Surity

What Surity does

Surity Pty. Ltd., founded in 2001 and headquartered in Mount Barker, South Australia, is a privately-held healthcare software firm whose products connect clinical laboratories, clinicians, and patients through the pre-analytical workflow that precedes laboratory testing. Its core offerings are PAMS (Pre-Analytical Management System), a mobile platform for managing test ordering, sample collection, transport, and delivery; imagePROFILE, an enterprise paperless laboratory document management solution with over 8,000 users; and crossTORQ, a healthcare data integration framework supporting HL7, HL7 FHIR, XDS.b, and ASTM standards. Together these products are deployed across clinical laboratories, hospitals, forensic laboratories, drug testing facilities, food and agriculture labs, and LIMS vendors in Australia, New Zealand, the United States, and Asia, with cloud delivery on Microsoft Azure backed by a 99.6% availability SLA and HIPAA-compliant security architecture.

The company operates a sales-led enterprise GTM motion targeting pathology labs and hospitals, supplemented by content marketing, online product demonstrations via Microsoft Teams, and trial programs. Revenue is generated through software subscriptions (cloud and on-premise), recurring maintenance and support contracts, and professional services for implementation, customization, and integration with LIS, LIMS, PMS, and EMR systems. Pricing is quote-based with annual billing cadence and 30-day payment terms; international customers are exempt from Australian GST. With 1-10 employees and no disclosed external funding, Surity operates as a focused, bootstrapped niche vendor, anchored by enterprise customers such as Sonic Healthcare and IDT CMAX, and represented in the United States through a channel partnership with Gold Standard Diagnostics.

Name

Surity

Legal name

Surity Pty. Ltd.

Website

https://surity.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Surity is an Australian healthcare software firm that builds mobile and document management solutions connecting clinical laboratories, clinicians, and patients across the pre-analytical workflow, with products deployed in Australia, New Zealand, the United States, and Asia.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Electronic Data Capture (EDC) Platforms (HLACAOAA)

akta.pro secondary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Laboratory software
• Pre-analytical management
• Healthcare data integration
• Clinical lab automation
• Mobile healthcare solutions

Headquarters

HQ city

Mount Barker

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: PAMS and imagePROFILE software solutions offered as cloud-based services or on-premise deployments. Flexible subscription models with cloud and hybrid service options. Pricing appears quote-based for enterprise deployments.
2. Software Maintenance and Support: Customer Support and Software Maintenance Program providing ongoing support services. Standard support available Monday-Friday business hours with optional 24x7 extended coverage.
3. Professional Services: Implementation, customization, and integration services for deploying Surity solutions. Includes system integration with LIMS, LIS, practice management systems, and clinical systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Surity develops and sells healthcare software solutions that connect clinical laboratories, clinicians, and patients through the pre-analytical workflow. Its flagship PAMS platform is a mobile pre-analytical management system covering test ordering, sample collection, transport, and reception, while imagePROFILE provides paperless laboratory document imaging and workflow management, and crossTORQ enables healthcare data integration between LIMS/LIS systems, medical devices, and instruments using HL7 and FHIR standards.

Product overview

Surity offers a portfolio of healthcare software solutions centered around pre-analytics and laboratory document management. The core product family includes PAMS (Pre-Analytical Management System) - a comprehensive mobile solution for managing the pre-analytics process from ordering to sample collection and transport; imagePROFILE - an enterprise paperless laboratory document management solution with over 8,000 users; and crossTORQ - a healthcare data integration framework supporting HL7, FHIR, XDS.b and ASTM standards for connecting systems, instruments and medical devices. Add-on modules include PAMS Kiosk (self-service patient registration), crossTORQ for Labs (specialized lab integration), and modular imagePROFILE components (HUDE, IFP, FormsProcessor). Cloud Services provides Azure-based hosting with 99.6% availability SLA. Products work together as an integrated ecosystem - PAMS connects clinicians, patients and labs while imagePROFILE and crossTORQ handle document management and system integration.

Differentiator

Problem solved

Functional benefit

Brands

• PAMS: Pre-Analytical Management System - a comprehensive mobile solution for managing the pre-analytical process outside the lab, from ordering to sample delivery.
• PAMS Kiosk
• imagePROFILE
• crossTORQ
• crossTORQ for Labs

Products and services

• PAMS (Pre-Analytical Management System) A comprehensive mobile pre-analytics solution that controls every step of pre-analytics from ordering through sample collection, transport, and reception. PAMS is an integrated mobile solution accessible via smartphones, tablets, and web that works beyond lab walls to eliminate errors, reduce recollections, and improve patient safety.
• imagePROFILE An enterprise paperless laboratory solution that delivers improved productivity and accuracy through imaging technologies and workflow management. imagePROFILE automates document handling, integrates processing of paper-based and electronic orders, and provides enterprise-wide document access.
• crossTORQ

Quantifiable outcome

• 30% productivity improvement for clinical labs using imagePROFILE
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

One partnership is on record.

• Gold Standard DiagnosticsregionalChannel Partner/ Reseller/ DistributorGold Standard Diagnostics serves as the authorized USA agent for Surity products, providing sales and support services for the US market from their Davis, CA location. They represent Surity's pre-analytics and laboratory solutions to US healthcare organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orchard Software: Specialist LIS vendor focused on clinical and anatomical labs. Directly comparable to Surity in serving clinical laboratories with workflow and result-management software, including pre-analytical capture and order entry.
• SCC Soft Computer: LIS vendor serving hospitals and reference labs with comprehensive workflow modules. Competes for the same clinical laboratory IT budget Surity targets via PAMS and imagePROFILE.
• LabWare: Established LIMS platform vendor serving clinical, research, and analytical labs. Comparable in providing configurable workflow and data capture software into laboratory settings, though broader than Surity's pre-analytical focus.
• STARLIMS (Abbott Informatics): Clinical and analytical LIMS under Abbott. Comparable in delivering configurable lab workflow and pre-analytical tooling, but as part of a larger vendor portfolio with established healthcare presence.
• LabVantage Solutions: LIMS vendor offering configurable laboratory workflow tools. Comparable to Surity's imagePROFILE/crossTORQ stack in providing workflow, document, and integration capabilities for labs.

Broad incumbents

• Epic Systems (Beaker LIS): Dominant EHR vendor whose Beaker module provides LIS functionality. Overlaps with Surity's pre-analytical and orders/results integration story and represents the bundling threat incumbent for any specialty lab workflow vendor.
• Sunquest Information Systems: Major US-based LIS vendor serving hospital and reference labs. Overlaps with Surity's pre-analytical and lab workflow focus but as part of a broad LIS suite rather than a specialist pre-analytical product.
• Oracle Health (Cerner): Major EHR / health IT suite including laboratory workflow capabilities. Comparable as an integrated platform alternative to Surity's specialty pre-analytical/lab document approach.

Regional players

• CompuGroup Medical (CGM): European-dominant health IT vendor with lab and provider workflow modules. Comparable in serving clinical workflows and lab connectivity, though primarily entrenched in European markets where Surity is not present.

Emerging players

• 4medica: Specialty healthcare data and lab workflow vendor addressing lab information, orders, and clinical data exchange. Partial overlap with Surity's pre-analytical and HL7/FHIR integration focus, smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surity-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surity