Sydney Heel Pain

What Sydney Heel Pain does

Sydney Heel Pain Clinic is a privately-held, founder-led podiatry practice founded by Dr. Karl Lockett in 2001 and operating across five Sydney metropolitan locations — Sydney CBD (Pitt Street), Crows Nest, North Parramatta, Miranda, and Narellan. The practice is narrowly specialized in heel pain conditions, with approximately 80% of patients presenting with plantar fasciitis, alongside Achilles tendinopathy, heel spurs, Sever's disease, bursitis, and arch pain. Patient segments span general heel-pain sufferers, runners and recreational athletes, children with growth-related conditions, and occupational stand-up workers. The clinic claims 7,000+ lifetime patients treated with a 92%+ success rate within 6 weeks and a 4.9/5 Google rating across 220+ reviews.

The practice's clinical stack combines biomechanical assessment, digital gait analysis, in-house 3D foot scanning and 3D printing for custom orthotics delivered within 48 hours, HeelWave shock wave therapy, Swiss-branded immobilisation boots, plantar fasciitis taping, dry needling, and footwear prescription. Diagnostic tools include 3D structural scanning, functional testing, and foot posture analysis designed to identify the mechanical barrier to healing. The proprietary HeelWave shock wave therapy protocol is paired with custom orthotics and targeted exercises as a core treatment bundle for chronic plantar fascia and tendon conditions.

Revenue is generated primarily through professional services: podiatry consultations (initial 30–50 minute visits plus follow-ups), 3D-printed custom orthotics (with a 12-month warranty), HeelWave shock wave therapy courses (typically 3–6 sessions), and immobilisation boot fittings. The clinic accepts Medicare EPC plans, DVA, WorkCover, and private health insurance via HICAPS at the Sydney CBD site. An additional digital revenue stream is the Heel & Foot Pain Treatment Plan ("Easy Heel Plan"), a $149 downloadable home treatment course, complemented by a free mobile app on the Apple Store and Google Play. The business is entirely founder-owned, with no disclosed institutional investment, parent company, or external funding.

Name

Sydney Heel Pain

Legal name

Sydney Heel Pain

Website

https://sydneyheelpain.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sydney Heel Pain is a privately-held, founder-led podiatry clinic operating across five Sydney locations, specializing exclusively in heel pain conditions — primarily plantar fasciitis, Achilles tendinopathy, and heel spurs. It serves individual consumers and select occupational clients using 3D scanning, custom orthotics, and shock wave therapy.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAKALAG

Foot & Ankle

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Heel pain treatment
• Podiatry services
• Plantar fasciitis treatment
• Custom orthotics
• Sports podiatry

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Podiatry Consultation Services: Initial consultations (30-50 minutes) and follow-up appointments for diagnosis and treatment of heel pain conditions. Accepts Medicare EPC plans, DVA, WorkCover, and private health insurance via HICAPS.
2. Custom Orthotics: 3D-printed custom orthotics prescribed based on biomechanical assessment. Includes 12-month warranty. Revenue from device fabrication and fitting services.
3. Shock Wave Therapy: HeelWave shock wave therapy sessions (typically 3-5 or up to 6 sessions) for chronic plantar fascia and tendon conditions.
4. Digital Home Treatment Plan: Heel & Foot Pain Treatment Plan sold as downloadable/digital product for $149.00. Alternative at-home treatment option for those who cannot attend clinic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sydney Heel Pain is a specialised podiatry clinic that diagnoses and treats heel pain conditions including plantar fasciitis, heel spurs, Achilles tendonitis, bursitis, Sever's disease, and arch pain. The clinic delivers in-person treatments such as shock wave therapy, custom 3D-printed orthotics, immobilisation boots, taping, dry needling, biomechanical assessment, digital gait analysis, and footwear prescription across multiple Sydney locations. It also offers a $149 downloadable home treatment plan and a free mobile app for at-home care, with patients accessing the clinic directly without GP referrals (except for Medicare EPC, DVA, and WorkCover).

Product overview

Sydney Heel Pain operates as a specialized podiatry clinic offering a comprehensive range of treatment services for heel pain and plantar fasciitis. The clinic is led by Dr. Karl Lockett, a sports podiatrist with over 20 years of experience. Their core treatment offerings include HeelWave shock wave therapy, 3D-printed custom orthotics, immobilisation boots, plantar fasciitis taping, and biomechanical assessment using digital gait analysis. They also provide digital products including the Heel & Foot Pain Treatment Plan (a $149 home treatment course) and a free mobile application available on Apple Store and Google Play. The clinic operates multiple locations across Sydney (Sydney CBD, Parramatta, Crows Nest) and reports over 7,000 patients treated with a 92% success rate within 6 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• HeelWave Shock Wave Therapy Proprietary shock wave therapy protocol accelerating recovery from plantar fasciitis and chronic heel pain, typically delivered over 3–5 or up to 6 sessions and combined with custom orthotics and targeted exercises. Designed for patients with chronic plantar fascia and tendon conditions.
• 3D-Printed Custom Orthotics Custom orthotics manufactured using in-house 3D foot scanning and 3D printing technology and delivered within 48 hours, designed to support the foot and remove strain on the plantar fascia with a 12-month warranty. Prescribed following biomechanical assessment at any Sydney Heel Pain location.
• Immobilisation Boot Treatment Medical immobilisation boot treatment that unloads the foot and allows natural healing, particularly effective for plantar fascial tears. Uses Swiss-branded boots with a rocker sole and air pump, described as more successful than other available devices.
• Plantar Fasciitis Taping Application of rigid sports tape to unload the plantar fascia for instant relief, with patients taught the technique to self-apply at home and tape changed every 3–4 days.
• Digital Gait Analysis and Load Mapping Digital motion analysis and pressure mapping used to assess foot mechanics and pressure distribution in real time, enabling accurate diagnosis and removing guesswork from treatment decisions.
• Biomechanical Assessment Comprehensive diagnostic evaluation using 3D structural scanning, functional testing, and foot posture analysis to identify the true mechanical barrier to healing for each patient.
• Dry Needling Needle-based therapy for heel pain conditions that addresses muscle tension and trigger points. Delivered in the clinic as part of the broader heel pain treatment offering.
• Heel & Foot Pain Treatment Plan (Easy Heel Plan) Digital at-home treatment course offering a medically-proven approach to heal heel and foot pain from home, available as a one-time downloadable purchase for $149.00. Targets patients who cannot attend the clinic in person.
• Sydney Heel Pain Mobile Application Free mobile phone application containing home remedy guidance, stretching techniques, footwear recommendations, and detailed treatment plans for patients, available on Apple Store and Google Play.

Quantifiable outcome

• Over 92% of patients experience improvement within 6 weeks
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sydney Opera HouseminorStrategic or Co-development PartnerDr. Karl Lockett has served as consulting podiatrist to the Sydney Opera House since 2020, providing podiatric care within one of Australia's most recognized cultural landmarks.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BioPed Footcare: Canadian multi-clinic chain offering foot care, custom orthotics and biomechanical assessment at scale. Comparable clinic-plus-orthotics model, broader service portfolio, and a benchmark for scaled, multi-location podiatry operations.

Direct peers

• Sydney Sports Podiatry: Sydney-based sports podiatry practice treating biomechanical injuries and foot/ankle conditions. Directly comparable local competitor targeting runners, athletes, and general musculoskeletal foot patients in the same metro area.
• The Foot Clinic Australia: Australian podiatry practice group focused on foot pain and biomechanical assessment. Comparable treatment stack (orthotics, gait analysis, sports podiatry) and overlapping patient segments in heel/foot pain.
• Heel Pain Clinics of America: US-based specialist network focused exclusively on heel pain and plantar fasciitis treatment. Closest comparable peer in terms of single-condition specialisation and outcome-driven positioning.
• MyFootDr: Australia's largest podiatry group operating multi-location clinics across multiple states. Directly comparable business model (clinic-based podiatry with custom orthotics) and the primary scaled competitor Sydney Heel Pain would benchmark against.
• AllSports Podiatry: Australian sports and general podiatry group with multiple clinic sites. Directly comparable in scope (sports podiatry, custom orthotics, biomechanical assessment) and a leading alternative for patients seeking heel pain treatment in Australia.

Others

• Foot Levelers: Global manufacturer and distributor of custom orthotics serving chiropractors and podiatrists. Comparable because custom orthotic fabrication is a core revenue stream for Sydney Heel Pain; relevant as upstream supplier/adjacent business model.
• Archies Footwear: Australian arch-support thong/sandal brand. Adjacent rather than competing — relevant as a downstream footwear product often discussed in the same plantar fasciitis patient journey where Sydney Heel Pain prescribes footwear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sydneyheelpain
• Facebookfacebook.com/plantarfasciitis
• LinkedInlinkedin.com/company/sydney-heel-pain

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney Heel Pain