NARA

What NARA does

NARA (나라감정평가법인, NARA Appraisal & Realty Advisor) is a South Korea-based professional real estate appraisal firm founded circa 1991, headquartered in Jongno-gu, Seoul. The company provides a comprehensive suite of valuation services covering asset re-evaluation, collateral and Project Finance (PF) assessments, general transaction appraisals, redevelopment and reconstruction consulting, compensation valuations for eminent domain matters, special-purpose appraisals, fishery asset valuation, and Project Construction Management (PCM). It serves a horizontal mix of clients including individual property owners and investors, real estate developers, financial institutions requiring collateral valuations, and the general public, with delivery handled through a Seoul headquarters and a nationwide branch network across Korea.

The firm's core technology is professional appraisal methodology and valuation expertise rather than a software platform; no proprietary digital product, API, or mobile app was disclosed. Revenue is generated on a professional services and transaction-fee basis, with commission rates calculated as a function of appraisal value and service type; an online fee calculator is published on the corporate website (nara.ne.kr) and pricing is publicly disclosed. Go-to-market is sales-led and direct: customers submit appraisal requests through the website inquiry system or by contacting the customer service center (02-737-8871), with the company maintaining English and Chinese language versions of its site that suggest limited international positioning despite a primarily domestic operating footprint.

NARA is a privately held Korean stock company (주식회사) with 251-500 employees, no disclosed parent, no funding rounds, no M&A history, and no patents, trademarks, or certifications on record. The firm is currently recruiting its 36th cohort of trainee appraisers, indicating an established internal training pipeline. The company has operated continuously for over three decades under representative-director leadership, most recently appointing its 10th representative director in November 2008.

Name

NARA

Legal name

(주) 나라감정평가법인

Website

https://nara.ne.kr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

NARA (나라감정평가법인) is a Seoul-headquartered South Korean real estate appraisal firm offering property valuation, collateral, redevelopment, compensation, and PCM services to property owners, developers, financial institutions, and the public through a nationwide branch network.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ), Special-Purpose Property Appraisal (Healthcare, Religious, Public, etc.) (BPAJAKAG)

Keywords

• Real estate appraisal
• Property valuation
• Collateral assessment
• Redevelopment consulting
• Compensation appraisal

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Appraisal Services: Core revenue from real estate property appraisals including asset revaluation, collateral/PF appraisals, general transactions, and specialized assessments.
2. Specialized Appraisal Services: Revenue from special valuation services including redevelopment/reconstruction consulting, compensation appraisals, fisheries appraisal, and PCM services.
3. Commission Fees: Fee-based model with published commission calculator on website. Fees calculated based on appraisal value and service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NARA (나라감정평가법인) is a Korean real estate appraisal and advisory firm delivering professional property valuation services including asset re-evaluation, collateral/PF assessment, general transaction appraisal, redevelopment/reconstruction consulting, compensation valuation, special appraisals, PCM (Project Construction Management), and fishery appraisal. Services are delivered through a nationwide branch network of professional appraisers headquartered in Seoul, with supplementary digital tools including an online fee calculator and downloadable e-brochure.

Product overview

NARA is a comprehensive real estate appraisal services company offering a unified platform of professional valuation services. The portfolio includes core appraisal services such as asset re-evaluation, collateral/PF valuation, general transaction appraisal, redevelopment/reconstruction consulting, compensation valuation, special appraisals, project construction management (PCM), and fishery appraisal. The company also provides digital tools including an online fee calculator and downloadable e-brochure. All services are delivered through a network of branch offices across Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Re-evaluation (자산재평가) Professional real estate asset re-evaluation service providing updated property valuations for corporate and individual property holdings.
• Collateral/PF Appraisal (담보/PF) Property collateral assessment and Project Finance (PF) valuation services for financial institutions and lenders to support lending risk evaluation.
• General Transaction Appraisal (일반거래) General real estate transaction appraisal for sales, purchases, and other standard property transactions.
• Redevelopment/Reconstruction Consulting (재개발/재건축) Specialized valuation services for urban redevelopment and reconstruction projects in Korea, including feasibility-related advisory.
• Compensation Appraisal (보상) Compensation valuation services for eminent domain, public projects, and related matters requiring fair compensation assessments.
• Special Appraisal (특수평가) Specialized appraisal services for unique or complex property types requiring bespoke valuation methodology.
• PCM (Project Construction Management) Project Construction Management and consulting services supporting real estate development and construction projects.
• Fishery Appraisal (어업평가) Specialized valuation services for fishery-related assets and aquaculture operations.
• Other Appraisal Services (기타) Additional real estate appraisal services not covered by the standard categories, supporting miscellaneous valuation needs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered regulatory, industry association, industry partner and information partner.

• 국토해양부 (Ministry of Land, Transport and Maritime Affairs)regulatoryOthersGovernment ministry overseeing land, transport, and maritime affairs. NARA is linked as a related resource on the ministry's information channels.
• 한국감정평가협회 (Korea Association of Property Appraisers)industry associationOthersProfessional association for property appraisers in Korea. NARA maintains listing as a related site.
• 한국감정원 (Korea Appraisal Institute)industry partnerOthersNational appraisal institution. Linked as related site for industry information access.
• 온나라 (On-nara)information partnerOthersGovernment real estate information system. NARA linked for accessing public real estate data.
• 대법원 인터넷등기소 (Supreme Court Internet Registry)information partnerTechnology or IntegrationOnline property registration system. Linked for property ownership and registration verification services.

Scale indicators3 records

Direct peers

• 한국감정평가 (Korea Appraisal): Korea's largest and most established real estate appraisal firm, affiliated with the Korea Association of Property Appraisers. Provides the same comprehensive appraisal services (asset re-evaluation, collateral, general transaction, redevelopment, compensation) across Korea. This is NARA's most direct and largest competitor.

Broad incumbents

• CBRE Korea: Global real estate services giant operating in Korea, offering valuation and appraisal as part of a broader advisory, brokerage, and capital markets platform. Competes with NARA in commercial real estate valuation mandates, particularly for cross-border institutional clients.
• JLL Korea: Global real estate services firm with a Korean presence, providing valuation and advisory services as part of its full-service real estate platform. Overlaps with NARA in institutional-grade commercial property valuations and cross-border real estate advisory work.
• Cushman & Wakefield Korea: Major global real estate services firm with Korean operations providing valuation and advisory services. Competes with NARA in commercial real estate valuation, particularly for multinational clients and large portfolio mandates.

Others

• 한국부동산원 (Korea Real Estate Board): Government-established real estate data and research institution that publishes official transaction prices and market data. Not a direct competitor but provides data infrastructure that NARA and other appraisers rely on, while also setting standardized valuation benchmarks.
• 한국감정원 (Korea Appraisal Institute): Government-affiliated appraisal institution that performs statutory appraisals and provides appraisal oversight. Not a direct competitor but linked to NARA's industry, and its statutory appraisal mandates overlap with certain government-influenced valuation work.

Emerging players

• KB부동산 (KB Real Estate): KB Financial Group's real estate data and appraisal subsidiary providing property valuation data and services. Listed as a related site on NARA's website. While primarily a data platform, its growing appraisal and valuation services create partial overlap with NARA's offerings.

Regional players

• 한국자산관리공사 (KAMCO): State-owned asset management company that performs significant real estate valuation work as part of its NPL resolution and asset disposition mandate. While broader in scope, its in-house appraisal capabilities compete directly with NARA in the Korean collateral and special-purpose valuation market.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NARA