Home Vision

What Home Vision does

Home Vision Co. (also operating as HV Roofing Co.) is a privately held, founder-owned exterior contracting company headquartered at 21 Sterling St., Malden, Massachusetts, serving the Greater Boston Area across Middlesex, Norfolk, Suffolk, Essex, and Plymouth counties. The company delivers residential and commercial roofing, siding, and gutter services through a direct-to-consumer, sales-led go-to-market model — customers initiate contact via phone (617-651-1929) or in-person consultation, after which Home Vision provides free inspections and project-based quotes. There is no proprietary technology stack, no software product, no API surface, and no external funding; the operating model relies on certified installation expertise, quality materials, and manufacturer relationships rather than technology differentiation.

The company's core offerings span three service lines: roofing (residential, commercial, pitched, and flat roofs with shingle, rubber EPDM/TPO, metal, and slate material options), siding (vinyl, wood, LP Smartside engineered wood, and stone veneer), and gutters (installation, repair, cleaning, gutter guards, and seamless aluminum, copper, and fiberglass systems). Home Vision is a GAF Certified Contractor — a designation held by fewer than 5% of North American roofing contractors — which authorizes the company to offer the GAF System Plus Ltd. Warranty alongside its own workmanship warranty. The technology stack is essentially non-existent as a product surface; the firm's competitive differentiation rests on certifications, warranty-backed craftsmanship, and a multi-platform review profile (5.0/5.0 on Google, Yelp, and Angi; 4.9/5.0 on Thumbtack).

Revenue is generated almost entirely through one-time project contracts: installation, repair, replacement, and maintenance work scoped individually per customer with quote-based, unit-style pricing. Customer acquisition is driven by direct phone inquiries, on-site consultations, organic social/review channels (Google Business, Yelp, Angi, Thumbtack, Facebook, Instagram, Twitter), and a content blog. All disclosed customers are individual residential homeowners; commercial roofing is offered but not named-customer validated in the input data. The firm operates with 1–10 employees, has no disclosed investors, parent companies, subsidiaries, or funding rounds, and shows no evidence of geographic expansion beyond Massachusetts or any merger, acquisition, or restructuring activity.

Name

Home Vision

Legal name

Home Vision Co.

Website

https://homevision.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Vision Co. is a privately held exterior contracting firm in Malden, Massachusetts, delivering residential and commercial roofing, siding, and gutter services to homeowners and property owners across five counties in the Greater Boston Area through a direct, project-based sales model.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing, Siding, and Gutter Contracting

NAICS

Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industries

Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)

Keywords

• Residential roofing services
• Commercial roofing installation
• Siding installation
• Gutter installation
• GAF certified contractor

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Services: One-time project-based revenue from residential and commercial roofing installations, repairs, and replacements including shingle, rubber (EPDM/TPO), metal, and slate roofs.
2. Siding Installation: One-time installation revenue for siding services including vinyl, wood, LP Smartside, and stone veneer options.
3. Gutter Services: Revenue from gutter installation, repair, cleaning, and gutter guard installation services. Offers seamless aluminum, copper, and fiberglass gutters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Home Vision is a licensed and insured exterior contracting company that provides roofing, siding, and gutter installation, repair, and maintenance services for residential and commercial properties in the Greater Boston Area and surrounding Massachusetts counties. Its roofing offerings include shingle, rubber (EPDM/TPO), metal, and slate systems; siding includes vinyl, wood, LP Smartside, and stone veneer; and gutter services include seamless aluminum, copper, and fiberglass installations, repairs, cleaning, and gutter guards. The company holds GAF Certified Contractor status and offers free on-site inspections with quote-based pricing.

Product overview

Home Vision is a professional roofing company offering comprehensive exterior home services. The company's portfolio centers on three core service areas: Roofing (covering residential, commercial, pitched, and flat roofing), Siding (including vinyl, wood, LP Smartside, and stone veneer options), and Gutter services (installation, repair, cleaning, and gutter guards). Within roofing, they offer multiple material types including shingle roofs, rubber roofs (EPDM and TPO), metal roofs, and slate roofs. Siding options include vinyl, wood, LP Smartside engineered wood, and stone veneer. Gutter offerings include seamless aluminum, copper, and fiberglass installations. The company operates primarily in the Greater Boston Area and surrounding Massachusetts counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Roofing services for residential properties including repairs, maintenance, full installations, and replacements using shingle, rubber (EPDM/TPO), metal, and slate materials. Targeted at homeowners in the Greater Boston Area.
• Commercial Roofing Professional roofing services for commercial properties including repairs, maintenance, full installations, and replacements with minimal disruption to business operations. Targeted at commercial property owners and businesses in the Greater Boston Area.
• Pitched Roofing Pitched/sloped roofing installation and repair services for residential and commercial properties in the Greater Boston Area.
• Flat Roofing Flat roofing installation and repair services for residential and commercial properties in the Greater Boston Area.
• Siding Installation Professional siding installation offering vinyl, wood, LP Smartside engineered wood, and stone veneer options to protect homes from weather damage and improve curb appeal, resale value, and energy efficiency. Targeted at Massachusetts homeowners.
• Gutter Installation Expert gutter installation services including Seamless Aluminum (0.032 gauge), Copper, and Fiberglass gutters tailored to specific housing needs to direct rainwater away from roofs and foundations. Targeted at homeowners in the Greater Boston Area.
• Gutter Repair Reliable and efficient gutter repair services for all types of gutter-related issues to shield homes from water damage. Targeted at homeowners in the Greater Boston Area.
• Gutter Cleaning Thorough gutter cleaning services to maintain the home's exterior and protect it from water damage. Targeted at homeowners in the Greater Boston Area.
• Gutter Guard Installation Installation of gutter guards to protect rain gutters from debris and minimize the need for regular cleaning. Targeted at homeowners in the Greater Boston Area.
• Fiberglass Gutters Premium fiberglass gutter installations that resemble wood but will not rust or rot, with a lifespan of over 50 years. Targeted at homeowners in the Greater Boston Area seeking long-lasting, low-maintenance gutter solutions.

Quantifiable outcome

• Metal and fiberglass gutters can last over 50 years with minimal maintenance
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreStrategic or Co-development PartnerHome Vision Co. is a Certified Contractor for GAF, one of North America's largest roofing manufacturers. This certification is only awarded to less than 5% of roofing contractors and authorizes the company to offer the GAF System Plus Ltd. Warranty. Certified contractors have pledged to ensure each customer receives the best choice in roofing.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Adam Quenneville Roofing & Siding: Established New England roofing and siding contractor with a similar service mix including asphalt, metal, and slate roofing plus siding installations.
• Northeast Home & Energy: A Greater Boston-area exterior services contractor offering roofing, siding, windows, and HVAC, competing for the same homeowner segment in the same counties Home Vision serves.
• Cataldo Roofing & Construction: Massachusetts-based roofing contractor providing residential roofing installation, repair, and replacement across Greater Boston, directly competing on similar roofing services.
• Reasonable Roofing (Reasonable Roofing & Restoration): Local Massachusetts roofing company serving residential customers in Greater Boston with comparable roofing and siding services.

Broad incumbents

• Long Home Products: Mid-Atlantic and Northeast exterior remodeling company with full roofing, siding, window, and bath offerings, competing on similar premium roofing projects in Massachusetts.
• Tecta America Commercial Roofing: Large national commercial-focused roofing contractor with Northeast operations, overlapping with Home Vision's commercial roofing service line.
• Power Home Remodeling: Large regional exterior remodeling company operating in the Northeast, offering roofing, siding, and windows across multiple states including Massachusetts, competing for the same premium residential customers.

Others

• Angi (formerly Angie's List): National home services marketplace where Home Vision earns 5.0/5.0 rating; also a competitor-acquiring channel that connects homeowners to competing local roofers.
• GAF Materials (Standard Industries): North America's largest roofing materials manufacturer and Home Vision's key strategic partner; an enabling channel via the Certified Contractor program that drives a portion of inbound demand.

Emerging players

• Mighty Dog Roofing (Boston franchise): National roofing franchise entering the Boston market with branded roofing, siding, and gutter services, posing direct overlap on Home Vision's core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HomeVisionCo1
• Facebookm.facebook.com/100072474343106
• Instagraminstagram.com/co.homevision/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Vision