Storcash

What Storcash does

Storcash is a Norwegian cash & carry wholesaler serving professional customers in the foodservice industry, operating 12 physical stores nationwide from Bodø in the north to Kristiansand in the south. The company offers more than 20,000 product lines covering food, beverages, packaging, kiosk goods, and alcohol (for licensed customers), sourced primarily through ASKO — part of the NorgesGruppen supply chain — supplemented by direct relationships with brand suppliers. Customers must be registered businesses, organizations, clubs, or associations with an organization number; private individuals cannot shop. The self-service model allows customers to pick their own merchandise and pay at checkout, and Storcash negotiates with the largest Norwegian suppliers on behalf of all customers so that every buyer — regardless of order volume — receives the same low price.

The company's commercial structure centers on transaction-based product sales through its physical stores, complemented by the Alltid! loyalty program, which delivers up to 5% bonus on regular items and 8% on mineral water, with tier levels (1% to 5%) that can be upgraded within a calendar month based on monthly spend. An Alltid! mobile app, available on iOS and Android, lets members track their bonus balance and access member-only deals; bonus is redeemable only as in-store payment, creating a self-contained loyalty loop. The company serves six core customer segments — restaurants and catering, quick-service and street food, canteens and cafeterias, kiosks and convenience stores, clubs and associations, and camping sites — and runs a content-marketing layer through "Inspirasjon" and seasonal "Kampanjer" campaigns aimed at professional food entrepreneurs.

Storcash traces its heritage to the cash & carry concept launched in Oslo in 1965 under the name JOH-GROS AS, with the first Storcash-branded store opening in 1991 after several smaller cash departments were consolidated under the Joh. Johannson group. The company is a wholly-owned concept within NorgesGruppen, one of Norway's largest retail and wholesale groups, and has held Miljøfyrtårn (Eco-Lighthouse) environmental certification. With 101–250 employees, no external funding activity, and an exclusively domestic Norwegian footprint, Storcash operates as a stable, group-affiliated wholesale platform rather than a venture-backed growth entity.

Name

Storcash

Legal name

Storcash

Website

https://storcash.no

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Storcash is a Norwegian cash & carry wholesaler, operating 12 stores nationwide within NorgesGruppen. It sells 20,000+ food, beverage, and packaging lines to registered professional foodservice businesses — restaurants, cafes, catering, kiosks, canteens, clubs, and campsites — under a single uniform low-price model and the Alltid! loyalty program.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale (Cash & Carry)

NAICS

General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

akta.pro secondary industry

Foodservice Cash-and-Carry (Restaurants/Caterers) (CRAHACAC)

Keywords

• Cash and carry wholesale
• Foodservice distribution
• Professional food supplies
• HORECA wholesale
• Grocery wholesale Norway

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cash & Carry Product Sales: Physical wholesale stores where customers self-pick merchandise and pay at checkout before leaving. Revenue generated from product sales at competitive wholesale prices. Same pricing for all customers regardless of order volume.
2. Alltid! Bonus Program: Loyalty program where members earn bonus points (up to 5% on regular items, 8% on mineral water) based on monthly purchases. Bonus accumulates on member accounts and can be used as full or partial payment for goods in Storcash stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Storcash operates a Norwegian cash & carry wholesale business serving registered business customers in the foodservice industry. Customers self-pick merchandise from 12 physical stores across Norway and pay at checkout, with access to over 20,000 product lines sourced mainly through ASKO. The company negotiates with major Norwegian suppliers on behalf of all customers to deliver the same low wholesale prices regardless of purchase volume. The Alltid! loyalty bonus program offers members up to 5% bonus on regular items and 8% on mineral water, redeemable at checkout.

Product overview

Storcash operates a cash & carry wholesale business model with physical store locations across Norway. The core offering is the Storcash Cash & Carry Wholesale service, where professional customers self-select products from stores and pay at checkout. The company supplies over 20,000 product lines including food, beverages, packaging, and alcohol through its main supplier ASKO and direct brand suppliers. The Alltid! Bonus Program is a loyalty add-on that provides members with up to 5-8% bonus on purchases, accessible through the Alltid! Mobile App. All offerings are targeted at businesses, organizations, and associations rather than private consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Alltid!: Bonus loyalty program offering up to 5% bonus on regular low prices and 8% bonus on mineral water for Storcash members.

