HFR DESIGN
HFR Design is a Tennessee-based architecture and engineering firm (now operating as Wold Architects and Engineers) providing integrated architecture, engineering, interior design, master planning, and sustainability services to government, healthcare, senior living, and education clients across the United States.
- Company typePrivate
- Founded1910
- HeadquartersBrentwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What HFR DESIGN does
HFR Design, now operating as Wold Architects and Engineers following a December 2022 rebranding, is a Tennessee-based architecture and engineering professional services firm with a century-long heritage tracing back to Hart Freeland Roberts. The firm was integrated with Wold in December 2019 under the 'Wold | HFR Design' banner and fully rebranded to Wold Architects and Engineers in December 2022, completing the multi-year integration while retaining the same Tennessee-based team. It delivers architecture, engineering, interior design, facility master planning, and sustainability services to institutional clients in government, healthcare, senior living, and education sectors, operating across Tennessee and other U.S. markets accessed through the Wold partnership.
The firm operates a traditional B2B professional services model. Engagements are project-based, quote-based, and tailored to client requirements, with typical projects spanning multiple years. The go-to-market is direct enterprise sales targeting institutional buyers, supported by thought-leadership content (insights/blog), portfolio showcases, and industry publication presence. Technical differentiation is concentrated in specialized advisory areas: USP 800 hazardous drug handling compliance for healthcare, correctional facility design for government, surge capacity air quality for healthcare settings, and sustainable design practices. No proprietary technology platform, software product, or AI/ML capability is disclosed; the offering is labor-intensive professional services.
Revenue is generated solely through project-based professional services fees. No public pricing exists as engagements are customized to scope. The firm is privately held with no disclosed revenue, headcount, external funding, or institutional investor information. The Tennessee office now operates as part of the integrated Wold Architects and Engineers entity, with the post-integration structure enabling access to broader subject matter expertise and expanded service capabilities beyond what the standalone HFR practice previously offered.
HFR DESIGN firmographics
Firmographics- Name
- HFR DESIGN
- Legal name
- Wold Architects and Engineers
- Website
- https://hfrdesign.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HFR Design is a Tennessee-based architecture and engineering firm (now operating as Wold Architects and Engineers) providing integrated architecture, engineering, interior design, master planning, and sustainability services to government, healthcare, senior living, and education clients across the United States.
- Ownership category
- akta.pro rank
HFR DESIGN industry classification
Industry- Product category
- Architecture and Engineering Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where HFR DESIGN is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HFR DESIGN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture and Engineering Services: Professional services revenue generated through architecture and engineering design engagements for institutional clients in government, healthcare, senior living, and education sectors. Services include architectural design, engineering, interior design, facility master planning, and sustainability services. Revenue is project-based with engagements spanning multiple years.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HFR DESIGN product offering
Product offeringCore offering
HFR Design, formerly Hart Freeland Roberts and now operating as Wold Architects and Engineers, is a Tennessee-based architecture and engineering firm providing professional design services to institutional clients. The firm offers architecture, engineering, interior design, facility master planning, and sustainability services, serving government, healthcare, senior living, and education markets. Engagements are project-based and tailored to client requirements, leveraging century-long Tennessee heritage combined with the broader Wold partnership resources.
Product overview
HFR Design (now operating as Wold Architects and Engineers) is a Tennessee-based architecture and engineering firm offering a unified suite of professional services. The firm provides Architecture, Engineering, Interior Design, Facility Master Planning, and Sustainability services. Originally part of Hart Freeland Roberts (HFR), the firm integrated with Wold in December 2019 and subsequently rebranded in December 2022. The company serves government, healthcare, senior living, and education markets across Tennessee and other markets around the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Comprehensive architectural design services for government, healthcare, senior living, and education facilities. Delivered as project-based professional services engagements to institutional clients.
