Dive! Tutukaka

Name

Dive! Tutukaka

Legal name

Dive! Tutukaka

Website

https://diving.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine Tourism and Dive Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industries

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)

Keywords

• Scuba diving charters
• PADI dive training
• Marine reserve tours
• Wreck diving services
• Snorkelling excursions

Headquarters

HQ city

Tutukaka

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dive Charters: Full-service dive charter operations to Poor Knights Islands Marine Reserve. Operates five ocean-going vessels for day trips and private charters. Takes over 12,000 people annually.
2. PADI Dive Courses: PADI certified dive training from beginner (Open Water) through to Instructor rating. Includes e-Learning options and specialty courses.
3. Snorkelling and Kayak Activities: Snorkelling tours and kayak/SUP rentals included with dive trips. Targets non-divers and families.
4. Gear Hire: Equipment rental including wetsuits, masks, snorkels, kayaks and SUPs for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dive! Tutukaka operates a full-service dive charter business taking paying customers to the Poor Knights Islands Marine Reserve using a fleet of five ocean-going vessels. As a Five Star PADI IDC Centre, it sells guided dive trips, wreck diving (HMNZS Tui and Waikato), snorkelling tours, kayak/SUP rentals, and PADI-certified dive training from beginner through to instructor level, alongside equipment hire.

Product overview

Dive! Tutukaka is New Zealand's premier full-service dive charter operator offering diving experiences at the Poor Knights Islands Marine Reserve. The company operates a fleet of five ocean-going vessels taking over 12,000 people annually to dive and snorkel at Poor Knights Islands. As a Five Star PADI IDC Centre, the core offering is dive charter services including guided dives, wreck diving (HMNZS Tui and Waikato), and snorkeling. The company provides a comprehensive suite of PADI dive courses from beginner (Open Water, Discover Scuba) through professional levels (Divemaster, Instructor Training), along with specialty courses including Dry Suit, Deep, Enriched Air, Underwater Naturalist, Underwater Photography, and Project AWARE. Additional services include liveaboard trips with kayaking and SUP, equipment rental, and day trips to Poor Knights Islands featuring volcanic rock formations, archways, caves, and prolific marine life including over 125 fish species.

Differentiator

Problem solved

Functional benefit

Products and services

• Dive Charter to Poor Knights Islands Full-service guided dive and snorkel charter operation taking paying customers to the Poor Knights Islands Marine Reserve using five ocean-going vessels. Includes wreck diving at HMNZS Tui and Waikato, with the vessel, crew, dive guides, and access to the reserve bundled into a per-person day trip. Aimed at individual tourists, diving enthusiasts, and families.
• Awesome Fishlife Liveaboard Trips

Quantifiable outcome

• Over 12,000 people taken to Poor Knights Islands annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• PADI (Professional Association of Diving Instructors): The dominant global dive certification body that Dive! Tutukaka is affiliated with as a Five Star IDC Centre. Comparable as the broad incumbent governing the training framework the company depends on for course revenue, and as a gateway to international dive customer demand.
• SSI (Scuba Schools International): Global competing dive certification body to PADI. Comparable as an alternative training framework that international divers may choose, framing competitive pressure on the PADI certification stack that Dive! Tutukaka offers.

Direct peers

• Paihia Dive: Northland (Bay of Islands) NZ dive operator offering PADI courses, dive charters, and snorkelling trips. Comparable as a fellow New Zealand PADI-affiliated dive centre serving tourists in the same Northland region as Dive! Tutukaka.
• Goat Island Dive & Snorkel: New Zealand dive and snorkel operator based near the Cape Rodney-Okakari Point Marine Reserve. Directly comparable as another NZ full-service dive centre running guided dives, courses, and snorkelling from a single marine-reserve base.

Regional players

• Wakatipu Dive: Queenstown-based NZ dive operator running local lake dives and PADI training. Comparable in business model (PADI courses and dive experiences) but operates in a different NZ region and inland lake environment rather than Poor Knights Islands.
• Quicksilver Group: Australian reef tour operator running Great Barrier Reef day cruises and diving from Port Douglas. Comparable as a regional marine tourism business with multi-vessel day-trip operations, snorkelling, and certified diving targeting international tourists.

Emerging players

• Phantom Divers: New Zealand dive operator offering charters and courses. Comparable as another PADI-affiliated NZ dive centre competing for the same domestic and tourist customer base, though at smaller scale than Dive! Tutukaka.

Others

• Tangalooma Island Resort: Australian marine activities operator offering dolphin feeding, snorkelling, diving, and water sports. Comparable as an adjacent marine experience provider that competes for the same international tourist spend on premium ocean activities, though not a dive-certification operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DiveTutukaka
• Xx.com/DiveTutukaka
• LinkedInlinkedin.com/company/dive-tutukaka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive! Tutukaka