Genmac

What Genmac does

Genmac is a US-based manufacturer of specialized food processing cutting equipment, headquartered at 1680 Cornell Road in Green Bay, Wisconsin. The company traces its origin to 1949, when it was incorporated in Sheboygan as General Machinery Company, Inc. by David Horwitz, and operated under family ownership for over 70 years before being acquired by 5 Point Fabrication, LLC in the 2020s and rebranded as Genmac. Its product portfolio centers on cheese block cutters (Model 3005 Tu-Way and 3005-LD Tu-Way), vertical and horizontal portioning cutters (Models 1805 and 1820), the heavy-duty Model 2501 Hydrauflaker for breaking down 60-90 lb frozen meat blocks into flakes at rates up to 2,500 lbs per hour, "Cycle Slice" cutting drums, and a modular harp cart system with custom 304 stainless steel harps and HDPE platens. Recent generations incorporate PLC-controlled automation for cheese processing and a solid-frame hygienic design that eliminates the cavities of older hollow-tubing constructions.

Genmac sells custom-tailored equipment directly to customers via a quote-based model with no published price list, supported by free on-site product testing at its Green Bay facility, an extensive YouTube demonstration library, downloadable equipment manuals, and a website quote-request workflow. Revenue derives primarily from one-time equipment sales plus recurring replacement parts and accessories (blades, harp carts, platens). The company employs 11-50 people and serves a horizontally diversified customer base spanning large-scale food processors, cheese and butter producers, meat and poultry processors, restaurants, grocery stores, commercial bakeries, pet food manufacturers, and specialty/non-food processors (including shea butter, cosmetics, date paste, and tofu applications) on a claimed worldwide basis.

Name

Genmac

Legal name

General Machinery Company, Inc.

Website

https://genmac.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Genmac is a US-based, privately held manufacturer of specialized food processing cutting equipment, including cheese block cutters, vertical/horizontal cutters, and frozen meat block flakers, serving large-scale processors, dairies, bakeries, and specialty producers worldwide.

Ownership category

akta.pro rank

Product category

Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

akta.pro primary industry

Cutting, Peeling & Minimal Processing Equipment (Trimmers, Peelers, Slicers) (AFAAAJAH)

Keywords

• Food processing equipment
• Cheese block cutters
• Frozen meat flakers
• Industrial cutting machines
• Butter portioning equipment

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Food Processing Equipment Sales: GenMac generates revenue primarily from the sale of food processing equipment including cheese block cutters, butter cutters, frozen meat flakers, vertical and horizontal cutters, and cutting drums. Equipment is sold directly to food processors with customization options and modifications tailored to specific production needs.
2. Replacement Parts and Accessories: Revenue is generated from the sale of blades, replacement parts, harp carts, platens, and accessories for all GenMac equipment models. The company provides custom cutting dies and harps tailored to specific operational requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GenMac designs, manufactures, and sells specialized food processing cutting equipment, including cheese block cutters, butter cutters, vertical and horizontal slicers, and the Model 2501 Hydrauflaker for breaking down frozen meat blocks. Each piece of equipment is custom-tailored to customer specifications using modular cutting dies, PLC-controlled automation, and quick-change harp systems. The company also supplies replacement parts, custom cutting dies, and harp carts to support ongoing equipment operation.

Product overview

Genmac is a food processing equipment manufacturer offering a portfolio of specialized cutting machines for the food industry. The product line centers on the Tu-Way series (3005 and 3005-LD models) for cheese and butter block portioning, the 1805 and 1820 cutters for vertical and horizontal slicing applications, and the 2501 Hydrauflaker for processing frozen meat blocks into flakes or chunks. The Cutting Drum provides texture-maintaining slicing capability, while the Harp Cart and Accessories line supplies custom cutting dies, replacement parts, and interchangeable components. These machines process products including cheese, butter, frozen meat, chocolate, vegetables, seafood, shea butter, cosmetics, date paste, and tofu.

Differentiator

Problem solved

Functional benefit

Brands

• GenMac: The primary brand name under which General Machinery Company, Inc. operates since the 2020s rebranding.