- Engineering Services
- Interior Design
- Facility Master Planning
- Sustainability Services
Companies that use HFR DESIGN
Customer profileSegments4 records
Ideal customer profiles3 records
HFR DESIGN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HFR DESIGN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wold (Wold Architects and Engineers)coreWold acquired HFR Design (formerly Hart Freeland Roberts) in December 2019, forming Wold | HFR Design. In December 2022, approximately three years after joining forces, Wold | HFR Design rebranded as Wold Architects and Engineers. The partnership expanded the firm's government, healthcare, senior living, and education portfolios, providing clients access to broader expertise, extensive services, subject matter experts, and increased resources across Tennessee and other markets nationwide.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
HFR DESIGN competitors and assessment
Company assessmentDirect peers
- HGA Architects and Engineers: A&E firm specializing in healthcare, education, and government/civic markets with integrated architecture, engineering, and interior design services — closely aligned to HFR/Wold's model.
- SmithGroup: Multi-discipline A&E firm with deeply established healthcare and education practices, competing for the same institutional design commissions and long-cycle master planning work as HFR/Wold.
- DLR Group: Integrated design firm serving government, healthcare, and education clients with in-house architecture, engineering, and interior design — a near structural match to HFR/Wold's service portfolio.
- Moody Nolan: Design firm with concentrated practices in education, government, healthcare, and senior living — the same four institutional verticals that anchor HFR/Wold's business.
- LPA Design Studios: Integrated design firm focused on education and healthcare clients with in-house architecture, engineering, and interiors — overlapping directly with two of HFR/Wold's primary verticals.
- CannonDesign: Integrated architecture and engineering firm with strong practices in healthcare, education, and government — directly mirroring HFR/Wold's primary verticals and target institutional buyer base.
- HKS Architects: Architecture firm with nationally recognized healthcare and government practices, directly competing for large hospital and public-sector projects that HFR/Wold also targets.
Broad incumbents
- HOK: Large global architecture firm with major healthcare, education, and government practices. Competes for the largest institutional projects HFR/Wold pursues, but at significantly greater scale and broader portfolio.
- HDR Inc. Diversified global A&E firm with strong healthcare, government, and education practices. Overlaps with HFR/Wold on institutional design but operates at much greater scale and breadth.
- Perkins&Will: Global architecture firm with prominent healthcare and education studios that compete for the same institutional clients as HFR/Wold, while operating at a substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HFR DESIGN social profiles
Digital presenceHFR DESIGN financial estimates
Financial estimateRevenue estimate
Valuation estimate
HFR DESIGN leadership team
Management profileNumber of profiles
HFR DESIGN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HFR DESIGN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HFR DESIGN
What does HFR DESIGN do?
HFR Design, formerly Hart Freeland Roberts and now operating as Wold Architects and Engineers, is a Tennessee-based architecture and engineering firm providing professional design services to institutional clients. The firm offers architecture, engineering, interior design, facility master planning, and sustainability services, serving government, healthcare, senior living, and education markets. Engagements are project-based and tailored to client requirements, leveraging century-long Tennessee heritage combined with the broader Wold partnership resources.
Is HFR DESIGN a public or private company?
HFR DESIGN is a private company. It is classified as corporate owned and is currently operating.
When was HFR DESIGN founded?
HFR DESIGN was founded in 1910. It employs 101 to 250 people.
Where is HFR DESIGN based?
HFR DESIGN is headquartered in Brentwood, United States, in the North America region.
How does HFR DESIGN make money?
One revenue line is on record: architecture and Engineering Services.
Who are HFR DESIGN's main competitors?
Direct peers on record are HGA Architects and Engineers, SmithGroup, DLR Group, Moody Nolan, LPA Design Studios, CannonDesign and HKS Architects. Broad incumbents are HOK, HDR Inc. and Perkins&Will.
Does HFR DESIGN have an API?
No public API is recorded for HFR DESIGN.
What industry is HFR DESIGN in?
HFR DESIGN's product category is Architecture and Engineering Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131 and its SIC code is 8711.