What Sportkind does

Sportkind (legally SK SPORTKIND) is a privately-held German direct-to-consumer e-commerce retailer founded in 2009 and headquartered in Augsburg, operating a Shopify-based online store at sportkind.de. The company specializes in tennis-led sports apparel for women, men, girls, and boys (children's sizes start at 110), and has extended the assortment into adjacent racquet and lifestyle sports including padel, golf, table tennis, hockey, and fitness/yoga. Product lines span tops, shorts, leggings, skorts, dresses, training suits, outerwear, sports bras, and accessories, organized into a core functional microfiber range plus the Loose Fit and Baumwollkollektion sub-brands.

The product platform is built around a small set of differentiated physical features rather than software IP: Australian UV Standard 50+ certified sun protection built into microfiber (blocking 98% of UVA/UVB without chemical filters), Lycra® fiber-based 4-way stretch, moisture-wicking quick-dry technology, chlorine/sunscreen/oil resistance, and an integrated ball-holder design in the Advantage skort. The commerce stack is a conventional Shopify storefront with Cloudflare for CDN/security, beeclever for GDPR cookie consent, and a broad payment mix (PayPal, Visa, Mastercard, Amex, Klarna, Apple Pay, Google Pay, Shop Pay, Maestro, Union Pay). Distribution is exclusively digital, with three portals: sportkind.de for D2C, teamwear.sportkind.de for B2B sports-club orders with up to 30% bulk discounts, and haendler.sportkind.de for dealer/reseller wholesale. Logistics is handled via DHL with the GoGreen Plus carbon-neutral shipping program.

Revenue mechanics come from unit-priced D2C apparel sales (adult ASP roughly €25–€70, premium items up to €90; kids priced at 40–60% of adult levels), sale discounting of 30–70%, a SPORTKIND Member loyalty program with point redemption, gift card sales, and B2B teamwear/bulk contracts. Marketing relies on email/newsletter acquisition (10% first-order voucher), SEO-driven Shopify storefront, sustainability/slow-fashion content, and ambassador/contracted-player/content-creator community programs. Customer segments are horizontal, spanning individual consumers, children, and sports clubs, all within the DACH region.

Name

Sportkind

Legal name

SK Sportkind

Website

https://sportkind.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportkind is a German direct-to-consumer e-commerce retailer, founded in 2009 and based in Augsburg, selling tennis-led sports apparel for women, men, girls, and boys through sportkind.de, with B2B teamwear and wholesale portals serving DACH-region clubs and resellers.

Ownership category

akta.pro rank

Product category

Sports Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Tennis & Court Footwear & Apparel Retail (CRAMACAG)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Golf & Tennis Performance Apparel (CRAAAEAF), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Tennis apparel
• Sports clothing
• Children's sportswear
• Athletic wear
• Team sports uniforms

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales of tennis and sports apparel directly to consumers through sportkind.de. Products sold at fixed retail prices with separate pricing for kids and adults.
2. Teamwear/Bulk Sales: B2B sales of team apparel to sports clubs and teams through dedicated teamwear portal with team customization options and bulk discounts up to 30%.
3. Gift Cards: Sale of gift cards through the online store
4. Membership Program: SPORTKIND Member program where customers collect points redeemable for vouchers, creating customer loyalty and repeat purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sportkind designs, brands, and sells tennis and sports apparel — including tops, skirts/skorts with integrated ball holders, leggings, shorts, hoodies, sports bras, and accessories — directly to consumers through its German online store at sportkind.de, with separate sizing and pricing for kids (from size 110) and adults. The company also operates a dedicated B2B teamwear portal offering customized club uniforms with bulk discounts up to 30%, a dealer wholesale portal, a member loyalty program, and gift cards.

Product overview

SPORTKIND is a German online retailer specializing in tennis and sports apparel for adults and children, operating primarily through its Shopify-powered e-commerce platform at sportkind.de. The product portfolio consists of tennis-specific apparel organized into Ladies & Girls and Men & Boys collections, children's sportswear starting from size 110, and various sub-lines including the Loose Fit Collection featuring relaxed-fit tops, and the Cotton Collection using natural materials. Core product categories span tops (tank tops, T-shirts, polo shirts, longsleeves, hoodies), bottoms (shorts, leggings, pants, tights), skirts/skorts with innovative ball-holder designs, sports bras, and accessories (caps, sun visors, socks, headbands). The company also offers teamwear customization services for sports clubs through its teamwear.sportkind.de subdomain, a membership loyalty program, club shop services, and gift cards. Products feature functional properties including UV protection (UPF50+), moisture-wicking, 4-way stretch, quick-dry technology, and chlorine/sunscreen resistance using materials like Lycra® fibers and high-quality microfiber.

Differentiator

Problem solved

Functional benefit

Brands

• Teamwear: Team sports apparel customization service with up to 30% savings for clubs and teams
• Loose Fit Kollektion
• Baumwollkollektion

Products and services

• Tennis Clothing for Ladies & Girls Tennis apparel collection for women and girls featuring tops (tank tops, T-shirts, polo shirts, longsleeves), bottoms (shorts, skirts, leggings), dresses, training suits, and outerwear with UPF50+ sun protection, Lycra® stretch, and moisture-wicking properties.
• Tennis Clothing for Men & Boys Tennis apparel collection for men and boys featuring tops (tank tops, T-shirts, polo shirts, longsleeves), shorts, pants, tights, training suits, and outerwear with functional sportswear features.
• Children's Sports Clothing High-quality sportswear for children starting from size 110, including apparel for girls and boys with UV protection features, comfortable fit, and a 30% kids discount on selected items.
• Loose Fit Collection Relaxed-fit tennis apparel line featuring loose-fit tank tops, T-shirts, and shirts with an oversized look and maximum freedom of movement for women and girls.
• Cotton Collection Natural cotton tennis apparel line for women, girls, men, and boys combining comfort with functional sportswear properties, made from eco-Tex certified cotton.
• Sport Bras / Bustiers Sports bras with crossed straps and wide straps options for women and girls, providing support during tennis and other sports activities.
• Tennis Skirts & Skorts Tennis skirts and skorts including Basic, Classic with pockets, Advantage with ball holder, Tulip, and flared designs with integrated shorts for women and girls.
• Skapris (Skirts with Leggings) 2-in-1 tennis skirts with integrated leggings providing coverage and convenience for on-court movement for women and girls.
• SPORTKIND Hoodies Unisex hoodies and zip-up jackets for casual wear and warm-up, available in various colors.
• SPORTKIND Accessories Sports accessories including caps, sun visors, socks, headbands, and sweatbands for tennis and other sports activities.
• SPORTKIND Teamwear Service Custom team apparel service offering sports clubs and teams discounted group purchases with up to 30% savings, featuring customizable team colors and designs.
• SPORTKIND Club Shop (Vereinsshop) Dedicated club shop service for sports clubs to organize team apparel orders with special pricing and customization options.
• SPORTKIND Membership Program Customer loyalty program allowing members to collect points and redeem them for vouchers, with additional member benefits supporting repeat purchases.
• SPORTKIND Gift Cards Digital gift cards available in variable amounts for gifting to friends and family members interested in tennis and sports apparel.
• New Color Collection — Off White, Cognac, Burgunder & Lavendel New colorway expansion introducing Off White, Cognac, Burgunder (Burgundy Red), and Lavendel (Lavender Blue) shades across the SPORTKIND tennis and sports apparel range.

Quantifiable outcome

• UV protection blocks 98% of dangerous UVA and UVB radiation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and key ingredient.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the sportkind.de online store. Provides shopping cart, payment processing, customer accounts, and order management infrastructure.
• CloudflarecoreTechnology or IntegrationWeb infrastructure and security provider. The cfduid cookie helps Cloudflare detect malicious visitors and minimize blocking legitimate users. Provides DDoS protection and CDN services.
• beeclevercoreTechnology or IntegrationGDPR legal cookie consent management solution provider. The _bc_c_set cookie is used in connection with beeclever GDPR legal Cookie compliance.
• DHL (Deutsche Post)coreOthersPrimary shipping partner with DHL GoGreen program for carbon-neutral shipping. Reduces environmental impact of deliveries. DHL GoGreen Plus service used for shipments.
• Lycra (Invista)key ingredientTechnology or IntegrationFiber technology licensing partnership. Products feature Lycra® fibers for 4-way stretch, form retention, and maximum freedom of movement. Trademarked fiber technology is a key product feature.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fila: Heritage tennis and court-sports brand with active wear and athleisure. Comparable because Fila targets the same tennis consumer with technical apparel and is widely distributed in European sporting goods channels — competing for the same end customer with overlapping product categories.
• HEAD: Tennis, padel and racquet-sports equipment and apparel brand. Comparable as a racquet-sports specialist selling apparel alongside equipment, addressing the same padel/tennis consumer that Sportkind serves through its Padel and Tennis collections.
• Babolat: Pure-play tennis and padel brand offering rackets, strings, shoes and apparel. Directly comparable as a specialist competing for the same tennis-playing consumer that Sportkind addresses, with apparel positioned on functional/technical performance.
• Wilson Sporting Goods: Iconic tennis brand with apparel, equipment and accessories across racquet sports. Comparable because Wilson's apparel line targets the same tennis/padel player base with technical sportswear, overlapping customer segments with Sportkind's core audience.
• Lacoste: Heritage tennis apparel brand with polo-led assortment and broad court-sports coverage. Directly comparable to Sportkind because both center their assortment on tennis apparel with technical fabric positioning (Lacoste's sport/tennis division) and serve the same racquet-sports consumer.

Broad incumbents

• Decathlon: Mass-market sporting goods retailer with private-label tennis, padel, fitness and yoga apparel. Comparable as a multi-sport apparel competitor in the same European markets, though Decathlon competes primarily on price/assortment breadth rather than niche tennis-specialist positioning.
• Adidas: Global athletic apparel giant with dedicated Tennis and Padel lines. Comparable because Adidas Tennis competes in the same product categories (polos, skirts, shorts) and uses the same racquet-sports player sponsorships, though Adidas operates across many sports at far greater scale.
• Nike: Global athletic leader with a substantial Tennis apparel and footwear assortment. Comparable as a competitor for the same tennis consumer, with Nike's Court/Slam/Wimbledon product lines addressing identical use cases to Sportkind's range but at vastly larger scale and marketing spend.

Regional players

• Intersport: International sporting goods retailer cooperative with strong German retail footprint. Comparable because Intersport member stores sell tennis, padel and fitness apparel across DACH, competing for the same consumer and clubs that Sportkind targets — though as a multi-brand retailer rather than a specialist DTC brand.
• SportScheck: German multi-channel sporting goods retailer with strong DACH presence. Comparable because it competes for the same German tennis/fitness consumer and carries tennis apparel lines, though SportScheck is a multi-brand generalist versus Sportkind's specialist DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sportkind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportkind