KMVT

Local Television Broadcastingkmvt.com

KMVT is the local CBS-affiliated television station (Channel 11) serving the Twin Falls and Magic Valley region of south-central Idaho, owned by Gray Television. It distributes local news, weather, sports, and community programming via broadcast, web, and mobile apps, monetized primarily through local advertising sales.

Company typePrivate
Founded1955
HeadquartersTwin Falls, United States
Headcount1–10
GTM typeB2B
OfferingServices

What KMVT does

KMVT is a local broadcast television station operating as the CBS affiliate (Channel 11) for the Twin Falls/Magic Valley region of south-central Idaho, founded in 1955 and currently owned and operated by Gray Television, Inc. (NYSE: GTN), one of the largest U.S. broadcast television operators. The station produces and distributes local news, weather forecasting, sports coverage, and community-oriented programming across multiple platforms, including over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), a comprehensive website (kmvt.com), and iOS/Android mobile applications. KMVT also operates KSVT (Channel 17) for Spanish-language programming in the same market.

The station's core technology stack is conventional broadcast: terrestrial transmission infrastructure, standard news-gathering and production equipment, and a digital streaming/publishing layer for web and mobile distribution. Programming is supplemented by Gray Television-syndicated content including InvestigateTV (investigative journalism), PowerNation (motorsports), Circle Country (lifestyle), and Local News Live (national news). The station maintains an active newsroom with named on-air journalists and runs community-focused verticals such as obituaries, community calendar, Rise And Shine, Fit And Well Idaho, and Salute to Idaho Agriculture.

KMVT generates revenue primarily through local and regional television advertising sales — selling commercial airtime during news, sports, and entertainment programming to SMBs targeting the Magic Valley consumer base — with a secondary digital advertising stream on kmvt.com and mobile apps (display, sponsored content, programmatic). Pricing is quote-based, varying by time slot, program placement, and audience demographics, and is not publicly disclosed. Advertising sales are handled in coordination with Gray Local Media, Inc., the parent company's sales subsidiary, and the station has expanded its commercial offering to include Gray Digital Marketing (GDM Twin Falls) services for website, SEO, and online advertising clients. As a non-public subsidiary of a publicly traded broadcaster, KMVT's stand-alone financial performance is not separately disclosed.

KMVT firmographics

Firmographics

Name: KMVT
Legal name: KMVT
Website: https://kmvt.com
Company type: Private
Founded year: 1955
Operating status: Operating
Headcount range: 1–10 employees
Short description: KMVT is the local CBS-affiliated television station (Channel 11) serving the Twin Falls and Magic Valley region of south-central Idaho, owned by Gray Television. It distributes local news, weather, sports, and community programming via broadcast, web, and mobile apps, monetized primarily through local advertising sales.
Ownership category
akta.pro rank

KMVT industry classification

Industry

Product category: Local Television Broadcasting
NAICS: Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Local/Regional News Channels (MPABAIAD)

Keywords

Local television broadcasting
Local news production
Weather forecasting services
Sports broadcast coverage
Broadcast advertising sales

Where KMVT is headquartered

Location

Headquarters

HQ city: Twin Falls
HQ country: United States
HQ region: North America

Offices1 record

Markets served

KMVT business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising Sales: KMVT generates primary revenue through the sale of television commercial airtime to local businesses, regional companies, and national advertisers targeting the Magic Valley viewing audience. Advertising packages include various time slots during news programming, sports broadcasts, and general entertainment content.
Digital Advertising: The station generates additional revenue through digital advertising on its website kmvt.com and mobile applications, including display ads, sponsored content, and programmatic advertising.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

KMVT product offering

Product offering

Core offering

KMVT is a local CBS-affiliated television station serving Twin Falls and the Magic Valley region of south-central Idaho. The station produces and broadcasts local news, weather forecasts, and sports coverage, distributing this content over-the-air, through cable/satellite carriage, via its website kmvt.com, and through mobile applications. Revenue is generated primarily through the sale of television and digital advertising to local and regional businesses targeting the Magic Valley audience.

Product overview

KMVT is a local television station (CBS Channel 11) serving the Twin Falls and Magic Valley, Idaho region. The station offers a unified media platform combining traditional broadcast television with digital properties. The core offerings include local news content, weather forecasting, sports coverage, and live streaming capabilities distributed via the station's website, mobile applications, and over-the-air broadcast. The station's digital presence includes specialized content programming for the local community such as local events, obituaries, and regional features.

Differentiator

Problem solved

Functional benefit

Products and services

KMVT News Content Local news coverage for Twin Falls and the Magic Valley region, including state, regional, national, crime, education, politics, and investigation reporting distributed via broadcast, website, and mobile apps. Targeted at Magic Valley residents and general local viewers.
KMVT Weather Local weather forecasting for the Magic Valley region, including current conditions, hourly forecasts, 3-day, 7-day, and weekend forecasts for the Mountain and Valley areas, plus weather cameras and closing notifications for local schools and businesses. Targeted at Magic Valley residents needing localized weather and emergency information.
KMVT Sports Local sports coverage including high school sports (boys and girls soccer, volleyball, basketball), College of Southern Idaho athletics, Friday Night Blitz, and scoreboard updates. Targeted at Magic Valley sports fans, families, and community members.
KMVT Live Stream Live streaming video of KMVT broadcasts, including news, weather, and special events, delivered via the station's website and mobile apps for digital-first viewers. Targeted at Magic Valley viewers who prefer digital access to broadcast content.
KMVT News and Weather Apps Mobile applications for iOS and Android devices providing access to local news, weather forecasts, and alerts for the Magic Valley region. Targeted at Magic Valley mobile-first viewers.
KMVT Television and Digital Advertising Sale of television commercial airtime on CBS Channel 11 and KSVT Channel 17, and digital advertising inventory on kmvt.com and mobile apps (display ads, sponsored content, programmatic). Targeted at local Magic Valley businesses, regional companies, and national advertisers seeking to reach the Magic Valley audience.

Companies that use KMVT

Customer profile

Segments2 records

Ideal customer profiles2 records

KMVT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

KMVT partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Gray TelevisioncoreOthersKMVT is owned and operated by Gray Television, Inc., one of the largest television broadcasting companies in the United States. Gray Television provides operational support, advertising systems, content partnerships, and corporate resources including journalism ethics guidelines, AI policy frameworks, and regulatory compliance support.
Gray Media (Digital Marketing)minorGTM or Marketing PartnerGDM Twin Falls (Gray Digital Marketing) provides digital marketing services for local businesses, complementing KMVT's television advertising offerings with digital solutions including website services, SEO, and online advertising.
FCC (Federal Communications Commission)coreOthersKMVT operates under FCC broadcast licenses and maintains public inspection files as required by federal regulations. The station is subject to FCC oversight for broadcasting standards, equal employment opportunity, and public interest obligations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

KMVT competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

KMVT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KMVT leadership team

Management profile

Number of profiles

KMVT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KMVT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMVT

What does KMVT do?

Is KMVT a public or private company?

KMVT is a private company. It is classified as corporate owned and is currently operating.

When was KMVT founded?

KMVT was founded in 1955. It employs 1 to 10 people.

Where is KMVT based?

KMVT is headquartered in Twin Falls, United States, in the North America region.

How does KMVT make money?

Two revenue lines are on record. Television Advertising Sales are the primary driver. The others are digital Advertising.

Does KMVT have an API?

No public API is recorded for KMVT.

What industry is KMVT in?

KMVT's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABAIAD, Local/Regional News Channels. Its NAICS code is 516120 and its SIC code is 4833.