chiaki.vn

What chiaki.vn does

Chiaki.vn (Công ty Cổ phần Thương mại Chiaki) is a Vietnamese B2C e-commerce marketplace headquartered in Hanoi, structured as a private joint stock company and operating under the domain chiaki.vn. The platform sells a multi-category catalog spanning imported health supplements, cosmetics, mother and baby products, fashion, household goods, pet care items, and digital subscriptions (Netflix, ChatGPT Plus, Canva Pro, Spotify), reaching consumers nationwide through its website and native mobile applications on iOS and Android. The company operates a hybrid model combining first-party retail with a third-party seller marketplace, and supports transactions through Visa, Mastercard, JCB, VNPAY, internet banking, and cash on delivery, with social login via Google and Facebook.

The business generates revenue through direct product sales, marketplace commissions from third-party sellers, and digital subscription resale. Service features include a 100% genuine product guarantee, a 15-day return policy, a Chiaki News content marketing channel, and the ChiakiNow same-day delivery service in major cities. The company is registered with Vietnam's Ministry of Industry and Trade and employs 51-100 staff. Strategic initiatives visible in 2024 include a Flash Sale platform, a Seller Platform onboarding third-party merchants, the ChiakiNow logistics rollout, and cross-platform mobile app availability, indicating an active but undisclosed-scale expansion of both product surface and operational footprint.

Name

chiaki.vn

Legal name

Công ty Cổ phần Thương mại Chiaki

Website

https://chiaki.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Chiaki.vn is a Vietnamese B2C e-commerce marketplace selling imported health supplements, cosmetics, mother and baby products, fashion, household goods, pet care, and digital subscriptions to mass-market consumers across Vietnam via its website, mobile apps, and ChiakiNow same-day delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Commission: Chiaki operates as a multi-vendor e-commerce marketplace (sàn thương mại điện tử) where third-party sellers list and sell products. The platform facilitates transactions between sellers and buyers, earning commission from sales.
2. Direct Product Sales: The company also sells products directly, including digital products like Netflix, Canva Pro, and ChatGPT Plus accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chiaki.vn is a Vietnamese online e-commerce marketplace that distributes authentic imported health supplements, cosmetics, mother & baby products, fashion, perfumes, household appliances, pet care items, and digital subscriptions (e.g., Netflix, Canva Pro, ChatGPT Plus) to consumers across Vietnam. The platform also operates a third-party seller marketplace and offers ChiakiNow same-day delivery within 2 hours in Hanoi and Ho Chi Minh City.

Product overview

Chiaki.vn is a Vietnamese e-commerce marketplace platform offering a wide range of products across multiple categories. The platform operates through its main website chiaki.vn and a mobile application, providing same-day delivery service (ChiakiNow) in major cities. The product portfolio centers on health supplements (nutritional supplements, collagen), cosmetics (skincare, makeup, perfumes), and mother & baby products, complemented by fashion, household appliances, health equipment, pet care, and digital subscriptions. The platform supports Flash Sale promotional campaigns and includes a seller marketplace for third-party vendors. Key brands include Blackmores, Kirkland, Estee Lauder, SK-II, Dior, Chanel, and Nike, sourced from markets including Japan, Korea, USA, Australia, France, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiaki.vn E-commerce Marketplace Vietnamese online marketplace platform enabling consumer shopping across health supplements, cosmetics, fashion, household goods, mother & baby products, pet care, perfumes, and digital subscriptions, with nationwide delivery and ChiakiNow same-day delivery in Hanoi and Ho Chi Minh City.
• Chiaki Mobile App (iOS and Android) Native iOS and Android application offering the full Chiaki product catalog, app-exclusive deals, faster checkout, and ChiakiNow same-day delivery for Vietnamese consumers.
• ChiakiNow Same-Day Delivery Express delivery offering for Chiaki orders reaching customers in Hanoi and Ho Chi Minh City within 2 hours of order placement.
• Flash Sale Promotional Campaign Time-limited promotional feature offering deals at up to 50% off across categories including sunscreen, nutritional supplements, perfumes, lipsticks, and mother & baby products.
• Chiaki Nutritional Supplements Catalog Health supplements catalog offering vitamins, minerals, collagen, fish oil, probiotics, and wellness products from international brands like Blackmores, Kirkland, Healthy Care, Orihiro, Nature Made, DHC, and Swisse.
• Chiaki Cosmetics Catalog Beauty and skincare catalog featuring facial care, lipsticks, perfumes, makeup, hair care, and body care products from brands including Estee Lauder, SK-II, Dior, Chanel, The Ordinary, Cetaphil, Obagi, and La Roche Posay.
• Chiaki Mother & Baby Catalog Mother and infant product range including baby formula, baby food, children's vitamins, diapers, nursing equipment, and baby care supplies from brands such as Pigeon, Medela, Meiji, Morinaga, Aptamil, and Pediasure.
• Chiaki Seller Platform Third-party seller registration and management platform enabling vendors to list products on the Chiaki marketplace in exchange for commission paid to Chiaki.
• Digital Accounts and Subscriptions on Chiaki Digital product line sold directly by Chiaki, including Netflix Premium accounts, Canva Pro subscriptions, ChatGPT Plus accounts, Spotify Premium, and YouTube Premium.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopee Vietnam: Vietnamese arm of Sea Group's Shopee multi-vendor e-commerce marketplace. Directly competes with Chiaki across health, beauty, mother & baby, and fashion categories with nationwide reach and aggressive marketing spend.
• Sendo: Vietnamese multi-vendor e-commerce marketplace. Comparable as a domestic marketplace competitor operating across fashion, beauty, and household categories with national delivery.
• Tiki: Vietnamese e-commerce marketplace with strong national footprint and authentic-product positioning. Directly competes with Chiaki in mother & baby, health supplements, and cosmetics with similar authorized-distributor brand storytelling.
• Hasaki.vn: Vietnamese beauty and cosmetics specialty e-commerce retailer with chain stores. Direct competitor in the cosmetics and skincare category, especially among premium and Korean brand shoppers.
• Lazada Vietnam: Alibaba-backed multi-vendor e-commerce marketplace serving Vietnam. Competes head-to-head with Chiaki in the imported cosmetics, fashion, and health supplement categories that Chiaki prioritizes.

Regional players

• Sociolla: Indonesia-based beauty specialty e-commerce platform. Comparable as a regional beauty e-commerce operator focused on authenticated cosmetics with similar multi-brand marketplace mechanics, though serving a different geography.
• iHerb: California-based cross-border e-commerce platform specializing in health supplements and natural products. Competes with Chiaki in cross-border VMS and supplement purchases, particularly for Vietnam-based buyers seeking imported brands.
• Konvy: Thailand-based beauty e-commerce marketplace. Comparable as a regional premium cosmetics and skincare platform with similar curated brand assortment and authorized distributor positioning, though operating primarily in Thailand.

Broad incumbents

• Guardian Vietnam: Health and beauty retail chain operating in Vietnam as part of Hong Kong's Dairy Farm Group. Comparable as a broader incumbent in health, beauty, and personal care retail with both physical and online channels.
• Watsons Vietnam: AS Watson Group's health and beauty retail chain operating physical stores and online in Vietnam. Comparable as a broader incumbent competing for the same authenticated cosmetics and personal care spend, with omnichannel reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/chiaki.vietnam
• Xx.com/chiakivnonline
• Pinterestpinterest.com/chiaki_vn
• YouTubeyoutube.com/channel/UC...

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chiaki.vn