Mastihashop

What Mastihashop does

Mastihashop is a privately held Greek e-commerce platform specializing in Chios Mastiha (Μαστίχα Χίου), a protected-designation natural resin from the island of Chios. Founded in 2002 and headquartered in Chios, the company operates a Shopify-based direct-to-consumer storefront that ships to over 30 countries across the EU, US, UK, Canada, and Australia, with multi-currency (EUR) and multi-language (Greek/English) support. Its catalog spans hundreds of SKUs across 16 main categories organized into five integrated verticals: raw mastic (tears, powder, essential oil, aqueous extract), pharmaceuticals (dietary supplements and the Art of Nature oral care line including award-winning Gingivaction), cosmetics (face, body, hair, sun), foods and beverages (confectionery, ELMA chewing gum, olive oil, coffees, teas, Mastic liqueur), and curated gift packages.

The business model is straightforward D2C retail: pay-as-you-go unit pricing across a broad price spectrum (€0.40 to €246.95), with free shipping for orders over €50 within Greece and a €69 minimum for non-EU destinations. The company does not invent or manufacture the underlying raw material — it curates and distributes finished products from established Chios/Mediterranean producers including Mediterra, ELMA, Zoumis, KENTOS, and CULTURA MEDITERRA, layering its own brand (e.g., Art of Nature) on select healthcare lines. Customer segments are health-conscious consumers seeking natural oral care, digestive, and skincare products; culinary enthusiasts sourcing authentic Greek ingredients; and gift buyers seeking packaged Greek specialty items. There is no app, no published management team, no disclosed headcount, no disclosed funding, and no M&A activity in the input data; the company is co-funded by the European Union's ESPA 2021-2027 program, which provides a quality-assurance and digital-transformation signal.

Name

Mastihashop

Legal name

Mastihashop

Website

https://mastihashop.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Mastihashop is a privately held Greek D2C e-commerce retailer specializing in authentic Chios Mastiha products, selling raw mastic, pharmaceuticals, cosmetics, foods, beverages, and gift sets to international consumers across 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Chíos

HQ country

Greece

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Retail e-commerce revenue through direct sales of Chios Mastiha products including pure mastiha, pharmaceuticals, cosmetics, foods, beverages, and gift packages. Individual product pricing ranging from €0.40 to €246.95.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mastihashop operates an online retail store selling products derived from Chios Mastiha (mastic), a natural resin with PDO/PGI protection. The catalog spans raw mastic (tears, powder, essential oil, water), pharmaceuticals (capsules and oral care), cosmetics (face, body, hair, sun), foods (confectionery, chewing gum, olive oil blends, snacks, beverages), alcoholic mastic liqueurs, and curated gift packaging. Customers purchase directly through the mastihashop.com storefront with international shipping to 30+ countries.

Product overview

Mastihashop operates as an e-commerce platform specializing in Chios Mastic (Μαστίχα Χίου), a unique natural resin from Chios island, Greece with PGI protection. The product portfolio centers on raw mastic tears (in drops/powder/essential oil/aqueous extract forms) as the core offering, complemented by four integrated product lines: (1) PHARMACEUTICALS—dietary supplements (capsules, chewable tablets, powder) and oral care under the ART OF NATURE line including toothpastes and mouthwashes (Gingivaction won 2025 Best in Pharmacy Awards); (2) FOOD—confectionery (loukoumi, chocolates, traditional pastries), ELMA chewing gum (sugar-free varieties), olive oil blends, cooking mixes, beverages (chocolate drinks, teas, coffees), and snacks; (3) COSMETICS—face care (creams, cleansers, masks), body care (butters, scrubs, oils), hair care (shampoos, conditioners, masks), soaps, and sunscreen products; (4) GIFTS—curated gift boxes in paper, metal, and wooden packaging. The platform also offers traditional Chios products (citrus sweets, nut butters, tsipouro, ouzo).

Differentiator

Problem solved

Functional benefit

Brands

• CULTURA MEDITERRA: Premium line of food products including cereals, legumes, and culinary items under the CULTURA MEDITERRA brand.
• ELMA

Products and services

• Chios Mastic Drops (Raw Mastic Tears) Pure Chios Mastic resin in drop/crystal form, available in various sizes (10g, 20g, 50g, 100g) and grades (large, medium, small) for culinary and medicinal use.
• Chios Mastic Powder Ground Chios Mastic in powder form for culinary and nutritional use, including variants with maltodextrin for cooking/baking and inulin for dietary supplement applications.
• Mastiha Essential Oil (Mastihelaio) Essential oil derived from Chios Mastic, available in 5g, 10g, and 50g sizes for cosmetic, culinary, and therapeutic applications.
• Mastiha Water (Mastichonero) Aqueous extract of Chios Mastic for culinary and cosmetic use.
• Mastic Capsules and Supplements Dietary supplements containing pure Chios Mastic in capsule form (100% in 30 or 90 count; 80% in 60 count) and chewable tablets (40g) for nutritional use.
• Oral Care Products (ART OF NATURE line) Oral hygiene products including Gingivaction toothpaste (85g), Multiaction toothpaste (90g), Fresh toothpaste (80ml), children's toothpaste (50ml), fluoride-free Multiaction mouthwash (250ml), and gum care mouthwash (250ml). The Gingivaction mouthwash won double distinction at the Best in Pharmacy Awards 2025.
• Skin and Body Care Products Topical care items including regenerating and soothing gel with Mastic (30ml), tonic lotion with Mastiha water (220ml), and olive oil soap with Chios Mastic (100g).
• Facial Cosmetics Face care products including CC cream with Mastic SPF 20, DD cream with Mastic SPF 15, whitening cream with Mastic and Vitamin C, night cream with Mastic and Avocado, face gel cleanser, toning lotion, face mist, peel-off mask, eye cream, lip balm, and after-shave balm.
• Hair Care Products Hair products including shampoo with Mastic oil and olive oil (250ml), anti-dandruff shampoo (250ml), conditioning cream with Mastic and keratin (250ml), hair mask with Mastic oil and wheat stem cells (250ml), dry hair oil with Mastic oil, evening primrose and argan oil (100ml), solid shampoo (80g), and conditioning bar (60g).
• Body Care and Soaps Body products including body butter with Mastic oil and grape (250ml), body scrub with Mastic oil and almond glycerides (200ml), body emulsion with Mastic and mandarin (200ml), body wash with Mastic oil and aloe (250ml), massage oil for relaxation and detoxification, and liquid hand soap with Mastic oil (300ml).
• Sunscreen Products Sun protection products including face and body sunscreen cream with Mastic and Aloe SPF 50 (150ml), face and body sunscreen with Mastic and Vitamin E SPF 20 (150ml), face sunscreen with Mastic and herbs SPF 30 (50ml), and children's sunscreen spray SPF 50 (150ml).
• Confectionery and Sweets Sweet products including loukoumi (Turkish delight) in various flavors (Mastic, Rose, Mandarin, Bergamot, Almond), organic loukoumi, chocolate products with Mastic oil, biscuits and cookies with Mastic, traditional pastries (Mastihopita, Halvadopita, Melopita), pasteli with honey and Mastic, chocolate bars, and various marmalades and spreads.
• ELMA Chewing Gum Sugar-free chewing gum line including Chios ELMA (PDO, Premium, Classic, Dental variants), ELMA with Mastic and Vitamins, ELMA Soft Sticks, ELMA in various flavors (Spearmint, Cinnamon, Lemon, Rose), and specialty varieties.
• Olive Oil with Mastic Blends of extra virgin olive oil and Chios Mastic in 250ml and 500ml sizes, including organic variants.
• Beverages Drinks including chocolate beverages with Chios Mastic (240g), Greek coffee with Mastic (100g), Oriente coffee with Mastic (100g), green and black tea with Mastic oil (24g/28g), and iced tea mixes with Mastic.
• Mastic Liqueurs and Spirits Alcoholic beverages including ENOSIS Mastic Liqueur (30% vol in 200ml, 500ml, 1000ml), ENOSIS Special Edition, KENTOS Mastic Liqueur (20% vol in 500ml, 1000ml), MASTIHERB Liqueur with Mastic and 10 herbs (30% vol, 200ml), and Snake Isle Dry Mastiha gin (40% vol, 700ml).
• Gift Packaging Curated gift sets including paper, metal, and wooden boxes with traditional sweets, chocolates, cheeses, olives, wines, spirits, cosmetics, and Mastic products for various occasions, priced up to €75.34.
• Handmade Candles Handmade candles with Mastic scent in traditional styles 'Mesta' (200g) and 'Kallimasia' (390g).

Quantifiable outcome

• Best in Pharmacy Awards 2025 - Double distinction for Gingivaction oral rinse

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dermstore: Skincare-focused online retailer carrying multi-brand clinical and natural skincare products. Comparable to Mastihashop's skincare segment, but specializes in skincare rather than offering Mastihashop's full multi-category breadth.
• Vitacost: Online retailer of vitamins, supplements, natural and organic health products (now part of Kroger). Comparable to Mastihashop's supplements and health categories at much larger scale.
• Sephora: Global multi-brand cosmetics and beauty retailer with strong D2C and omnichannel presence. Comparable to Mastihashop's cosmetics retail layer, but with vastly broader assortment and brand portfolio.
• The Body Shop: Established global retailer of natural-ingredient cosmetics and personal care products. Overlaps with Mastihashop's natural/plant-based cosmetics positioning but at much greater scale and with proprietary brand ownership.
• iHerb: Large global online retailer of vitamins, supplements, and natural health/beauty products. Operates at vastly greater scale than Mastihashop across the same health, personal care, and wellness categories, but as a multi-brand marketplace rather than a specialist.

Direct peers

• Oliveology: UK-based Greek specialty food e-tailer focused on premium olive oils, vinegars, and Mediterranean pantry items. Comparable single-origin curation model and international D2C positioning to Mastihashop's food/olive oil segment.
• My Greek Pantry: Greek specialty food e-commerce retailer targeting international customers interested in authentic Greek ingredients and Mediterranean cooking. Closely comparable D2C model, customer base, and category overlap with Mastihashop's food and confectionery lines.
• Daphnis & Chloe: Greek herbs, teas, and aromatic botanicals e-commerce brand with a curated single-origin product philosophy. Comparable D2C model and Mediterranean/natural-product positioning, though narrower in category scope than Mastihashop.
• Mastic Spa: Greek cosmetics company that develops and sells mastiha-based personal care and spa products (skincare, body care, oral care). Directly competes with Mastihashop's cosmetics and oral care lines, but as a brand owner rather than a multi-brand retailer.

Emerging players

• Goop: Wellness and lifestyle brand that has expanded into retail product lines including supplements, skincare, and home. Adjacent to Mastihashop's wellness positioning with greater brand-led marketing emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mastihashop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastihashop