Château de Marsannay

What Château de Marsannay does

Château de Marsannay is a privately held Burgundy wine estate headquartered in Marsannay-la-Côte, 8 km south of Dijon, operating 40 hectares of organically farmed vineyards under Ecocert certification (achieved 2022). Its portfolio spans four Grand Crus (Chambertin, Ruchottes-Chambertin, Clos de Vougeot, Echezeaux), multiple Premiers Crus across Côte de Nuits and Côte de Beaune, and the rising Marsannay appellation, with 14 additional Marsannay climats pending INAO Premier Cru classification from 2026. The estate also holds exclusive production rights over 5 hectares of Hospices de Dijon's premium climats, vinifying and aging more than 40 climats separately in thermoregulated cellars 10 metres underground using organic, whole-bunch, and minimal-intervention methods.

The business combines three revenue engines: direct wine sales via its own e-commerce storefront and on-site caveau with separate B2C/B2B pricing and complimentary shipping over 24 bottles or €350; a tiered oenotourism programme (Climats de Bourgogne €39, Privative €79, Exclusive €150, plus group and walk-in formats and a €75 Bellevigne partnership package); and private event hosting in a 500 m² Cistercian-style reception hall (30–350 guests), supplemented by the recurring Paulée de Noël gala (€250/person) and Paulée de Printemps professional events. Distribution is exclusively direct, to mainland France excluding Corsica, with a three-tier Cercle des Châteaux loyalty programme and English-language international positioning.

Customer mix spans premium Burgundy collectors, corporate and private event organisers, and Burgundy wine tourists, with high-profile sommelier and Michelin-chef partnerships (Loiseau des Vignes, Le Carmin, La Pyramide) reinforcing prestige. The estate generates press coverage across Decanter World Wine Awards, IWC, Guide Hachette, James Suckling, and The World of Fine Wine (94–99/100 scores on Grand Crus). Viticulture is overseen by winemakers Sylvain Pabion and Renaud Gaillard, supported by ~100 seasonal harvest workers, with collaborative R&D through UIVV/Françoise Vannier Petit and INRAE. Revenue, headcount, and ownership are not disclosed in the available data.

Name

Château de Marsannay

Legal name

SC Château de Marsannay

Website

https://chateau-marsannay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de Marsannay is a privately held Burgundy wine estate operating 40 hectares of Ecocert-certified organic vineyards across Marsannay, Côte de Nuits, and Côte de Beaune, including four Grand Crus and an exclusive Hospices de Dijon production agreement, generating revenue from direct wine sales, tiered oenotourism tastings, private event hosting, and a loyalty programme.

Ownership category

akta.pro rank

Product category

Burgundy wine production

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Burgundy wine production
• Grand Cru wines
• Organic viticulture
• Wine tourism experiences
• Event venue hosting

Headquarters

HQ city

Marsannay-la-côte

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales (B2C & B2B): The primary revenue stream. Wines are sold directly via the estate's e-commerce website and on-site caveau. Prices are all-inclusive (TTC) and quoted per 75cl bottle. Orders are paid in full at order by credit card. Free shipping for orders of 24+ bottles or €350+. Separate pricing tiers exist for individuals and professionals.
2. Oenotourism Tastings & Visits: Revenue from guided tastings (Climats de Bourgogne €39/person, Privative €79/person, Exclusive €150), group visits (€35/person), walk-in 3-terroir tastings (€20/person), and the 'Burgundy Getaway' combo with Bellevigne restaurant (€75/person). Bookings handled online or by email/phone.
3. Private Event Hosting (Réceptions): The estate's 500m² reception hall (capacity 30–350 seated) generates revenue from corporate events, gala dinners, seminars, and cocktail receptions. Packages include lunch, dinner, cocktail, and business day formats. Pricing is by custom quotation.
4. Cercle des Châteaux Loyalty Programme: The loyalty programme incentivises repeat purchases via a points system (€1 spent = 1 point), with tiered Ambassador status (Clos du Château from 900 pts, Clos du Roy from 1500 pts, Charmes Dessus from 3500 pts) unlocking complimentary tastings, event access, and exclusive bottle formats (magnum, jéroboam, mathusalem).
5. Paulée de Noël Gala Dinners: Annual festive dinner events (€250/person) featuring Michelin-starred chefs and Château wines, driving both direct revenue per head and brand elevation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Château de Marsannay produces and sells appellation-controlled Burgundy wines (whites, reds and rosés from generic Bourgogne to Grand Cru) sourced from its 40-hectare vineyard estate in Marsannay-la-Côte. Around the wines, the estate operates paid wine-tasting experiences, guided estate visits, food and wine pairing events, and hosts private and corporate events in dedicated reception halls.

Product overview

Château de Marsannay operates as a Burgundy wine estate offering a portfolio of wine tourism experiences and event services alongside direct wine sales. The core offering consists of guided wine tastings across multiple tiers (Climats de Bourgogne, Privative, Exclusive, and 3 Terroirs formats), complemented by event hosting capabilities including a 500m² reception hall and outdoor vineyard spaces for corporate events, gala dinners, seminars, and private celebrations. The estate operates the Cercle des Châteaux loyalty program for direct wine purchasers, and hosts seasonal gastronomic events including the annual Paulée de Noël and Paulée de Printemps. All experiences are centered on the estate's 40 hectares of organically farmed vineyards producing wines from Marsannay, Premier Cru, and Grand Cru appellations in Côte de Nuits and Côte de Beaune.

Differentiator

Problem solved

Functional benefit

Products and services

• Château de Marsannay wines (white, red, rosé appellation Burgundy range) Estate-grown and estate-bottled appellation Burgundy wines covering generic Bourgogne through to Grand Cru (Chambertin, Ruchottes-Chambertin, Clos de Vougeot, Échezeaux) in white, red and rosé styles, sold by the bottle and by mixed cases via the on-site caveau, online boutique and trade channel.
• Climats de Bourgogne tasting (Introductory) Introductory paid tasting experience for visitors, exploring a representative range of Climats de Bourgogne wines produced by the estate. Targeted at oenotourism visitors and wine-curious travellers.
• Privative tasting Privatised tasting experience reserved for a single group, covering a curated range of estate wines. Targeted at small groups and special-occasion visitors.
• Exclusive tasting (vertical of old vintages) High-end vertical tasting of rare old vintages from the estate's cellars, positioned as an exclusive collector experience. Targeted at advanced wine enthusiasts and collectors.
• 3 Terroirs tasting Comparative tasting across three Burgundy terroirs from the estate's range, designed to illustrate terroir expression. Targeted at visitors seeking an educational comparative tasting.
• Guided estate visit / Group visit Guided tour of the Château de Marsannay estate, covering vineyard, cellar and production insights for groups. Targeted at oenotourism groups and wine-curious visitors.
• Burgundy Getaway (Bellevigne partnership package) Turnkey short-stay package combining accommodation at partner Bellevigne Hôtel & Spa with a Château de Marsannay tasting experience. Targeted at domestic and international wine tourists.
• Reception hall hire (Salle du Pressoir, Salle des Vignes, Salle des Réceptions) Rental of dedicated on-site reception halls for private and corporate events, with capacity for seminars, business days, cocktail parties, seated lunches and dinners. Targeted at corporate event organisers, agencies and private clients.
• Paulée de Noël and Paulée de Printemps (estate seasonal events) Recurring on-site seasonal celebration events hosted in the estate's reception halls, featuring curated food and wine pairings of estate wines. Targeted at loyal customers, club members and local Burgundy wine enthusiasts.
• Cercle des Châteaux loyalty programme Members-only loyalty programme aggregating benefits, events, gifts and exclusive offers across Château de Marsannay, Château de Meursault and Château de Santenay. Targeted at repeat direct customers of the participating estates.

Quantifiable outcome

• 2023 vintage scored 89–94/100 by James Suckling across Marsannay and Fixin wines
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Loiseau des Vignes (Alexandre Dutat) / Bernard Loiseau GroupminorGTM or Marketing Partner · 6 December 2025Chef Alexandre Dutat of Loiseau des Vignes, Beaune (part of the Bernard Loiseau group), prepared the IIIrd Paulée de Noël dinner on December 6, 2025.
• La Pyramide Restaurant (Patrick Henriroux)minorGTM or Marketing Partner · 15 March 2025Double-Michelin-starred Chef Patrick Henriroux of La Pyramide, Vienne, presided over the 36th Paulée de Printemps at the estate. He presented the Paulée Award to Chef Christophe Quéant of Le Carmin, Beaune.
• Paulée de PrintempsminorGTM or Marketing Partner · 15 March 2025The estate co-hosts the 36th Paulée de Printemps, a flagship Burgundy wine event attracting over 500 professionals and enthusiasts annually. The event featured Véronique Lagrange-Martinet and Pierre Roussel as wine ambassadors, with Olivier Huez's catering team.
• Association des Sommeliers de BourgogneminorGTM or Marketing Partner · 17 February 2025The association held its annual gala evening at Château de Marsannay, featuring Château de Marsannay wine pairings and a charity auction (€4,000 raised for 'Marie, ses yeux pour tout dire' — a Rett syndrome children's charity).
• Union des Sommeliers de FranceminorGTM or Marketing Partner · 17 February 2025President Fabrice Sommier of the Union des Sommeliers de France attended the Association des Sommeliers de Bourgogne gala at Château de Marsannay, lending national-level recognition to the event.
• Le Carmin Restaurant (Christophe Quéant)minorGTM or Marketing Partner · 7 December 2024One-Michelin-starred Chef Christophe Quéant of Le Carmin, Beaune, prepared the second Paulée de Noël dinner (December 2024). He received the Paulée de Printemps Award in March 2025.
• La Maison Dansard / Olivier Huez CateringminorGTM or Marketing Partner · 16 December 2023Traiteur des Chefs (caterer) from Marcigny prepared the first Paulée de Noël dinner in December 2023. Olivier Huez's team handled catering for the 2025 edition of the Paulée de Printemps.
• Hospices de DijoncoreStrategic or Co-development PartnerChâteau de Marsannay holds an exclusive agreement to produce all wines from Hospices de Dijon's 5 hectares of premium climats across Côte de Nuits and Côte de Beaune. This is a unique privilege distinguishing the estate from all other Burgundy producers, covering wines such as Beaune Premier Cru Clos du Roi Cuvée Chevalier Martin, Puligny-Montrachet Cuvée de Maizière, Savigny-Lès-Beaune Cuvée de l'Ingénieur Henri Darcy, Pommard Premier Cru Cuvée Prieur Louis Berrier, and Gevrey-Chambertin Cuvée Eudes III.
• UIVV and Françoise Vannier PetitcoreStrategic or Co-development PartnerCollaborative terroir research study of 6 Marsannay climats: Clos du Roy, Clos de Jeu, Les Favières, Les Echezots, Les Longeroies, and Les Champs Perdrix. The study has deepened understanding of terroir diversity and improved grape variety–terroir pairing expressed in the estate's wines.
• INRAE and University of DijonminorStrategic or Co-development PartnerThe estate participates in research on vineyard decline ( dépérissement du vignoble) with researchers from INRAE (National Research Institute for Agriculture, Food and Environment) and the University of Dijon.
• Gest (Groupement d'Études et de Suivi des Terroirs)minorStrategic or Co-development PartnerThe estate is a member of Gest, a group dedicated to the study and monitoring of Burgundy terroirs.
• Association des Climats de BourgognecoreGTM or Marketing PartnerChâteau de Marsannay is a Grand Mécène Fondateur (Founding Grand Patron) of the Association des Climats de Bourgogne, the body that coordinated the successful UNESCO World Heritage inscription of Burgundy Climats in 2015. The estate actively supports the recognition of Marsannay terroir and the upcoming Premier Cru classification of 14 Marsannay climats.
• Bellevigne RestaurantminorGTM or Marketing PartnerPartner restaurant in Chambolle-Musigny included in the 'Burgundy Getaway' package, offering a 3-course market menu lunch combined with a 6-wine Climats de Bourgogne tasting at Château de Marsannay for €75/person.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Domaine Leroy: Burgundy wine estate owned by Lalou Bize-Leroy, with a biodynamic-focused portfolio across many Côte de Nuits and Côte de Beaune appellations. Comparable in organic/biodynamic positioning and Burgundy Grand Cru focus, but operates at a far more premium price tier.
• Domaine de la Romanée-Conti (DRC): The most prestigious Burgundy wine estate, holder of the largest Grand Cru monopole portfolio including Romanée-Conti and La Tâche. Comparable as a Côte de Nuits Burgundy estate pursuing terroir purity, but operates at vastly larger scale and price points and sets the upper bound of the Burgundy category.

Direct peers

• Domaine Joseph Drouhin: Major Burgundy wine house headquartered in Beaune with extensive vineyard holdings across Côte de Nuits, Côte de Beaune, and Chablis. Directly comparable as a multi-generation Burgundy producer with comparable emphasis on terroir expression, organic/biodynamic viticulture, and oenotourism at the Beaune cellar.
• Maison Louis Latour: Family-owned Burgundy wine producer and négociant headquartered in Beaune, with vineyards spanning the entire Côte d'Or. Comparable as a Burgundy house with a comparable mix of estate-grown and sourced wines, an export-led commercial model, and a portfolio including Grand Crus and Premier Crus.
• Château de Meursault: Burgundy wine estate sharing the Cercle des Châteaux loyalty program and commercial client portal with Château de Marsannay, indicating an operational/strategic relationship. Operates a similarly scaled Meursault-based estate with a comparable mix of direct-to-consumer wine sales, cellar tours, and event hosting.
• Domaine Bouchard Père & Fils: Historic Burgundy wine house founded in 1731, based in Beaune, with one of the largest vineyard portfolios in the region including Beaune, Côte de Nuits, and Côte de Beaune holdings. Comparable in scale, heritage-driven positioning, and breadth of appellation coverage.
• Domaine Faiveley: One of the largest Burgundy wine producers, headquartered in Nuits-Saint-Georges with extensive holdings across Côte de Nuits and Côte de Beaune including multiple Grand Crus. Comparable to Château de Marsannay in Côte de Nuits focus, portfolio breadth across appellations, and family-owned commercial structure.

Emerging players

• Domaine Charlopin-Parizot: Burgundy wine producer with a Marsannay-focused portfolio and Côte de Nuits holdings, frequently referenced alongside Château de Marsannay in Marsannay appellation reviews. Comparable as a Marsannay-emphasizing Burgundy producer competing in the same appellation-driven narrative.
• Domaine Charles Audoin: Marsannay-based Burgundy wine producer focused exclusively on Marsannay appellation wines from multiple climats. Comparable as a smaller Marsannay-specialist producer contributing to the appellation's quality reputation and benefiting from the same potential Premier Cru reclassification catalyst.

Regional players

• Hospices de Beaune: Charitable Burgundy wine institution holding an iconic 60-hectare vineyard portfolio and the famous annual Hospices de Beaune wine auction. Conceptually comparable as a Hospices-based charitable wine entity whose vineyards are farmed under exclusive producer agreements, though located in Beaune rather than Marsannay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChateauDeMarsannay
• LinkedInlinkedin.com/company/chateau-de-marsannay
• Instagraminstagram.com/chateaudemarsannay/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de Marsannay