Hooligan

What Hooligan does

Hooligan, founded in 1999 as Chinagraph by Kane Platt, Eric Carlson, and Anne Gordon, is a privately held boutique post-production editing house headquartered at 345 7th Avenue, 22nd floor, New York City. The company provides specialist editorial, visual effects (VFX), motion graphics, and finishing services for television commercials, brand films, episodic content, documentaries, and feature films. Its core technology stack centers on advanced non-linear editing systems and Flame compositing, operated by a small named team of staff editors (Kane Platt, Eric Carlson, Erin Bowser, Alejandro Delgado, Zach Hinden) and specialists in VFX (Raúl Sánchez Ortego) and motion graphics (Damien Oramas), supported by external vendor relationships with Nice Shoes (color) and Sound Lounge (audio).

The firm runs a project-based professional-services revenue model, billing on a quote-driven basis for commercial campaigns and longer-form projects, with some retainer and direct-brand work. Go-to-market is sales-led and relationship-driven: Hooligan works primarily through advertising agencies (e.g., Hudson Rouge, Spark44, Venables Bell & Partners), production companies (Convicts), and direct brand engagements (Apple, Nike, Google, Walmart, Aston Martin, Land Rover, Lincoln, Starbucks, Mount Sinai, MyHeritage). Distribution is global in reach but concentrated through NYC-based agency and brand relationships, with international delivery via editors such as Peter Mostert (South Africa).

Operating structure is founder-owned and independent, with no disclosed external investors, parent entities, or subsidiaries. Recent notable activity includes a 2019 rebrand to Hooligan (with creative partner Table of Content), Anne Gordon's return as Director of Development in August 2019, the feature documentary 'The Surge at Mount Sinai' on discovery+ in 2021, and a COVID-era transition to remote editing infrastructure in March 2020. Company leadership comprises President Kane Platt, Partner/Editor Eric Carlson, Managing Director Rosemary Quigley, Director of Development Anne Gordon, Senior Producer Lauren Basile, and Producer Abigail Best, with talent represented externally by agent Roxanne Artesona.

Name

Hooligan

Legal name

Hooligan

Website

https://hooligannyc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hooligan is a privately held, NYC-based boutique post-production editing house founded in 1999, providing editorial, VFX, motion graphics, and finishing services to advertising agencies, production companies, and global brands across commercials, documentaries, and feature films.

Ownership category

akta.pro rank

Product category

Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Post-production editing
• Video editing services
• Visual effects compositing
• Commercial advertising editing
• Motion graphics design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Editing and Post-Production Services: Project-based editorial and post-production services for commercials, documentaries, feature films, and branded content. Services include editing, VFX, motion graphics, and finishing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hooligan is a boutique post-production editing company providing video editing, visual effects (VFX) compositing and finishing, motion graphics, and film production services. The studio serves advertising agencies, production companies, and global brands, delivering editorial and post-production work for commercials, branded content, documentaries, and feature films across television, web, mobile, and cinema distribution channels.

Product overview

Hooligan is a specialist post-production editing company offering a unified suite of services including video editing, visual effects (VFX), motion graphics, and film production. The core offering centers on editorial services for commercials, branded content, documentaries, and feature films. Their team includes staff editors, VFX artists (Flame specialists), and motion graphics artists who work together to deliver content for television, web, mobile devices, and cinema. The company has produced notable documentary and feature film projects while maintaining a strong commercial editing practice for global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Editing Services Specialist video editing services for television, web, mobile, and cinema content. The studio provides editorial services for commercials, branded content, documentaries, and feature films using advanced post-production technology.
• Film Production Feature-length documentaries, feature films, and short films including 'The Surge at Mount Sinai,' 'The End of the Century,' 'L.I.E.,' '12 and Holding,' 'Roadie,' and 'A Thousand Thoughts.' Hooligan collaborated with film luminaries on critically acclaimed projects.
• Visual Effects (VFX) Compositing, finishing, and VFX supervision services spanning commercials, television, and film. VFX Supervisor Raúl Sánchez Ortego brings two decades of VFX experience as a Flame artist and has contributed to campaigns for Nike, Walmart, Mercedes, Apple, and M&M's.
• Motion Graphics Lead motion graphics services led by Damien Oramas, combining design, illustration, and painting backgrounds. Provides fast, efficient, and collaborative motion graphics work for commercial and branded content projects.
• Commercial Editing Advertising and branded content editing for global brands including Aston Martin, Starbucks, Chevron, Fiat, Bayer, MyHeritage, Dentyne Ice, and pharmaceutical clients.

Quantifiable outcome

• Featured on discovery+ streaming platform with 'The Surge at Mount Sinai' documentary
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Table of ContentcoreStrategic or Co-development PartnerCreative partners who spearheaded Hooligan's brand refresh and new visual identity. Table of Content is a hybrid creative development and production company. They collaborated on the 2020 election 'Get Out the Vote' campaign and various other projects.
• ConvictscoreStrategic or Co-development PartnerPurpose-driven creative studio that produced 'The Surge at Mount Sinai' documentary. Convicts directed and produced the feature-length documentary edited by Kane Platt for discovery+.
• Spark44 South AfricaminorStrategic or Co-development PartnerAdvertising agency for Land Rover Defender campaigns. Worked with Hooligan on the 2020 Land Rover Defender ad featuring Kingsley and Ross Holgate.
• Guillermo del TorominorOthersCollaborated with Guillermo del Toro on VFX work spanning documentaries to blockbuster features.
• Alfonso CuarónminorOthersVFX and post-production collaboration with filmmaker Alfonso Cuarón.
• Amy Sherman-PalladinominorOthersCreative imprint visible in episodic television collaborations.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Whitehouse Post: Established editorial and post-production company with NYC and LA presence serving commercials and feature content. Direct competitor for Hooligan's commercial editing and film post work.
• Cut+Run: NYC-based boutique editorial and post-production house serving advertising agencies and brands with editing, VFX, and finishing. Closely comparable business model, client base, and craft focus to Hooligan.
• Spot Welders: Boutique NY editorial and post house for advertising and branded content. Comparable in size, NYC footprint, and service offering spanning editorial and finishing.
• Cosmo Street: NY-based post-production company offering editorial, color, and finishing for advertising and content. Comparable integrated post offering and agency client base.
• Big Sky Editorial: Independent commercial editorial company founded in NYC serving advertising agencies and brands. Comparable boutique scale and agency-driven go-to-market motion.
• PS260: Boutique NYC editorial and post-production company serving commercial, episodic, and feature clients. Directly comparable in craft focus and client mix.
• Lost Planet Editorial: Independent boutique editorial company in NYC focused on commercial and long-form content. Directly comparable to Hooligan in scale, scope, and agency-driven client base.
• Union Editorial: NY-based editorial company with roster of high-profile commercial editors serving agencies and brands. Direct competitor for the same agency holding company budgets Hooligan targets.

Broad incumbents

• The Mill: Global VFX and post-production powerhouse with full-service editorial, VFX, color, and finishing. Overlaps with Hooligan on commercial VFX and finishing but operates at much larger scale and broader service scope.
• Nice Shoes: Established NY post-production house offering color grading, finishing, and VFX. Already a vendor partner of Hooligan for color work, but competes for the same agency post-production spend at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hooligannyc
• Instagraminstagram.com/hooligannyc
• Xx.com/hooligan_nyc
• LinkedInlinkedin.com/company/hooligan

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooligan