Seaton Carew Golf Club

What Seaton Carew Golf Club does

Seaton Carew Golf Club is a historic private members links golf club located in Seaton Carew, Hartlepool, on the North East coast of England. Founded in 1874 (originally as the Durham & Yorkshire Club, renamed in 1887) and one of the oldest clubs in England, it operates a championship links course redesigned in 1924 by Dr. Alister MacKenzie — the architect of Augusta National — and supplemented in the early 1970s by four Frank Pennink-designed holes (the Brabazon Loop). The venue uniquely comprises 22 holes from which five distinct 18-hole routings (Old, Brabazon, Micklem, Bishop, New) can be configured. The club is independently ranked among the top 50 courses in England and top 100 in UK and Ireland, and is currently consulting on a proposal to consolidate to a single permanent 18-hole course.

The club's core offering is round-of-golf play across its routings, supplemented by a calendar of open competitions (Seaton Senior Salver, Ladies Open, Junior Open, Seaton Salver, Festival Week, and the North England Women's Amateur Championship — a WAGR-points event approved by The R&A), memberships with reciprocal access to 21 partner clubs (including Royal Adelaide), corporate sponsorship packages, and society bookings. Underlying operations rely on third-party platforms — BRS Golf for tee-time booking, GolfGenius for tournament management, and the My England Golf app for handicap calculation — with no proprietary technology developed by the club.

Revenue is generated across five streams: dynamic visitor green fees (£55–£140 depending on season and day); annual membership subscriptions plus a £500 adult / £50 ages-19–25 joining fee and £100 non-refundable waiting-list deposit; bespoke corporate packages and sponsorships (including individual sprinkler-head sponsorships) administered by Secretary Roy Leonard; transaction-based society and group bookings with food, beverage and competition add-ons; and competition entry fees (e.g. £60 per team for the Ladies Open, £40 for the Senior Salver). Distribution is direct-to-consumer, with full men's and junior categories presently at capacity and managed through a waiting list.

Name

Seaton Carew Golf Club

Legal name

Seaton Carew Golf Club

Website

https://seatoncarewgolfclub.co.uk

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Historic private members links golf club in Hartlepool, England, operating a unique 22-hole championship links course designed by Dr. Alister MacKenzie. It serves members, visitors, corporate clients, golf societies, and competitive amateurs through green fees, subscriptions, competitions, and reciprocal network access.

Ownership category

akta.pro rank

Product category

Golf Club and Links Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Links golf course
• Golf club membership
• Visitor green fees
• Open golf competitions
• Corporate golf packages

Headquarters

HQ city

Hartlepool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Visitor Green Fees: Dynamic pricing model for visitor golf bookings. Prices vary by season, day of week, and time slot. Peak season (April-October) midweek £60-£115, weekends £65-£140. Winter rates from November through March range from £55-£75.
2. Membership Subscriptions: Annual membership subscriptions with joining fees. Adult joining fee £500, ages 19-25 joining fee £50. Non-refundable deposit of £100 required to join waiting list. Full men's membership currently full with waiting list in operation.
3. Corporate & Sponsorship: Corporate packages offered to businesses including sponsorship opportunities. Contact person is Secretary Roy Leonard. Packages are negotiable to suit individual business requirements. Individual sprinkler head sponsorship opportunities available for irrigation system.
4. Open Competitions & Tournaments: Entry fees for open competitions including Seaton Senior Salver (£40), Ladies Open (£60/team), Junior Open (£10), Seaton Salver (£60), and North England Women's Amateur Championship (£60). Prize funds up to £2,700.
5. Societies & Group Bookings: Customised packages for visiting societies and larger groups, including food and beverages, seasonal menus, prizes, and nearest the pin/longest drive competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Seaton Carew Golf Club operates a championship links golf course on the North East coast of England, offering five distinct 18-hole routings from its unique 22-hole venue. The club sells visitor green fees (peak £60-£140, winter £55-£75), annual memberships with waiting list (Adult joining fee £500, Young Adult £50), open competitions (Seaton Salver, Senior Salver, Ladies Open, Junior Open, Festival Week, North England Women's Amateur Championship), bespoke corporate sponsorship packages, and reciprocal playing access to 21 partner clubs.

Product overview

Seaton Carew Golf Club operates as a traditional links golf club with a unique 22-hole venue offering five different course routings (Micklem, Old, Brabazon, Bishop, and New courses). The Micklem Course serves as the primary summer routing, while the Old Course is used during winter months. The club provides a comprehensive golf experience including competition events (Seaton Salver, Senior Salver, Ladies Open, Junior Open, Festival Week, and the North England Women's Amateur Championship), visitor play with dynamic green fee pricing, reciprocal playing agreements with 21 partner clubs, corporate sponsorship packages, and membership programs. The club was founded in 1874 and is currently celebrating its heritage with a proposed development to consolidate to a single permanent 18-hole layout.

Differentiator

Problem solved

Functional benefit

Products and services

• Micklem Course The club's primary summer routing links golf course, featuring 18 holes designed by Dr. Alister MacKenzie with refinements by Frank Pennink. Par 71 from white tees, used for major competitions including the English Amateur Championship. Open to members and visitors.
• Old Course The club's winter routing course configuration, offering a different 18-hole layout than the summer Micklem Course, utilising the 22-hole venue to provide seasonal variation in play for members and visitors.
• Brabazon Course An 18-hole routing that includes all four Pennink-designed holes (the Brabazon Loop), slightly longer and more demanding than the Micklem Course. Has twice hosted the English Open Amateur Stroke Play Championship (Brabazon Trophy in 1985 and 2014).
• Seaton Salver Prestigious 36-hole scratch strokeplay competition introduced in 1969, limited to 60 players with a maximum handicap index of 2.7. Entry fee £60 including soup, sandwiches, and 30 free range balls. Prize fund £1,875. For elite amateur golfers.
• Seaton Senior Salver

Quantifiable outcome

• Over 1,000 golfers participate in annual Festival of Golf
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Brancepeth Castle Golf ClubminorOthersReciprocal playing agreement allowing Seaton Carew members to play at discounted rates
• Burnham & Berrow Golf ClubminorOthersReciprocal playing agreement allowing Seaton Carew members to play at discounted rates
• Royal Adelaide Golf ClubminorOthersInternational reciprocal playing agreement allowing Seaton Carew members to play at discounted rates
• Sherwood Forest Golf ClubminorOthersReciprocal playing agreement allowing Seaton Carew members to play at discounted rates
• Goswick Golf LinkscoreStrategic or Co-development PartnerCo-host partner for the North England Women's Amateur Championship. Split-venue format with Seaton Carew hosting final 36 holes and Goswick hosting initial 18 holes.
• Cookie Jar GolfcoreGTM or Marketing PartnerFeatured in Story of a Golf Club documentary series, showcasing course through cinematic production. Cookie Jar Golf is a specialist golf media company producing content celebrating interesting, historic and characterful golf clubs.
• England GolfcoreStrategic or Co-development PartnerNational governing body partnership for hosting major championships including English Amateur Championship, U-16 international matches, and Brabazon Trophy.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/SeatonCarewGC
• Facebookfacebook.com/seatoncarewgolfclub
• LinkedInlinkedin.com/company/seaton-carew-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaton Carew Golf Club