Refinansiering med sikkerhet i bolig (Residential mortgage refinancing) Primary refinancing product allowing Norwegian individuals with financial difficulties to consolidate debts using their home as collateral, paying off creditors and clearing payment remarks (betalingsanmerkninger) and collection cases (inkasso). Offered as 1st priority (from 6.75% nom / 7.26% eff), 2nd priority (from 9.50% nom / 10.26% eff), and unsecured supplementary loans (from 13.45% nom / 16.44% eff) bundled with secured mortgages. Establishment fee 2–4% (min NOK 20,000), monthly term fee NOK 75, up to 25-year term, 3-year rate guarantee, no early exit fee.
- Høyrentekonto 31 dager (31-day high-yield savings account) High-yield savings account with a 31-day notice period for withdrawal, 4.70% nominal / 4.80% effective annual interest rate, monthly capitalisation. Applies to deposits between NOK 50,000 and NOK 2,500,000; deposits outside that band earn 2% nominal. 2% fee applies for early withdrawal. Maximum deposit per depositor NOK 2,000,000, fully covered by Bankenes Sikringsfond deposit guarantee. For Norwegian private customers with good finances.
- Innskuddskonto (Standard savings / deposit account) Standard savings / deposit account with 4.49% nominal / 4.58% effective annual interest rate, free access to funds without restrictions, monthly capitalisation, no fees. Maximum deposit per depositor NOK 2,000,000, covered by Bankenes Sikringsfond deposit guarantee. For Norwegian private customers.
- Økonomisk rådgivning (Financial advisory) Personalised financial advisory service in which Kraft Bank performs a thorough review of the customer's economy and produces a tailored plan to help the customer achieve financial recovery ("friskmeldt økonomi"). Targeted at private individuals in financial difficulty who are refinancing through the bank.
- Økonomisk førstehjelp (Financial first aid) Urgent financial first-aid service for customers facing acute economic challenges, including collection cases (inkasso), payment remarks (betalingsanmerkninger), and wage garnishment (utleggstrekk). Targeted at Norwegian private individuals requiring rapid intervention before they can access refinancing.
Quantifiable outcome
- Net profit after tax more than doubled year-over-year to NOK 65 million, with Q4 profit of NOK 19.7 million and return on equity at 15.7%
- +3 more outcomes
Companies that use Kraft Bank ASA
Customer profileSegments2 records
Ideal customer profiles2 records
Kraft Bank ASA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kraft Bank ASA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bankenes Sikringsfond (Bank Guarantee Scheme)coreKraft Bank is a member of Bankenes Sikringsfond, Norway's statutory bank deposit guarantee scheme. The scheme covers customer deposits up to NOK 2,000,000 per customer relationship, providing deposit insurance for Kraft Bank's savings customers. This is a mandatory regulatory membership for all Norwegian banks.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
Kraft Bank ASA competitors and assessment
Company assessmentDirect peers
- Resurs Bank: Nordic consumer and retail-finance bank with Norwegian operations in retail financing, personal loans, and refinancing of existing debt obligations.
- Instabank: Norwegian digital consumer bank offering personal loans, savings, and refinancing, sharing Kraft Bank's online-first direct-to-consumer model and Norway-only footprint.
- Bank Norwegian (Nordax Bank): Norwegian branch of Nordic consumer bank offering unsecured loans, refinancing, and savings; comparable in scale, digital distribution, and consumer credit focus.
- Komplett Bank: Norwegian digital bank providing consumer loans, refinancing, and savings, directly comparable to Kraft Bank in product mix (refinancing, sparekonto) and digital-first distribution.
- BB Finans: Norwegian lender focused on refinancing and consolidation for borrowers with non-perfect credit, positioning similarly to Kraft Bank in the niche 'second-chance' segment.
Broad incumbents
- Sparebanken Sør: Established Norwegian regional savings bank headquartered in Kristiansand, offering mortgages and savings products — broader incumbent in the same market Kraft Bank serves.
- Sparebanken Vest: Major Norwegian savings bank offering mortgages and savings products at scale; sets the prime-rate benchmark that Kraft Bank's niche pricing is positioned against.
- Sbanken (Sbank ASA): Norwegian digital bank offering mortgages, savings, and refinancing, comparable in digital-first delivery and product overlap with Kraft Bank's mortgage-backed lending.
- Bank Norwegian Finans Holding (formerly Norwegian Finans Holding): Listed Norwegian consumer-finance holding company that owns Bank Norwegian, providing a relevant benchmark for public-market valuation of a Norwegian consumer-credit franchise.
Others
- Finansportalen: Official Norwegian government-run price-comparison portal for financial products; Kraft Bank is listed here, making it a key indirect channel and a structural comparability reference for Norwegian consumer-finance pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kraft Bank ASA social profiles
Digital presenceKraft Bank ASA compliance and trust
Trust signalCompliance1 record
Kraft Bank ASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraft Bank ASA leadership team
Management profileNumber of profiles
Profiles12 records
Kraft Bank ASA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraft Bank ASA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraft Bank ASA
What does Kraft Bank ASA do?
Kraft Bank ASA is a Norwegian niche retail bank that primarily offers refinancing loans secured by residential property to private individuals facing financial difficulties — including those with collection cases (inkasso), payment remarks (betalingsanmerkninger), and risk of forced home sale. It also provides complementary savings products (high-yield 31-day deposit account and standard savings account) and financial advisory services (Økonomisk rådgivning and Økonomisk førstehjelp) aimed at rehabilitating customers financially and transitioning them to ordinary banks.
Is Kraft Bank ASA a public or private company?
Kraft Bank ASA is a public company. It is classified as public and is currently operating.
When was Kraft Bank ASA founded?
Kraft Bank ASA was founded in 2018. It employs 11 to 50 people.
Where is Kraft Bank ASA based?
Kraft Bank ASA is headquartered in Sandnes, Norway, in the Europe region.
How does Kraft Bank ASA make money?
Two revenue lines are on record. Loan Interest Income is the primary driver. The others are deposit Interest Spread.
Who are Kraft Bank ASA's main competitors?
Direct peers on record are Resurs Bank, Instabank, Bank Norwegian (Nordax Bank), Komplett Bank and BB Finans. Broad incumbents are Sparebanken Sør, Sparebanken Vest, Sbanken (Sbank ASA) and Bank Norwegian Finans Holding (formerly Norwegian Finans Holding). Finansportalen is listed as an others.
Does Kraft Bank ASA have an API?
No public API is recorded for Kraft Bank ASA.