domovari
domovari is a German family-owned manufacturer of custom-made bathroom furnishings (bathtubs, washbasins, shower trays, and furniture) produced to order at its Krefeld facility, selling exclusively through sanitaryware retailers in Germany and Switzerland.
- Company typePrivate
- Founded1993
- HeadquartersKrefeld, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What domovari does
domovari GmbH is a family-owned German manufacturer of custom-made bathroom furnishings, headquartered and producing exclusively at a single facility in Krefeld, Germany, under the management of Dr.-Ing. Frank Oehmke. The company manufactures bathtubs, vanity units and washbasins, shower trays, mirror cabinets, mirrors, tall cabinets, and bathroom furniture, all made to order in batch size 1 against customer-supplied dimensions. Its technical core rests on a proprietary portfolio of nine materials, headlined by mineral matt (a cast solid surface composed of one-third polyester resin and two-thirds ATH mineral with seamless join capability), supplemented by spektra matt, GFK, spektra GFK, ceram porcelain stoneware, real wood veneers, lacquered surfaces, lacquered glass, and textile fronts; the company advertises over 85 basin shapes and nearly 40 bathtub shapes plus full NCS/RAL color customization. Production capabilities encompass casting, lamination, sanding, polishing, cutting, painting, staining, and assembly carried out in-house.
The business model is exclusively B2B: domovari sells only to specialist sanitaryware retailers, with three field sales representatives covering Germany and one covering Switzerland; end consumers are directed to these retailers by postcode. Pricing is quote-based (non-binding offers issued against dimensioned customer sketches), products are billed as one-off purchases with no disclosed recurring or subscription revenue, and average lead time from drawing approval to delivery is approximately six weeks. The customer base centers on sanitaryware retailers, bathroom designers/planners, and architects, with a smaller hospitality/wellness vertical evidenced by a 2024 Hotel Freiwerk Private Spa reference deployment. Strategic partnerships include baYou (whirlpool technology integration), Blum (LEGRABOX drawer systems), and interlübke (organizer inserts); smart-home integration is offered via DALI modules and the proprietary TuneTouch control panel for Tunable White mirror cabinet lighting. Revenue, headcount growth, and ownership outside the Oehmke family are not publicly disclosed.
domovari firmographics
Firmographics- Name
- domovari
- Legal name
- domovari GmbH
- Website
- https://domovari.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- domovari is a German family-owned manufacturer of custom-made bathroom furnishings (bathtubs, washbasins, shower trays, and furniture) produced to order at its Krefeld facility, selling exclusively through sanitaryware retailers in Germany and Switzerland.
- Ownership category
- akta.pro rank
domovari industry classification
Industry- Product category
- Custom Bathroom Furnishings (Sanitaryware Manufacturing)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Bathroom & Linen Storage Systems (Non-Construction) (HSAFAHAI)
- akta.pro secondary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where domovari is headquartered
LocationHeadquarters
- HQ city
- Krefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
domovari business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom bathroom furnishings sales: One-time custom product sales - each piece manufactured to order in batch size 1. Products include bathtubs, washbasins, shower trays, bathroom furniture, and mirror cabinets. Average delivery time approximately six weeks after approval.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom bespoke products - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
domovari product offering
Product offeringCore offering
domovari manufactures custom-made bathroom furnishings in batch size 1 at its Krefeld facility, producing handcrafted bathtubs, washbasins/vanity units, shower trays, and bathroom furniture (including mirror cabinets) to customer-supplied dimensions. The company supplies exclusively to sanitaryware retailers in Germany and Switzerland, offering over 85 basin shapes and ~40 bathtub shapes using proprietary materials such as mineral matt, spektra matt, GFK, spektra GFK, ceram porcelain stoneware, real wood veneers, lacquered surfaces, glass, and textile fronts. Average delivery time is approximately six weeks after technical drawing approval.
