American Seniors Housing Association

What American Seniors Housing Association does

The American Seniors Housing Association (ASHA) is a non-profit trade association founded in 1991 under the auspices of the National Multifamily Housing Council and established as an independent entity in 2001. Headquartered in Washington, DC, ASHA represents more than 500 member companies that develop, own, operate, and finance senior living communities across the United States, including independent living, assisted living, memory care, and continuing care retirement communities. Its stated mission is to equip senior living executives with resources and insights and to advance the industry through advocacy, research, networking, and consumer education. The association is led by a small full-time staff of six, including a President (David S. Schless, who has held the role since inception) and a Government Affairs team, and is governed by a volunteer Executive Committee chaired for 2026-2027 by Discovery Senior Living CEO Richard J. Hutchinson.

ASHA's product portfolio spans four categories: advocacy services (Legislative Advocacy Program and the federal Seniors Housing PAC), research publications (the annual State of Seniors Housing report drawing on data from over 2,000 communities and 250,000+ units, Special Issue Briefs, the Feel at Home Report profiling 4,500+ residents, and the Financial Profile of Senior Living Residents), event services (Annual Meeting ~800 attendees, Mid-Year Meeting ~300 attendees, Regional Roundtables of 20-30, Fall Executive Board Meeting held with NIC, and Chairman's Circle Event for PAC donors), and consumer/professional development (Where You Live Matters consumer education website launched 2016 and the Rising Leaders Program). ASHA has no proprietary technology platform; its core technology footprint is its website, member database, and publishing operations.

ASHA's revenue model is membership-driven with a three-tier subscription structure: Executive Board at $15,000 per year (up to 3 contacts, full governance and event access), Advisory Committee at $7,500 per year (2 contacts, selective event access), and Associate Members at $3,750 per year (1 contact, annual meeting access). Revenue is supplemented by event sponsorships and sales of research publications through a 76+ title bookstore. The association is funded through recurring annual membership dues, voluntary PAC contributions, and publication sales; no public revenue figures are disclosed. Customers are exclusively enterprise senior living operators, REITs, developers, financial services firms, and supplier companies, with sales conducted through direct staff outreach, industry events, and member referrals.

Name

American Seniors Housing Association

Legal name

American Seniors Housing Association

Website

https://ashaliving.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

ASHA is a non-profit trade association founded in 1991, representing 500+ companies that develop, own, operate, and finance senior living communities across the United States. It delivers advocacy, proprietary research, networking events, and consumer education to senior living executives and capital providers.

Ownership category

akta.pro rank

Product category

Senior Living Industry Association

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), General Assisted Living Facilities (HLADABAA)

Keywords

• Senior living association
• Industry advocacy services
• Membership trade association
• Senior housing research
• Legislative advocacy services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees at three tiers provide the primary revenue stream. Executive Board members pay $15,000/year, Advisory Committee $7,500/year, and Associate Members $3,750/year. Membership grants access to conferences, research publications, advocacy services, and networking events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The American Seniors Housing Association (ASHA) is a non-profit membership-based trade association that serves executives in the seniors housing industry. ASHA provides legislative and regulatory advocacy in Washington, D.C., industry-leading research publications, premier networking events and conferences, consumer education through its Where You Live Matters initiative, and professional development programs including the Rising Leaders program. Its services are funded primarily through tiered annual membership dues and support the development, ownership, operations, and financing of senior living communities across the United States.

Product overview

ASHA (American Seniors Housing Association) is a membership-based industry association, not a software product company. It operates as a unified association offering research publications (State of Seniors Housing, Special Issue Briefs, Feel at Home Report, Financial Profile of Senior Living Residents), event services (Annual Meetings, Mid-Year Meeting, Regional Roundtables, Chairman's Circle Event, Fall Executive Board Meeting), consumer education (Where You Live Matters), professional development (Rising Leaders Program), recognition programs (Senior Living Hall of Fame), and advocacy services (Legislative Advocacy Program, Seniors Housing PAC). These services support the senior living industry's development, ownership, operations, and financing professionals through a single membership structure.

Differentiator

Problem solved

Functional benefit

Brands

• Where You Live Matters: An online educational initiative launched by ASHA in 2016 aimed at helping older adults, their families, and the broader public better understand senior living options available to them. Offers free direct lead generation connecting consumers with communities and unbiased information from industry experts.
• Senior Living Hall of Fame
• Rising Leaders Program
• Seniors Housing PAC
• State of Seniors Housing
• Special Issue Briefs

