Click Media
Click Media is a Ho Chi Minh City-based full-service digital marketing agency and part of VML/WPP, serving large enterprise and multinational brands in Vietnam through AI-driven advertising, proprietary Influencer.VN, Macaron Studio production, and WPP Onefluence influencer marketing.
- Company typePrivate
- Founded2009
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Click Media does
Click Media (legal entity Clickmedia JSC) is a Ho Chi Minh City-headquartered full-service digital marketing agency founded in 2009 and now operating under VML within the WPP group. Originally a social media specialist, the firm was majority-acquired by GroupM in late 2013, after which headcount roughly doubled to approximately 100 employees, before realigning with VMLY&R Vietnam in 2020 as part of WPP's broader reorganization toward integrated agency offerings. Hai Ha Nguyen (co-founder) leads both ClickMedia and VMLY&R Vietnam operations.
The agency delivers end-to-end digital marketing across brand stewardship, social media strategy and community management, influencer marketing, paid media, SEO, e-commerce (Lazada, Tiki, Shopee), web and mobile development, and advisory. Core technology assets include the proprietary Influencer.VN platform for real-time influencer casting and content management, the in-house Macaron Studio production hub (video, photography, 3D, cinemagraph, AI-powered livestreaming), and AI-driven advertising with predictive analytics for campaign optimization. WPP Onefluence, led by Click Media, extends these capabilities into dedicated influencer marketing services for major clients.
Click Media generates revenue through professional services: project fees, retainers, and campaign-based engagements with enterprise clients, including multi-year contracts such as the 3-year L'Oréal Vietnam WPP Onefluence agreement. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led B2B, delivered through account managers and project teams, targeting large enterprises and multinational brands across FMCG, F&B, automotive, beauty, technology, energy, dairy, and banking verticals in Vietnam.
Click Media firmographics
Firmographics- Name
- Click Media
- Legal name
- Clickmedia JSC
- Website
- https://weareclick.vn
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Click Media is a Ho Chi Minh City-based full-service digital marketing agency and part of VML/WPP, serving large enterprise and multinational brands in Vietnam through AI-driven advertising, proprietary Influencer.VN, Macaron Studio production, and WPP Onefluence influencer marketing.
- Ownership category
- akta.pro rank
Click Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Click Media is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Click Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Professional agency services including social media strategy, planning and implementation, campaign creative production, social listening, crisis management, and influencer marketing. Revenue is generated through project fees, retainer contracts, and campaign-based engagements with enterprise clients.
- Influencer Marketing: Specialized influencer marketing services through WPP Onefluence, providing comprehensive influencer marketing solutions for clients like L'Oréal Vietnam under multi-year contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Click Media product offering
Product offeringCore offering
Click Media is a full-service digital marketing agency operating as part of the WPP/VML network in Vietnam. The agency delivers social media strategy and execution, influencer marketing, AI-driven advertising, content production, e-commerce, SEO, web/mobile development, and brand stewardship services to enterprise clients.
Product overview
Click Media is a full-service digital marketing agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency, part of VML Vietnam under WPP, provides an integrated suite of marketing services built around its core capabilities: AI-driven advertising with predictive analytics, influencer marketing powered by its proprietary Influencer.VN platform, content production through Macaron Studio, and comprehensive digital services spanning social media, e-commerce, SEO, web/mobile development, and brand stewardship. The agency also leads WPP's Onefluence influencer marketing solution for major clients. These services are offered as interconnected capabilities rather than discrete products, with the agency emphasizing its 'ONE COMMERCE STRATEGY' approach that connects all communication points to drive client business outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Influencer.VN: A platform developed by ClickMedia that helps cast taste makers, monitor their following, and manage influencer content in real-time.
- Macaron Studio
- ClickMedia - VML Viet Nam
Products and services
- Social Media Services Social media strategy, engagement across platforms (Facebook, Instagram, TikTok, Zalo, Forums), content development, community management, social analytics, CRM, and social commerce for enterprise brands.
- WPP Onefluence (Influencer Marketing) WPP's specialized influencer marketing solution led by ClickMedia, providing comprehensive influencer marketing services for major brands including L'Oréal Vietnam.
- Influencer.VN Platform Proprietary platform for casting influencers, monitoring their following, and managing their content in real-time for influencer marketing campaigns.
- Macaron Studio In-house visual production hub offering video production (TVC, documentaries, music videos, short films), social asset development, still photography, innovative content formats (3D, cinemagraph, parallax, hyperlapse), and AI-powered livestreaming.
- Commerce Solutions End-to-end e-commerce services including store setup, operations, optimization, demand generation campaigns, and social commerce integration across platforms like Lazada, Tiki, and Shopee.
- Digital Media Services Digital media strategy and campaign planning, media buying, lead generation, analytics and optimization, audience engagement consultancy, and wifi marketing.
- Search Engine Optimization SEO services across Google, app stores, and YouTube including search strategy, technical SEO, content optimization, conversion rate optimization, and crisis management.
- AI-Driven Advertising & Predictive Analytics AI-integrated digital marketing system enabling real-time audience behavior assessment, automated campaign optimization, and data-informed budget allocation across multiple channels.
