Realtors International

What Realtors International does

Realtors International, operating legally as Rigroup (PTY) Ltd, is a privately held South African real estate agency headquartered in the Western Cape. The firm runs an 8-branch physical network across distinct Western Cape micro-markets — Bothasig, Chapmans Peak, Durbanville, Kleinmond/Rooi Els/Betty's Bay, Plattekloof, Strand/Somerset West/Gordons Bay, Swellendam, and the West Coast — and serves residential property buyers, sellers, and renters as its primary segment, with a secondary commercial property practice handling offices and retail space to let, and a tertiary investor segment targeting rental income, holiday, and land assets. The company also operates a Business Brokers sub-brand through a dedicated subdomain, extending into business sales brokerage.

The firm's technology layer is a standard third-party real estate platform powered by Prop Data, which provides website hosting, listing management, and internet marketing. Product surface consists of property listings (residential for sale and to let, commercial to let, vacant land), bond and transfer cost calculators, property email alerts, free Comparative Market Analysis (CMA) valuations, and self-service listing workflows ("Sell with Us", "Let with Us"). Listing reach is extended through syndication partnerships with Property24 and Private Property, the two dominant South African property portals. The firm maintains regulatory compliance with the Estate Agency Affairs Board (EEAB) / Property Practitioners Regulatory Authority (PPRA).

Realtors International operates a transaction-fee commission model, earning on residential and commercial property sales commissions, rental commissions, and free CMA valuations (the latter used primarily as a seller-acquisition funnel rather than a direct revenue source). Pricing is individually negotiated and not publicly disclosed. Go-to-market is sales-led and branch-driven, supported by the website and portal syndication for top- and mid-funnel demand generation. The firm is independently owned, with no institutional investors, parent company, or disclosed funding events in the available data.

Name

Realtors International

Legal name

Rigroup (PTY) Ltd

Website

https://realtorsinternational.co.za

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Realtors International is a privately held South African real estate agency operating 8 branches across the Western Cape, serving residential and commercial property buyers, sellers, and renters via a commission-based model on a Prop Data-powered listing platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJABAJ

Tenant Representation & Corporate Services Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential property sales
• Commercial property rentals
• Property valuations
• Vacant land listings
• Real estate agency

Headquarters

HQ city

Wegeleben

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Traditional real estate commission model for residential and commercial property sales
2. Rental Commission: Commission-based revenue from rental transactions for residential and commercial properties
3. Property Valuations: Free CMA (Comparative Market Analysis) services for sellers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Realtors International is a South African real estate agency that mediates the buying, selling, and renting of residential, commercial, and vacant land properties across the Western Cape through 8 branch offices and a Prop Data-powered website. Core deliverables include property listings, free Comparative Market Analysis (CMA) valuations, bond and transfer cost calculators, property email alerts, and sales/lettings representation. A separate Business Brokers division handles the buying and selling of businesses through a dedicated subdomain.

Product overview

Realtors International is a South African real estate agency operating a property listing platform with multiple service modules. The core offering consists of residential property listings (for sale and rental), commercial property listings, and vacant land listings across the Western Cape and surrounding regions. The platform is powered by Prop Data and offers supplementary tools including bond/transfer cost calculators, property email alerts, property valuations, and listing management services (sell with us, let with us). The company also operates a separate business brokers division through a dedicated subdomain.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Sales representation for residential properties including houses, apartments, flats, duplexes, townhouses, guesthouses, and bed & breakfasts across South Africa, marketed through the company website, email alerts, and portal syndication.
• Residential Property Rentals Lettings and tenant placement for residential rental properties across the Western Cape region.
• Commercial Property Leasing Leasing representation for commercial properties including retail and office spaces across the Western Cape.
• Vacant Land Sales Sales representation for vacant land parcels available for purchase across various South African locations.
• Property Valuations (CMA) Free Comparative Market Analysis (CMA) service to help sellers determine property values prior to listing.
• Business Brokers Business brokerage service for buying and selling operating businesses, operated through a separate subdomain under the Realtors International brand.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Prop DatacoreTechnology or IntegrationProp Data is the internet marketing company that powers the Realtors International website. They are focused on marketing real estate on the internet, providing web design, development and hosting services.
• Property24majorChannel Partner/ Reseller/ DistributorMajor South African property portal where Realtors International listings are syndicated
• Private PropertymajorChannel Partner/ Reseller/ DistributorSouth African property listing portal where company listings are distributed
• Estate Agency Affairs Board (EEAB)minorOthersRegulatory body for estate agents in South Africa; company is compliant with industry regulations

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Chas Everitt International Property Group: Established South African residential real estate brand with branches across multiple provinces including Western Cape. Comparable commission-based residential brokerage targeting similar buyer and seller segments.
• Harcourts South Africa: International real estate franchise operating in South Africa with offices across the Western Cape. Directly comparable multi-branch residential brokerage model with similar reliance on portal syndication.
• Seeff Property Group: National South African real estate franchise operating across residential sales, rentals, and commercial. Directly comparable multi-branch model with overlapping Western Cape coverage and similar commission-based revenue model.
• Engel & Völkers South Africa: International luxury real estate brand operating in Western Cape's premium submarkets. Comparable commercial and high-end residential brokerage serving overlapping Cape Town buyer pools.
• Pam Golding Properties: Largest South African residential real estate group with deep Western Cape presence. Comparable as a multi-branch residential and commercial brokerage serving the same Western Cape buyer/seller base, but at materially greater scale and brand recognition.
• RE/MAX of Southern Africa: Master franchisor of RE/MAX in South Africa, operating through independent agent offices nationwide. Comparable as a multi-branch brokerage network serving the same residential buyer/seller market with a similar sales-led GTM.

Direct peers

• Jawitz Properties: Mid-sized South African residential real estate group with strong Western Cape and coastal presence. Closely comparable regional brokerage with a similar multi-branch sales-led model and agent-based commission structure.
• Lew Geffen Sotheby's International Realty: Premium residential real estate brand operating across South Africa with significant Western Cape presence. Comparable multi-branch brokerage serving overlapping luxury and mid-market residential segments.
• Tyson Properties: South African residential real estate group with multiple branches in Western Cape suburbs and coastal towns. Comparable regional multi-branch brokerage targeting similar residential buyer and seller profiles.

Others

• Prop Data: Internet marketing and technology vendor that powers Realtors International's website. Not a direct competitor but an ecosystem enabler — many comparable South African agencies use the same Prop Data platform, reflecting the shared vendor infrastructure in this market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/realtors-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtors International