Agrafics Communications

What Agrafics Communications does

Agrafics Communications is a privately held Romanian consulting and communication agency headquartered at Piata C.A. Rosetti nr 4, Bucharest. Founded in 2002, the firm operates with 30 permanent staff and approximately 100 collaborating experts, delivering an integrated portfolio of professional services: non-reimbursable funding project consultancy, research and analysis (focus groups, interviews, opinion studies, evaluations, special investigations), technical assistance and institutional development for EU operational programs (POSDRU, PODCA, PNDR, POSMEDIU, POS TRANSPORT, POSCCE, REGIO, POCU, POR and cross-border cooperation), public procurement consulting, advertising campaigns, institutional communication, 24/7 public relations and crisis management, authorized vocational training, and event organization (over 1,800 events including a record 458 in two months and a 2,000-person international conference).

Its client base spans all Romanian ministries, most national companies, multinational FMCG firms, and NGOs, with the only named private-sector logo being Agrana Romania (Margaritar sugar brand). The firm also maintains an international partner network covering all EU member states plus Turkey, China, Canada, and the USA, through which it executes cross-border projects, study visits, and know-how exchanges. Marketing relies primarily on professional reputation, referrals from existing government and corporate clients, and a presence on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

The business model is professional services, project-based, with revenue generated across multiple streams rather than a single product. Pricing is not publicly disclosed and is structured around customized consulting engagements; monetization derives from a mix of large public-sector contracts tied to EU funding programs, ongoing institutional communication retainers, advertising campaign fees, procurement advisory fees, vocational training delivery, and event management fees. Customer concentration is heavily skewed toward Romanian government institutions, which both anchors demand predictability and creates exposure to public-sector budget cycles and EU funding program continuity.

Name

Agrafics Communications

Legal name

Agrafics Communications

Website

https://agrafics.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrafics Communications is a Romanian consulting and communication agency, founded in 2002. It provides EU funding consulting, technical assistance, public procurement, institutional communication, crisis management, vocational training, and event services to Romanian ministries, state companies, and multinationals.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• EU funding consulting
• Public procurement consulting
• Institutional communication services
• Crisis management consulting
• Vocational training programs

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Project writing and implementation assistance for non-reimbursable funding. Services include focus groups, interviews, analysis, opinion studies, evaluations, and special investigations.
2. Technical Assistance and Institutional Development: Technical assistance on information processes, project audits, national strategy development, and public policy elaboration for institutional beneficiaries of EU funding programs (POSDRU, PODCA, PNDR, PNDR, POSMEDIU, POS TRANSPORT, POSCCE, REGIO, POCU, POR, and cross-border cooperation programs).
3. Institutional Communication: Over 700 institutional communication projects including strategic planning, creative services, production, media planning and buying for ministries, national companies, multinationals, and NGOs.
4. Public Procurement Consulting: 12 years of public procurement sustainability consulting; 5 years offering procurement consulting to Romanian and foreign companies including procedure identification, bid preparation, expert selection, and legal assistance.
5. Public Relations and Crisis Management: 24/7 crisis management services including environmental accidents, workplace accidents, discrimination, litigation, and corruption accusations.
6. Vocational Training: Authorized vocational training provider having supported over 7,000 persons in career development, training both vulnerable individuals and high-level public officials.
7. Event Organization: Over 1,800 events organized in Romania and abroad, including conferences, study visits, and exhibitions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Agrafics Communications is a Romanian consulting and communications agency that delivers professional services for public institutions and private companies. Its offerings include project writing and implementation assistance for EU non-reimbursable funding, research and analysis, technical assistance and institutional development, public procurement consulting, advertising and media buying, institutional communication, 24/7 public relations and crisis management, authorized vocational training, and event organization. The firm operates as a hybrid communications agency and management consultancy, executing large-scale projects for Romanian ministries, national companies, multinational FMCG firms, NGOs, and international partners.

Product overview

Agrafics Communications is a consulting and communication agency established in 2002 that operates as a unified service offering rather than a platform architecture. The company provides an integrated portfolio of professional services including consultancy for non-reimbursable funding projects, research and analysis, technical expertise, public procurement consulting, advertising campaigns, institutional communication, public relations and crisis management, vocational training, and event organization. With a permanent staff of 30 people and approximately 100 collaborating experts, the agency has implemented over 1800 projects and 700 institutional communication projects, working with Romanian ministries, national companies, multinational corporations, and international partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting for Non-Reimbursable Funding (Consultanta)
• Research and Analysis (Cercetare si Analiza)

Quantifiable outcome

• Over 1800 projects implemented since 2002
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Consulting Firms (EU, Turkey, China, Canada, USA)coreStrategic or Co-development PartnerLong-term partnerships with consulting firms from all EU member states as well as Turkey, China, Canada, and USA for project collaboration and knowledge exchange. Partners include firms engaged in development projects and know-how transfer.
• Communication Agencies (EU, Turkey, China, Canada, USA)coreStrategic or Co-development PartnerPartnerships with communication agencies across European Union states, Turkey, China, Canada, and USA for joint project implementation and international cooperation.
• Educational Institutions (EU, Turkey, China, Canada, USA)coreStrategic or Co-development PartnerCollaborations with educational institutions across multiple countries for training programs, research, and professional development initiatives.
• Trade Fair and Exhibition Organizers (EU, Turkey, China, Canada, USA)minorStrategic or Co-development PartnerPartnerships with trade fair and exhibition organizers for event implementation support and international business exchange programs.
• Central and Local Public Authorities (EU, Turkey, China, Canada, USA)coreStrategic or Co-development PartnerRelationships with central and local public authorities across multiple countries for institutional cooperation projects and public policy exchange.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PwC Romania: Big Four firm offering management consulting, EU funds advisory, and public sector services in Romania — competes for the same government consulting mandates as Agrafics, with broader service portfolio.
• Weber Shandwick Romania: Bucharest office of the global communications firm, providing integrated communications, public affairs, and crisis services to multinational and government clients — directly competitive in institutional communications and PR.
• Deloitte Romania: Big Four consulting firm with strong Romanian practice in EU funds advisory, public sector consulting, and project management — directly comparable to Agrafics' EU funding consulting and technical assistance services.
• McCann Erickson Romania: Major advertising agency network in Romania providing full-service advertising, media planning, and brand communication — directly comparable to Agrafics' advertising and media buying service line for FMCG and corporate clients.
• Edelman Romania: Local affiliate of the global Edelman PR network, offering corporate communications, public affairs, and crisis management — competes for the same high-value mandates as Agrafics but with international backing and broader capabilities.

Direct peers

• BDR Associates: Romanian strategic communications group with public affairs and EU/institutional communication focus; serves ministries and corporates across Central and Eastern Europe, comparable to Agrafics' Romanian ministry footprint.
• DBM Group: Romanian strategic communications and public affairs consultancy serving corporate and public sector clients, with comparable offerings in crisis management and institutional communication.
• Rogalski Damaschin Public Relations: One of Romania's longest-established independent PR and communications agencies, offering institutional communication, public affairs, and crisis management services to government and corporate clients — directly comparable to Agrafics' communications and crisis management verticals.
• Lighthouse PR: Romanian strategic communications agency providing public affairs, crisis communication, and corporate communications to government and enterprise clients — directly comparable in scope and customer base to Agrafics.
• Free Communications: Bucharest-headquartered communications agency serving Romanian government institutions and corporations with PR, public affairs, and institutional communication services — highly comparable to Agrafics' institutional communication and government-focused GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrafics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrafics Communications