Synchronicity

What Synchronicity does

Synchronicity is a privately held French manufacturer of playground and sports equipment, founded in 1996 and headquartered in Guidel, Brittany, where all production (excluding fitness apparatus) takes place. The company operates two commercial sub-brands: Bikini & Bermuda for playground and play structures, and Sport&Co for sports and fitness equipment. Its portfolio spans more than 1,500 product references across multi-function play structures, themed role-play cabins (trains, vehicles, ships, space), spring toys, slides, rope pyramids, motricity courses, urban furniture, multisport courts, street workout stations, fitness trails, and surfpark facilities. Approximately one-third of play products are manufactured from recycled household and industrial plastics, making the company the first French enterprise to offer playground equipment entirely produced from recycled materials; this recycled-plastic line carries a 15-year warranty and, per Life Cycle Analysis, delivers 6x lower environmental impact (29.5 mPt vs 179 mPt) than HPL while costing 30% less.

The business operates a sales-led, direct-to-buyer model with regional sales representatives covering specific French departments, supported by an in-house installation team, an after-sales service (SAV), and a maintenance contracting arm. Customers are primarily French collectivités (municipalities), schools, and camping/vacation resort operators, with architects and landscape designers acting as specifiers; revenue is generated through hardware sales bundled with installation services, plus aftermarket spare parts and maintenance. Pricing for packaged turnkey solutions is publicly disclosed at €5,899-€12,280 HT, while bespoke projects are quoted individually. All products are certified to NF EN 1176/1177 (playground safety and surfacing) and NF EN 16630 (outdoor fitness), and the company holds the Trophée Crisalide Industrie 2023 for environmental and societal transition. The installed base of approximately 15,000 play structures and annual production of ~850 units underpin an essentially French manufacturing footprint with limited but explicit international distribution signals (FSB Cologne, Atlantica).

Name

Synchronicity

Legal name

Synchronicity

Website

https://synchronicity.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Synchronicity is a privately held French manufacturer, founded in 1996 and based in Guidel, Brittany, producing playground equipment (Bikini & Bermuda) and sports/fitness installations (Sport&Co) for French municipalities, schools, and camping operators, with a pioneering recycled-plastic product line.

Ownership category

akta.pro rank

Product category

Playground and Outdoor Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYEDAEAIAG

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYCRAMAEAK

Team Sports Goals, Nets & Field Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Playground equipment manufacturing
• Sports equipment manufacturing
• Outdoor fitness equipment
• Recycled plastic playground
• Urban sports facilities

Headquarters

HQ city

Guidel

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Playground Equipment Manufacturing & Sales: Core revenue stream from designing, manufacturing, and selling playground equipment including multi-activity structures, spring riders, slides, climbing elements, and urban furniture. Products are sold directly to end customers (collectivities, schools, campings) with installation services included.
2. Sports Equipment Manufacturing & Sales: Production and sale of sports equipment under Sport&Co brand including fitness apparatus, health courses, Stadium Arena multisport courts, street workout stations, and surfparks. Equipment sold with installation services.
3. Installation Services: On-site installation of equipment across France by specialized teams. Included with equipment purchase for complete turnkey solutions.
4. Maintenance & Spare Parts: Aftermarket services including spare parts supply (available for minimum 10 years), maintenance contracts, and renovation services for existing installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Synchronicity designs, manufactures, and installs playground equipment and sports/fitness equipment for public spaces in France. Operating under the Bikini & Bermuda (playground) and Sport&Co (sports) brands, the company produces multi-function play structures, themed role-play cabins, spring toys, slides, climbing equipment, urban furniture, multi-sport courts, street workout stations, fitness trails, surfparks, and shock-absorbing safety surfaces. Approximately one-third of the catalog uses recycled plastic materials, with full turnkey services from design to on-site installation and aftermarket maintenance.

Product overview

Synchronicity is a French manufacturer of playgrounds and sports equipment operating two sub-brands: Bikini & Bermuda (playground equipment, 97+ products) and Sport&Co (sports and fitness equipment). Its portfolio includes multi-function play structures, spring toys, slides, role-play cabins (trains, vehicles, space, fire trucks, buses), climbing structures, rope pyramids, motricity course modules, urban furniture, safety surfaces, information panels, city stades, street workout stations, fitness trails, and surfpark facilities. Key product families include the MEGA EXPRESS and PANACHE/LORIENT EXPRESS train cabins, vehicle-themed cabins (BUS, ROADSTER, TURBOLIDE, PIN PON 2), ship structures (SLOOP), space-themed EXPLOREUR, CITY-ZEN cabins, recycled plastic BAMBILAND structures, and GPM motricity modules. Services include custom design, installation, maintenance, and turnkey packaged solutions for municipalities. Approximately one-third of play products are made from recycled plastic. The company holds the Trophée Crisalide Industrie 2023 (category: environmental and societal transition).

Differentiator

Problem solved

Functional benefit

Brands

• Bikini & Bermuda: Commercial brand for playground equipment and play structures, manufactured in France. Covers playground equipment for children aged 1-12 years including structures, slides, spring riders, and inclusive play equipment.
• Sport&Co

Quantifiable outcome

• Recycled plastic has 6x lower environmental impact (29.5 mPt vs 179 mPt for HPL per Life Cycle Analysis)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Association Rêves de ClownminorStrategic or Co-development PartnerSynchronicity partners with Rêves de Clown association which supports hospitalized children. The collaboration includes co-designing the Jumpy'Clown spring toy, with a portion of sales supporting the association's mission to bring laughter and joy to children in hospitals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kompan: Danish global leader in playground and outdoor fitness equipment with a much larger portfolio and international footprint. Competes in France and across Europe but operates at significantly greater scale and offers a broader multi-segment range including urban design and senior fitness.
• Playworld Systems: US-based manufacturer of playground and outdoor fitness equipment with global reach. Comparable on product portfolio (multi-function structures, fitness equipment, inclusive play) but serves a predominantly North American customer base; functions as a global incumbent benchmark rather than direct French-market competitor.

Direct peers

• Berliner Seilfabrik: German manufacturer specializing in rope-based playground structures, including rope pyramids and climbing nets — a direct overlap with Synchronicity's "Arbre aux Nids Perchés" and other rope structures. Comparable on product technology (galvanized steel masts, climbing ropes) and on public-sector customer base.
• Husson International: French playground equipment manufacturer with strong thematic positioning (pirate ships, castles, adventure themes). Competes head-to-head with Synchronicity in the same French public-procurement tenders and serves a similar catalog of collectivités and tourism clients.
• Lappset: Finnish manufacturer of playground, sport, and fitness equipment with active presence across Europe including France. Comparable in product breadth (climbing, sliding, multi-sport courts, fitness trails) and in selling to municipalities and schools; larger in scale with stronger Nordic footprint.
• Sport-Thieme: German supplier of sports and fitness equipment with a strong institutional customer base (schools, municipalities, clubs). Comparable on the Sport&Co range (fitness apparatus, multi-sport courts, street workout) and on B2B sales to public-sector buyers; primarily serves DACH region.
• Proludic: French manufacturer of playground, sports, and fitness equipment headquartered in Vouvray, France. Most direct comparable: serves the same collectivités, schools, and campings segments via a sales-led GTM with similar product lines (multi-activity structures, fitness trails, city stades).
• Richter Spielgeräte: German manufacturer of natural playground equipment using premium wood and crafted designs. Comparable on customer base (municipalities, schools, campings) and on certified safety standards; differentiated by an alternative "natural materials" positioning that contrasts with Synchronicity's recycled-plastic approach.
• SUTTER GmbH: German playground equipment manufacturer with comparable focus on value-engineered public-sector equipment. Overlaps with Synchronicity on playground structures, inclusive play, and sports equipment; competes in adjacent European tenders.
• EIBE International: German manufacturer of playground and outdoor fitness equipment with a wide product range covering traditional, themed, and inclusive play. Comparable on European public-sector tenders and on catalog breadth (multi-function structures, spring toys, fitness equipment).

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synchronicity-guidel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synchronicity