Mikel

What Mikel does

Mikel (legal entity MIKEL COFFEE S.A.) is a Greek-origin international coffeehouse chain founded in 2008 and headquartered between Larissa (registered office) and Athens (main office at L. Athinon 347, Egaleo). It operates a franchise-led business model with five store formats — Dine-in, Take Away, Canteen, Shop-in-Shop, and Drive Thru — distributed across 19 countries and 5 continents, primarily in Southern and Eastern Europe, the Middle East, and selected markets in North America, Africa, the Caucasus, and Asia-Pacific.

The core product is a signature 100% Arabica espresso blend (the Classic Mikel High Roast), supplemented by a newer darker-roasted Full City Roast blend, with green coffee sourced from Central and South America. The product portfolio also includes non-coffee beverages, snacks, bakery items, sweets, and a Home Barista line of ALDO and LIVIA Nespresso-compatible capsules. The company maintains ISO 22000 food safety certification across the network, has rolled out an award-winning eco-friendly paper lid eliminating plastic lids (reducing roughly 100 tons of plastic annually), and is a signatory of the EU Diversity Charter in Greece.

Mikel earns revenue through three streams: (1) franchise fees and recurring royalties from franchise and master franchise partners, (2) retail coffee and ancillary product sales through the franchise and company-operated stores, and (3) retail sales of Home Barista capsules for at-home consumption. The company is privately held with no disclosed institutional investors, no disclosed M&A activity, and no public revenue figure. Strategic emphasis is on international franchise expansion (with Turkey as the most active growth market in 2025-2026), sustainability-driven differentiation, and format diversification to reach a broad consumer base from individual coffee drinkers to entrepreneurs operating franchised locations.

Name

Mikel

Legal name

MIKEL COFFEE S.A.

Website

https://mikelcoffee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mikel is a Greek coffeehouse chain founded in 2008 that operates a franchise network across 19 countries and 5 continents through five store formats, selling signature 100% Arabica coffee blends, beverages, bakery items, and Nespresso-compatible capsules to consumers and franchise partners.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop / Coffeehouse Chain

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Specialty coffee chain
• Coffeehouse franchise
• Espresso beverages
• Food and beverage
• Hospitality services

Headquarters

HQ city

Lárissa

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue from franchise partners who pay initial fees and ongoing royalties for the right to operate Mikel stores
2. Retail Coffee Sales: Direct sales of coffee beverages to consumers through franchise and company-owned stores across dine-in, take-away, delivery, drive-thru, and self-service formats
3. Home Barista Products: Sales of ALDO and LIVIA coffee capsules compatible with Nespresso machines for home use

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mikel operates an international franchise-based specialty coffeehouse chain selling 100% Arabica espresso-based beverages, juices, snacks, bakery items, and desserts across five store formats (Dine-in, Take Away, Canteen, Shop-in-Shop, and Drive Thru) in 19 countries. The company also distributes a Home Barista line of Nespresso-compatible ALDO and LIVIA coffee capsules and packaged retail coffee for home consumption, anchored by ISO 22000 food safety certification and a proprietary eco-friendly paper lid.

Product overview

Mikel is an international coffee community and franchise network offering a unified coffeehouse experience across multiple store formats. The core offering centers on the signature 100% Arabica espresso blend (High Roast) complemented by the newer Full City Roast for customers seeking stronger flavor. The product portfolio spans in-store beverages (coffee, juices, snacks, bakery items, desserts), retail packaged products, and the Home Barista line featuring ALDO and LIVIA Nespresso-compatible capsules for at-home use. Mikel operates through five distinct store formats: Dine in Store, Take Away Store, Canteen, Shop in Shop, and Drive Thru, with locations across 19 countries on 5 continents. The company differentiates through quality-assured products (ISO 22000 certified), eco-friendly packaging innovations, and an eco-friendly paper lid (pan-European award-winning innovation).

Differentiator

Problem solved

Functional benefit

Brands

• ALDO Capsules: Capsules containing an intense, flavorful blend with fruity aromas and strong aftertaste, originating from Central and South America.
• LIVIA Capsules
• Full City Roast
• High Roast (Classic Blend)

