Eggersmann

What Eggersmann does

Heinrich Eggersmann Futtermittelwerke GmbH is a German, family-owned animal-feed manufacturer headquartered in Extertal (Lippe) with production operations across three sites in Rinteln an der Weser and a dedicated e-commerce logistics center in Bösingfeld/Extertal. Founded in the early 20th century as a small mill and now employing roughly 60 people, the company produces and sells specialty feed under multiple sub-brands — most prominently EMH (Eggersmann MikroHerbs) for horses, plus Körnerpick (poultry), Uncle Pet (small animals), and Carnebello (dog), with adjacent wild-bird, mineral, and concentrate lines — and serves end customers in 15 European countries (DE, UK, FR, DK, CZ, NL, NO, SE, HU, PL, EE, LV, LT, FI, SK) through its own e-commerce shop, a physical Händler dealer network, and B2B Lohnproduktion contract manufacturing.

The technical backbone of the product platform is the proprietary EMH ingredient, a microbially fermented plant extract produced in-house and applied across most horse SKUs (and selectively across other species) to support digestion, immune function, and feed conversion; the firm reports up to ~20% reduction in concentrate feed use and visible coat/hoof outcomes after roughly four weeks. The portfolio is layered with the in-house EQMS quality management system built on the GMP+ standard plus horse-feed-specific controls, ADMR-conformant (anti-doping/medication control) formulations for competitive sport horses, and a Vitalize line featuring the AO-Ferm prebiotic. Adjacent service offerings include the Weserberglandgestüt stud and training operation, a Futterberatung (feed consultation) service, and ongoing sponsorship of the Eggersmann Junior Cup and Youngster Dressage Cup equestrian series.

Commercially, Eggersmann operates a hybrid revenue model: (i) per-sack B2C e-commerce feed sales with publicly listed prices (~€22–€30 for 20 kg EMH mueslis, plus bulk/Big Bag and sample SKUs), supporting customer accounts, subscriptions (Mollie-powered SEPA recurring billing), and a Partnerprogramm; (ii) B2B2C wholesale via a Händler-Suche dealer network governed by Hamburger Futtermittel-Schlussschein B2B terms; and (iii) B2B Lohnproduktion contract manufacturing of flakes, pellets, mueslis, and custom individual Abpackungen for third-party feed brands. Marketing combines content (multilingual Wissenswertes educational articles, downloadable product catalogues), paid digital (Google AdWords, Remarketing), social (Facebook, Instagram, X), and high-visibility equestrian-event sponsorship. The company is privately held by the Eggersmann family (Geschäftsführer Heinrich Eggersmann), registered at Amtsgericht Lemgo (HRB 10583), and reports no external investors, parent company, or M&A activity.

Name

Eggersmann

Legal name

Heinrich Eggersmann Futtermittelwerke GmbH

Website

https://eggersmann.info

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

Heinrich Eggersmann Futtermittelwerke GmbH is a German family-owned animal-feed manufacturer producing proprietary EMH-enriched horse, poultry, small animal, wild bird, and dog feeds, serving customers across 15 European countries via direct e-commerce, a dealer network, and B2B contract manufacturing.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Equine Organic/Non-GMO/Natural Feeds (AFADAEAI)

akta.pro secondary industries

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Animal feed manufacturing
• Equine nutrition products
• Horse feed supplements
• Poultry feed production
• Feed contract manufacturing

Headquarters

HQ city

Lippe

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce feed sales: Sales of proprietary animal feed (horse, chicken, wild bird, small animal, dog) through the company's own online shop at eggersmann-shop.de, with multiple country storefronts and physical delivery from the Bösingfeld/Extertal logistics centre. Per-kg prices publicly listed (e.g. €1.32/kg EMH Kräuter Müsli 20 kg).
2. Wholesale / dealer (Händler) distribution: B2B sales to a network of physical retailers/dealers searchable via Händler-Suche; supplements direct e-commerce and provides local availability for end customers.
3. Contract manufacturing (Lohnproduktion): B2B toll/contract manufacturing of feed products ranging from simple grain flakes to pellets and mueslis, including customer-specific individual packaging; a separate "Lohnproduktion" page exists and the terms of sale reference contract-manufactured goods.
4. Custom / made-to-order feed (Sonderanfertigungen): Custom-made individual feed packaging for customers; explicitly excluded from the right of withdrawal under § 312d Abs. 4 Nr. 1 BGB, indicating a configured/spec-built revenue line.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels10 records

Core offering

Eggersmann manufactures and sells branded animal feed (with a focus on horse feed) built around its proprietary EMH (Eggersmann MikroHerbs) microbially fermented herbal extract, distributed via its own e-commerce shop and a multi-country dealer network across 15 European markets. The company also operates B2B contract/toll manufacturing (Lohnproduktion) of grain flakes, pellets and mueslis for third parties, runs the Weserberglandgest\u00fct stud and training operation, and offers Futterberatung (feed consulting) to end customers.

Product overview

Eggersmann's offering is a multi-line animal-feed platform built around the proprietary EMH (Eggersmann MikroHerbs) fermented plant extract technology rather than a single product. The flagship EMH line spans horse feeds (EMH Kräuter Müsli, EMH Senior Müsli, EMH Struktur getreidefrei, EMH F-Müsli, EMH Mash, EMH Struktur Equichamp with Yea-Sacc® 1026 live yeast, EMH Heu Cubes, EMH Zucht & Aufzucht Müsli, EMH Classic Müsli, EMH High Energy Müsli, EMH Apfel & Karotten Müsli, EMH Cool Müsli), specialty additives (EMH Direkt), the VITALIZE line with the AO-Ferm prebiotic (e.g., VITALIZE Breeding Plus), the E VET veterinary line (E VET heparOforte), and Profi specialties (Profi Bronchial Pellets, Profi Darm Fit, Osteomin, Fohlenstarter Pellets, Weideergänzer). The EMH platform is also extended to poultry (EMH Gefieder-Wohl, EMH Hühner Vital-Direkt, Körnerpick EMH Hühner-Mash), small animals (Uncle Pet EMH Kleintier Konzentrat, EMH Milb-Stop), wild birds, and dogs (Carnebello EMH Dog Vital). Beyond feed, the company operates contract/toll manufacturing (Lohnproduktion) at three Rinteln sites, runs the Weserberglandgestüt stud and training operation, and provides a Futterberatung (feed consultation) service — all wrapped in the EQMS in-house quality system built on the GMP+ standard.

Differentiator

Problem solved

Functional benefit

Brands

• EMH (Eggersmann MikroHerbs): Proprietary line of horse, poultry, small animal and dog feed enriched with microbially fermented plant extracts derived from highly effective herbs; supports metabolism and immune function in animals.
• E VET
• Vitalize
• Profi Konzentrate
• Körnerpick
• Uncle Pet
• Carnebello

