Armo do Brasil

What Armo do Brasil does

Armo do Brasil is a Brazilian industrial maintenance, repair, and operations (MRO) company headquartered in Ribeirão Preto, São Paulo, that has operated for over 25 years. The company combines distribution of more than 20,000 industrial SKUs with specialized technical services for industrial plants in the sugar/ethanol/bioenergy, paper/cellulose, mining, and chemical/petrochemical sectors. Its proprietary polyceramic coating technology uses modified epoxy loaded with zirconium, titanium, and ceramic/polymer additives to restore worn equipment surfaces and protect pumps, rotors, tanks, piping, and concrete structures against corrosion and abrasion, with documented MTBF improvements of up to 10x in field applications.

The business operates on three revenue streams: (1) one-time sales of industrial products including abrasives, gaskets, seals, lubricants, and MRO consumables, partly through the company's own Stier private-label brand (acquired in 2014) and through its ArmoShop e-commerce platform launched in 2026; (2) professional services covering polyceramic coating application, emergency pipe hole sealing (sub-3-hour turnaround), equipment recovery, and metallization, with 6–12 month warranties; and (3) distribution of premium international brands such as PFERD (abrasives, platinum partner for 15+ years), Carrara (gaskets), Milwaukee (tools), Trytech/Genox (surface treatment chemicals), and Avia-Lubrisint (lubricants). Go-to-market is enterprise field sales via technical Business Consultants who provide on-site advisory, training, and a custom-service questionnaire workflow, complemented by direct e-commerce for smaller buyers. The company is privately held, led by President Hércules Tchechel, and operates from a 5,000+ m² distribution facility with no public funding or parent-company relationships disclosed.

Name

Armo do Brasil

Legal name

Armo do Brasil

Website

https://armodobrasil.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Armo do Brasil is a privately held Brazilian industrial MRO company that distributes 20,000+ industrial SKUs and applies proprietary polyceramic coating technology to recover and protect equipment for sugar/ethanol, paper, mining, and chemical/petrochemical plants across Brazil.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Services

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Cutlery, Handtools & General Hardware (3420), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYTLAKAOAK

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYCRAOAGAJ

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• Industrial maintenance services
• Polyceramic coatings
• Equipment recovery
• Industrial MRO supplies
• Corrosion protection

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Products Sales: Sale of industrial maintenance products including abrasives, gaskets, seals, tools, lubricants, and MRO supplies. The company distributes over 20,000 items and serves as importer of multiple industrial supply lines.
2. Technical Services: Specialized industrial services including polyceramic coatings, equipment recovery, emergency repairs, and field technical advisory. Services include 6-12 month warranties.
3. Private Label Brand - Stier: Since 2014, Armo do Brasil owns the Stier brand, a complete line of industrial supplies with guaranteed quality and reduced cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Armo do Brasil provides industrial equipment maintenance, recovery, and protective coating services, specializing in polyceramic coatings using modified epoxy with zirconium, titanium, and polymer ceramic materials. The company also distributes over 20,000 industrial MRO items including abrasives, gaskets, seals, tools, and lubricants through its proprietary Stier brand and partnerships with international brands such as PFERD, Carrara, and Milwaukee. Services include emergency pipe repairs (under 3 hours), concrete protective coatings, and field technical advisory across Brazil.

Product overview

Armo do Brasil is an industrial maintenance, repair, and operations (MRO) company offering a diversified portfolio of products and services. The core offering includes polyceramic coating services for equipment recovery and protection, distributed through an e-commerce platform (ArmoShop). The company carries its proprietary Stier brand (since 2014) alongside internationally distributed brands including PFERD abrasives, Carrara packings and seals, Milwaukee tools, Genox/Trytech surface treatments, and Avia-Lubrisint lubricants. Service offerings encompass emergency repair kits, specialized concrete coatings, pipe sealing, and metallization services, all supported by field technical advisory.

Differentiator

Problem solved

Functional benefit

Brands

• Stier: Own brand acquired in 2014, covering a complete line of quality industrial supplies with guaranteed quality and reduced cost.

