Monster Energy Yamaha MotoGP

What Monster Energy Yamaha MotoGP does

Monster Energy Yamaha MotoGP is Yamaha Motor Co., Ltd.'s factory racing team competing in the FIM MotoGP World Championship, operated through the Italian private limited company Yamaha Motor Racing Srl, headquartered at Via Tinelli 67/69 in Gerno di Lesmo (MB), Italy. The team fields two riders — Fabio Quartararo (#20) and Álex Rins (#42) — aboard the Yamaha YZR-M1, a factory prototype motorcycle with an inline-four engine, carbon fiber monocoque chassis, and a proprietary electronics package developed specifically for Grand Prix competition.

The broader Yamaha MotoGP program is structured as a three-team operation: the factory Monster Energy Yamaha MotoGP entry, the Prima Pramac Yamaha MotoGP satellite team (Jack Miller and Toprak Razgatlıoğlu), and the BLU CRU Pramac Yamaha Moto2 entry (Izan Guevara and Alberto Ferrández). Yamaha competes across roughly 20 Grand Prix events per year spanning Europe, the Americas, Asia, and Oceania. For the 2027-2028 seasons, Yamaha has announced a rider transition, signing Jorge Martín and Ai Ogura to replace Quartararo and Rins.

Revenue is generated primarily through the Monster Energy title sponsorship, which provides team naming rights, prominent rider and motorcycle branding, and global marketing association. Secondary income streams include satellite team and technical support agreements (Prima Pramac), and FIM championship prize money tied to race results and final standings. The entity does not publish commercial pricing or revenue data. The team's value to Yamaha Motor Co. is principally brand marketing, motorcycle technology validation, and global visibility rather than standalone commercial revenue, and the operating entity is supported by the balance sheet of its publicly listed parent (Tokyo Stock Exchange ticker 7272).

Name

Monster Energy Yamaha MotoGP

Legal name

Yamaha Motor Racing Srl

Website

https://yamahamotogp.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Monster Energy Yamaha MotoGP is Yamaha's factory MotoGP racing team, operated through Italian subsidiary Yamaha Motor Racing Srl, fielding two riders on the YZR-M1 prototype alongside satellite entries in MotoGP and Moto2.

Ownership category

akta.pro rank

Product category

Professional Motorsport Racing

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Factory MotoGP racing team
• Professional motorcycle racing
• Motorsport sponsorship programs
• MotoGP championship competition
• Grand prix motorcycle racing

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Title Sponsorship (Monster Energy): Monster Energy serves as the title sponsor for the factory MotoGP team, providing primary funding in exchange for branding rights, team naming, and marketing association with the championship-winning racing program.
2. Satellite Team Partnerships: Prima Pramac Racing operates as a Yamaha-supported satellite team (Prima Pramac Yamaha MotoGP) with factory bike allocation, creating a two-team Yamaha presence in the championship. BLU CRU Pramac Yamaha competes in Moto2.
3. Championship Prize Money and Results-Based Income: Teams earn prize money and performance-based payments from MotoGP championship participation based on final standings, race wins, and championship positions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Monster Energy Yamaha MotoGP is Yamaha's factory racing team competing in the MotoGP World Championship using the proprietary YZR-M1 prototype motorcycle. The program fields factory and satellite teams (Monster Energy Yamaha MotoGP, Prima Pramac Yamaha MotoGP, BLU CRU Pramac Yamaha Moto2) and generates value through championship competition, sponsor exposure, and technical feedback for Yamaha's road motorcycle development.

Product overview

Monster Energy Yamaha MotoGP operates as a factory racing team competing in the MotoGP World Championship. The organization consists of multiple teams: the primary Monster Energy Yamaha MotoGP team (with riders Fabio Quartararo and Álex Rins), the Prima Pramac Yamaha MotoGP satellite team (with riders Jack Miller and Toprak Razgatlıoğlu), and the BLU CRU Pramac Yamaha Moto2 entry (with riders Izan Guevara and Alberto Ferrández). All teams use the Yamaha YZR-M1 motorcycle. Yamaha has announced that Jorge Martín and Ai Ogura will join for the 2027-2028 season, with current riders Quartararo and Rins concluding their partnership at the end of 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Prima Pramac Yamaha MotoGP: Satellite MotoGP team operated in partnership with Prima Pramac Racing
• BLU CRU Pramac Yamaha Moto2
• Yamaha YZR-M1

Products and services

• Monster Energy Yamaha MotoGP Factory Racing Team

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Monster EnergycoreGTM or Marketing Partner · 1 January 2026Monster Energy is the title sponsor of the Monster Energy Yamaha MotoGP factory team. The partnership provides Monster with prominent branding on the team, riders' leathers, motorcycles, and all team assets, generating global visibility in one of motorsport's most-watched championships.
• Prima Pramac RacingcoreStrategic or Co-development Partner · 1 January 2026Prima Pramac Racing operates as Yamaha's satellite team (Prima Pramac Yamaha MotoGP) receiving factory YZR-M1 motorcycles and technical support. The partnership expands Yamaha's track presence to two MotoGP entries while providing Prima Pramac with factory equipment and manufacturer backing.
• Yamaha Motor Racing SrlcoreOthers · 1 January 2026Parent company and legal entity for Yamaha's MotoGP racing operations. Registered in Italy (Gerno di Lesmo, MB) with €20,000 share capital. Operates all Yamaha MotoGP activities including factory team, satellite partnerships, and rider programs.

Scale indicators3 records

Expansion highlights3 records

Direct peers

• Aprilia Racing: Aprilia's factory MotoGP team running the RS-GP prototype. Comparable as a newer factory entrant expanding investment to challenge established manufacturers — directly competes against Yamaha for constructors' points and rider signings.
• VR46 Racing Team: Satellite MotoGP team affiliated with Ducati. Comparable as a satellite team structure in the same championship using factory-supported machinery — competing for satellite team standings and serving as an alternative career path for riders.
• Repsol Honda Team: Honda's factory MotoGP team and one of only a handful of manufacturer-entries alongside Yamaha. Competes with the RC213V prototype on the same championship calendar with title sponsorship structure directly analogous to Monster Energy Yamaha MotoGP.
• Red Bull KTM Factory Racing: KTM's factory MotoGP team operating with factory RC16 machinery. Direct peer as one of the four-to-five manufacturer factory teams, with comparable title sponsorship profile (Red Bull), global calendar footprint, and championship economics.
• Gresini Racing MotoGP: Ducati-affiliated satellite MotoGP team. Comparable as a satellite team running factory-spec machinery with title sponsorship economics and global race calendar footprint analogous to a satellite Yamaha team.
• LCR Honda: Honda satellite MotoGP team operating independently. Comparable as a satellite team structure using factory Honda RC213V machinery, with similar revenue model combining satellite sponsorship, manufacturer support, and prize money.
• Prima Pramac Yamaha MotoGP: Yamaha's satellite MotoGP team (Miller, Razgatlıoğlu) — both a sub-brand of the subject company AND a direct competitive peer at the satellite level. Operates factory YZR-M1 equipment while maintaining commercial independence as a team entry.
• Ducati Lenovo Team: Factory MotoGP team operated by Ducati Corse, currently the dominant force in MotoGP. Directly comparable to Monster Energy Yamaha MotoGP as one of the five factory manufacturer entries competing for the riders' and constructors' championships with the Desmosedici prototype.
• Trackhouse Racing MotoGP: Aprilia satellite team in MotoGP. Comparable as a satellite team structure using factory Aprilia machinery — directly competes with Prima Pramac Yamaha in the satellite team rankings within the same championship.
• Petronas Yamaha SRT: Former Yamaha satellite team (now succeeded by Prima Pramac as Yamaha's satellite partner). Direct structural peer as a precedent satellite arrangement with title sponsor (Petronas), demonstrating the satellite team business model that Yamaha currently runs with Prima Pramac.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yamahamotogp
• YouTubeyoutube.com/user/yamahamotogp
• Facebookfacebook.com/yamahamotogp
• Instagraminstagram.com/yamahamotogp
• TikToktiktok.com/@yamahamotogp
• LinkedInlinkedin.com/company/yamaha-factory-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monster Energy Yamaha MotoGP