Agave Loco

What Agave Loco does

Agave Loco is a U.S. spirits brand that produces and markets a single flavored tequila — Agave Loco Pepper Cured Tequila — bottled at 71 Proof (35.5% ABV) and made from 100% agave Reposado tequila sourced from Tequila, Jalisco, Mexico. Its core technology is a proprietary 'sweet heat' curing process in which jalapeño, habanero, serrano peppers, and three varieties of sweet peppers are steeped in aged Reposado tequila to extract flavorful oils, with every batch taste-tested before bottling for consistency. The product targets legal-drinking-age consumers seeking a flavor-forward tequila for cocktails such as margaritas, bloody marias, palomas, and palomas, and for use in recipes such as guacamole.

Agave Loco Brands operates as a wholly-owned subsidiary of E. & J. Gallo Winery — one of the largest family-owned wine and spirits companies in the world, headquartered in Modesto, California — and its legal notices reference Pewaukee, Wisconsin. The parent governs all legal, privacy, trademarks, and brand operations; consumer privacy inquiries are routed to Gallo's DataPrivacy mailbox and 1-888 line. The 'Agave Loco' name and logo are registered trademarks of E. & J. Gallo Winery.

The brand makes money as a consumer packaged good sold through traditional three-tier U.S. spirits distribution: off-premise retail (grocery, liquor, convenience, drug, warehouse clubs, discount stores, military exchanges, state liquor stores, and online retail) and on-premise channels (restaurants, taverns, hotels, and in-flight services). A store-locator tool and zip-code-based availability search extend the consumer journey. On the marketing side, Agave Loco invests in a content-rich website with recipes, an age-gated 'Aficionado Quiz' for lead capture, and opt-in email newsletter and SMS campaigns, all operated under the parent Gallo privacy and terms structure.

Name

Agave Loco

Legal name

Agave Loco Brands

Website

https://agaveloco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Agave Loco is a U.S. spirits brand and wholly-owned subsidiary of E. & J. Gallo Winery that produces and markets a single pepper-cured 100% agave Reposado tequila, distributed nationally through retail and on-premise channels to legal-drinking-age consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods - Spirits: Agave Loco generates revenue through the sale of its pepper-cured tequila product at 71 Proof (35.5% ABV). The product is distributed through retail channels (grocery, liquor stores, warehouse, online) and on-premise channels (restaurants, taverns, hotels). As a subsidiary brand under E. & J. Gallo Winery, the revenue flows through Gallo's established distribution network.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Agave Loco produces and markets a single-product pepper-cured tequila made from 100% agave Reposado tequila sourced from Tequila, Jalisco, Mexico, infused via a proprietary steeping process with jalapeño, habanero, serrano, and three varieties of sweet peppers to deliver a 'Sweet Heat' flavor profile at 71 Proof (35.5% ABV). The product is bottled and sold through retail grocery, liquor, convenience, drug, warehouse, discount, online, military exchange, and on-premise (restaurant, tavern, hotel, flight) channels under the ownership of E. & J. Gallo Winery.

Product overview

Agave Loco is a single-product tequila brand offering Agave Loco Pepper Cured Tequila. The product is made with 100% Agave Reposado Tequila sourced from Tequila, Jalisco, Mexico, and is infused with peppers (jalapeño, habanero, serrano, and sweet peppers) to create a 'Sweet Heat' flavor profile. The brand bottles at 71 Proof (35.5% ABV). The website provides cocktail recipes (margaritas, bloody marias, sunrises) and food pairings (pollo loco, guacamole) as usage suggestions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agave Loco Pepper Cured Tequila A 71 Proof (35.5% ABV) 100% agave Reposado tequila from Tequila, Jalisco, Mexico, steeped with jalapeño, habanero, serrano, and three varieties of sweet peppers to produce a 'Sweet Heat' flavor profile. Bottled for retail and on-premise consumption by legal-drinking-age adults for use in cocktails such as margaritas, bloody maria, palomas, and for neat sipping.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• E. & J. Gallo WinerycoreOthersAgave Loco Brands is a wholly-owned subsidiary of E. & J. Gallo Winery, one of the world's largest wine and spirits companies headquartered in Modesto, California. Gallo manages all legal, privacy, terms of service, and brand operations for Agave Loco. Consumer privacy inquiries are directed to Gallo at [email protected] or 1-888-295-0247.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Patrón Tequila: Premium 100% agave tequila brand owned by Bacardi, distributed across the same grocery, liquor, on-premise, and e-commerce channels as Agave Loco. Comparable in category (premium tequila), proof range, and use occasions (margaritas, cocktails, sipping).
• Don Julio Tequila: Premium 100% agave tequila owned by Diageo, available in Blanco, Reposado, and Añejo expressions comparable to Agave Loco's Reposado base. Competes in the same on-premise and retail channels and is heavily promoted in the margarita and cocktail occasion set.
• Casamigos Tequila: Premium tequila founded by George Clooney and now owned by Diageo. Direct peer in the super-premium 100% agave tequila segment with similar positioning toward cocktail and on-premise occasions and broad retail distribution.
• 818 Tequila: Kendall Jenner's celebrity-backed premium tequila brand. Direct peer in the celebrity premium tequila segment competing for similar consumer occasions and shelf space.
• Teremana Tequila: Celebrity-backed (Dwayne Johnson) premium 100% agave tequila. Direct peer in premium positioning and broad retail rollout strategy; competes directly for the same millennial and casual cocktail consumer.

Emerging players

• Casa Del Sol Tequila: Premium 100% agave tequila with celebrity backing (Eva Longoria), positioned in the same high-end sipping and cocktail occasions as Agave Loco's Reposado base.
• Código 1530 Tequila: Premium tequila distilled in Jalisco with extra-aged expressions. Comparable in authentic Jalisco sourcing, premium pricing, and focus on craft agave positioning.
• DeLeón Tequila: Ultra-premium celebrity-backed tequila competing in the same sipping and high-end cocktail occasions. Relevant peer given Agave Loco's premium Reposado base and aspirational positioning.

Broad incumbents

• Jose Cuervo: World's largest tequila producer with broad portfolio spanning mixto and 100% agave expressions. Overlaps with Agave Loco in retail distribution, on-premise placement, and margarita occasion, though Cuervo operates at significantly larger scale and broader price tiers.
• Sauza Tequila: Established mass-market tequila brand now part of Beam Suntory. Comparable in retail distribution scale and tequila category participation, though positioned at lower price points and broader consumer base than Agave Loco.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgaveLocoTeq
• Facebookfacebook.com/AgaveLoco
• LinkedInlinkedin.com/company/agave-loco-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agave Loco