Products and services

• Coffee (ΚΑΦΕΣ) Core coffee category featuring Mikel's signature 100% Arabica espresso blend (High Roast) and the newer Full City Roast blend, with beans sourced from Central and South America, served in-store across the chain's network.
• Beverages (ΡΟΦΗΜΑΤΑ) Non-coffee beverages including juices and other refreshment drinks served at Mikel stores for walk-in consumers.
• Snacks (SNACKS) Light food items and savory snacks available at Mikel coffee locations alongside beverages.
• Bakery (ΦΟΥΡΝΙΣΤΑ) Freshly baked goods and pastries served at Mikel stores.
• Sweets & Ice Cream (ΓΛΥΚΑ & ΠΑΓΩΤΑ) Desserts and frozen treats including the seasonal Smile Cookie initiative supporting charitable causes, sold at Mikel stores.
• Retail Products Packaged coffee products and merchandise available for purchase at Mikel stores or for home use.
• Home Barista At-home coffee products and equipment enabling customers to prepare Mikel-quality coffee outside the stores, including the ALDO and LIVIA Nespresso-compatible capsule lines.
• ALDO Capsules Home coffee capsules featuring an intense, flavorful blend with fruity aromas and strong aftertaste, sourced from Central and South America. Compatible with Nespresso machines, 10 capsules per pack of roasted ground coffee.
• LIVIA Capsules Home coffee capsules with a lively character and mild, fruity aftertaste, made from African and Central American Arabica beans. Compatible with Nespresso machines, 10 capsules per pack.
• Full City Roast Blend A 100% Arabica espresso blend with darker roasting, offering full-bodied, intense flavor with notes of dark chocolate and dried fruit, designed for customers seeking a stronger taste and ideal for milk-based drinks.
• Mikel Franchise Program (5 store formats) Franchise offering through which Mikel grants partners the right to open and operate Mikel stores under one of five distinct formats: Dine-in (full-service café >120 sq.m.), Take Away (~50 sq.m.), Canteen (embedded in shopping centers, airports, supermarkets), Shop-in-Shop (~96 sq.m. inside partner retail), and Drive Thru (automobile service). Includes architectural design, personnel training, ISO 22000 quality assurance, and marketing support.

Quantifiable outcome

• Reduces plastic usage by 100 tons annually through eco-friendly packaging
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Smile of the Child (Το Χαμόγελο του Παιδιού)minorOthers · 1 December 2025Charitable partnership during holiday season 2025-2026 where Mikel sells Smile Cookies with proceeds supporting children and families served by the organization
• Zero Waste HORECA NetworkcoreStrategic or Co-development PartnerEnvironmental sustainability program implemented by Ecological Recycling Society, funded by The Coca-Cola Foundation, operating under auspices of Ministry of Environment and Energy. Mikel has 20+ certified stores with goal of 65 by 2026
• Ecological Recycling SocietycoreStrategic or Co-development PartnerImplementing partner for Zero Waste HORECA program recognizing Mikel's sustainable business practices
• Diversity Charter (European Commission initiative)minorStrategic or Co-development PartnerMikel is the first food and beverage business in Greece to sign the Diversity Charter, committing to equality, equal opportunities and diversity in the workplace
• KEANminorOthersGreek initiative coordinator for Diversity Charter implementation in Greek businesses

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McCafé: McDonald's branded coffeehouse concept competing with Mikel in quick-service and drive-thru coffee occasions across many shared markets. Relevant primarily as a Drive Thru-format competitor and as a benchmark for QSR coffee throughput.
• Costa Coffee: UK-origin international coffee chain with global franchise and licensed operator presence across Europe, Middle East, and Asia. Closely aligned with Mikel's franchise-led expansion model and competitive set in the same territories.
• Tim Hortons: Canadian-origin international coffee and QSR chain with licensed-store and franchise operations across the Middle East, the UK, and parts of Europe — directly competing with Mikel in those geographies. Larger and more institutionalized but a meaningful adjacent competitor.
• Lavazza: Italian coffee brand with chain café operations (Lavazza Espresso Coffee Shops, Espressamente Illy-style concepts) and at-home capsule product lines overlapping Mikel's Home Barista capsule offering. Comparable as an integrated coffee roaster with branded retail outlets.
• Starbucks: Global coffee chain incumbent operating across virtually every geography where Mikel competes. Relevant as the dominant scale competitor whose brand recognition and supply-chain scale create both the threat Mikel positions against and the benchmark of customer expectation.

Direct peers

• Coffee Island: Greece-headquartered specialty coffee chain with a comparable franchise-based store model, espresso-led menu, bakery pairings, and capsule home products. Closest direct competitor to Mikel in the Greek market and the most relevant domestic peer given identical origin, format, and customer base.
• Gloria Jean's Coffees: Australia-origin specialty coffee chain operating a master-franchise/licensed-store model internationally across the same regions as Mikel (Europe, Middle East, Australia, North America). Most structurally comparable peer in terms of franchise architecture and footprint.
• Caffè Nero: Independently owned European coffee chain with dine-in and take-away formats, espresso-led menu, and similar customer positioning. Comparable in store experience, menu architecture, and Mediterranean/European operating context.
• Segafredo Zanetti: Italian espresso brand with a franchise coffeehouse concept across Europe, the Middle East, and emerging markets. Highly comparable in espresso-led positioning, franchise model, and presence in Mikel's key geographic corridors.

Others

• Nespresso (Nestlé): Owner of the Nespresso capsule platform that Mikel's ALDO and LIVIA capsules are designed to be compatible with. Most relevant as the ecosystem enabler for Mikel's Home Barista line — not a direct café competitor, but a strategic dependency and a benchmark for capsule brand economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mikelccgr
• Facebookfacebook.com/MikelCoffeeCompany
• LinkedInlinkedin.com/company/mikel-coffee-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikel