Genie Retail Energy, Inc.
Genie Retail Energy operates multi-brand retail electricity and natural gas supply across deregulated US markets, alongside Diversegy commercial energy advisory and a renewable solutions division spanning community solar, on-site solar, and project finance, serving residential, commercial, and municipal customers.
- Company typePublic
- Founded2011
- HeadquartersNewark, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Genie Retail Energy, Inc. does
Genie Retail Energy, Inc. is a wholly-owned operating subsidiary of Genie Energy Ltd. (NYSE: GNE) and a multi-brand retail energy provider operating in deregulated US electricity and natural gas markets. The company procures energy from wholesale commodities markets and resells it to residential and small-to-medium commercial customers through a portfolio of consumer brands — IDT Energy, Residents Energy, Town Square Energy, Mirabito Natural Gas, Southern Federal, and Ranchero Power — across at least six states including Ohio, New Jersey, Maine, Texas, Michigan, and Delaware. The company offers variable and fixed rate plans, green/renewable electricity, carbon offset natural gas, and bundled home services such as home security, appliance warranty, and identity theft protection. Corporate headquarters are at 520 Broad Street, Newark, NJ.
The company's commercial and industrial arm, Diversegy LLC, delivers energy advisory, brokerage, procurement, and efficiency solutions to large commercial clients and municipalities through a dedicated B2B sales motion. A separate Renewable Solutions division — comprising Genie Solar Energy (on-site solar installations), CityCom Solar (community solar programs), Sunlight Energy Investments (project-level solar financing), and the Genie Renewables brand — extends the company into solar project development, project finance, and developer partnership services for utility-scale and community solar. The company combines retail energy supply margins, commercial advisory fees, and solar project finance/management revenue across these three pillars.
Genie Retail Energy operates a sales-led go-to-market model through its branded consumer websites and direct B2B sales teams, without disclosed proprietary technology, APIs, or AI/ML capabilities. The business has grown historically through serial acquisitions (Diversegy in 2013, Residents Energy in 2014, Genie Solar Energy in 2016, Town Square Energy in 2016, and a multi-company batch in 2020 including Orbit Energy, Prism Solar Technologies, Lumoenergia, and Southern Federal). In 2024, Genie Solar migrated strategically toward utility-scale solar projects and completed its first project financing transaction returning approximately $7 million. Recent financial performance shows record Q1 2026 revenue of $142.3 million but an 80.4% year-over-year decline in Adjusted EBITDA to $2.8 million, a gross margin compression from 27.3% to 20.9%, and a downward revision of full-year 2026 Adjusted EBITDA guidance to $32.5–40 million from $40–50 million.
Genie Retail Energy, Inc. firmographics
Firmographics- Name
- Genie Retail Energy, Inc.
- Legal name
- Genie Energy Ltd.
- Website
- https://genie.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Genie Retail Energy operates multi-brand retail electricity and natural gas supply across deregulated US markets, alongside Diversegy commercial energy advisory and a renewable solutions division spanning community solar, on-site solar, and project finance, serving residential, commercial, and municipal customers.
- Ownership category
- akta.pro rank
Genie Retail Energy, Inc. industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Natural Gas Distribution (221210), Natural Gas Distribution (2212)
- SIC
- Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)
- akta.pro secondary industries
- Natural Gas Retail Supplier (Competitive) Marketing & Sales (EUAAADAB), Retail Supply & Corporate Energy Procurement (Green Tariffs, Retail PPAs, C&I Supply) (EUAMAMAM), Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE), Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC), Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)
Keywords
Where Genie Retail Energy, Inc. is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genie Retail Energy, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Energy Supply: Procures electricity and natural gas from wholesale commodities markets and resells to residential and small to medium sized commercial customers. Offers variable rate, fixed rate plans, and added value services including home security, appliance warranty, and identity theft protection programs.
- Commercial Energy Advisory and Brokerage: Diversegy provides energy advisory, brokerage, procurement and efficiency solutions to commercial and industrial clients and municipalities. Revenue generated through consulting fees and transaction-based procurement services.
- Solar Project Development and Finance: Genie Renewables and Genie Solar develop, finance, and operate solar projects including community solar programs. Revenue from project financing, customer acquisition services for developers, and utility-scale solar development.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Genie Retail Energy, Inc. product offering
Product offeringCore offering
Genie Retail Energy procures electricity and natural gas from wholesale commodities markets and resells them to residential and small-to-medium commercial customers through multiple branded Retail Energy Providers (IDT Energy, Residents Energy, Town Square Energy, Mirabito Natural Gas, Southern Federal, Ranchero Power) operating across US deregulated markets. The company also delivers commercial energy advisory, brokerage, and procurement services through Diversegy, and offers on-site solar installation (Genie Solar Energy), community solar programs (CityCom Solar), and solar project financing and utility-scale development (Genie Renewables, Sunlight Energy Investments).
