Orione

What Orione does

Orione di Bistulfi S.r.l. is a privately held Italian SRL founded in 1949 in Milan, operating as a specialized distributor and service provider in two niche industrial verticals: (i) infrared irradiation systems (ceramic and quartz emitters) for industrial thermal treatments such as thermoforming and drying, and (ii) precision measurement and testing instrumentation including sound level meters, electromagnetic field meters and exposimeters, vibration analyzers, optical-radiation (ROA) photoradiometers and spectroradiometers, microclimate stations, air-flow micromanometers and thermal anemometers, weather sensors, and FLIR thermal cameras. The company does not manufacture most of these instruments; it distributes and supports branded products from OEMs including SENSECA/Delta Ohm, TSI, Wavecontrol, Casella, Ahlborn, BBE, Elstein, and MetOne, bundling technical know-how, post-sale consulting, and accredited calibration (ACCREDIA, PTB, DKD, NAMAS, NIST) around each unit.

The business operates with 1–10 employees and €46,800 of paid-in share capital from a single Milan office at Via della Moscova 27. Go-to-market is direct-to-customer via the company website with a quote-based sales model (richiesta preventivo), supplemented by registration on Italian public-procurement platforms (MEPA, CONSIP, Arca LOMBARDIA/SinTEL) for sales to public administrations. Revenue streams span one-time instrument sales, recurring instrument rentals, and professional calibration and technical-support services. Customer segments are horizontally spread across industrial-manufacturing buyers of infrared systems, professional measurement and testing users in occupational safety and environmental monitoring, and Italian public-sector institutions, with all activity confined to the domestic Italian market.

Name

Orione

Legal name

ORIONE DI BISTULFI S.R.L.

Website

https://orionesrl.it

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Orione di Bistulfi S.r.l. is a Milan-based, privately held Italian distributor and service provider of precision measurement instruments and industrial infrared heating systems, serving industrial manufacturers, testing professionals, and Italian public administrations since 1949.

Ownership category

akta.pro rank

Product category

Industrial Measurement Instruments

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Testing Laboratories and Services (541380)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metering, Calibration & Flow Measurement Verification (EUAEAHAM)

Keywords

• Measurement instruments
• Infrared heating systems
• Sound level meters
• Electromagnetic field meters
• Vibration analyzers

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Instrument Sales: Sale of measurement and testing instruments including sound level meters, EMF meters, vibration analyzers, weather sensors, optical radiation instruments, and thermal cameras
2. Infrared System Sales: Sale of infrared irradiation systems for industrial thermal treatments including ceramic and quartz irradiators for thermoforming, drying, and other industrial processes
3. Instrument Rental: Rental services for measurement instruments including thermal cameras and sound level meters
4. Technical Support and Calibration: Technical assistance, calibration services, and certification services including ACCREDIA, PTB, DKD, NAMAS, and NIST certifications

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Orione di Bistulfi Srl distributes precision measurement and testing instruments (sound level meters, EMF meters, vibration analyzers, optical radiation meters, microclimate stations, weather sensors, thermal cameras) and supplies infrared irradiation systems (ceramic and quartz) for industrial thermal treatments such as thermoforming and drying. The company also offers instrument rental and accredited calibration services (ACCREDIA, PTB, DKD, NAMAS, NIST) to industrial clients and Italian public administrations.

Product overview

Orione di Bistulfi Srl is a specialized distributor and service provider of precision measurement and testing instruments for industrial and environmental applications. The company operates two main divisions: (1) Infrared systems for industrial thermal treatments including ceramic and quartz irradiators for thermoforming and drying processes, and (2) A comprehensive portfolio of measurement instruments for noise (sound level meters XPT800/XPT801, dosimeters), vibrations (HD 2030 quad-channel analyzer, calibrators), optical radiation (HD2402 ROA meters, spectroradiometers), electromagnetic fields (SMP3, WaveMon LF-400 exposimeters), microclimate (HD 32.1 stations), air flow/hvac (TSI 8380 micromanometers, thermal anemometers), weather sensors (HD2003, HD53.3D), dust/particulate monitoring (MetOne instruments), and thermal imaging (FLIR cameras). The instruments are primarily distributed branded products from manufacturers like SENSECA/Delta Ohm, TSI, Wavecontrol, BBE, and MetOne. Services include equipment rental, calibration with ACCREDIA/NIST traceable certificates, and technical consulting. The company was founded in 1949 and serves industrial clients and public administration in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• FONOMETRO XPT801 Class 1 sound level meter and spectrum analyzer with data logging capability, conforming to IEC 61672:2013 and IEC 61260 standards, featuring 117dB linear range and up to 178dB peak with dedicated microphones.
• FONOMETRO XPT800 Class 1 precision sound level meter and spectrum analyzer conforming to IEC 61672:2013 and IEC 61260 standards, with 117dB linear range and up to 140dB peak measurement capability.
• SMP3 - EMF Meter DC to 90 GHz Electromagnetic field meter measuring from DC to 90 GHz for EMF safety measurements.
• ACCUBALANCE TSI 8380 - Air Flow Micromanometer Modular balancing tool with detachable precision micromanometer for direct air flow measurement, pressure, velocity (including hot-wire probes), temperature, and humidity. Measurement range 42-4250 m3/h with NIST traceable calibration certificate.
• CENTRALINA MICROCLIMA HD 32.1 8-input microclimate station for measuring thermal comfort parameters in moderate, hot severe, and cold severe environments according to UNI EN ISO standards, with multiple probe options including globe thermometer, temperature/relative humidity capacitive sensor, and hot-wire anemometer.
• HD2402 - Optical Radiation (ROA) Meter Portable datalogging photoradiometer for measuring non-coherent artificial optical radiation (ROA) according to Italian Legislative Decree 81/08, covering UV, visible, and IR spectral bands with multiple sensors.
• SPETTRORADIOMETRO HD30.1 Spectral analysis instrument for visible (380-780nm) and ultraviolet (220-400nm) light measurement, calculating photometric and colorimetric quantities including illuminance, CCT, CRI, and PAR.
• MONIT-EM - Continuous EMF Monitoring System Continuous electromagnetic field monitoring system for environmental and workplace EMF assessment.
• ExpoM-RF4 - High-Frequency EMF Selective Exposimeter Selective exposimeter for high-frequency electromagnetic fields, frequency range 50MHz to 6GHz, for personal EMF exposure measurement.
• RFSelectiQ - EMF Spectrum Analyzer EMF spectrum analyzer for frequency-selective electromagnetic field measurements with code-selective 5G NR capability.
• WAVEMON LF-400 - DC and Low-Frequency EMF Exposimeter Personal EMF monitor for DC and low-frequency electromagnetic fields (10Hz-400kHz), featuring weighted peak measurement, programmable alarms, and GPS+altimeter option for MRI, industrial welding, and pacemaker wearers' safety.
• TSI 9600-9630-9650 - Multifunction Thermal Anemometer Multifunction thermal anemometer with interchangeable probes for air velocity (hot-wire up to 50m/s, Pitot up to 73m/s), differential pressure, temperature, humidity, CO, CO2, and ASHRAE-guided duct traverse applications.
• ALMEMO 710 - Multifunction Industrial Datalogger Multi-function industrial measurement datalogger for various parameters including temperature, humidity, pressure, and other industrial measurements with data logging and PC connectivity.
• HD 2030 - 4-Channel Vibration Analyzer 4-channel vibration analyzer with octave and 1/3 octave band analysis for hand-arm and whole-body vibration measurements according to ISO 8041, ISO 5349-1, and ISO 2631 standards.
• HD2060 - Accelerometer Calibrator Accelerometer calibrator generating controlled mechanical vibrations at two frequencies (15.915 Hz at 1 m/s2 and 159.155 Hz at 10 m/s2) with quartz-stabilized accuracy for field calibration of acceleration, velocity, and displacement transducers.
• MULTISENSORE METEO HD2003 Multi-parameter weather transmitter featuring ultrasonic velocity and direction anemometer on 3 axes, air temperature, relative humidity, and barometric pressure sensors with optional sensor heating.
• HD53.3D - 2-Axis Weather Sensor 2-axis ultrasonic static anemometer for wind speed and direction measurement with Cartesian U-V components, humidity, temperature, diffuse solar radiation, and barometric pressure options; supports RS232, RS485, RS422, SDI-12, NMEA, and MODBUS-RTU protocols.
• Optical Measurement Transmitters Photometric and radiometric transmitters for measuring illuminance, luminance, and irradiance with mV signal output, suitable for indoor and outdoor installations.
• Infrared Irradiators - Industrial Thermal Treatment Systems Ceramic and quartz infrared irradiators for industrial thermal treatments including thermoforming, drying, and other industrial heating processes.
• FLIR Thermal Cameras FLIR thermal cameras for building diagnostics and general applications, available for sale and rental.
• Instrument Rental Service (Noleggio Strumentazione) Rental services for measurement instruments including thermal cameras, sound level meters, and other testing equipment.
• Calibration Services (Servizi di Calibrazione) Calibration services for instruments with manufacturer certificates, ACCREDIA certifications, or international equivalents (PTB, DKD, NAMAS, NIST).

Quantifiable outcome

• Calibration certifications available from ACCREDIA, PTB, DKD, NAMAS, and NIST

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record.

• AhlbornChannel Partner/ Reseller/ DistributorAhlborn is a partner/distributor for Orione's measurement instrument offerings.
• CasellaChannel Partner/ Reseller/ DistributorCasella is a partner/distributor for Orione's measurement instrument offerings.
• SensecaChannel Partner/ Reseller/ DistributorSenseca is a partner/distributor for Orione's measurement instrument offerings, shown with updated logo in 2024.
• ElsteinChannel Partner/ Reseller/ DistributorElstein is a partner for infrared heating technology products distributed by Orione.
• WavecontrolChannel Partner/ Reseller/ DistributorWavecontrol is a partner for electromagnetic field measurement instruments distributed by Orione.
• TSIChannel Partner/ Reseller/ DistributorTSI is a partner for air flow measurement and environmental monitoring instruments distributed by Orione.
• BBEChannel Partner/ Reseller/ DistributorBBE is a partner for stroboscope instruments distributed by Orione.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wavecontrol: Spanish manufacturer specializing in EMF/RF measurement instruments including the WaveMon LF-400 that Orione distributes. Direct competitor in the same target verticals (telecommunications compliance, MRI safety, industrial welding, railway).
• Cirrus Research: UK noise measurement instrument manufacturer with optimizing optimus sound level meters and doseBadge dosimetry. Directly competes with Orione's XPT800/XPT801 line in occupational and environmental noise compliance.
• HBK (Hottinger Brüel & Kjær): Global leader in sound and vibration measurement, operating in the exact same categories as Orione's XPT sound level meters and HD 2030 vibration analyzer. Comparable target customers (acoustics professionals, occupational safety, environmental monitoring) with much broader global reach.
• Ahlborn Mess- und Regelungstechnik: German data acquisition and multi-function measurement manufacturer whose ALMEMO 710 platform appears directly in Orione's product catalog. Both sell modular multi-input industrial data acquisition systems to environmental and process monitoring buyers.
• Elstein-Werk: German manufacturer of ceramic and quartz infrared radiators/irradiators — the exact industrial product Orione sells in its infrared thermal treatment line. Direct overlap in ceramic and quartz infrared heating modules for thermoforming, drying, and paint curing.
• TSI Incorporated: US-headquartered precision measurement instruments manufacturer whose AccuBalance 8380 micromanometer and 9600-series thermal anemometers are explicitly named in Orione's product line. Both serve HVAC/air-flow, ventilation, and industrial hygiene testing markets with overlapping instruments.
• PCE Instruments: German broad-line measurement instruments distributor and manufacturer with overlapping scope across sound, EMF, vibration, microclimate, and HVAC. PCE's e-commerce-led multi-category approach contrasts with Orione's quote-request model but targets the same European SMB and professional buyer base.
• Senseca (formerly Delta Ohm): Italian measurement instruments manufacturer with overlapping portfolio across sound, EMF, vibration, microclimate, optical radiation and weather. Senseca is a principal supplier to Orione and the most direct peer — same geography, same customers, same product categories, with the difference that Senseca manufactures while Orione distributes.
• Casella (a TPI company): UK-based specialist in occupational noise, vibration, and air sampling measurement. Casella is one of Orione's listed distribution partners and competes head-to-head in sound level meters and dosimetry for workplace safety compliance.

Broad incumbents

• Teledyne FLIR: Global large-format thermal imaging incumbent whose FLIR cameras Orione distributes and rents. As a broader-portfolio industrial sensor company it dwarfs Orione's thermal imaging offering while still competing for the same building-diagnostics and industrial-inspection customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orione