Products and services

• Polyceramic Coating Services (Revestimentos Policerâmicos) Advanced equipment recovery and protective coating service using polyceramic coatings that restore original dimensions and provide superior resistance to corrosion and abrasion. Applied to pumps, rotors, tanks, piping, and other industrial equipment for clients in sugar/ethanol, paper/cellulose, chemical, and mining sectors.
• Emergency Pipe Hole Sealing Service (Vedação de Furos em Tubulações) Emergency pipe repair service that resolves critical piping failures in less than 3 hours using polymer materials with ceramic elements for elasticity and durability. Includes emergency repair kits with epoxy sticks, industrial bandages, and ceramic coatings containing Kevlar, zirconium, and titanium.
• Special Concrete Protective Coatings (Revestimentos Especiais para Concreto) Specialized coating service for concrete surfaces exposed to acidic and alkaline products, providing superior resistance to rust pressure and expansion/contraction with concrete dilation. Used in effluent treatment stations, vinasse channels, containment basins, and mill floors in the sugar-energy sector.
• Stier Industrial Supplies (Private Label Brand) Proprietary brand of industrial supplies acquired and held by Armo do Brasil since 2014, covering a complete line of quality-assured industrial products at reduced cost. The Stier brand sits alongside the company's distributed international brand portfolio.
• ArmoShop E-commerce Platform Virtual online storefront for purchasing industrial supplies, offering 100% secure purchasing, personalized support, guaranteed delivery, and installment payments up to 12x. Catalogs the company's Stier brand and distributed brands across Brazil.
• PFERD Abrasive Products Distribution Distribution of PFERD premium German abrasive products including cutting discs, grinding discs, and flap discs from the SG STEELOX line with oSa safety certification. Armo do Brasil has been a platinum distributor of PFERD for over 15 years.
• Carrara Gaskets and Seals Distribution Exclusive Brazilian distribution of Carrara high-performance Italian gaskets and sealings including YKD and GB series gaskets and Sealtape PTFE adhesive gaskets for demanding applications in sugar/energy, paper, and chemical sectors.
• Milwaukee Power Tools Distribution Distribution of Milwaukee professional power tools including ¾ inch 2864-259 battery impact wrench delivering 2,000 Nm loosening torque for industrial maintenance operations.
• Avia-Lubrisint Specialty Lubricants Distribution Distribution of specialty lubricants including LUBRIGREASE UP1 industrial grease with silver and graphene nanoparticles, Lubrigrease RL-15 anti-seize paste, and a comprehensive line of oils, greases, and cleaners for industrial bearing and general use applications.
• Genox and Trytech Surface Treatment Chemicals Distribution Distribution of chemical products for stainless steel care including pickling, passivation (ASTM A380 and A967 compliant), cleaning, decontamination, identification solutions, Flux Tech 100 TIG welding additive, and Xeramic 390 ceramic anti-spatter.
• Custom Industrial Maintenance Service Requests (Serviços Personalizados) Technical questionnaire-based custom service channel for clients with specific industrial corrosion, abrasion, or coating challenges. Matches customer needs with bespoke maintenance solutions via the company's technical Business Consultants.

Quantifiable outcome

• MTBF increase from 350 to 3,750 hours (971% improvement) in motobomba shaft breaks
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PFERD (Germany)coreChannel Partner/ Reseller/ DistributorPlatinum distributor of PFERD premium abrasives for over 15 years. Armo do Brasil develops the brand through a team of Expert Technicians who provide exclusive customer benefit programs including training, ecological disposal certifications, and benchmarking. Products include cutting, grinding, and flap discs.
• Carrara (Italy)coreChannel Partner/ Reseller/ DistributorExclusive distributor of Carrara high-performance gaskets and sealings in Brazil. Products include YKD and GB series gaskets, Sealtape PTFE adhesive gaskets, designed for demanding industrial applications in sugar/energy, paper, and chemical sectors.
• Trytech (Argentina)coreTechnology or IntegrationProvider of Flux Tech 100 for TIG welding root protection, anti-spatter products (Xeramic 390 ceramic anti-spatter), and comprehensive line of chemical products for stainless steel care including cleaning, pickling, decontamination, and identification.
• Avia-Lubrisint (Brazil)minorChannel Partner/ Reseller/ DistributorProvider of special lubricants including LUBRIGREASE UP1 industrial grease with silver and graphene nanoparticles, Lubrigrease RL-15 anti-seize paste, and comprehensive line of oils, greases, and cleaners.
• Milwaukee (USA)minorChannel Partner/ Reseller/ DistributorDistributor of Milwaukee power tools including ¾ inch 2864-259 battery impact wrench with 2,000 Nm loosening torque for efficient maintenance operations.
• Quimatic TapmaticminorChannel Partner/ Reseller/ DistributorProvider of electrical maintenance products including Quimatic electrical contact cleaners - Non-Flammable and Immediate Action versions - designed for safe cleaning of electrical contacts up to 2000 Volts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDiGzG-vaBP3wB1AVLuPCZA
• Facebookfacebook.com/armodobrasil
• LinkedInlinkedin.com/company/armo-do-brasil
• Instagraminstagram.com/armodobrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armo do Brasil