Products and services

• Storcash Cash & Carry Wholesale Cash & carry wholesale service for registered Norwegian businesses in the foodservice industry (restaurants, cafes, catering, kiosks, canteens, food trucks, clubs, and campsites). Customers self-pick merchandise from physical store locations and pay at checkout, accessing over 20,000 product lines including food, beverages, packaging, and alcohol for licensed operators. Same low prices apply to all customers regardless of purchase volume.
• Alltid! Bonus Program Free membership loyalty program for registered Storcash business customers. Members earn tiered bonus (1-5%) on regular items and 8% bonus on mineral water based on monthly purchase volume, redeemable as full or partial payment at any Storcash store. Members also gain access to member-only deals and offers.
• Alltid! Mobile App Mobile application for iOS and Android that allows Alltid! loyalty members to track their accumulated bonus balance and access member-exclusive offers. Distributed via Apple Store (id1235492015) and Google Play (no.bstcm.loyaltyapp.storcash).

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ASKOcoreOthersASKO is the main supplier for Storcash, providing access to over 20,000 product lines. ASKO is part of the NorgesGruppen supply chain infrastructure.
• Direct Brand SupplierscoreOthersVarious brand suppliers deliver products directly to Storcash stores, complementing the ASKO supply. This enables Storcash to offer strong branded products alongside the standard range.
• NorgesGruppencoreOthersStorcash is part of NorgesGruppen, one of Norway's largest grocery retail groups. This affiliation provides strategic backing, supply chain advantages, and operational scale.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Booker Group: Booker is the UK's largest cash & carry wholesaler, serving caterers, retailers, and small businesses. It is a direct comparator to Storcash on cash-and-carry format, B2B foodservice focus, and loyalty/savings programs for small operators.
• Eurocash: Eurocash is the largest Polish cash & carry wholesaler, operating hundreds of wholesale stores and serving independent retailers and HoReCa. It is a direct analog to Storcash in cash-and-carry wholesale format, B2B focus, and broad grocery assortment strategy.

Broad incumbents

• Meny: Meny is a premium Norwegian grocery chain under NorgesGruppen (Storcash's own parent). It is comparable to Storcash as a Norwegian grocery distribution channel leveraging the same NorgesGruppen/ASKO supply chain, addressing both retail and professional food customers.
• METRO AG: METRO is the largest European cash & carry wholesaler, operating thousands of stores across dozens of countries serving HoReCa and independent businesses. It is the closest direct global analog to Storcash's business model at much larger scale, serving as a benchmark for unit economics and B2B foodservice strategy.
• ICA Norge: ICA Norge operates a large grocery retail and wholesale network in Norway, including a dedicated ICA Maxi/Hotel-format B2B foodservice offering. It is comparable to Storcash as a Norwegian multi-channel grocery wholesaler serving both consumers and foodservice businesses.
• Coop Norge: Coop Norge is one of Norway's largest grocery retail groups with strong wholesale and own-brand operations. It is comparable to Storcash as a major Norwegian grocery wholesaler/retailer, with overlapping customer segments in food retail and foodservice.

Others

• ASKO Supply Chain: ASKO is the primary supplier of Storcash and a major Norwegian broadline foodservice distributor under NorgesGruppen. It is comparable to Storcash as the upstream broadline foodservice supply chain that underpins Storcash's 20,000+ SKU assortment.

Regional players

• Joker Norge: Joker is a Norwegian low-price grocery chain under NorgesGruppen, focused on small-format neighborhood stores. It is comparable to Storcash as a NorgesGruppen-channel B2B/professional serving brand and shares the same parent supply chain.
• Spar Norge: Spar Norge is a Norwegian grocery chain, with many stores operated as independent retailers. Comparable to Storcash as a Norwegian B2B-friendly grocery distribution network serving small-operator customers in local markets.
• Reitan Convenience: Reitan Convenience is a Norwegian retail/wholesale group that operates convenience and foodservice-related businesses. It is comparable to Storcash as a Norwegian B2B-heavy retail/wholesale operator, competing for similar foodservice customers and supply relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/storcash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storcash