Quantifiable outcome
- 32% year-over-year increase in total deal value
- +4 more outcomes
Companies that use Click Media
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Click Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Click Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- L'Oréal VietnamflagshipWPP Onefluence (led by ClickMedia/VML Vietnam) partnered with Mindshare of GroupM to become the strategic influencer marketing partner for L'Oréal Vietnam under a 3-year agreement. ClickMedia leads with deep understanding of Vietnam's influencer market and pioneering application of data and breakthrough technology.
- GroupMminorPreviously affiliated with GroupM (which bought majority stake in late 2013), ClickMedia moved to align with VMLY&R. Click continues to work with GroupM agencies and shared clients on an uninterrupted basis.
- Everpia Vietnam (Everon)coreVMLY&R Vietnam signed strategic partnership with Everpia Vietnam to reposition the Everon brand targeting Millennials. VMLY&R Vietnam (led by Bà Nguyễn Thị Hải Hà) will conduct market research, develop brand strategy, creative communication, execution and effectiveness evaluation.
- VMLY&R VietnamcoreClickMedia, Vietnam's powerhouse digital agency, joined forces with VMLY&R as part of WPP's wider reorganization to create fully integrated agency offerings. The union is poised to bring the strongest integrated offering in the Vietnam market.
- WeGenerationminorClickMedia and VMLY&R partnered with Hope Unending and Alliance Anti Trafic to support the WeGeneration CSR platform, launching the 'Mua cô dâu' awareness campaign about human trafficking in Vietnam.
- GAIA Nature ConservationminorVMLY&R Vietnam partnered with GAIA Nature Conservation (not-for-profit committed to forest restoration) for Omo's 'Pray for Kay' campaign to combat flooding in Vietnam through reforestation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Click Media competitors and assessment
Company assessmentBroad incumbents
- Hakuhodo Vietnam: Japanese network agency with Vietnam presence offering digital and integrated marketing to enterprise clients. Competes for similar FMCG, automotive, and electronics mandates with comparable full-service positioning.
- Leo Burnett Vietnam: Publicis Groupe creative agency in Vietnam with strong FMCG heritage (Unilever, P&G) and growing digital/social capabilities. Directly comparable enterprise client base and creative-led integrated offering.
- Publicis Vietnam: Publicis network agency in Vietnam providing digital, media, creative, and commerce services to multinational brands. Comparable target verticals (FMCG, banking, automotive) and overlapping integrated agency model.
- Dentsu Vietnam: Global network agency offering creative, media, and digital services in Vietnam. Competes for the same enterprise FMCG, automotive, and electronics brand mandates with overlapping digital marketing capabilities.
- Ogilvy Vietnam: WPP sister agency in Vietnam offering integrated creative, advertising, and digital services. Comparable target market (FMCG, F&B, automotive multinationals) and overlapping service portfolio across social, digital, and brand stewardship.
Direct peers
- Mindshare Vietnam: WPP/GroupM media agency in Vietnam and ClickMedia's previous affiliate under GroupM. Directly comparable as a full-service digital and media agency serving the same multinational FMCG and F&B clients in Vietnam, competing for the same retainer mandates.
- MullenLowe Vietnam: IPG network creative agency in Vietnam offering integrated advertising and digital services to multinational FMCG and consumer brands. Comparable client roster, scale, and integrated agency offering.
- VMLY&R Vietnam: Direct parent/aligned network sharing leadership and resources with ClickMedia after the 2020 realignment. Operates in Vietnam serving the same multinational clients with overlapping integrated digital and brand experience offerings.
- Isobar Vietnam: Dentsu's digital creative agency with presence in Vietnam, focused on digital experience, commerce, and platform-led marketing. Closely comparable in digital-first agency model, enterprise client focus, and creative tech capabilities.
Regional players
- T&P Vietnam: Independent Vietnam-headquartered digital marketing and creative agency serving enterprise and regional brands. Comparable focus on social media, influencer, and digital-first campaigns for FMCG and consumer clients in Vietnam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Click Media social profiles
Digital presenceClick Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Media leadership team
Management profileNumber of profiles
Profiles5 records
Click Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Media
What does Click Media do?
Click Media is a full-service digital marketing agency operating as part of the WPP/VML network in Vietnam. The agency delivers social media strategy and execution, influencer marketing, AI-driven advertising, content production, e-commerce, SEO, web/mobile development, and brand stewardship services to enterprise clients.
Is Click Media a public or private company?
Click Media is a private company. It is classified as corporate owned and is currently operating.
When was Click Media founded?
Click Media was founded in 2009. It employs 51 to 100 people.
Where is Click Media based?
Click Media is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Click Media make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are influencer Marketing.
Who are Click Media's main competitors?
Broad incumbents on record are Hakuhodo Vietnam, Leo Burnett Vietnam, Publicis Vietnam, Dentsu Vietnam and Ogilvy Vietnam. Direct peers are Mindshare Vietnam, MullenLowe Vietnam, VMLY&R Vietnam and Isobar Vietnam. T&P Vietnam is listed as a regional player.
Does Click Media have an API?
No public API is recorded for Click Media.
What industry is Click Media in?
Click Media's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 541830 and its SIC code is 7311.