What SAMMAN does

SAMMAN (legal entity: Cabinet Samman; SELARL registered in Paris, RCS 521 433 128) is a boutique law firm founded in 2000 by Thaima Samman that delivers combined public affairs and legal advisory services at the French national and EU levels. Operating from offices at 5-7 Rue D'Aumale, 75009 Paris and co-located with FIPRA on Rue De La Loi 23 in Brussels (1040), the firm employs approximately 13 professionals across partners, attorneys, public affairs directors, junior consultants and a communication manager. Its practice areas include legal advisory and litigation in business law, regulatory affairs (notably data protection, AI policy, platform regulation, cybersecurity and competition), and strategic public affairs/government relations. SAMMAN is led by Managing Partner Fanny Sachel and founding Partner Thaima Samman, with senior public affairs direction in Brussels from Anca Caruntu and additional senior expertise drawn from François Lhemery (formerly Microsoft EMEA and Criteo).

The firm's primary client segments are technology and digital sector companies, alongside adjacent verticals spanning research and development, financial services, mobility, energy, and health. Engagements cover public-private dialogue strategies, regulatory optimization, and legal organizational issues, supported by participation in working groups (La villa numeris LIBEX chaired by Thaima Samman), high-profile events (the "No AI Without Women" conference at the Élysée Palace, child safety roundtables in Brussels, Printemps des Technologies in Saint-Raphaël) and policy publications (the Fondation Jean-Jaurès AI report). Service delivery is direct and partner-led via the Paris and Brussels offices working in close cooperation on EU-wide matters, with no resale, marketplace or third-party distribution channels.

The business model is professional services revenue from quoted, engagement-scoped legal and regulatory mandates; fees are not publicly disclosed. Client acquisition relies on thought leadership (firm blog, trade columns in Zepros Territorial, IAPP and LinkedIn presence), event organization, referrals within the French and EU policy ecosystem, and partner-led direct engagement. The firm is privately held by its partners, with no external investor, no subsidiaries, and no funding history disclosed. Its positioning is concentrated on the intersection of regulated industries and EU/French institutional advocacy, with a distinct specialty at the digital/tech policy layer.

Name

SAMMAN

Legal name

Cabinet Samman

Website

https://cabinet-samman.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SAMMAN is a Paris- and Brussels-based boutique law firm (SELARL) founded in 2000 that provides integrated public affairs, government relations, regulatory and business law services to technology, digital, finance, mobility, energy and health sector clients at French and EU levels.

Ownership category

akta.pro rank

Product category

Public Affairs and Regulatory Law Services

NAICS

Executive, Legislative, and Other General Government Support (9211), Justice, Public Order, and Safety Activities (9221)

akta.pro primary industry

Governor/Executive Office & Cabinet Administration (BPAIABAA)

Keywords

• Public affairs consulting
• Regulatory advisory services
• Government relations
• EU policy law
• Digital sector regulation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal and Public Affairs Consulting: Professional services revenue generated through legal counsel, regulatory advisory, and public affairs consulting engagements with corporate and institutional clients at the French and EU levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cabinet SAMMAN is a French law firm offering integrated legal advisory, public affairs, and regulatory affairs services. It advises corporate and institutional clients on French and EU policy, regulation, and litigation, with particular specialization in the digital, technology, research, financial, mobility, energy, and health sectors. The firm delivers strategic counsel on data protection, platform regulation, AI policy, and government relations through its Paris and Brussels offices.

Product overview

Cabinet SAMMAN is a specialized law firm offering integrated legal and public affairs services, combining legal advisory/litigation with government affairs and regulatory strategy. The firm operates two offices (Paris and Brussels) and serves clients across digital, technology, energy, health, mobility, finance, and research sectors. Services include legal counsel on business law, corporate matters, and regulatory compliance, complemented by public affairs consulting to help clients navigate legislative and regulatory environments at national and EU levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet SAMMAN Legal Services Legal advisory and litigation services in business law, corporate matters, and commercial matters for corporate and institutional clients operating in France and the EU.
• Public Affairs and Government Relations Strategic counsel on public-private dialogue, regulatory environment optimization, and legislative/regulatory strategy for clients navigating national and European policy frameworks.
• Regulatory Affairs Advisory Expert advisory on data protection, cybersecurity, platform regulation, AI policy, competition law, and digital sector regulation at both French and EU levels for corporate clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Team Blaeu (Rob van Eijk)minorStrategic or Co-development Partner · 18 June 2026Joint publication of policy report on pseudonymised versus anonymous data with leading privacy expert Rob van Eijk (Team Blaeu) addressing EU industry use cases.
• La villa numeriscoreStrategic or Co-development Partner · 15 April 2026SAMMAN collaborates closely with La villa numeris think tank on digital policy issues. Joint initiatives include the working group on freedom of expression chaired by Thaima Samman, and co-organization of events such as the child safety roundtable in Brussels.
• Interface EUcoreStrategic or Co-development Partner · 15 April 2026Partnership with Interface EU for joint event organization on tech policy topics, including the child safety online roundtable held in Brussels.
• Snap Inc.minorStrategic or Co-development Partner · 15 April 2026Co-organizing stakeholder events focused on child safety online with platform provider Snap Inc. and other partners.
• European Network for Women in Leadership (WIL)coreStrategic or Co-development Partner · 5 December 2024Thaima Samman chairs WIL, a blue-ribbon panel of women in high-level positions from business, academia, and government. SAMMAN co-organizes events with WIL, including the No AI Without Women conference at the Elysée Palace.
• Fondation Jean-JaurèsminorStrategic or Co-development Partner · 5 December 2024Partnered with think tanks Le Sens du Service Public and Fondation Jean-Jaurès on the Public services at the test of AI report, with contributions from Thaima Samman and Anca Caruntu.
• FIPRA InternationalcoreChannel Partner/ Reseller/ DistributorSAMMAN's Brussels office is co-located with FIPRA international network, providing access to global public affairs network and EU institutional connections.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reinhart Marville Torre: Paris-based business law firm where SAMMAN's Augustin Gagny previously worked. Comparable French boutique firm serving corporate and regulatory clients, operating in similar deal/counseling categories.
• Flint Global: London and Brussels-based specialist public affairs firm focused on technology, digital, and regulatory policy. Closely comparable niche positioning: small, senior-led, EU-level public affairs, digital-sector focus, and similar client mix of tech/regulated multinationals.
• Bristows LLP: London-based tech-focused law firm known for EU/UK technology, data, and AI regulatory work. Highly comparable in vertical specialization, regulatory niche, and senior-talent-led boutique service model.
• August & Debouzy: Paris-headquartered law firm with a recognized public affairs and regulatory practice; Thaima Samman previously practiced here. It directly competes for French regulatory mandates and shares SAMMAN's French public-law orientation.
• Jeantet: Paris-based business law firm with a public affairs and regulatory practice; team member Augustin Gagny previously practiced here. Comparable on French regulatory advisory, sector coverage, and boutique-multidisciplinary model.
• FIPRA International: Global public affairs and government relations consultancy whose Brussels office hosts SAMMAN. FIPRA is the most direct counterpart: it operates in the same Brussels public affairs ecosystem, advising corporate clients on EU and national policy, and shares the cross-border referral model SAMMAN uses.

Broad incumbents

• Brunswick Group: Global public affairs and corporate communications firm with a Paris office that regularly advises on EU regulatory and government affairs matters for major corporates. Represents the broader public affairs/global advisory competitor set rather than direct legal-specialist competition.
• Gide Loyrette Nouel: Major international French-headquartered law firm with EU regulatory and public affairs capabilities. Overlaps with SAMMAN's French public affairs work but at significantly larger scale and broader sector coverage, representing the larger incumbent SAMMAN often competes against for tier-1 mandates.
• Bird & Bird: International law firm with deep tech/IP/regulatory practice, including a strong Brussels public policy team. Directly overlaps in digital-platform regulatory advisory and frequently competes for EU tech-policy mandates.
• Hogan Lovells: Global law firm with major Brussels and Paris regulatory practices, including dedicated tech, AI, and data policy teams. Competes for the same EU regulatory mandates as SAMMAN but offers full-service scale and global footprint that SAMMAN cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CabinetSamman
• LinkedInlinkedin.com/company/sammanpublicaffairs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMMAN