RentProof

What RentProof does

RentProof is a Toronto-based rent reporting platform founded in 2019 that adds tenants' on-time rental payments to their Equifax credit files, serving Canadian renters seeking to build credit history and landlords and property managers seeking to incentivize on-time rent and reduce turnover. The company operates a two-sided product: tenants self-serve through a Stripe-powered subscription flow, while landlords and property managers are acquired through an enterprise sales motion with scheduled demos. Underlying technology integrates payment processing via Stripe with credit bureau reporting, with terms of use additionally referencing TransUnion, Experian, and Landlord Credit Bureau as data recipients, indicating a multi-bureau data architecture. Beyond core reporting, RentProof maintains an active blog and is launching RentProof Academy in 2024 as an educational resource for renters and property managers.

The business model is subscription-based across both sides of the platform. On the consumer side, tenants subscribe (monthly or annually) via Stripe for self-serve, product-led onboarding. On the enterprise side, landlords and property managers access the platform through sales-led contracts with scheduled demos as the primary conversion mechanism. Channel reach into the landlord segment is augmented by partnerships with Canadian property management associations including ACMO, GTAA, CCI, and CSSA. Pricing levels and contract values are not disclosed.

Geographically, RentProof is Canada-only, addressing what it identifies as a large population of renters without sufficient credit history. The company is small (11-50 employees), has not disclosed any external funding rounds, and is led by founder Toka Murphy. No AI/ML capabilities, acquisitions, or significant leadership changes are disclosed in the available material.

Name

RentProof

Legal name

Rent Proof Canada Inc.

Website

https://rentproof.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RentProof is a Canadian rent reporting platform that adds tenants' on-time rental payments to Equifax credit files, serving renters seeking to build credit history and landlords and property managers seeking to incentivize timely rent and reduce turnover.

Ownership category

akta.pro rank

Product category

Rent Reporting / Credit Building Platform

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro industry

PRIMARYBPAJAFAL

Residential Lease Administration & Tenant Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Rent reporting services
• Credit building platform
• Tenant credit tradeline
• Landlord tenant solutions
• Alternative credit data

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Rent Reporting (Landlords): Landlords pay subscription fees for rent reporting services that incentivize tenants to pay on-time and report their payment history to Equifax. Services available as monthly or annual subscriptions with automatic renewal.
2. Subscription-based Rent Reporting (Tenants): Tenants pay to have their rent reported to credit bureaus, enabling credit building without incurring debt.
3. Add-on Services: Additional a la carte services available to subscribers, billed monthly in arrears.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RentProof is a rent reporting agency that submits tenant rental payment data to Equifax (and references TransUnion, Experian, and Landlord Credit Bureau) to establish a tradeline on tenants' credit reports. The service allows tenants to build credit history by paying rent on time without taking on debt, and gives landlords a tool to incentivize on-time payments, reduce evictions, and improve tenant retention. Distribution is dual-sided: tenants self-serve via Stripe checkout, while landlords and property managers access the platform through a demo-led corporate sales motion.

Product overview

RentProof operates as a unified rent reporting platform with distinct interfaces for tenants and landlords. The core product reports rental payment history to Equifax, creating tradelines on tenants' credit reports. The platform includes a tenant-facing module for building credit without debt, a landlord-facing module for reporting and NOI maximization, an upcoming educational platform (RentProof Academy), a corporate partnership program for property managers, and a blog content hub. All offerings center on the single value proposition of rent-to-credit reporting.

Differentiator

Problem solved

Functional benefit

Brands

• RentProof Academy: A free online platform that educates people in personal finance and credit, offering practice exercises, instructional videos, and a personalized learning dashboard.

Products and services

• RentProof for Tenants A tenant-facing subscription service that reports a renter's monthly on-time rent payments to Equifax (and references other Canadian credit bureaus), creating a new tradeline on the tenant's credit report. It is designed for individual renters who want to build or improve credit history without taking on new debt, and is sold via a self-serve Stripe checkout with monthly or annual billing.
• RentProof for Landlords A corporate landlord and property manager rent reporting service that submits tenant payment history to Equifax, providing a tangible on-time-payment incentive, stronger tenant screening signal, and ESG/social impact benefit. Sold via a demo-led direct sales motion with annual subscriptions, targeting landlords and property management companies of any size in Canada.

Quantifiable outcome

• Build credit history without incurring debt by simply paying rent
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EquifaxcoreTechnology or IntegrationRentProof reports tenant rental payment data to Equifax, creating tradelines on tenant credit reports. This is the core technology partnership enabling RentProof's main service offering.
• ACMOminorOthersPartner organization shown in Our Partners section. Nature of partnership not explicitly detailed.
• GTAA (Greater Toronto Airports Authority)minorOthersPartner organization shown in Our Partners section. Nature of partnership not explicitly detailed.
• CCIminorOthersPartner organization shown in Our Partners section. Nature of partnership not explicitly detailed.
• CSSAminorOthersPartner organization shown in Our Partners section. Nature of partnership not explicitly detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RentTrack: US rent reporting service that partners with property managers and reports payments to credit bureaus. Comparable to RentProof's landlord-facing enterprise motion, with established property management integrations.
• Esusu: US-based rent reporting platform that helps renters build credit through on-time rent payments reported to credit bureaus, and partners with property owners. Closest direct competitor to RentProof's core rent-to-credit tradeline offering, with established scale and institutional funding.
• Rental Kharma: Early entrant in the rent reporting category, enabling tenants to convert past and current rent into credit history via credit bureau reporting. Operates in the same category as RentProof with similar tenant- and landlord-facing value propositions.
• FrontLobby: Canadian rent reporting and tenant screening platform that adds positive rent payment history to tenant credit files. The most directly comparable Canadian competitor to RentProof, operating in the same geography with overlapping tenant and landlord customer bases.
• Piñata: Rent reporting service that reports on-time rent payments to all three major US credit bureaus. Directly comparable to RentProof's tradeline-establishment product, with the added advantage of multi-bureau coverage that highlights a potential expansion path for RentProof.

Regional players

• Chexy: Canadian rent payment platform enabling tenants to pay rent via credit card and earn rewards. While focused on payments rather than credit reporting, it operates in the same Canadian renter-Landlord market and could evolve into an adjacent competitor.
• Naborly: Canadian tenant screening and rental management platform serving landlords and property managers. Adjacent to RentProof's landlord-facing offering and a potential partner or competitor in the Canadian rental services ecosystem.

Broad incumbents

• Equifax: One of the major North American credit bureaus and RentProof's core integration partner. A broad incumbent whose own data products and consumer credit services overlap with RentProof's category; also represents the most important single dependency in RentProof's tech stack.
• TransUnion: Major credit bureau referenced in RentProof's Terms of Use as a potential reporting destination. A broad incumbent in credit reporting and consumer credit services that RentProof could either integrate with to expand coverage or compete with as it broadens its bureau footprint.

Emerging players

• LevelCredit: Rent reporting platform that reports on-time rent payments to TransUnion. An emerging player in the same category as RentProof, illustrating the broader multi-bureau expansion opportunity and the increasing number of competitors in the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentproofinc
• LinkedInca.linkedin.com/company/rentproof-inc
• Instagraminstagram.com/rentproof.co
• Facebookfacebook.com/rentproofinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RentProof