NAPPI uk

What NAPPI uk does

NAPPI uk (legally N.A.P.P.I. (UK) Limited, Company Registration 03050134) is a Scarborough-based private limited company founded in 1995 that operates as the sole UK franchisee of NAPPI Inc., delivering the proprietary NAPPI PBS Model, an evidence-based Positive Behaviour Support framework combining understanding behaviour as communication with practical intervention strategies. The core curriculum uses colour-coded Red/Amber/Green behaviour scales, SMART Principles and a Graduated Speed Drill teaching methodology, complemented by an add-on cloud-based incident and behaviour reporting system called PBS Cloud, plus supplementary modules covering dementia care (RREC), pre-positioning, clinical holding, and awareness workshops on epilepsy, mental capacity, mental health, safeguarding and related topics.

The company monetises through four streams: per-seat open enrolment course fees (typically £65-£330+VAT) delivered live via Zoom or in person, fixed-fee closed/on-site training for groups of up to 18 participants (£670-£1,270+VAT per session plus trainer expenses), certification programmes that license clients to become internal NAPPI trainers (Levels 1, 2 and 3 with recurring recertification), and PBS Cloud subscriptions layered on a free Organisation Account included with client partnerships. Pricing is publicly disclosed and VAT is added on top.

NAPPI uk sells primarily through a sales-led, enquiry-based go-to-market targeting health and social care providers, charities and voluntary organisations, education settings, and to a lesser extent families and personal assistants across England, Scotland, Wales and Northern Ireland. Differentiators cited are 30+ years of operation, 100,000+ UK trainees since 1995, RRN Training Standards certification since December 2019 (one of the first providers), BILD accreditation since 2003, and TQUK Recognised Centre status delivering Ofqual-regulated qualifications. Headcount is reported as 11-50 employees, no funding rounds, M&A or leadership changes are disclosed, and the parent relationship to NAPPI Inc. is described as a strategic operating-company franchise.

Name

NAPPI uk

Legal name

N.A.P.P.I. (UK) Limited

Website

https://nappiuk.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

NAPPI uk is the sole UK franchisee of NAPPI Inc., delivering evidence-based Positive Behaviour Support training, certification and PBS Cloud incident reporting to health, social care, charity and education organisations to reduce restrictive practice and meet RRN standards.

Ownership category

akta.pro rank

Product category

Health and Social Care Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavior Intervention Planning (BIP) & Positive Behavior Support (PBS) (EDAKAHAF)

Keywords

• Positive behaviour support training
• Restrictive practice training
• Care staff training
• Behaviour support certification
• Health social care training

Headquarters

HQ city

Scarborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Training Course Fees: Revenue generated from per-person course fees for open enrollment training sessions delivered via Zoom or in-person. Pricing varies by course type and duration, with individual registration fees ranging from £65 to £330 per person.
2. Closed/Organisation Training: Fixed-fee packages for organisations commissioning private training sessions for groups of up to 18 participants. Includes remote delivery and on-site training options at client venues, with pricing from £1,150 to £1,270 plus VAT per session.
3. Trainer Programme Licensing: Certification programmes that enable organisations to develop internal NAPPI trainers who can deliver training within their own organisation. Includes trainer programme licences and recertification options.
4. PBS Cloud Subscription: Advanced incident reporting and behaviour documentation system available as an additional service layer beyond the free Organisation Account included with client partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

NAPPI uk delivers evidence-based Positive Behaviour Support (PBS) training to health and social care organisations across the UK, combining PBS theory with practical physical-intervention skills to reduce restrictive practices. The company operates a portfolio of certified courses (NAPPI PBS Model, RREC, Clinical Holding, awareness workshops) along with a trainer-certification programme and a cloud-based PBS Cloud incident-reporting add-on. It also provides RRN Training Standards compliance consultancy and bespoke organisation-wide training packages delivered remotely via Zoom or on-site at client venues.

Product overview

NAPPI uk offers a comprehensive Positive Behaviour Support (PBS) training ecosystem built around its core NAPPI PBS Model. The portfolio consists of the foundational NAPPI Positive Behaviour Support Model (delivered in-person or via remote Zoom sessions), the PBS Cloud add-on for advanced incident reporting and data analytics, and numerous supplementary modules including dementia care (RREC), clinical holding/restrictive interventions, and awareness workshops. The company also provides trainer certification programmes (Level 1, 2 & 3) enabling organisations to develop internal NAPPI trainers, plus cloud-based Organisation Account access. The PBS Cloud system complements the training by enabling real-time incident documentation, graphical trend analysis, and individualised incident reduction planning. The training programmes align with Restraint Reduction Network (RRN) Training Standards and are certified by BILD.

Differentiator

Problem solved

Functional benefit

Products and services

• NAPPI Positive Behaviour Support (PBS) Model The foundational NAPPI training programme combining Positive Behaviour Support with practical skills training to help health and social care organisations reduce restrictive practices and improve outcomes for service users. Delivered in-person or remotely via Zoom.
• PBS Cloud A cloud-based Positive Behaviour Support system for advanced incident reporting and documenting activities that enhance quality of life; users generate data reports showing incident counts, staff involvement, response options used, trends, and individualised incident-reduction plans.
• Reducing Resistance to Essential Care (RREC) Dementia-specific strategies training that helps employees recognise and reduce levels of resistance when providing essential care to individuals who may lack capacity.
• Pre-Positioning Non-restrictive physical skills training for positioning and guiding individuals safely within care settings.
• Clinical Holding Restrictive physical intervention skills training designed to be used when essential care must be provided and de-escalation has failed.
• Promote Positive Behaviour (Level 3) A 6-credit unit forming part of the TQUK Level 3 Diploma in Adult Care, providing knowledge and practical skills to understand, assess, and support behaviour positively and proactively.
• Understanding Restrictive Practice & Reducing Restrictive Practice A focused 90-minute standalone session helping teams build awareness about restrictive practice and support person-centred, least-restrictive approaches.
• Dementia Awareness Awareness training helping employees understand how dementia affects individuals and reduce resistance to care.
• Epilepsy Awareness Training to increase awareness and understanding of epilepsy in care settings.
• Mental Capacity Act & DoLS Training on the Mental Capacity Act and Deprivation of Liberty Safeguards.
• Mental Health Awareness Training to increase awareness and understanding of mental health issues in care settings.
• Safeguarding Adults Training on safeguarding adults at risk within care environments.
• NAPPI PBS Model Trainer Programme (Level 1) Certification programme to become a NAPPI uk On-site Trainer able to deliver NAPPI training within their own organisation.
• Restraint Trainer Programmes (Level 2 & Level 3) Advanced trainer certification programmes for teaching restrictive physical intervention skills within an organisation.
• Organisation Account Cloud-based resource portal provided to all NAPPI uk client partners, granting access to NAPPI PBS Model resources, risk assessments, and training materials.
• NAPPI Rater Tool Risk Assessment To Estimate Ratio tool used to inform safe trainer-to-participant ratios during teaching of restrictive skills, aligned with RRN Training Standards.

Quantifiable outcome

• Over 100,000 people trained in the UK since 1995
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Training Qualifications UK (TQUK)coreOthersNAPPI UK operates as a Training Qualifications UK Recognised Centre, delivering TQUK-regulated qualifications including the TQUK Level 3 Diploma in Adult Care. TQUK qualifications are recognised by the UK Government and Ofqual, sitting on the Regulated Qualifications Framework (RQF).
• British Institute of Learning Disabilities (BILD)coreOthersBILD ACT monitors quality assurance for restraint reduction training. NAPPI was first accredited by BILD in 2003 for training in Physical Interventions, with re-accreditation gained in 2007 and 2010.
• Restraint Reduction Network (RRN)coreOthersNAPPI became certificated under the RRN Training Standards in December 2019, becoming one of the first providers to meet the new national standards for restraint reduction training.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NAPPIuk
• LinkedInlinkedin.com/company/nappi-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAPPI uk