Product overview
domovari is a German manufacturer of custom-made bathroom furnishings, operating as a family-run company for over 30 years with production exclusively in Krefeld, Germany. The company offers a comprehensive portfolio of handcrafted bathroom products centered around four core categories: bathtubs (Badewannen) available in freestanding, semi-freestanding, and bespoke configurations; vanity units and washbasins (Waschtische) including custom, ceram porcelain stoneware, and countertop basin options; shower trays (Duschwannen) featuring lightweight BLOCKlite designs; and bathroom furniture (Badmöbel) comprising mirror cabinets, mirrors, and tall cabinets. All products are manufactured to order in batch size 1, with over 85 basin shapes and almost 40 bathtub shapes available for customization. The company utilizes nine proprietary materials including mineral matt, spektra matt, GFK, spektra GFK, ceram Feinsteinzeug, real wood veneers, lacquered surfaces, glass, and textile fronts. Smart home integration is offered through DALI modules and a proprietary TuneTouch Control Panel for tunable white lighting systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Badewannen (Bathtubs) Handcrafted bathtubs available in freestanding, semi-freestanding, and bespoke custom-made configurations, manufactured in mineral matt, GFK, spektra matt, and spektra GFK. Sold B2B to sanitaryware retailers.
- Waschtische (Vanity Units and Washbasins) Versatile vanity units and washbasins combining functional comfort with aesthetic design, available in bespoke, ceram porcelain stoneware, countertop basin, and custom shelf configurations. Sold B2B to sanitaryware retailers.
- Duschwannen (Shower Trays) Shower trays in bespoke, standard sizes, and custom colors, including the lightweight BLOCKlite GFK range. Sold B2B to sanitaryware retailers.
- Badmöbel (Bathroom Furniture) Bathroom furniture including bespoke pieces, mirror cabinets, mirrors, and tall cabinets with intelligent storage and organization systems. Sold B2B to sanitaryware retailers.
Quantifiable outcome
- Materials maintain impeccable quality for many years with proper treatment
- +1 more outcomes
Companies that use domovari
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
domovari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
domovari partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- baYoucorePartnership for whirlpool technology integration. baYou provides whirlpool systems that can be installed in domovari GFK bathtubs. The systems feature fine air bubble technology for massage and a turbo effect that keeps bathwater warm (approx. 40°C). Particularly quiet operation. Specializes in converting domovari bathtubs into personal wellness experiences.
- BlumcoreSupplier of LEGRABOX drawer systems used as standard in domovari bathroom furniture. Features soft-close mechanism, excellent running properties, and options for internal drawers and power outlets.
- interlübkeminorSupplier of PILLOWBOX and ALU BOX organizer inserts available from domovari in four practical sizes each for drawer organization solutions.
- Montagmorgens GmbHminorWebsite development and WordPress theme provider. Also provides website analytics via Matomo on their local servers and handles website maintenance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
domovari competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
domovari social profiles
Digital presencedomovari financial estimates
Financial estimateRevenue estimate
Valuation estimate
domovari leadership team
Management profileNumber of profiles
Profiles2 records
domovari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
domovari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about domovari
What does domovari do?
domovari manufactures custom-made bathroom furnishings in batch size 1 at its Krefeld facility, producing handcrafted bathtubs, washbasins/vanity units, shower trays, and bathroom furniture (including mirror cabinets) to customer-supplied dimensions. The company supplies exclusively to sanitaryware retailers in Germany and Switzerland, offering over 85 basin shapes and ~40 bathtub shapes using proprietary materials such as mineral matt, spektra matt, GFK, spektra GFK, ceram porcelain stoneware, real wood veneers, lacquered surfaces, glass, and textile fronts. Average delivery time is approximately six weeks after technical drawing approval.
Is domovari a public or private company?
domovari is a private company. It is classified as family owned and is currently operating.
When was domovari founded?
domovari was founded in 1993. It employs 1 to 10 people.
Where is domovari based?
domovari is headquartered in Krefeld, Germany, in the Europe region.
How does domovari make money?
One revenue line is on record: custom bathroom furnishings sales.
Does domovari have an API?
No public API is recorded for domovari.
What industry is domovari in?
domovari's product category is Custom Bathroom Furnishings (Sanitaryware Manufacturing). Its primary akta.pro industry code is HSAFAHAI, Bathroom & Linen Storage Systems (Non-Construction), with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its SIC code is 2590.