What Exist.ru does

Exist.ru is a Russian online auto-parts marketplace founded in 1998 and headquartered in Abakan. It operates one of Russia's largest digital catalogs for vehicle parts and accessories, covering original-equipment-manufacturer (OEM) catalogs, general aftermarket analogues, motorcycle parts, tires and wheels, oils and auto chemistry, electronics, accessories, workshop equipment, literature, and tools. Technically, the platform is built around a multi-supplier catalog with VIN-based search for compatibility matching and a personal "Garage" feature that stores saved vehicles to streamline repeat part lookups; it also offers a CSV/Excel/JSON data export for wholesale customers and an АвтоТочки service-station locator map.

The platform serves two main customer types: (i) individual car owners performing self-serve retail purchases, and (ii) wholesale/B2B customers such as auto repair stations, dealers, and parts retailers, who access tiered pricing and dealer-management-software integrations (Автодилер, 1Модуль, NIRAX) for inventory and order synchronization. Orders are fulfilled via a national network of 500+ warehouse and pickup-point locations spanning major Russian regions including Moscow, St. Petersburg, Krasnodar, Novosibirsk, Yekaterinburg, Kazan, Rostov-on-Don, and Vladivostok.

Exist.ru monetizes through one-time retail sales to consumers and B2B procurement to wholesale buyers; pricing is opaque and only revealed after login and search. The go-to-market relies on organic catalog and search-engine discovery, complemented by community forums, an Exist-Клуб loyalty program, and social-login integrations with Yandex, VKontakte, Mail.ru, and Alfa ID. The company is privately held, with no disclosed funding rounds, ownership structure, M&A activity, or executive team beyond a single departmental lead.

Name

Exist.ru

Legal name

Exist.ru

Website

https://exist.ru

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Exist.ru, founded in 1998, is a Russian online auto-parts marketplace serving individual car owners and wholesale/B2B buyers via a multi-supplier catalog with VIN-based matching and 500+ nationwide pickup points.

Ownership category

akta.pro rank

Product category

Online Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Online auto parts
• Automotive parts retail
• OEM parts catalog
• Aftermarket parts
• Wholesale auto parts

Headquarters

HQ city

Abakan

HQ country

Russia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Auto Parts Sales: Direct sales of auto parts to individual consumers through online platform, with both original (OEM) and aftermarket/analogue parts available. Customers can pick up orders from extensive network of physical pickup points across Russia.
2. Wholesale Auto Parts (Opt): B2B sales to wholesale customers including auto repair shops, dealers, and other businesses in the automotive sector. Separate pricing tiers for wholesale buyers with dedicated warehouse inventory.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Exist.ru operates an online auto parts retail platform that aggregates parts from multiple suppliers for both foreign and domestic vehicles. Customers use a VIN-based search and vehicle-specific catalog navigation to find original (OEM) and aftermarket parts, oils, tires, electronics, accessories, and workshop tools. Orders are fulfilled through a network of 500+ warehouse and pickup point locations across Russia, with a dedicated wholesale (Opt) division serving auto repair shops and dealers.

Product overview

Exist.ru (founded 1998) is a Russian online marketplace and catalog platform for auto parts and accessories. The platform operates as a multi-module ecosystem built around a core universal parts catalog (Общий каталог), supplemented by original OEM catalogs, motorcycle catalogs, maintenance parts, auto chemistry, tires and wheels, auto electronics, accessories, workshop equipment, automotive literature, and tools. Key user-facing features include VIN-based part lookup, a personal garage for vehicle management, the АвтоТочки service station locator map, community forums, and a club loyalty program. The platform also provides a data export feature (CSV/Excel/JSON) for wholesale customers, and integrates with dealer management software systems Автодилер, 1Модуль, and NIRAX for inventory synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM Auto Parts (Original Catalogs)
• Aftermarket Auto Parts (General Catalog)
• Maintenance Parts (TO)
• Motorcycle Parts
• Oils and Auto Chemistry
• Tires and Wheels
• Auto Electronics
• Car Accessories
• Workshop Equipment and Tools
• Auto Literature and Software
• Wholesale Auto Parts Supply (Opt)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FCP Euro: US online retailer specializing in European-brand auto parts with VIN-based fitment and curated catalog; comparable to Exist.ru's foreign-brand coverage and online-first, fitment-driven proposition.
• Emex.ru: One of the largest Russian online auto parts aggregators/marketplaces, directly competing with Exist.ru across catalog breadth, VIN-based search, multi-brand coverage, and B2B wholesale to STOs and dealers.
• Autodoc: European online auto parts retailer and marketplace with VIN-based search and broad foreign-brand catalog; directly comparable business model and product surface to Exist.ru, scaled across multiple European countries.
• RockAuto: US online-only auto parts retailer offering an extensive multi-brand aftermarket catalog with VIN/vehicle-specific search; closest Western analogue to Exist.ru's inventory-led, online-first auto parts model.
• PartsGeek: US online auto parts retailer offering a broad, multi-brand aftermarket catalog with vehicle-fitment search; comparable model to Exist.ru's universal catalog approach for both OEM and aftermarket parts.

Broad incumbents

• Advance Auto Parts: Major North American auto parts retailer serving both DIY and professional (B2B) channels, mirroring Exist.ru's dual B2C/B2B motion and broad parts/accessories assortment.
• AutoZone: Large US incumbent in DIY auto parts retail with strong omnichannel footprint and online catalog with fitment; comparable incumbent benchmark for Exist.ru's online plus pickup strategy.

Regional players

• Halfords: UK omnichannel retailer of auto parts, accessories, tools and consumables with online plus extensive physical pickup/collection points; comparable omnichannel model to Exist.ru's 500+ pickup network.
• Avto.ru (Avtoall / Avtocod-adjacent): Russian automotive classifieds and parts platform operated by Yandex/Auto.ru; competes for parts-discovery traffic and adjacent services within the same Russian consumer base as Exist.ru.

Others

• ACAT (Aftermarket Catalog Auto Tec) / existru.acat.online: ACAT-powered catalog platform used by Exist.ru for domestic and motorcycle parts; included as an enabling/technology partner that also powers competing parts sites in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/exist_russia
• LinkedInlinkedin.com/company/exist-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exist.ru