Products and services

• Model 3005 Tu-Way Cheese and butter block cutter featuring a 5-inch taller throat than the LD model, designed for taller products such as butter, tofu, date paste, soft shea butter, and specialty cheeses.
• Model 3005-LD Tu-Way Low-discharge cheese block cutter designed for standard 40-pound U.S. cheese blocks (14" x 11" x 7") with an 8" max throat height, offering quicker cutting cycles and improved output efficiency.
• Model 1820 Horizontal Cutter Horizontal cutter designed for slicing wide or flat products such as cheese, butter, dough, or soft confections, ideal for applications requiring horizontal cuts before vertical portioning.
• Model 1805 Vertical Cutter Vertical cutter built for portioning wire-cuttable products like cheese, butter, and soft solids, designed for vertical slicing operations.
• Model 2501 Hydrauflaker Heavy-duty cutter designed to break down frozen meat blocks (60-90 lb) into manageable flakes or chunks for further processing, processing up to 2,500 lbs of frozen food per hour, suitable for high-capacity operations.
• Cutting Drum "Cycle Slice" blade drum that eliminates shredding or clawing, maintaining texture, temperature, and color for better yield and improved quality.
• Harp Cart, Platens & Accessories Versatile harp cart with custom cutting dies, platens, blades, and replacement parts for all GenMac equipment models, designed to meet specific cut-size requirements with quick configuration changes.

Quantifiable outcome

• Wakker Cheese reduced 40 lb cheese block processing time from 1 hour (manual) to 20 minutes with GenMac 3005-LD Tu-Way, with ~1 minute of actual machine slicing
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 5 Point Fabrication, LLCcoreStrategic or Co-development Partner · 1 January 20205 Point Fabrication, LLC purchased General Machinery Company, Inc. from Michael Horwitz, bringing the two companies together under one roof. The acquisition combined new innovations and shared beliefs. The name was changed to GenMac, operating as a division of 5 Point Fabrication. This partnership enhanced the company's engineering capabilities and manufacturing efficiency.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TREIF Maschinenbau: TREIF is a German manufacturer of industrial food cutting, dicing, and slicing machines used by meat, cheese, and vegetable processors worldwide. It directly competes with GenMac's cutting equipment in frozen meat block flaking and cheese portioning applications across global markets.
• Urschel Laboratories: Urschel Laboratories is the leading global manufacturer of industrial food cutting, slicing, and dicing equipment, serving meat, cheese, vegetable, and fruit processors. It is the closest direct competitor to GenMac's cheese block cutters and frozen meat flakers in terms of application and customer base.
• Deville Technologies: Deville Technologies manufactures industrial food cutting equipment for the meat, cheese, and prepared foods industries, with a focus on portioning and dicing. It is comparable to GenMac in customer profile and equipment function, particularly for cheese and frozen meat processors.
• FAM (part of Duravant): FAM designs and builds industrial cutting machines for the food industry, including cheese, meat, and vegetable processors. Its product range overlaps directly with GenMac's vertical/horizontal cutters and frozen block flakers for mid-to-large food processors.

Broad incumbents

• Marel: Marel is a large Iceland-based food processing equipment manufacturer with broad lines for meat, poultry, fish, and dairy processors. It competes with GenMac in meat portioning/cutting and offers integrated processing systems well beyond GenMac's specialty scope.
• GEA Group: GEA is a global German industrial group with extensive food processing, separation, and packaging equipment lines for dairy, meat, and prepared food processors. It serves the same customer base as GenMac but as a multi-billion-euro full-line supplier rather than a niche specialist.
• Bizerba: Bizerba is a global German manufacturer of slicing, weighing, labeling, and food processing equipment serving retail, food service, and industrial food processors. It competes with GenMac in cheese and meat portioning while offering a much broader product portfolio and global service network.
• Handtmann Group: Handtmann is a German manufacturer of food processing equipment specializing in portioning, forming, and slicing for meat and dairy processors. Its portioning systems overlap with GenMac's cheese and meat cutting capabilities, but at larger enterprise scale with broader product lines.
• JBT Corporation: JBT is a large U.S.-based supplier of food processing and air transport equipment, including protein processing solutions such as freezing, cooking, and cutting. It addresses similar customers as GenMac but at far larger scale with full-line integrated systems.

Regional players

• Reiser (formerly Robert Reiser & Co.): Reiser is a U.S.-based supplier of food processing and packaging equipment focused on meat, poultry, and prepared foods, with overlapping capabilities in portioning and forming. It is comparable to GenMac in market position and customer focus, though Reiser operates at significantly larger scale with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GENMACCorp
• LinkedInlinkedin.com/company/genmac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genmac