Ford Trucks

What Ford Trucks does

Ford Trucks is a heavy commercial vehicle manufacturer founded in 1960, with operations in Geel, Belgium, that builds a portfolio of tractor trucks, road distribution trucks, and construction trucks across three series — Tractor (F-MAX, F-MAX L, F-MAX LL, 1845T, 3548T DC), Road (16 distribution models), and Construction (12 specialized models). The company's flagship F-MAX tractor won the International Truck of the Year 2019 award. Underlying technology includes the ConnectTruck connected-vehicle platform for telematics and fleet monitoring, a 360° exterior and interior camera experience, and a 100% Electric Truck offering for zero-emission transport.

Ford Trucks generates revenue through multiple streams: new truck hardware sales via an authorized dealer network, financial leasing, auto insurance, multi-year maintenance and service packages, driver/technician training programs, and Bodybuilder customization services accessed via a dedicated online portal. The go-to-market is channel-driven through authorized dealers across Belgium, Luxembourg, the Netherlands, Italy, and Romania, supplemented by direct enterprise field sales for major fleet and government accounts. Customers are organized into primary verticals — Logistics and Transport Companies, Construction Companies, and Road Transport and Distribution — alongside Bodybuilders and Fleet Operators. The business is positioned as actively expanding across Western Europe, with stated ambitions to reach the entire European continent.

Name

Ford Trucks

Website

https://fordtrucksbelgium.be

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Ford Trucks is a heavy commercial vehicle manufacturer founded in 1960 that produces tractor, road, and construction trucks, serving logistics, construction, and distribution customers across Europe through an authorized dealer network complemented by telematics, leasing, and aftermarket services.

Ownership category

akta.pro rank

Product category

Heavy Commercial Trucks

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Heavy commercial trucks
• Tractor trucks
• Construction trucks
• Truck aftersales services
• Connected fleet telematics

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Direct sale of Ford Trucks commercial vehicles including tractor trucks, construction trucks, and road trucks. Sales are conducted through authorized dealer network with customization options available through the Bodybuilder Portal.
2. Leasing Services: Financial leasing options for Ford Trucks vehicles, allowing customers to acquire trucks through payment plans rather than outright purchase.
3. Auto Insurance: Insurance products offered alongside vehicle sales for truck protection and risk management.
4. Maintenance & Service Packages: Aftermarket maintenance services including on-site maintenance, roadside assistance, warranty programs, and comprehensive maintenance packages for Ford Trucks vehicles.
5. Training Services: Ford Trucks Training programs for drivers and technicians to ensure proper operation and maintenance of vehicles.
6. Bodybuilder & Customization: Customization and conversion services through the Bodybuilder Portal, allowing third-party manufacturers to build specialized bodywork on Ford Trucks chassis including trailers, containers, cement mixers, and concrete pumps.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ford Trucks manufactures and sells heavy commercial vehicles across three series: tractor trucks for long-haul transport, road trucks for regional distribution, and construction trucks for heavy-duty site operations. The company distributes through an authorized European dealer network and provides an integrated ecosystem of services including telematics (ConnectTruck), aftersales support (Ford Trucks Care), maintenance packages, extended warranty, leasing, insurance, and an electric truck option for sustainable transport.

Product overview

Ford Trucks is a commercial vehicle manufacturer offering a comprehensive portfolio of trucks across three main series: Tractor Series (5 models including F-MAX, F-MAX L, F-MAX LL, 1845T, 3548T DC), Road Series (17+ distribution and regional transport trucks), and Construction Series (12 specialized construction trucks). The product lineup is complemented by connected vehicle services through ConnectTruck, comprehensive aftersales support via Ford Trucks Care, and alternative powertrain solutions including an Electric Truck. Ford Trucks provides a full ecosystem of services including maintenance packages, roadside assistance, leasing, insurance, training, bodybuilder portal access, and extended warranty programs to support their vehicles throughout their lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• F-MAX: Award-winning truck model that won the 'International Truck of the Year 2019 Award'
• ConnectTruck
• Ford Trucks Care
• Ford Trucks Net
• High Profit

