What Peter's gute Backstube does

Peter's gute Backstube is a privately held, family-owned regional bakery chain headquartered in Bühl, Baden-Württemberg, Germany. Founded in 1831 as 'Bäckerei Peter' and operating today as Peter's gute Backstube GmbH & Co. KG under managing director Bruno Ketterer, the company runs approximately 50 company-owned retail branches between Kehl/Offenburg and Karlsruhe, serving up to 20,000 customers daily with a headcount of 500+. All production is centralized at a 4,800 m² facility in Bühl-Vimbuch (built 1990, expanded 2001 and 2008) using Bioland-certified grain sourced from regional farmers within a 15km radius around Scherzheim, 100% hydropower electricity, and emission-free delivery vehicles.

The product portfolio spans six core categories: bread and rolls (Brot/Brötchen), sweet pastries (Süßes), savory snacks, breakfast offerings, lunch items (Bäckerbowls), and celebration/event catering including custom tortes and refrigerated-trailer rental. Revenue is generated primarily through direct-to-consumer retail point-of-sale transactions at the branches, supplemented by a 'Bestellservice' for custom orders (phone and online form), event catering for 80+ persons, and a loyalty/voucher program ('Brotschafter'). Pricing is per-transaction and not publicly disclosed; the company operates with no proprietary technology platform, app, or API, and conducts customer engagement through Facebook, Instagram, YouTube, and a WhatsApp careers channel.

The business is structured as a German GmbH & Co. KG with a separate management entity (Peter's gute Backstube Geschäftsführungs GmbH). Ownership transitioned from the founding Peter family to the Ketterer family in 2017, with Johannes Ketterer (son of Bruno Ketterer) joining in 2020 as 'Geschäftsleiter in Ausbildung' to focus on digitalization and take over operations by 2028. The company has no disclosed external investors, no parent company, no subsidiaries, no funding rounds, and no M&A history; growth has been entirely organic via branch expansion.

Name

Peter's gute Backstube

Legal name

Peter's gute Backstube GmbH & Co. KG

Website

https://petersgutebackstube.de

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

251–500 employees

Short description

Peter's gute Backstube is a family-owned German bakery chain operating ~50 retail branches in the Black Forest region between Kehl and Karlsruhe, serving 20,000 daily customers with centrally produced bread, pastries, breakfast, lunch, and catering from a 4,800 m² facility in Bühl-Vimbuch.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan bakery products
• Regional bread baking
• Bioland certified baking
• Breakfast and lunch bakery
• Custom celebration cakes

Headquarters

HQ city

Bühl

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: Direct sales of baked goods, pastries, snacks, breakfast, and lunch items through approximately 50 company-owned retail branches. One-time transactions at point of sale.
2. Catering & Custom Orders: Custom order service for celebrations including tortes, party platters, and event catering for 80+ persons. Pre-order required for specialty items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peter's gute Backstube is a regional Black Forest bakery that manufactures and retails fresh bread, rolls, sweet pastries, snacks, breakfast items, lunch bowls (Bäckerbowls), and custom celebration cakes through approximately 50 company-owned branches between Offenburg and Karlsruhe. All baked goods are produced in-house at a central 4,800 m² production facility in Bühl-Vimbuch using Bioland-certified grain sourced within 15km of the bakery.

Product overview

Peter's gute Backstube is a regional Black Forest bakery operating approximately 50 retail locations between Offenburg and Karlsruhe. The company produces a comprehensive range of bakery products at its central 4,800 m² production facility in Bühl-Vimbuch, including breads and rolls (Brot/Brötchen), sweets (Süßes), snacks, breakfast items, lunch offerings (Bäckerbowls), and celebration/catering products. The product portfolio is unified under the company's regional identity, emphasizing Bioland-certified grain sourced within 15km of the bakery. Key product lines include fresh breads, pastries, custom cakes (Torten), event catering services, and the Bestellservice for custom orders. The company operates without purchasing pre-made dough (Teiglingen), maintaining full in-house production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brot/Brötchen (Bread and Rolls) Freshly baked artisan breads and rolls made with regional Bioland-certified grain from the Black Forest, produced in-house at the central bakery in Vimbuch and distributed to approximately 50 retail locations. Targets regional consumers seeking fresh, locally-sourced daily bakery staples.
• Süßes (Sweet Pastries) Sweet bakery products including pastries, cakes, and confections produced in-house at the central production facility. Available at all ~50 retail branches for regional consumers.
• Snacks Savory snacks including Panini, Burgers, Laugenschleifen, Vespereck items, and various filled pastries. Served at retail branches for consumers seeking quick savory food options.
• Frühstück (Breakfast) Breakfast offerings including Badener Frühstück, Mediterranes Frühstück, Bauern Frühstück, Rühreibrote, and Lieblingsfrühstück für 2. Served at branches targeting local residents and visitors.
• Mittagessen (Bäckerbowls - Lunch) Lunch options including Bäckerbowls (Salat Bowl, Asia Bowl, Caesar Bowl), burgers, and extended breakfast service until 2 PM. Targets working professionals and consumers seeking quick lunch meals at retail branches.
• Feiern (Celebrations & Event Catering) Event catering and celebration offerings including Feinschmeckerbrezel, party platters, belegte Baguettescheiben, süße Minis, and event catering for groups of 80+ persons. Targets event organizers, corporate customers, and individuals hosting celebrations.
• Torten & Konditorei (Custom Cakes and Confectionery) Custom cakes and pastries from the in-house Konditorei, including wedding cakes, Mini-Torteletts, Bienenstich, and personalized photo cakes. Targets customers ordering for special occasions and celebrations.
• Bestellservice (Custom Order Service) Order service for custom bakery items, available Monday to Friday 08:00-15:00 by phone or email. Enables pre-orders for specialty items and celebration orders for individual consumers and event organizers.
• Kühlanhänger mieten (Refrigerated Trailer Rental - Elsa & Olaf) Rental of refrigerated trailers named Elsa and Olaf for private or public events to keep cakes and beverages cool. Targets event organizers needing cold-chain storage at outdoor venues.

Quantifiable outcome

• Serves up to 20,000 customers daily
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BiolandcoreOthersOrganic farming certification partnership. Bioland-certified grain is sourced from regional farmers within 15km of the bakery in the Schwarzwald region. Certification number DE-ÖKO-006.
• DHBW KarlsruheminorStrategic or Co-development PartnerDual study partnership for BWL-Handel (Business Administration-Trade) degree program. Students alternate between theory at DHBW Karlsruhe and practical work at the bakery.
• Regional farmers (Schwarzwald area)coreOthersSupply chain partnership with regional farmers for Bioland-certified grain, sourced within 15km of the bakery in the Scherzheim area.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hiestand: Hiestand is a Swiss industrial bakery producing frozen and fresh baked goods for retail and foodservice across Switzerland and neighboring markets. It is a broad incumbent peer to Peter's gute Backstube in bakery manufacturing, though it operates at industrial scale and across different geographies.
• Panera Bread: Panera Bread is a US cafe-bakery chain combining freshly baked bread, pastries, sandwiches, soups, and coffee in a retail-cafe format. It is a broad incumbent peer to Peter's gute Backstube in the cafe-bakery model, multi-daypart foodservice, and combining bakery production with consumer-facing retail.
• Greggs: Greggs is the UK's largest bakery chain, operating thousands of retail locations selling freshly baked bread, pastries, sandwiches, and snacks at value price points. It is a broad incumbent peer to Peter's gute Backstube in scaled multi-branch bakery retail with an extended daypart product mix.
• Harry-Brot: Harry-Brot is one of Germany's largest industrial bakeries, producing bread and baked goods at scale for retail and foodservice customers. It is a broader incumbent peer to Peter's gute Backstube, sharing manufacturing focus and German market presence, though it operates at a much larger industrial scale rather than regional retail.

Direct peers

• Ditsch: Ditsch is a German bakery-cafe chain specializing in pretzels and laugen products, owned by Valora and operating retail locations across German cities. It is directly comparable to Peter's gute Backstube as a German retail bakery-cafe brand combining freshly baked goods with an in-store foodservice experience.
• Dat Backhus: Dat Backhus is a German bakery chain with multiple retail branches offering fresh bread, rolls, snacks, and coffee in a retail-cafe format. Directly comparable to Peter's gute Backstube as a multi-branch German retail bakery operator combining artisan production with consumer-facing storefronts.
• Steinecke Warenbackgesellschaft: Steinecke is a German bakery company that produces and distributes bread, rolls, and snacks through retail bakery locations, including supplying food retailers. It is a direct peer to Peter's gute Backstube in operating a vertically integrated bakery business with multiple consumer-facing sales channels in Germany.
• Bäcker Beck: Bäcker Beck is a regional German bakery chain operating company-owned retail branches across multiple states with a similar product mix of bread, rolls, pastries, snacks, and breakfast items. Comparable to Peter's gute Backstube in scale, vertical integration, and focus on traditional German bakery retail.
• Kamps Bäckerei: Kamps is one of Germany's largest bakery chains, operating hundreds of retail locations with in-store bakery-cafe concepts. It is a direct peer to Peter's gute Backstube in terms of multi-branch retail bakery model, product breadth (bread, snacks, coffee), and target consumer segments in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PetersguteBackstube
• Facebookfacebook.com/petersgutebackstube
• Instagraminstagram.com/petersgutebackstube

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter's gute Backstube