Master Diagnóstica

What Master Diagnóstica does

Master Diagnóstica is a privately held Brazilian B2B distributor of clinical diagnostic products headquartered in the Moóca district of São Paulo. The company imports and resells a broad portfolio of rapid diagnostic tests, point-of-care analyzers, molecular diagnostics, urinalysis systems, clinical chemistry reagents, calibrators, and consumables, sourced from international manufacturers including Abbott (Panbio, ID NOW, Bioline, Determine, BinaxNOW), ERBA, Kovalent, Boditech, WAMA, and Probac. Its target customer base spans five distinct segments: clinical laboratories and hospital diagnostic departments, medical clinics, retail pharmacies (a segment newly enabled by 2023 ANVISA regulation permitting in-pharmacy rapid testing), veterinary clinics, and food-intolerance testing providers.

The company's product offering is structured around several technology layers: lateral-flow rapid tests (COVID-19, dengue, HIV, syphilis, influenza, RSV, drug screening), automated point-of-care biochemistry (SD-1 system with 8-wavelength optical detection processing 15+ parameters from 100µL in 12 minutes), molecular point-of-care platforms (ID NOW delivering influenza results in under 13 minutes with 96.3% sensitivity), automated urine analyzers (Urivision, Uriscan, Urinorm XL, LAURA), fluorescence immunochromatographic analyzers (AFIAS, iChromma, PIMA CD4), and a comprehensive clinical chemistry reagent and calibrator range (ERBA, TOPKAL). Technical differentiation comes primarily from the underlying manufacturer technology rather than in-house IP.

Master Diagnóstica's go-to-market combines a direct e-commerce virtual store (masterdiagnostica.commercesuite.com.br) with high-touch inside sales via phone and WhatsApp, supported by content marketing (blog, newsletter, social media on Facebook, Instagram, and LinkedIn) targeting laboratory decision-makers. Pricing is quote-based and not publicly disclosed. The company positions itself on validated batch quality, ANVISA RDC 978/2025 regulatory compliance, and technical support for laboratory quality control implementation, with one case study indicating a 25% rework reduction achieved by a laboratory client. No external funding, M&A activity, or institutional ownership has been disclosed, and the management team listed is limited to founder and managing partner Vinicius A. Tredice.

Name

Master Diagnóstica

Legal name

Master Diagnóstica

Website

https://masterdiagnostica.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Master Diagnóstica is a São Paulo-based B2B distributor of clinical diagnostic products (rapid tests, point-of-care analyzers, urinalysis systems, and reagents) sourced from international manufacturers, serving laboratories, hospitals, clinics, pharmacies, and veterinary practices across Brazil.

Ownership category

akta.pro rank

Product category

Clinical Diagnostics Distribution

NAICS

Medical and Diagnostic Laboratories (6215), Veterinary Services (541940)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Clinical Chemistry & Hematology Diagnostics (automated analyzers, blood testing) (HLAAALAH)

akta.pro secondary industries

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC), Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

Keywords

• Clinical diagnostics distribution
• Rapid diagnostic tests
• Point-of-care analyzers
• In-vitro diagnostics reagents
• Laboratory diagnostic supplies

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Products Distribution: Sale of clinical diagnostic products including rapid tests, reagents, equipment, and consumables to laboratories, hospitals, clinics, pharmacies, and veterinary practices

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Master Diagnóstica is a Brazilian specialty distributor that imports and resells certified in-vitro diagnostic products from international manufacturers (Abbott/Panbio, ERBA, Kovalent, Boditech, WAMA, Probac) to clinical laboratories, hospitals, clinics, pharmacies, and veterinary practices. Its portfolio covers rapid antigen and antibody tests (COVID-19, dengue, HIV, syphilis, influenza, RSV, drug screening), point-of-care biochemistry and immunofluorescence analyzers (SD-1, AFIAS, iChromma, Afinion 2, PIMA CD4), urine analyzers (Urivision, Uriscan, Urinorm XL, LAURA), molecular POCT (ID NOW), clinical chemistry reagents and calibrators (TOPKAL, ERBA), veterinary diagnostics (Dermatobac), and parasitology consumables (COPROPLUS).

Product overview

Master Diagnóstica is a Brazilian diagnostic products distributor offering a comprehensive portfolio including rapid diagnostic tests (COVID-19, dengue, HIV, syphilis, influenza, drug screening), point-of-care clinical biochemistry analyzers (SD-1), urine analysis systems (Urivision, Uriscan, Urinorm XL), molecular POCT platforms (ID NOW), fluorescence immunochromatographic analyzers (AFIAS, iChromma), clinical chemistry reagents and calibrators (TOPKAL, ERBA), veterinary diagnostics (Dermatobac), and parasitology products. The company distributes products from major brands including Abbott (Panbio), Kovalent, Erba, Boditech, WAMA, and Probac.

Differentiator

Problem solved

Functional benefit

Products and services

• Panbio COVID-19 Ag Rapid Test Rapid antigen test for detection of SARS-CoV-2 from nasal or nasopharyngeal swabs delivering results in 15 minutes, distributed by Master Diagnóstica for use in clinical laboratories, hospitals, clinics, and pharmacies in Brazil.
• SGTI-FLEX COVID-19 Ag Autoteste Immunochromatographic self-test for qualitative detection of SARS-CoV-2 antigen from nasal swab samples with 95% sensitivity and 99% specificity, distributed by Master Diagnóstica for clinical and pharmacy use in Brazil.
• Panbio COVID-19/Flu A&B Rapid Panel Rapid differential diagnostic panel that tests simultaneously for COVID-19, Influenza A, and Influenza B from a single nasopharyngeal swab sample with results in 15 minutes, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• Panbio COVID-19 IgG Rapid Test Device Rapid antibody test detecting IgG antibodies against SARS-CoV-2 S1-RBD protein, used to assess post-infection or post-vaccination immunity, distributed by Master Diagnóstica for laboratory and clinical use in Brazil.
• Bioline Dengue NS1 Ag + IgG/IgM (Dengue DUO) Rapid test for dengue infection that detects NS1 antigen and IgG/IgM antibodies to differentiate primary and secondary dengue infections, distributed by Master Diagnóstica for clinical laboratories and hospitals in Brazil.
• Panbio Dengue Early Rapid Immunochromatographic assay for early detection of dengue NS1 antigen from serum samples, distributed by Master Diagnóstica for clinical laboratories in Brazil.
• DETERMINE HIV-1/2 Rapid immunochromatographic test for detection of HIV-1 and HIV-2 antibodies, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• DETERMINE HIV Early Detect Rapid test for early detection of HIV-1/2 antibodies, distributed by Master Diagnóstica for clinical diagnostics in Brazil.
• Bioline Syphilis 3.0 Rapid test for detection of syphilis antibodies, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• DETERMINE Syphilis Tp Rapid treponemal test for syphilis detection, distributed by Master Diagnóstica for clinical diagnostics in Brazil.
• Influenza Ag A/B/A(H1N1) Rapid test for detection of Influenza A, Influenza B, and H1N1 virus types, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• BinaxNOW Streptococcus Pneumoniae Antigen Immunochromatographic test for Streptococcus pneumoniae antigen detection, distributed by Master Diagnóstica for clinical laboratories and hospitals in Brazil.
• RSV BinaxNOW Immunochromatographic test for Respiratory Syncytial Virus (RSV) detection, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• ABON One Step Drug Screen Test Device Rapid urine drug screening test device detecting up to 24 drug types including AMP, BAR, BUP, BZO, COC, COT, and THC, distributed by Master Diagnóstica for workplace and clinical diagnostics in Brazil.
• ABON Multi-Drug One Step Screen Test Panel Multi-panel drug screening device configurable for 1-12 drug tests from urine sample, distributed by Master Diagnóstica for workplace and clinical diagnostics in Brazil.
• SD-1 Point-of-Care Biochemistry Analyzer Fully automated point-of-care clinical biochemistry analyzer that processes over 15 biochemical parameters from 100µL of whole blood in 12 minutes using 8-wavelength optical detection, distributed by Master Diagnóstica for clinical laboratories, hospitals, and clinics in Brazil.
• LAURA Smart Portable Photometry Reader Portable photometry reader for semi-quantitative test reading, distributed by Master Diagnóstica as part of its ERBA partnership for clinical diagnostics in Brazil.
• LAURA XL Automated Urine Analyzer Automated urine and urinary sediment analyzer, distributed by Master Diagnóstica as part of its ERBA partnership for clinical laboratories and hospitals in Brazil.
• Uriscan Pro Urine Analyzer Semiautomatic urine strip reader with 720 tests/hour capacity supporting 10 parameters including blood, bilirubin, urobilinogen, ketones, protein, nitrite, microalbumin, and creatinine, distributed by Master Diagnóstica for clinical laboratories in Brazil.
• Uriscan Otima Urine Analyzer Portable semiautomatic urine strip analyzer with 300 tests/hour in rapid mode, distributed by Master Diagnóstica for clinical and point-of-care diagnostics in Brazil.
• Urivision Urine Analyzer Automated urine analyzer using LED light source and CMOS sensors, processing 300 strips/hour with 6 samples in under 40 seconds, distributed by Master Diagnóstica as part of its WAMA Diagnóstica partnership for clinical laboratories in Brazil.
• AFIAS 1/6/10 Immunofluorescence Analyzers Automated fluorescence immunochromatographic test analyzers available in 1, 6, and 10-channel configurations for point-of-care testing, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• ID NOW Influenza A & B 2 Molecular point-of-care influenza test delivering results in under 13 minutes with 96.3% sensitivity for Influenza A and 100% sensitivity for Influenza B, distributed by Master Diagnóstica as part of its Abbott ID NOW partnership for clinical use in Brazil.
• Cholestech LDX Point-of-care analyzer for lipid and glucose testing providing precise and actionable results, distributed by Master Diagnóstica for clinical diagnostics in Brazil.
• Afinion 2 Analyzer Compact point-of-care diagnostic platform for various tests, distributed by Master Diagnóstica for clinical diagnostics in Brazil.
• iChromma II Point-of-Care Analyzer Fluorescence immunochromatographic test analyzer for point-of-care testing, distributed by Master Diagnóstica for clinical and laboratory use in Brazil.
• PIMA CD4 Analyzer Point-of-care analyzer for absolute CD4 T-cell count determination, distributed by Master Diagnóstica for HIV/AIDS clinical monitoring in Brazil.
• Uri-Color Check Urine Test Strips 10-parameter urine test strips for semiquantitative determination of urinalysis parameters, distributed by Master Diagnóstica as part of its WAMA Diagnóstica partnership for clinical use in Brazil.
• URITROL Liquid Urine Control Liquid urine-based quality control product for urinalysis strip and analyzer performance monitoring, distributed by Master Diagnóstica for laboratory quality control compliance in Brazil.
• Urinorm XL Urine Analyzer Automated urine analyzer for urinalysis testing, distributed by Master Diagnóstica as part of its ERBA partnership for clinical laboratories in Brazil.
• TOPKAL CRP HL Calibrator Calibrator for quantitative in vitro determination of C-reactive protein (CRP) on photometric systems, distributed by Master Diagnóstica as part of its Kovalent TOPKAL portfolio for clinical chemistry testing in Brazil.
• TOPKAL Total Protein UC Standard Standard for quantitative in vitro determination of total protein in urine or cerebrospinal fluid on automated photometric systems, distributed by Master Diagnóstica as part of its Kovalent TOPKAL portfolio for clinical chemistry testing in Brazil.
• TOPKAL 25-OH Vitamin D Auto Calibrator Set Five-level calibrator set for calibration of 25-OH Vitamin D AUTO assay on latex-enhanced direct immunoassay, distributed by Master Diagnóstica as part of its Kovalent TOPKAL portfolio for clinical chemistry testing in Brazil.
• TOPKAL Copper Calibrator Liquid calibrator for quantitative in vitro determination of copper concentration on photometric systems, distributed by Master Diagnóstica as part of its Kovalent TOPKAL portfolio for clinical chemistry testing in Brazil.
• ERBA Chemistry Reagents Extensive range of clinical chemistry reagents including ALT/GPT, AST/GOT, CK, GGT, LDH, Calcium, Chlorine, Iron, Magnesium, Glucose, HDL, LDL, Creatinine, Urea, Uric Acid, and Triglycerides, distributed by Master Diagnóstica as part of its ERBA partnership for clinical chemistry testing in Brazil.
• ERBA Normal and Pathological Controls Quality control sera at normal and pathological levels for clinical chemistry testing, distributed by Master Diagnóstica as part of its ERBA partnership for laboratory QC compliance in Brazil.
• BODITECH Fluorescence Immunoassay Reagents Fluorescence immunoassay reagents including Tumor Marker Control, AMH Control, Total IgE Control, HbA1c Control, TNT-I Plus Control, PCT Control, Hormone Control, Cardiac Control, CRP Calibrator, and D-Dimer Control for use with iChromma analyzers, distributed by Master Diagnóstica as part of its Boditech partnership for clinical diagnostics in Brazil.
• Dermatobac Laminocultivo (culture slide) for isolation of fungi causing dermatomycoses, targeting dermatophytes from Microsporum, Epidermophyton, and Trichophyton genera as well as Candida yeasts, distributed by Master Diagnóstica as part of its Probac partnership for veterinary and clinical diagnostics in Brazil.
• COPROPLUS ULTRA Fecal Parasite Concentration System Fecal sample preparation system for parasite concentration with 30-day sample preservation without refrigeration, distributed by Master Diagnóstica for parasitology diagnostics in clinical laboratories in Brazil.

Quantifiable outcome

• SGTI-FLEX COVID-19 Ag Auto Test: 95% sensitivity and 99% specificity compared to RT-PCR method
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AbbottcoreTechnology or Integration · 17 October 2023Key supplier partner providing PANBIO rapid tests, ID NOW molecular diagnostics, and other Abbott diagnostic products. Master Diagnóstica distributes Abbott products including COVID-19 tests, HIV tests, Dengue tests, and Influenz diagnostics in the Brazilian market.
• ERBAcoreTechnology or Integration · 17 October 2023Supplier partner providing ERBA diagnostic reagents and equipment including the LAURA urine analyzers, Urinorm XL, and biochemical reagent portfolio for clinical chemistry testing.
• KovalentcoreTechnology or Integration · 17 October 2023Supplier partner providing Kovalent products including SGTI-FLEX COVID-19 tests, TopKal calibrators and controls, and other diagnostic reagents.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALKA Tecnologia: Brazilian distributor of medical and diagnostic supplies, including point-of-care testing equipment, reagents, and consumables, serving clinical laboratories and healthcare providers with a similar inside-sales model.
• Kovalent: Brazilian IVD manufacturer supplying rapid tests (SGTI-FLEX), calibrators, and controls; functions as a principal supplier to Master Diagnóstica and also distributes directly in Brazil, making it a partial competitor for similar SKUs.
• MedLevensohn: Brazilian medical device and diagnostic product distributor offering rapid tests, point-of-care equipment, and reagents to laboratories, clinics, and hospitals — comparable GTM and customer segmentation to Master Diagnóstica.
• Eco Diagnóstica: Brazilian distributor of clinical diagnostic reagents, rapid tests, and laboratory equipment serving labs, hospitals, and clinics across Brazil — directly comparable product portfolio, customer base, and distribution model to Master Diagnóstica.
• WAMA Diagnóstica: Brazilian manufacturer and distributor of in vitro diagnostic products including rapid tests, urine test strips, and ELISA kits — overlaps with Master Diagnóstica as both a supplier partner and competitor in urinalysis and infectious disease test distribution in Brazil.
• CML Group (Centro de Medicina Laboratorial): Brazilian specialty distributor of diagnostic products, reagents, and laboratory consumables, serving clinical labs and hospitals in Brazil with an overlapping product mix in clinical chemistry and infectious disease testing.

Broad incumbents

• Diagnóstico da América (DASA): Latin America's largest medical diagnostic services company, operating clinical laboratories rather than distribution; relevant as a downstream customer for diagnostic products in Brazil and a benchmark for scale in the same end market.
• Henry Schein: Global distributor of healthcare products including diagnostic supplies, point-of-care equipment, and consumables to office-based physicians, labs, and clinics — sets the benchmark for what a scaled diagnostic distributor can offer customers.
• Cardinal Health: Global Fortune-500 medical products distributor with established Latin American presence; represents the scale ceiling and competitive threat in medical/diagnostic distribution, with substantially broader product and service portfolio.

Regional players

• Intermedica: Brazilian medical supply distributor with a focus on diagnostic and hospital products; comparable in product mix and customer base though with different geographic concentration in southern Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/masterdiagnostica
• LinkedInlinkedin.com/company/master-diagnostica
• Instagraminstagram.com/masterdiagnostica
• Xx.com/MasterDiagn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Diagnóstica