Products and services

• EMH (Eggersmann MikroHerbs) product line Platform line of horse, poultry, small animal and dog feeds enriched with Eggersmann's proprietary microbially fermented plant extract EMH, designed to support digestion, metabolism and immune function and to enable up to ~20% reduction in concentrate feed use.
• EMH Kr\u00e4uter M\u00fcsli Oat-free complementary muesli combining natural herbs with EMH to support airways; for dust-sensitive, nervous or picky horses.
• EMH Senior M\u00fcsli Specialty muesli for senior and regenerative horses with elevated organic zinc, copper, manganese and selenium to support muscle, immunity and condition.
• EMH Struktur getreidefrei Grain-free structured feed for metabolically sensitive or ill horses, low in starch and sugar, combining lucerne, sunflower seeds, rice bran and apple pomace with EMH.
• EMH F-M\u00fcsli Low-protein oat-free muesli based on hydrothermally treated maize and barley flakes; complete sole concentrate for hay and straw with low molasses content.
• EMH Mash Traditional mash (wheat bran, linseed, oats, livestock salt) with herbs, extruded linseed and EMH; used after colic, operations or stressful events to support digestive function.
• EMH Struktur Equichamp Structured flake mix for breeding, sport and leisure horses; uses Yea-Sacc\u00ae 1026 live yeast plus EMH to support fibre digestion, stabilise pH and help thin or colic-prone horses gain weight on smaller concentrate meals.
• EMH Heu Cubes Complete hay substitute made from sun-dried hay with EMH, for older horses and horses with dental problems; produced via contract farming and natural sun drying.
• EMH Zucht & Aufzucht M\u00fcsli Breeding and rearing muesli for mares, foals, weanlings and stallions with high-quality protein, hydrothermally treated grain and a balanced calcium/phosphorus ratio.
• EMH Classic M\u00fcsli Classic oat-free muesli with hydrothermally treated grains for sport horses; elevated vitamin E and magnesium support muscle development.
• EMH High Energy M\u00fcsli High-energy specialty muesli for high-performance training and competition horses, with elevated lysine/methionine, cold-pressed milk thistle oil, omega-3 fatty acids and hydrothermally treated grains.
• EMH Apfel & Karotten M\u00fcsli Extremely protein-reduced oat-free muesli with hydrothermally treated grain flakes and natural apple and carrot; pellet-free, with no added molasses, vitamins or minerals, and with EMH.
• EMH Cool M\u00fcsli Oat-free, protein- and energy-reduced muesli enriched with EMH that supplies all essential nutrients and minerals at a low dosage, supporting digestion in horses of all types.
• EMH Direkt (liquid EMH) Liquid form of the EMH fermented plant extract for direct application over feed, used as a feed additive to deliver the proprietary fermented herbal ingredient.
• VITALIZE Breeding Plus Specialty VITALIZE variant enriched with the AO-Ferm prebiotic, formulated for the energy and nutrient requirements of breeding mares, stallions and foals.
• Profi Bronchial Pellets (renamed from Profi Kr\u00e4uter Pellets) Specialty pellets for horses with respiratory support needs, renamed from Profi Kr\u00e4uter Pellets in 2020.
• Profi Darm Fit Natural cell-structure roughage supplement with high crude fibre content that optimises digestion and reduces faecal water (Kotwasser) issues in horses; used in low dosage.
• Osteomin (Aufzuchtmineral) Mineral feed tailored to the needs of growing horses, used to upgrade oat-based rations with young-horse rearing feed up to the end of the third year of life.
• Fohlenstarter Pellets Foal starter pellets fed as the sole concentrate feed for foals, providing high protein quality with elevated vitamins and minerals to support bone, ligament, tendon and joint development.
• Weideerg\u00e4nzer Mineral supplement for grazing horses providing high-quality minerals and trace elements without added vitamins, to compensate for the typical mineral deficit during extended pasture access.
• E VET heparOforte Specialty veterinary product from the (rebranded) E VET line, marketed as a spring metabolic/detoxification cure that supports liver function and overall metabolism after coat change.
• K\u00f6rnerpick EMH H\u00fchner-Mash Mash product for chickens in the K\u00f6rnerpick range, enriched with EMH, combining grain-based feeding with the fermented plant extract.
• EMH H\u00fchner Vital-Direkt Liquid direct-application product for chickens, providing vitality support via the EMH fermented plant extract.
• EMH Gefieder-Wohl EMH-enriched complementary feed for poultry aimed at feather (Gefieder) condition and well-being.
• EMH Milb-Stop Specialty EMH-enriched feed positioned to deter mites (Milben) in wild birds, within the EMH product range.
• Uncle Pet EMH Kleintier Konzentrat Concentrate for small animals (Kleintiere) in the Uncle Pet line, providing the EMH fermented plant extract in a concentrated form.
• Carnebello EMH Dog Vital Dog food enriched with Eggersmann MikroHerbs (EMH), positioned as a vitality-focused variant in the Carnebello dog food line.
• Lohnproduktion (Contract / Toll Manufacturing) Contract / toll manufacturing of feed products \u2014 from simple grain flakes to pellets and mueslis, including customer-specific individual packaging \u2014 run from the three Rinteln and Extertal production sites.
• Weserberglandgest\u00fct Eggersmann-owned stud farm offering horse services from initial breaking-in through to advanced (Klasse S) show jumping training.
• Futterberatung (Feed Consultation Service) Personalised feed consulting service offered via the Eggersmann online shop, supporting customers with questions on horse, poultry, small animal and wild bird feeding.

Quantifiable outcome

• Up to 20% reduction in concentrate (Krippenfutter) use at equivalent or improved health outcomes through the EMH additive
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Horse AnalyticsminorGTM or Marketing PartnerReferenced as Eggersmann's "Partner" in the Wissenswertes article on coat change (Der Fellwechsel beginnt), where the two collaborated on equine coat-change content.
• Max Kühner / MK SporthorsescoreGTM or Marketing PartnerAustrian international show-jumping rider who hosted the Abschlusstraining (final training) for the Eggersmann Junior Cup 2018 finalists at the Munich Indoors Olympiahalle; press release details his career including the LeaseForce AG and FEI Jumping Riders Club roles.
• Pauline Knorr (Brand Ambassador)coreGTM or Marketing PartnerFeatured as Eggersmann Markenbotschafter on the online shop's Entdecken section, with a dedicated interview page (Interview mit Pauline Knorr).
• Stella Hagelstam (Brand Ambassador)coreGTM or Marketing PartnerFeatured as Eggersmann Markenbotschafter on the online shop's Entdecken section, with a dedicated interview page (Interview mit Stella Hagelstam).
• SPIELER InternetdienstecoreImplementation/ SI/ Consulting PartnerExternal web agency credited in the Impressum (Lerchenweg 7, 31749 Auetal) for Umsetzung (build/hosting) of the Eggersmann website.
• Google (Analytics, AdWords, Remarketing, +1, Maps)coreTechnology or IntegrationMultiple Google services integrated on the Eggersmann site — Google Analytics with IP anonymisation, Google AdWords Conversion Tracking, Google Remarketing / Similar Audiences, Google +1 buttons, and embedded Google Maps content.
• Alltech (Yea-Sacc® 1026 live yeast)coreTechnology or IntegrationEMH Struktur Equichamp includes the proprietary Alltech live yeast Yea-Sacc® 1026 to support hindgut fermentation, pH stabilisation and roughage digestion.
• Partner Pferd Leipzig (event)coreGTM or Marketing PartnerEggersmann Junior Cup Ost finale is held at Partner Pferd in Leipzig (described as the 23rd edition in January 2020), embedding the brand in a major German equestrian trade fair and competition.
• Munich Indoors (Olympiahalle München)coreGTM or Marketing PartnerHosts the Eggersmann Junior Cup 2018 final in the Olympiahalle (Munich Indoors, 22-25 November 2018), with Max Kühner Abschlusstraining; described as an international four-star event with riders such as Simone Blum, Marcus Ehning and Ludger Beerbaum.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Josera Petfood (Heristo AG subsidiary): Broader German pet and equine feed producer within the Heristo food group; competes in equine and pet food but as part of a wider portfolio of premium feed brands, making it a larger incumbent peer.
• Royal Canin (Mars Petcare): Global premium pet nutrition brand under Mars Petcare; relevant as a broad incumbent in the premium animal nutrition category in which Eggersmann operates its Carnebello dog line and equine specialty feeds.

Others

• Alltech: Global animal nutrition company whose Yea-Sacc\u00ae 1026 live yeast is incorporated into Eggersmann's EMH Struktur Equichamp; relevant as a technology/innovation supplier and broad animal-nutrition incumbent with adjacent equine exposure.

Direct peers

• Marstall GmbH: German horse-feed manufacturer producing muesli, pellets and specialty equine feeds with broad retail distribution; comparable as a direct German equine-feed competitor at similar size and price positioning.
• Deukavallo: German equine feed brand (part of a larger German milling group) offering muesli, pellets and specialty feeds for sport, leisure and breeding horses; direct peer in the German equine feed market at comparable size and channel structure.
• M\u00fchldorfer Pferdefutter: German equine and small-animal feed manufacturer (muesli, pellets, treats, supplements); comparable as a German specialty feed peer with overlapping retail/dealer distribution and equine focus.
• Pavo (HorseMaster): Netherlands-based equine nutrition brand with strong European footprint in muesli, pellets and supplements; directly comparable as a multi-country European equine-feed peer with overlapping sport-horse positioning.
• St. Hippolyt M\u00fchle Ebert GmbH: German family-owned premium equine nutrition manufacturer with overlapping product categories (muesli, mash, mineral feed, structure feed) and a similar specialty positioning; directly comparable as a German equine-feed brand targeting sport and breeding customers.
• Cavalor (Nutriquine NV): Belgian premium equine nutrition brand focused on sport horses; comparable as a premium-positioned European equine-feed peer, particularly overlapping in sport/performance and ADMR-equivalent compliant ranges.
• H\u00f6veler Pferdefutter: Specialty German equine feed manufacturer with a long-standing heritage brand and range covering sport, leisure and breeding horses; competes with Eggersmann across muesli, pellet and specialty categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eggersmann.tierfutter
• LinkedInlinkedin.com/company/heinrich-eggersmann-futtermittelwerke-gmbh
• Instagraminstagram.com/eggersmann_tierfutter
• Xx.com/EggersmannTweet

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eggersmann