Product overview
Genie Retail Energy, Inc. operates as a retail energy provider and renewable energy solutions company under Genie Energy Ltd. (NYSE: GNE). The company offers a multi-brand portfolio of retail energy products including conventional electricity and natural gas supply through brands such as IDT Energy, Residents Energy, Town Square Energy, Mirabito Natural Gas, Southern Federal, and Ranchero Power. For commercial and industrial clients, Diversegy provides energy advisory, brokerage, procurement, and efficiency solutions. The renewable solutions division includes Genie Solar Energy for on-site solar installations, CityCom Solar for community solar programs, and Sunlight Energy Investments for project-level solar financing. The products serve residential, commercial, and municipal customers primarily in deregulated energy markets across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Genie Solar Energy: Solar energy solutions for residential and commercial customers, including financing, leasing, and purchasing options
- CityCom Solar
- Sunlight Energy Investments
- Diversegy
Products and services
- IDT Energy Retail Energy Provider offering conventional electricity and natural gas supply to residential and small commercial customers in deregulated US energy markets.
- Residents Energy Retail energy brand supplying electricity and natural gas to residential customers in deregulated US energy markets.
- Town Square Energy Retail Energy Provider offering fixed and variable rate electricity and natural gas plans to residential and commercial customers in deregulated markets.
- Mirabito Natural Gas Natural gas supply brand serving residential and commercial customers in deregulated US markets.
- Southern Federal Retail electricity supplier serving residential and commercial customers in southern US deregulated energy markets.
- Ranchero Power Retail energy brand supplying electricity to residential and commercial customers in US deregulated markets.
- Diversegy Energy advisory, brokerage, and procurement services for commercial and industrial customers and municipalities, helping develop and execute custom-tailored energy strategies for cost reduction, efficiency, and risk mitigation.
- Genie Solar Energy Solar installation services offering financing, leasing, or purchasing options for residential and commercial solar systems, with assistance in maximizing grants and incentives.
- CityCom Solar Community solar program allowing homeowners, business owners, and renters to access solar savings without installing panels on their property.
- Sunlight Energy Investments Project-level investment vehicle financing commercial and utility-scale solar generation projects, including community solar, leveraging Genie Energy expertise and third-party project financing.
- Genie Renewables Renewable energy solutions spanning community solar programs that guarantee savings, project finance and customer acquisition services for developers, and utility-scale solar project planning, financing, design, build, and operation.
Quantifiable outcome
- Nearly 17% annual meter growth in 2024
- +3 more outcomes
Companies that use Genie Retail Energy, Inc.
Customer profileSegments7 records
Ideal customer profiles4 records
Genie Retail Energy, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genie Retail Energy, Inc. partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Genie Retail Energy, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Genie Retail Energy, Inc. social profiles
Digital presenceGenie Retail Energy, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie Retail Energy, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Genie Retail Energy, Inc. subsidiaries and ownership
Company hierarchySubsidiaries11 records
Genie Retail Energy, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie Retail Energy, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie Retail Energy, Inc.
What does Genie Retail Energy, Inc. do?
Genie Retail Energy procures electricity and natural gas from wholesale commodities markets and resells them to residential and small-to-medium commercial customers through multiple branded Retail Energy Providers (IDT Energy, Residents Energy, Town Square Energy, Mirabito Natural Gas, Southern Federal, Ranchero Power) operating across US deregulated markets. The company also delivers commercial energy advisory, brokerage, and procurement services through Diversegy, and offers on-site solar installation (Genie Solar Energy), community solar programs (CityCom Solar), and solar project financing and utility-scale development (Genie Renewables, Sunlight Energy Investments).
Is Genie Retail Energy, Inc. a public or private company?
Genie Retail Energy, Inc. is a public company. It is classified as corporate owned and is currently operating.
When was Genie Retail Energy, Inc. founded?
Genie Retail Energy, Inc. was founded in 2011. It employs 101 to 250 people.
Where is Genie Retail Energy, Inc. based?
Genie Retail Energy, Inc. is headquartered in Newark, United States, in the North America region.
How does Genie Retail Energy, Inc. make money?
Three revenue lines are on record. Retail Energy Supply is the primary driver. The others are commercial Energy Advisory and Brokerage and solar Project Development and Finance.
Does Genie Retail Energy, Inc. have an API?
No public API is recorded for Genie Retail Energy, Inc..
What industry is Genie Retail Energy, Inc. in?
Genie Retail Energy, Inc.'s product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAD, Dual-Fuel Retail Supply (Electric + Gas Bundles), with a secondary code of EUAAADAB, Natural Gas Retail Supplier (Competitive) Marketing & Sales. Its NAICS code is 221210 and its SIC code is 4923.