Lervig

What Lervig does

Lervig AS is an independently owned craft brewery headquartered at Vierveien 1 in Stavanger, Norway, operating from a Hillevåg facility that combines production, brewery tours, a brewpub (Lervig Local), and an on-site bottleshop (Canteen). The company brews a broad portfolio spanning easy-drinking lagers and pilsners (PILSNER, LITE, HELLES YEAH, Spezial Pilsner), hop-forward core IPAs (Lucky Jack, SUPERSONIC, TASTY JUICE, HOUSE PARTY, Perler for Svin), dark and specialty beers (3 Bean Stout, Norwegian Nitro, Julebock, NAUGHTY & NICE Doppelbock, Barley Wine), sours (SOUR SUZY, HUMAN NATURE), and a dedicated barrel-aging sub-brand called Rackhouse covering a Dark series and a Norwegian Cultures mixed-fermentation series using indigenous yeasts and bacteria in barrels and foeders. The portfolio also includes the No Worries alcohol-free series (eight+ variants), hard seltzers, gluten-free ciders (Apple LITE, Red Pear LITE), a Basque Cider, and a gin SKU.

Lervig makes money through one-time product sales across a diversified channel stack: direct HORECA field sales in Norway, Norwegian retail via the state-controlled Vinmonopolet and other stores, a B2B webshop at lervig.shop serving Norwegian business customers, on-site DTC at Lervig Local and Canteen, paid brewery tours at 500 NOK per person for groups of 10-50, and international export to more than 30 countries via local importers and distributors. A separate revenue stream comes from being the Norwegian distribution partner for fritz-kola, delivering cola, sugar-free superzero, organic spritzers, orangeade, and lemonade alongside beer on the same invoice to restaurants, bars, festivals, and hotels. Lervig carries no disclosed external investment, operates as a private Norwegian limited company (org no. 925 252 158), and is governed by a board chaired by Anders Kleinstrup.

Name

Lervig

Legal name

Lervig AS

Website

https://lervig.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Lervig AS is an independently owned craft brewery in Stavanger, Norway, producing a broad beer portfolio (lagers, IPAs, dark, sours, barrel-aged) plus a No Worries alcohol-free series and distributing fritz-kola in Norway, sold via HORECA, Vinmonopolet retail, a B2B webshop, brewpub, bottleshop, and exports to 30+ countries.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Barrel-aged beer
• Alcohol-free beer
• Brewery tours
• Craft brewery

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beer and Beverage Sales: Direct product sales of craft beers, ciders, alcohol-free beers, and fritz-kola beverages through multiple channels including retail, HORECA, and direct-to-consumer.
2. Brewery Tours and Tasting: Production tours with tasting experiences priced at 500 NOK per person for groups of 10-20 people.
3. fritz-kola Distribution: Norwegian distribution partner for fritz-kola beverages, delivering alongside beer products on same invoice.
4. Export/International Sales: Export operations to over 30 countries globally, shipping core beers and specialty products internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Lervig is an independently owned craft brewery headquartered in Stavanger, Norway, that manufactures and sells a wide range of beers including pilsners, pale ales, IPAs, sours, barrel-aged stouts and barley wines, alcohol-free beers, ciders, and spiked seltzers. The brewery also distributes fritz-kola beverages in Norway, operates a brewpub (Lervig Local) and bottleshop (Canteen), offers paid brewery tours and tastings, and exports products to more than 30 countries.

Product overview

Lervig is an independently owned craft brewery in Stavanger, Norway producing a wide range of beers from easy-drinking pilsners and pale ales to bold barrel-aged stouts, barley wines, and sours. The product portfolio is organized around several sub-brands and product lines: the core Lervig brand (including PILSNER, LITE, Lucky Jack, SUPERSONIC, TASTY JUICE, HOUSE PARTY, 3 BEAN STOUT, SOUR SUZY, and HELLES YEAH), the Rackhouse barrel-aging program (featuring Dark series stouts aged in bourbon/rum/maple barrels and Norwegian Cultures sour/saison series), the No Worries alcohol-free beer series (Original, Pilsner, Summer, Radler, Mango, Grapefruit, FYR OPP!, Lemon variants), fritz-kola distribution partnership (cola, superzero, organic spritzers, lemonade), ciders (Apple and Red Pear in LITE versions), spiked seltzers (Original, Mango, Grapefruit flavors), plus spirits like gin. The company also operates Lervig Local brewpub and Canteen bottleshop. Beer styles span lagers, hoppy beers (IPAs, Session IPAs), dark beers (stouts, porters), sours, and seasonal/limited releases. Products are exported to over 30 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Rackhouse: Barrel-aging program focusing on wood influence on beers, featuring Dark series stouts and Norwegian Cultures sour/saison beers fermented or aged in barrels and foeders.
• No Worries
• fritz-kola
• Lervig Local
• Canteen

Products and services

• Lervig Core Beer Range

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• fritz-kolacoreChannel Partner/ Reseller/ DistributorLervig serves as the Norwegian partner for fritz-kola, delivering refreshing cola variants to restaurants, bars, festivals, and hotels. Offers bundled delivery of beer, cider, and fritz-kola on the same invoice.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haandbryggeriet: Small Norwegian craft brewery known for barrel-aged and sour styles, with export presence; mirrors Lervig's specialty and barrel-aged differentiation.
• Lindheim Ølkompani: Norwegian farm-based craft brewery emphasizing local ingredients and experimentation; comparable to Lervig in craft positioning and small-batch specialty focus.
• Nøgne Ø: Independently owned Norwegian craft brewery based in Grimstad producing a wide range of styles and exporting internationally, with comparable scale and export-led business model.
• Mikkeller: Danish craft brewery with extensive global distribution and collaboration-led model that has partnered with Lervig; comparable on craft positioning, collaborations, and export scale.
• Ægir Bryggeri: Norwegian craft brewery emphasizing barrel-aging and Norse-themed branding, exporting to multiple markets; highly comparable in craft positioning and product philosophy to Lervig.
• Verdant Brewing Co. UK craft brewery focused on hazy IPAs and barrel-aged specialties that has collaborated with Lervig; relevant comparable on hop-forward craft positioning.
• Amundsen Brewery: Norwegian craft brewery in Oslo that has collaborated with Lervig on collaboration beers; directly comparable on size, Norwegian craft focus, and export orientation.
• Põhjala: Estonian craft brewery with strong export footprint and barrel-aging program that has collaborated with Lervig; comparable as a Northern European craft exporter.

Broad incumbents

• BrewDog: Large global craft brewery with extensive international bar and distribution network; broader incumbent with overlapping product portfolio and international reach.
• Mack's Ølbryggeri: Largest Norwegian-owned brewery group with broad mainstream and craft portfolio; broader incumbent competitor in the Norwegian craft and traditional beer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lervigbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lervig