Products and services

• Executive Board Membership Premier annual membership tier ($15,000/year) for senior living executives that includes complimentary attendance at the Annual Meeting, Mid-Year Meeting, Fall Meeting, and Regional Roundtables, all publications, members-only website access, consultation with ASHA staff, Rising Leaders program access, and eligibility to serve as ASHA officers.
• Advisory Committee Membership Mid-tier annual membership ($7,500/year) for two company contacts at senior living firms, providing complimentary attendance at the Annual Meeting, Mid-Year Meeting, and select Regional Roundtables along with publications and website access.
• Associate Membership Entry-level annual membership ($3,750/year) for a single company contact, providing complimentary attendance at the Annual Meeting along with publications and members-only website access.
• State of Seniors Housing Report Premier annual benchmarking research report on senior housing operational performance using data from more than 2,000 independent living, assisted living, and continuing care retirement communities representing over 250,000 units across the United States.
• Special Issue Briefs Members-only research publications delivering real-time insights on emerging developments, trends, and issues shaping the senior living industry.
• Feel at Home Report Research report examining the link between senior living residents' sense of feeling at home, their satisfaction levels, and the financial performance implications for operators, profiling over 4,500 residents in collaboration with ProMatura Group.
• Financial Profile of Senior Living Residents Survey-based research report summarizing the financial resources and profiles of residents in rental independent living and rental assisted living communities across the United States.
• Annual Meeting Signature three-day annual conference for ASHA members featuring keynote presentations, educational sessions, networking opportunities, community tours, and group activities, typically drawing approximately 800 senior living executives and industry leaders.
• Mid-Year Meeting Two-day event held in June for Executive Board and Advisory Committee members featuring keynote speakers, educational sessions, and networking, typically with approximately 300 attendees.
• Regional Roundtables Small, intimate sessions (20-30 participants) held in locations with high member concentration to facilitate in-depth discussion of current topics relevant to the senior living industry.
• Chairman's Circle Event Exclusive two-day event for Seniors Housing PAC Chairman's Circle donors contributing $2,500 or more, featuring strategic planning sessions and networking receptions.
• Fall Executive Board Meeting Half-day exclusive meeting for Executive Board members held in conjunction with the National Investment Center Conference.
• Rising Leaders Program Professional development program launched in 2016 to advance next-generation senior living leaders, offering complimentary publications, online resource access, and invitations to select ASHA events.
• Senior Living Hall of Fame Recognition program launched in 2018 to honor, recognize, and celebrate industry leaders and visionaries whose significant contributions have helped shape the senior living profession, with new inductees announced annually.
• Where You Live Matters Consumer education platform launched in 2016 that provides unbiased, evidence-based information about senior living community options and connects older adults and their families directly with individual senior living communities.
• Seniors Housing PAC Federal political action committee sponsored by ASHA that builds relationships with candidates for the U.S. House and Senate who understand and support senior living industry policy initiatives.
• Legislative Advocacy Program Year-round government affairs program in which ASHA's advocacy team works to inform lawmakers and guide federal decision-making on critical policy issues impacting senior living members, their residents, and the broader industry.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and support.

• Coalition for a Democratic Workplace (CDW)coreStrategic or Co-development Partner · 22 June 2026ASHA joined CDW and other employer organizations in submitting comments on the Department of Labor's proposed joint employer rule. The coalition urged the Department to finalize the rule to improve predictability and stability for senior living employers.
• ArgentumcoreStrategic or Co-development Partner · 6 May 2026ASHA and Argentum jointly sent letters to House Leadership expressing concerns about unintended consequences in the 21st Century ROAD to Housing Act that could threaten existing senior housing units. Ongoing coalition partner on legislative priorities.
• National Center for Assisted Living (NCAL)coreStrategic or Co-development Partner · 6 May 2026ASHA and NCAL partnered with Argentum to send coalition letter to House Leadership regarding Section 901 of the 21st Century ROAD to Housing Act, calling for clarification to protect existing senior housing.
• Housing for the 21st Century CoalitionmajorStrategic or Co-development Partner · 15 December 2025ASHA joined with 11 other real estate associations in a coalition letter to Congress urging passage of the bipartisan Housing for the 21st Century Act to address the nation's 5.5 million-unit housing shortage.
• ATI AdvisorymajorStrategic or Co-development PartnerASHA partnered with ATI Advisory to prepare reports examining cost comparisons between home care and senior living, providing data-driven insights for industry advocacy and consumer education efforts.
• ProMatura GroupmajorStrategic or Co-development PartnerASHA collaborated with ProMatura Group on the Feel at Home Report, surveying over 4,500 residents to study the link between feeling at home and resident satisfaction with financial performance implications.
• AARPmajorStrategic or Co-development PartnerASHA joined AARP and NAREIT in supporting the Housing for the 21st Century Act, which could benefit senior living providers by reducing regulatory costs for residential development.
• LeadingAgecoreStrategic or Co-development PartnerLeadingAge joins ASHA and other industry groups in supporting expanded access to assisted living while warning about federal mandate risks. Part of broader senior living industry coalition on policy issues.
• Thorn Run PartnerssupportImplementation/ SI/ Consulting PartnerStuart Chapman from Thorn Run Partners serves as part of ASHA's Government Affairs Team to advance legislative objectives and maintain bipartisan relationships with key decision-makers.
• National Investment Center for Seniors Housing & Care (NIC)coreStrategic or Co-development PartnerASHA holds its Fall Executive Board Meeting in conjunction with the NIC Conference. Joint reception held with NIC and Argentum leadership during the fall event.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-seniors-housing-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Seniors Housing Association