Products and services

• F-MAX Tractor Series Flagship tractor truck series including F-MAX, F-MAX L, F-MAX LL, 1845T, and 3548T DC models designed for long-haul transport. The F-MAX won the International Truck of the Year 2019 Award and offers notable cabin dimensions, power, and connectivity technology for logistics and freight operators.
• Road Truck Series

Quantifiable outcome

• 1000 vehicles sold in Romania in 2 years, demonstrating rapid market penetration in new European markets

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Garage NoyenscoreChannel Partner/ Reseller/ DistributorGarage Noyens is an authorized Ford Trucks dealer in Belgium, operating from their location as shown by their logo on the Ford Trucks Belux website. The dealer provides sales, service, and support for Ford Trucks vehicles in their territory.
• Authorized Dealer NetworkcoreChannel Partner/ Reseller/ DistributorFord Trucks operates through a network of authorized dealers across Europe including Belgium, Luxembourg, Netherlands, Romania, Italy, and expanding markets. Dealers provide vehicle sales, maintenance, repairs, and roadside assistance services.
• BodybuilderscoreChannel Partner/ Reseller/ DistributorThird-party bodybuilders utilize the Ford Trucks Bodybuilder Portal to access technical specifications and order chassis for building specialized vehicles including trailers, containers, cement mixers, and concrete pumps on Ford Trucks platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAF Trucks: DAF Trucks (a PACCAR company) is a Dutch-headquartered manufacturer of heavy-duty and medium-duty trucks, with strong presence in Benelux and the UK. Comparable tractor and distribution lineup and a particularly close geographic overlap with Ford Trucks' BeLux base.
• Iveco: Iveco manufactures heavy-, medium-, and light-duty trucks and special-purpose vehicles across Europe. Comparable product lineup (tractor, distribution, construction) and overlapping customer base in logistics and construction.
• Scania: Scania manufactures heavy-duty trucks, buses, and engines and operates one of the densest European dealer/service networks. Directly comparable in product category and target customers, with overlapping presence in long-haul and construction.
• Mercedes-Benz Trucks: Mercedes-Benz Trucks (part of Daimler Truck) produces heavy-duty tractors, distribution trucks, and special-purpose vehicles with a pan-European presence. Comparable in product breadth, brand strength, and the same fleet/operator customer base.
• Renault Trucks: Renault Trucks (part of Volvo Group) produces heavy- and medium-duty trucks in France, with comparable distribution and construction models. Direct competitor in European long-haul and distribution.
• MAN Truck & Bus: MAN Truck & Bus produces heavy-duty tractors, distribution trucks, and buses across Europe. Comparable product portfolio and overlapping presence in logistics, distribution, and construction applications.
• Volvo Trucks: Volvo Trucks is one of Europe's largest heavy-duty truck manufacturers, with a broad tractor and construction lineup competing head-to-head with Ford Trucks in the long-haul and distribution segments. Highly comparable in product category, customer base (logistics, construction), and dealer-driven distribution model.

Broad incumbents

• Traton Group: Traton Group is the Volkswagen-owned parent of MAN, Scania, and Navistar and a co-shareholder of Navistar-affiliated operations. Relevant as the broader corporate parent of direct peers MAN and Scania and as a globally diversified commercial vehicle incumbent.
• PACCAR Inc. PACCAR is the parent of DAF, Kenworth, and Peterbilt and one of the largest global commercial truck OEMs. Relevant as the parent of direct peer DAF and as a broad incumbent with significantly larger scale, financing, and aftermarket reach.

Emerging players

• Tesla Semi: Tesla Semi is an emerging electric Class 8 truck program targeting North American and European long-haul fleets. Represents a newer, technology-led entrant overlapping with Ford Trucks' EV ambitions and long-haul tractor segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford Trucks