Fuschlseeregion

What Fuschlseeregion does

Fuschlseeregion, legally Fuschlsee Tourismus GmbH, is the regional destination management organization (DMO) for six municipalities — Fuschl am See, Faistenau, Koppl, Hintersee, Ebenau, and Hof bei Salzburg — in the Salzkammergut lake district of Salzburg, Austria. It operates the official portal fuschlsee.salzkammergut.at and six physical tourism information offices, providing accommodation search and booking via feratel DESKLINE, activity listings, event calendars, weather/webcam feeds, hiking and cycling route content via Outdooractive, the Summit Lynx digital hiking badge system, and the myFuschlseeregion mobile companion app. The organization is a member of Österreichs Wanderdörfer and partners with Salzkammergut Tourismus, SalzburgerLand Tourismus, and Oberösterreich Tourismus for joint marketing and the Salzkammergut Card, Salzburg Card, and Salzburgerland Card programs. Revenue is generated primarily through the mandatory tourist overnight tax (Nächtigungsabgabe) collected per guest per night, with secondary streams from accommodation referral commissions, card-program participation fees, event ticketing (e.g., Mozart100), and merchandise/vouchers. Its subsidiary Fuschlsee BetriebsGmbH operates the Fuschlseebad year-round swimming and wellness facility. Go-to-market is direct-to-consumer across the six villages via the website, mobile app, social channels (Facebook, Instagram, YouTube, X), quarterly MailChimp newsletter, print catalogs, the FUSCHLSEENSUCHT podcast, a digital magazine, and seasonal family-focused contests; supporting channels include Google Ads, Facebook Pixel remarketing, and Outdooractive for trail discovery.

Name

Fuschlseeregion

Legal name

Fuschlsee Tourismus GmbH

Website

https://fuschlsee.salzkammergut.at/

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuschlseeregion (Fuschlsee Tourismus GmbH) is the regional tourism destination management organization for six municipalities around lakes Fuschlsee and Hintersee in the Salzkammergut, Austria, operating a booking portal, six visitor offices, and partner card programs for leisure visitors.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Destination tourism
• Tourism marketing
• Accommodation booking
• Outdoor recreation
• Regional tourism services

Headquarters

HQ city

Fuschl Am See

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Tourist Tax (Nächtigungsabgabe): Mandatory overnight tax collected from all visitors per night of stay, used to fund regional tourism infrastructure and marketing activities.
2. Tourism Cards and Discount Programs: Commission and participation fees from Salzburgerland Card, Salzburg Card, and Salzkammergut Card programs offered to visitors.
3. Event Tickets and Services: Ticket sales for regional events including Mozart100 trail running event, plus service fees for tour bookings.
4. Accommodation Commission: Referral and booking fees from partner accommodations across the region including hotels, guesthouses, holiday apartments, camping, and farm stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Fuschlseeregion, operated by Fuschlsee Tourismus GmbH, is the official destination management and tourism marketing organization for the Fuschlsee-Hintersee region in the Salzkammergut area of Salzburg, Austria. It promotes the region across six villages and provides visitor information, accommodation search and booking, activity packages, regional tourism cards, and on-site tourism information offices serving leisure travelers, families, hikers, cyclists, and water-sport enthusiasts.

Product overview

Fuschlseeregion operates a tourism destination platform centered around the Fuschlsee and Hintersee lakes in the Salzkammergut region of Austria. The core offering is the comprehensive website portal (fuschlsee.salzkammergut.at) providing vacation planning services including accommodation bookings, activity recommendations (hiking, cycling, water sports), event listings, and regional information. This is supplemented by the Summit Lynx digital hiking achievement system, the myFuschlseeregion mobile companion app, and various guest cards (Salzkammergut Card, Salzburg Card, Salzburgerland Card) offering discounted or free access to regional attractions. The Fuschlseebad facility provides year-round swimming and wellness services. The platform positions the six villages (Fuschl am See, Faistenau, Koppl, Hintersee, Ebenau, Hof bei Salzburg) as a unified destination for alpine and lakeside vacation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 4 Touren 6 Seen Bike Package
• Fuschlseebad (Fuschlsee Bathing Facility)
• myFuschlseeregion Mobile App
• Accommodation Search and Booking Service
• Tourist Information Office Services

Quantifiable outcome

• Free mobility ticket for all public transport in Salzburg state since May 2025
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, standard and minor.

• TTG Tourismus Technologie GmbHcoreTechnology or IntegrationTechnical service provider responsible for website conception and development. Located at Freistädter Str. 119, A-4040 Linz, Austria. Provides ongoing technical support and data protection compliance.
• Mittwald CM Service GmbH & Co.KGcoreTechnology or IntegrationServer hosting provider ensuring website uptime and performance. Located in Espelkamp, Germany. Handles all technical hosting infrastructure.
• feratel Media Technologies AGcoreTechnology or IntegrationAustrian tourism technology company providing booking software (DESKLINE), digital concierge (PIA), and webshop solutions. Located in Innsbruck, Austria. Powers online reservations, event ticketing, and digital guest services.
• MailChimp (Rocket Science Group LLC)standardTechnology or IntegrationEmail marketing platform provider for newsletter campaigns and marketing automation. Based in Atlanta, Georgia, USA. Certified EU-US Data Privacy Framework partner.
• OutdooractivestandardTechnology or IntegrationOutdoor activity platform providing interactive maps, hiking routes, and cycling tour planning for the region. Integrated into website for trail discovery and navigation.
• Summit LynxstandardTechnology or IntegrationDigital hiking passport app provider enabling visitors to collect points and earn badges by checking in at hiking destinations. Available for iOS and Android.
• Panomax GmbHstandardTechnology or IntegrationWebcam service provider for real-time weather and scenic views of the region. Webcams displayed on website for visitor planning.
• Google Ireland LimitedstandardTechnology or IntegrationProvides web analytics (Google Analytics), tag management (Google Tag Manager), and advertising services (Google Ads, Remarketing). Data Privacy Framework certified.
• Meta Platforms Ireland Ltd (Facebook)standardTechnology or IntegrationSocial media advertising and visitor tracking through Facebook Pixel for targeted marketing campaigns. Data Privacy Framework certified.
• metajob.atminorChannel Partner/ Reseller/ DistributorJob search portal integration providing searchable database of employment opportunities in the Fuschlseeregion. Supports job listings by category and location.
• Datatrans AGstandardTechnology or IntegrationSwiss payment service provider for secure online payment processing. Based in Zurich, Switzerland.
• hobex AGstandardTechnology or IntegrationAustrian payment service provider for transaction processing. Based in Salzburg, Austria.
• Salzkammergut TourismuscoreStrategic or Co-development PartnerRegional tourism organization encompassing multiple lake destinations in the Salzkammergut area. Co-marketing partner for regional promotion and the Salzkammergut Card discount program.
• SalzburgerLand TourismuscoreStrategic or Co-development PartnerOfficial tourism marketing organization for Salzburg state. Promotes Fuschlseeregion as part of the broader SalzburgerLand destination. Partner for Salzburgerland Card program.
• Oberösterreich TourismusminorStrategic or Co-development PartnerUpper Austria tourism organization. Fuschlseeregion is located on the border of Salzburg and Upper Austria regions.
• Leaderregion FUMOminorStrategic or Co-development PartnerEU rural development program supporting sustainable tourism projects in the Fuschlseeregion area.
• Zendesk Inc. (Zopim)standardTechnology or IntegrationLive chat software provider for real-time visitor support on the website. Data Privacy Framework certified.
• Podigee GmbHstandardTechnology or IntegrationPodcast hosting service for the Fuschlseesucht podcast series. Based in Berlin, Germany.
• FellhofminorStrategic or Co-development PartnerLocal farm offering alpaca experiences, partnered with Fuschlseeregion for children's art competition 'Alpakaglück'. Provides prize vouchers for contest winners.
• Kneipp Aktiv Club Fuschl am SeeminorStrategic or Co-development PartnerLocal wellness organization managing herb garden and natural health activities. Recruiting volunteer herb expert for community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salzkammergut Tourismus: Regional tourism organization for the broader Salzkammergut lake district. Directly comparable as a multi-village DMO offering visitor information, accommodation booking, and Salzkammergut Card distribution that overlaps with Fuschlseeregion's catchment.
• SalzburgerLand Tourismus: State-level tourism marketing organization for Salzburg. Comparable as a higher-tier DMO promoting Fuschlseeregion and other regional sub-destinations, co-marketing with the Salzburgerland Card program.
• Wolfgangsee Tourismus: Neighboring lake-based regional tourism organization in the same Salzkammergut region. Closely comparable business model (visitor info, accommodation booking, lake-centric outdoor activities) and overlapping visitor segments.
• Achensee Tourismus: Tirol-based lake-region DMO with similar summer lake/winter ski positioning. Comparable as a small-to-mid-size regional DMO competing for hiking, cycling, and family visitors in the Austrian Alps.
• Tourismusverband Wilder Kaiser: Regional tourism organization in Tirol covering multiple villages. Comparable in being a multi-village DMO operating a unified destination portal, hiking/cycling content, and accommodation booking.
• Mondsee Tourismus: Lake-focused tourism organization in the Salzkammergut area. Closely comparable in scope and offering — lake activities, accommodation booking, regional card participation — and competing for the same visitor segments.

Broad incumbents

• Zell am See-Kaprun Tourismus: Established Austrian alpine-lake tourism DMO. Comparable in operating model (information portal, accommodation booking, card program, multi-season positioning) but materially larger scale and brand reach.
• Kärnten Werbung: State-level tourism marketing organization for Carinthia. Comparable in structure (state DMO promoting multiple regional sub-destinations) and overlapping lake/mountain visitor segments.

Others

• Outdooractive: Platform partner of Fuschlseeregion for hiking/cycling route discovery and maps. Comparable as an enabling technology platform serving many regional DMOs and shaping how outdoor tourism content is consumed and distributed.
• VisitBerlin: City tourism marketing organization (CVB). Comparable as a DMO operating visitor information, accommodation booking, and city/regional card programs, though at very different scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fuschlsee
• YouTubeyoutube.com/user/Fuschlseeregion
• Facebookfacebook.com/fuschlsee
• Instagraminstagram.com/visitfuschlseeregion
• LinkedInlinkedin.com/company/stmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuschlseeregion