Cambridge Winery
Cambridge Winery is a privately held Wisconsin-based boutique winery operating two direct-to-consumer hospitality venues — a Madison tasting room and a Cambridge event center — producing and selling wines sourced from Wisconsin, California, Washington, and New York grapes while hosting private events and weddings.
- Company typePrivate
- Founded2013
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cambridge Winery does
Cambridge Winery is a privately held boutique winery founded in 2013 and headquartered in Cambridge, Wisconsin. The company produces and sells wines sourced from Wisconsin, California, Washington, and New York grapes, organized into Wisconsin Reds (Frontenac, Founder's Red, Marquette, Marquette Reserve, Snazzberry), Wisconsin Whites (St. Pepin, Frontenac Gris, Brianna, Ice Wine), California Reds (Pinot Noir, Napa Valley Cabernet, Syrah, Zinfandel), and California Whites (Chardonnay Reserve, Riesling, Rosé). It operates two direct-to-consumer venues: the Madison Tasting Room on west-side Madison (opened November 2014) and the Cambridge Event Center (opened February 2016), which combines a tasting room, full dinner service, and a wedding/event venue with capacity up to 300 guests including a vineyard ceremony site, gazebo, bride-and-groom suites, and on-site coordinator.
The business generates revenue across four streams: on-premise and to-go wine sales (with bottle prices ranging $18–$49 and flight pricing at $10–$12), food service (small plates, flatbread pizzas in Madison; a full weekly dinner menu in Cambridge), private and corporate event hosting including weddings, and a free-entry, three-tier Wine Club (Vineyard, Barrel at 12 bottles/year, Founder's Society at 24 bottles/year) that functions as a recurring-revenue lock-in. The wine club uses a freemium-to-subscription mechanic in which deeper discounts, free monthly flights, and members-only events unlock as cumulative annual bottle purchases rise. Pricing includes promotional mechanics — Wednesday pizza-and-Wisconsin-wine specials, a $10 flight credit applied to two-bottle to-go purchases, and Last Chance Wines buy-two-get-one-free — used to drive traffic and clear inventory.
The go-to-market is direct-to-consumer and locally oriented: marketing is conducted through a Facebook events page, an email newsletter, the company website, the #CambridgeWinery social hashtag, and wedding-marketplace listings (The Knot, WeddingWire) backed by a Preferred Vendors network of accommodations, bridal wear, florists, photographers, DJs, and shuttles. Event bookings are handled through the Tripleseat online request system. The company has earned a sustained track record of regional and international wine competition medals — including gold and silver medals at the 2025–2026 Great Lakes Winemaker Challenge, a silver at Dan Berger's International Wine Competition (2025), and an extensive run of Wisconsin State Fair awards dating back to 2017 — which underpins brand positioning in the locally-sourced, cold-climate varietal category.
Cambridge Winery firmographics
Firmographics- Name
- Cambridge Winery
- Legal name
- Cambridge Winery
- Website
- https://cambridgewinery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cambridge Winery is a privately held Wisconsin-based boutique winery operating two direct-to-consumer hospitality venues — a Madison tasting room and a Cambridge event center — producing and selling wines sourced from Wisconsin, California, Washington, and New York grapes while hosting private events and weddings.
- Ownership category
- akta.pro rank
Cambridge Winery industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (31213), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF)
Keywords
Where Cambridge Winery is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cambridge Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct retail wine sales by the bottle and glass at both tasting room locations. Customers can purchase estate wines and imported wines for takeaway or on-premise consumption.
- Food Service: Dining revenue from house-made pizzas, small plates, and weekly specials at both Madison Tasting Room and Cambridge Event Center locations.
- Event Hosting: Revenue from hosting private events, corporate events, and weddings at the Cambridge Event Center. Includes catering services and venue rental.
- Wine Club Membership: Free wine club program with tiered rewards based on annual bottle purchases. Generates revenue through increased wine purchases as members accumulate credits and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Flights |
| Unit Pricing | Pay-as-you-go | Wine by Glass and Bottle |
| Freemium | Pay-as-you-go | Vineyard Club (Entry Level) |
| Subscription | Annual | Barrel Club (Level 1) |
| Subscription | Annual | Founder's Society (Level 2) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cambridge Winery product offering
Product offeringCore offering
Cambridge Winery manufactures and sells boutique wines across four categories (Wisconsin Reds, Wisconsin Whites, California Reds, and California Whites) sourced from Wisconsin, California, Washington, and New York vineyards. It operates two Wisconsin hospitality venues — the Madison Tasting Room and the Cambridge Event Center — offering wine tastings, dining (small plates and pizzas in Madison; full dinner menu in Cambridge), private and corporate event hosting, and full-service weddings with on-site coordination and catering. A free, tiered wine club drives recurring wine purchases through point accumulation and discounts.
Product overview
Cambridge Winery is a boutique winery and hospitality company with two locations (Madison Tasting Room and Cambridge Event Center). The company offers a portfolio of premium wines sourced from Wisconsin, California, and Washington, organized into four wine categories: Wisconsin Reds (Frontenac, Founder's Red, Marquette, Snazzberry, etc.), Wisconsin Whites (St. Pepin, Frontenac Gris, Brianna, Ice Wine, etc.), California Reds (Pinot Noir, Napa Valley Cabernet, Syrah, Zinfandel), and California Whites (Chardonnay Reserve, Riesling, Rosé). The Wine Club membership program provides tiered benefits. Hospitality services include wine tastings with flight options, dining at both locations (pizzas and small plates in Madison, full dinner menus in Cambridge), private and corporate event hosting, and full-service wedding venue rental with preferred vendor coordination.
Differentiator
Problem solved
Functional benefit
Brands
- Vineyard Club: Entry level wine club tier with accumulation of credits and access to specials and promos.
- Barrel Club
- Founder's Society
Products and services
- Wisconsin Reds Red wines sourced from Wisconsin vineyards including Frontenac, Founder's Red, Sabrevois, Marquette, Marquette Reserve, Petite Pearl, Snazzberry, and Remastered Classics blend; priced $7-$11 per glass and $18-$34 per bottle.
- Wisconsin Whites White wines from Wisconsin including St. Pepin, Frontenac Gris, Cambridge Rose, Founder's White, Brianna, CamRock, Badger Bubbly, Ice Wine, and Sparkling Ice Wine; priced $7-$9 per glass and $19-$49 per bottle.
- California Reds Premium red wines from California including Pinot Noir, Pinot Noir Reserve, Napa Valley Cabernet Sauvignon, Syrah, Petite Sirah, and Zinfandel from Dry Creek (Sonoma); priced $10-$12 per glass and $28-$38 per bottle.
- California Whites White wines from California including Chardonnay Reserve, Rosé of Pinot Noir, and Riesling from Columbia Valley, WA.
- Last Chance Wines Discounted wines available for purchase with buy 2 get 1 free promotions on remaining inventory.
- Wine Club Free membership program with three tiers — Vineyard Club (entry level, credits and specials), Barrel Club (10% off bottles to-go, 1 free flight or glass monthly, event invitations after 12 bottles per year), and Founder's Society (20% off bottles to-go, 2 free flights or glasses monthly, special members events after 24 bottles per year).
- Wine Tastings Wine flight experiences available as preset flights (red, white, sweet) for $10 or build-your-own flights for $12, with $10 credit applied toward the purchase of two bottles.
- Madison Tasting Room Dining Small plates, flatbread pizzas (8-inch for $10), and light fare served at the Madison Tasting Room location on the west side of Madison.
- Cambridge Event Center Dining Full dinner menu at the Cambridge Event Center featuring weekly specials including Pizza of the Week, salads, burgers, sampler platters, and entrees.
- Private & Corporate Events Event hosting services for corporate events, anniversaries, graduation parties, family reunions, class reunions, holiday parties, fundraising events, birthday parties, and celebrations of life, including catering services and venue rental.
- Wedding Services Full-service wedding venue at Cambridge Event Center featuring a vineyard ceremony location, gazebo, indoor reception space for up to 300 guests, bride and groom suite, on-site coordinator, executive catering, and complimentary parking.
- Preferred Vendors Program Curated network of wedding vendors for wedding clients, including accommodations, bridal wear, makeup/hair, florists, photographers, DJs, rentals, and shuttle services.
Quantifiable outcome
- Gold medal awards at Great Lakes Winemaker Challenge 2026
- +2 more outcomes
Companies that use Cambridge Winery
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cambridge Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cambridge Winery partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Cambridge Winery competitors and assessment
Company assessmentDirect peers
- Door 44 Winery: Wisconsin boutique winery with tasting room and event-hosting services, operating at a similar scale to Cambridge Winery with overlapping DTC and event revenue mix.
- Spurgeon Vineyards & Winery: Wisconsin family-owned winery producing cold-climate wines with tastings and small events - similar boutique scale, sourcing, and DTC tasting experience.
- Vines & Rushes Winery: Wisconsin vineyard and winery with tasting room and event space; comparable boutique-scale, cold-climate varietal focus, and direct-to-consumer hospitality model.
- Wollersheim Winery: Wisconsin-based boutique winery with tasting room, restaurant, and event/wedding hosting - directly comparable to Cambridge Winery on geography, scale, and integrated hospitality model.
- Botham Vineyards & Winery: Wisconsin estate winery producing cold-climate wines and offering tastings and events - directly comparable on Wisconsin-based boutique production and DTC tasting experience.
Regional players
- St. Julian Winery: Michigan-based regional winery with broad Midwest distribution, tasting rooms, and event venues; comparable cold-climate varietals and Midwest hospitality focus at a larger scale.
- Galena Cellars Vineyard & Winery: Illinois-based boutique winery with tasting room and winery tours in the upper Midwest; comparable cold-climate varietals and DTC hospitality model but in a neighboring state market.
Broad incumbents
- E. & J. Gallo Winery: Largest US wine producer with broad portfolio across price points and extensive distribution; provides context on scale, brand-building, and competitive pressure from incumbents.
- Total Wine & More: Largest US independent wine retailer; comparable as off-premise channel and competitive threat for direct retail wine sales customers.
- Trinchero Family Estates: Large multi-brand wine producer with significant Napa/California footprint and national distribution; comparable on California-sourced premium segment of Cambridge's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cambridge Winery social profiles
Digital presenceCambridge Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cambridge Winery leadership team
Management profileNumber of profiles
Cambridge Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cambridge Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cambridge Winery
What does Cambridge Winery do?
Cambridge Winery manufactures and sells boutique wines across four categories (Wisconsin Reds, Wisconsin Whites, California Reds, and California Whites) sourced from Wisconsin, California, Washington, and New York vineyards. It operates two Wisconsin hospitality venues — the Madison Tasting Room and the Cambridge Event Center — offering wine tastings, dining (small plates and pizzas in Madison; full dinner menu in Cambridge), private and corporate event hosting, and full-service weddings with on-site coordination and catering. A free, tiered wine club drives recurring wine purchases through point accumulation and discounts.
Is Cambridge Winery a public or private company?
Cambridge Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cambridge Winery founded?
Cambridge Winery was founded in 2013. It employs 11 to 50 people.
Where is Cambridge Winery based?
Cambridge Winery is headquartered in Madison, United States, in the North America region.
How does Cambridge Winery make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are food Service, event Hosting and wine Club Membership.
Who are Cambridge Winery's main competitors?
Direct peers on record are Door 44 Winery, Spurgeon Vineyards & Winery, Vines & Rushes Winery, Wollersheim Winery and Botham Vineyards & Winery. Regional players are St. Julian Winery and Galena Cellars Vineyard & Winery. Broad incumbents are E. & J. Gallo Winery, Total Wine & More and Trinchero Family Estates.
Does Cambridge Winery have an API?
No public API is recorded for Cambridge Winery.
What industry is Cambridge Winery in?
Cambridge Winery's product category is Boutique Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 31213 and its SIC code is 2080.