Curve
Curve organizes a portfolio of North American and European trade shows for the intimate apparel, swimwear, and loungewear industries, connecting 1,100+ retail buyers with 150+ brands across flagship events in New York, Miami, Montreal, Los Angeles, and Paris.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Curve does
Curve (Curvexpo Inc.) is a New York-headquartered trade show organizer founded in 2007 that operates a portfolio of in-person exhibitions serving the intimate apparel, swimwear, and loungewear industries across North America and Europe. The company's five flagship events are Curve New York (Javits Center River Pavilion), Curve Miami (Miami Convention Center), Curve Montreal (Gare Windsor), Curve Los Angeles, and Curve Paris (Porte de Versailles, co-located with Salon International de la Lingerie). Each event aggregates 150+ brands and 1,100+ retail buyers across categories including lingerie, loungewear, swimwear, activewear, shapewear, hosiery, and accessories, with specialized exhibit areas such as "Object of Desire" dedicated to emerging designers.
The business model centers on trade show exhibition revenue generated through exhibitor booth sales, buyer registration, and sponsorship, complemented by a growing digital infrastructure. The Curve Shows mobile application (available on iOS and Android via the Eventmaker platform) supports registered buyers and brands with event information, exhibitor discovery, and show logistics management. Curve Connect extends the relationship beyond the physical show window into a year-round digital community for industry news, panel videos, and networking. Curve operates within the Comexposium group, a global exhibitions organizer, and runs on Eventmaker event-management software. The company is privately held with 11-50 employees.
Pricing is not publicly disclosed, but the booth-fee model implies moderate contract values distributed across a fragmented exhibitor base. The company's primary value proposition is concentrated access to qualified retail buyers for intimate apparel brands seeking North American and European distribution, supported by venue partnerships at premier convention centers, recurring annual event calendars, and co-location with established shows such as Salon International de la Lingerie and Interfilière New York.
Curve firmographics
Firmographics- Name
- Curve
- Legal name
- Curve
- Website
- https://curve-newyork.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Curve organizes a portfolio of North American and European trade shows for the intimate apparel, swimwear, and loungewear industries, connecting 1,100+ retail buyers with 150+ brands across flagship events in New York, Miami, Montreal, Los Angeles, and Paris.
- Ownership category
- akta.pro rank
Curve industry classification
Industry- Product category
- Trade Show Services
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Curve is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Curve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Curve product offering
Product offeringCore offering
Curve organizes and operates in-person trade show exhibitions for the intimate apparel, swimwear, and loungewear industries across North America and Europe. The company's flagship event, Curve New York, is held at the Javits Center, with additional events in Miami, Montreal, Los Angeles, and Paris. Events connect intimate apparel brands (120+) with retail buyers (boutiques, department stores, specialty retailers), supplemented by mobile and digital community platforms.
Product overview
Curve is a portfolio of trade show events for the intimate apparel and swimwear industry, with flagship events in New York, Miami, Montreal, Los Angeles, and Paris. The core offering consists of in-person trade show exhibitions connecting brands with retail buyers, complemented by the Curve Shows mobile application for event logistics and attendee networking, and the Curve Connect digital platform for industry news and content. The events feature specialized exhibit areas including 'Object of Desire' for emerging designers, and serve over 1,100 retail buyers and 150+ brands across key intimate apparel categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Curve New York
Quantifiable outcome
- Expected to enhance Lloyds' digital offerings, particularly payments services
Companies that use Curve
Customer profileSegments1 record
Ideal customer profiles2 records
Curve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curve partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Curve competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Largest global events organizer operating MAGIC, PROJECT, Coterie, and other apparel trade shows that directly overlap with Curve's buyer and brand universe. Represents the most significant competitive incumbent in the same B2B fashion event space.
- Comexposium: Parent company of Curve and one of Europe's largest event organizers, running 350+ B2B events across fashion, food, retail, and security. Operates co-located events like Salon International de la Lingerie and is the broader incumbent that owns the subject company.
- Emerald Holding: Trade show operator with a portfolio including fashion, jewelry, and lifestyle events that overlap with Curve's buyer base. Represents a broader incumbent in the B2B trade show space.
Regional players
- Pure London: UK-based apparel and accessories trade show serving the European market with a comparable boutique buyer focus. Operates a similar B2B trade show model but is geographically anchored to the UK rather than North America.
Direct peers
- PROJECT Trade Shows: Contemporary apparel trade show platform owned by Informa Markets, targeting boutique and specialty retail buyers. Operates with the same B2B trade show model and shares much of the same buyer audience as Curve.
- Salon International de la Lingerie: The premier European trade show for lingerie and intimate apparel, co-located with Curve Paris at Porte de Versailles. Operates the same B2B trade show model for the same intimate apparel buyer and brand universe, making it Curve's most direct international peer.
- Coterie: Women's contemporary apparel and accessories trade show operated by Informa Markets. Targets a similar boutique and specialty retail buyer base as Curve, with overlapping brands in the contemporary intimates category.
- MAGIC Trade Shows: Large-scale apparel trade show platform operated by Informa Markets, covering women's, men's, and contemporary apparel. Shares the B2B trade show format, retail buyer base, and brand portfolio with Curve, though at broader apparel categories.
- Liberty Fairs: Contemporary apparel and lifestyle trade show serving boutique and specialty buyers. Shares the B2B trade show model and buyer base with Curve, particularly for emerging and independent brands.
- Interfilière: Trade show for lingerie, beachwear, and activewear fabrics and accessories, co-located with Curve events including Interfilière New York. Targets the same intimate apparel supply chain with an upstream (materials) focus, making it a complementary direct peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curve social profiles
Digital presenceCurve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curve leadership team
Management profileNumber of profiles
Curve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curve
What does Curve do?
Curve organizes and operates in-person trade show exhibitions for the intimate apparel, swimwear, and loungewear industries across North America and Europe. The company's flagship event, Curve New York, is held at the Javits Center, with additional events in Miami, Montreal, Los Angeles, and Paris. Events connect intimate apparel brands (120+) with retail buyers (boutiques, department stores, specialty retailers), supplemented by mobile and digital community platforms.
Is Curve a public or private company?
Curve is a private company. It is classified as corporate owned and is currently acquired.
When was Curve founded?
Curve was founded in 2007. It employs 11 to 50 people.
Where is Curve based?
Curve is headquartered in New York, United States, in the North America region.
Who are Curve's main competitors?
Broad incumbents on record are Informa Markets, Comexposium and Emerald Holding. Pure London is listed as a regional player. Direct peers are PROJECT Trade Shows, Salon International de la Lingerie, Coterie, MAGIC Trade Shows, Liberty Fairs and Interfilière.
Does Curve have an API?
No public API is recorded for Curve.
What industry is Curve in?
Curve's product category is Trade Show Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites).