Noor Takaful

What Noor Takaful does

Noor Takaful is a Dubai-headquartered Shari'ah-compliant Islamic Insurance (Takaful) provider operating under the legal entity Watania International Holding PJSC (formerly Dar Al Takaful PJSC), which is publicly listed on the Dubai Financial Market under the ticker WATANIA. The company obtained its commercial license on 23 July 2008 and commenced operations on 1 September 2008, and serves individual/family and business/enterprise customers in the UAE with a secondary focus on SMEs.

The company operates two primary product lines: Individual Takaful (Motor, Medical, Family, Personal Accident, Travel, Home, and Marine) and Business Takaful (Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office). The portfolio is supported by a digital customer self-service portal (myconnect.watania.ae) for quotes, policy management, and claims submission, a partner portal (connect.watania.ae), a Wekaya Disease Management Program as a value-added health service, and a Data Lake infrastructure being implemented with Solution BI Middle East to enhance operational and financial efficiency.

Revenue is generated through recurring insurance premiums across individual and business lines, with quote-based pricing and monthly billing cadence. Distribution combines direct-to-consumer digital channels, a 7-day call center (800WATANIA), and enterprise field sales for business Takaful products. Recent strategic activity includes a partnership with High-Tech Aura Platform (October 2025) to extend SME health coverage into global markets, and a CEO transition with Mr. Anuj Agarwal appointed effective 20 April 2026.

Name

Noor Takaful

Legal name

Watania International Holding PJSC

Website

https://noortakaful.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Noor Takaful is a Dubai-based Shari'ah-compliant Islamic Insurance (Takaful) provider listed on the Dubai Financial Market (WATANIA), serving individuals, families, businesses, and SMEs in the UAE with a broad multi-line portfolio distributed via digital portals and enterprise sales.

Ownership category

akta.pro rank

Product category

Takaful Islamic Insurance

NAICS

Insurance Carriers and Related Activities (524)

akta.pro primary industry

Takaful Bancassurance (Islamic Insurance Distribution) (FSABAGAM)

akta.pro secondary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

Keywords

• Islamic insurance takaful
• Family takaful plans
• Motor takaful insurance
• Medical takaful coverage
• Business takaful solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Takaful Products: Recurring insurance premiums from individual customers for Motor, Medical, Family, Personal Accident, Travel, Home, and Marine Takaful coverage.
2. Business Takaful Products: Insurance premiums from business customers for Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office Takaful coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Noor Takaful provides Shari'ah-compliant Takaful (Islamic Insurance) products and services across two main lines: Individual Takaful (Motor, Medical, Family, Personal Accident, Travel, Home, Marine) for individuals and families, and Business Takaful (Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, Office) for enterprises. The offering is supported by digital self-service portals, a call center, and the Wekaya disease management program.

Product overview

Watania Takaful (Watania International Holding PJSC, formerly Dar Al Takaful PJSC) is a Shari'ah-compliant Islamic Insurance (Takaful) company listed on the Dubai Financial Market. The company operates a multi-channel platform offering two main product lines: Individual Takaful (covering Motor, Medical, Family, Personal Accident, Travel, Home, and Marine) and Business Takaful (covering Engineering, Property, Marine, General Accident, Casualty & Liability, Fleet, and Office). The portfolio is supported by digital customer portals (myconnect for policyholders, connect for partners), the Wekaya disease management program, and a Data Lake infrastructure for operational efficiency. The company obtained its commercial license on 23 July 2008 and commenced operations on 1 September 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Takaful - Motor Shari'ah-compliant motor insurance coverage providing affordable plans and a fast, hassle-free claims process for vehicle owners.
• Individual Takaful - Medical Comprehensive health insurance coverage designed to protect individuals and families with Shari'ah-compliant plans for peace of mind.
• Individual Takaful - Family Shari'ah-compliant family Takaful plan providing security and comfort, supporting families through every stage of life.
• Individual Takaful - Personal Accident Shari'ah-compliant personal accident coverage protecting against unexpected events for individuals living actively.
• Individual Takaful - Travel Shari'ah-compliant travel insurance coverage for protection during domestic and international travel.
• Individual Takaful - Home Shari'ah-compliant home insurance coverage protecting residential property and belongings.
• Individual Takaful - Marine Shari'ah-compliant marine insurance coverage for vessels and maritime activities for individual customers.
• Business Takaful - Engineering Shari'ah-compliant engineering insurance providing comprehensive protection against engineering and construction-related risks to support long-term growth.
• Business Takaful - Property Shari'ah-compliant property insurance providing reliable coverage for business assets against fire and related risks.
• Business Takaful - Marine Shari'ah-compliant business marine insurance providing broad coverage for hull, machinery, and all types of vessels.
• Business Takaful - General Accident Shari'ah-compliant general accident insurance providing essential protection against a wide range of business risks, damages, and financial losses.
• Business Takaful - Casualty & Liability Shari'ah-compliant casualty and liability insurance for business risk coverage.
• Business Takaful - Fleet Shari'ah-compliant fleet insurance coverage for multiple business vehicles.
• Business Takaful - Office Shari'ah-compliant office insurance coverage for business premises and contents.
• Wekaya Disease Management Program Free disease management program offering by Watania Takaful designed to support better health and peace of mind for policyholders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• High-Tech Aura PlatformcoreStrategic or Co-development Partner · 13 January 2025Strategic partnership to deliver tailored health coverage offerings for SMEs in the UAE and globally. Watania Takaful Family PJSC announced this partnership to provide specialized SME-focused health coverage solutions.
• Solution BI Middle EastcoreTechnology or Integration · 14 August 2024Data Lake partnership aimed at enhancing operational and financial efficiencies while delivering accurate and fast customer service. Part of Watania International Holding's digital transformation initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Abu Dhabi National Insurance Company (ADNIC): One of the largest listed UAE composite insurers (ADX: ADNIC) offering motor, medical, property, marine, and life lines. Comparable as a UAE general insurer serving both individual and enterprise customers, though broader in scope than Watania.
• Dubai Insurance: DFM-listed UAE insurance company offering general and life insurance. Comparable as a UAE-listed multi-line insurer competing for individual and corporate customers in the same Dubai market.
• Orient Insurance: Major UAE/GCC composite insurer offering P&C, medical, motor, and specialty lines. Comparable as an established UAE insurance carrier with multi-line offerings, though conventional rather than Takaful.
• AXA Insurance Gulf: Global insurer's UAE subsidiary offering motor, medical, home, and travel insurance. Comparable as a UAE-based multi-line carrier competing for individual and SME customers, though conventional and part of a global group.

Direct peers

• Takaful Emarat: UAE-listed Takaful insurance operator (DFM: TAKAFUL) offering family, motor, medical, and general insurance. Directly comparable as a Shari'ah-compliant public Takaful competitor serving the same UAE individual and business segments.
• AMAN Insurance (Alpha Star Holding): UAE-listed insurance company offering motor, medical, and general insurance lines. Comparable as a Dubai-listed multi-line insurer serving similar retail and SME segments in the UAE.
• Methaq Takaful Insurance: UAE-based Takaful insurance provider offering family, motor, medical, and general lines. Comparable as a UAE Takaful-focused insurer competing for similar retail and SME customers.
• Salama Cooperative Insurance (Islamic Arab Insurance Company): UAE-listed Shari'ah-compliant cooperative insurance company offering family and general Takaful lines. Directly competes with Watania across individual and corporate Takaful products in the UAE.

Regional players

• QIC Group (Qatar Insurance Company): Qatar-headquartered GCC insurance group with UAE operations offering P&C, life, and reinsurance. Comparable as a regional multi-line insurer with similar product breadth and corporate client focus, though headquartered outside the UAE.
• Al Etihad Cooperative Insurance: Saudi-listed cooperative insurance company offering motor, medical, property, and engineering lines. Comparable as a regional GCC multi-line insurer, though based in Saudi Arabia rather than the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noortakaful
• Facebookfacebook.com/noortakaful.uae

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Takaful