ImprovBroadway

What ImprovBroadway does

ImprovBroadway is a privately held, single-venue musical improv comedy theater founded in 2014 and headquartered at 496 N 900 E, Provo, Utah. Its core product is the Improvised Musical Comedy Show, performed live every Friday and Saturday at 7:30 PM, in which a paid cast delivers unscripted jokes, scenes, songs, and a full one-act musical constructed from audience suggestions. The company is self-described as the #1 comedy club in Utah and claims thousands of performances over its operating history. The technical backbone is the show format itself, paired with a catalogued library of 40+ improv games (including Scene Games, Guessing Games, and Gimmick Games with novel mechanics such as pause/play, rewind, slow motion, director's commentary, and foreign dub controls) and an affiliated third-party practice app, Songtaneous, that provides backing tracks and prompts for musical improv practice.

The company's monetization spans ticketed admission, a tiered subscription membership called LaughPass (Local $5/month for 2 discounted tickets, Plus $10/month for 4 tickets to every show, annual variants, and a separate Streaming tier $8-500/month hosted on YouTube), a $99 per-request personalized audio product called ImprovGrams, the $10 Musical Improv Accompaniment Album, gift cards, and a B2B division called YES BRAND offering copywriting, content creation, creativity training, and comedy services to businesses. Primary customers are general entertainment consumers in the Utah County area attending date nights, celebrations, and group outings; secondary segments include corporate/event clients booking private shows and workshops through the Hire Us channel, and committed fans subscribing to LaughPass for recurring ticket discounts and streaming content. The company operates with 11-50 employees, runs a second weekly program called Improv Game Night on Thursdays (free first-time, then LaughPass-gated), and conducts cast auditions every March and September to maintain its performer pipeline.

Name

ImprovBroadway

Legal name

ImprovBroadway

Website

https://improvbroadway.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ImprovBroadway is a privately held, single-venue musical improv comedy theater in Provo, Utah, founded in 2014, that produces ticketed improvised comedy shows, tiered LaughPass subscriptions, a touring ensemble, and a B2B creative services arm called YES BRAND.

Ownership category

akta.pro rank

Product category

Live Comedy Theater and Entertainment

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAJ

Improvisational Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGACAB

Improv Comedy Performances

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Comedy & Spoken-Word Events

SECONDARYMPAGAIAH

Comedy Clubs (Nightlife Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGACAE

Comedy Club & Showcase Nights

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Comedy & Spoken-Word Events

Keywords

• Live comedy theater
• Musical improv performances
• Subscription membership streaming
• Creativity workshops training
• Personalized audio content

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Show Ticket Sales: Ticketed admission to Improvised Musical Comedy Shows on Fridays and Saturdays at $10 per person. Doors open at 7:15 PM, shows run 7:30 PM - 9:15 PM.
2. LaughPass Subscriptions: Monthly and annual subscription tiers providing discounted tickets (Local: $5/month for 2 tickets, Plus: $10/month for 4 tickets to every show) and streaming access ($8-500/month for exclusive content library, free tickets, and community access).
3. ImprovGrams: Personalized improv songs created for customers for occasions like birthdays, holidays, anniversaries, or roasts. Delivered as edited and mixed audio within 7 business days at $99 per request. LaughPass members receive 25% discount.
4. Digital Products: Sale of Musical Improv Accompaniment Album containing 16 backing tracks for improv practice at $10.
5. Corporate Events: Private comedy shows and creativity workshops offered to businesses and organizations through the Hire Us section.
6. YES BRAND Creative Services: Creative content creation agency division providing copywriting, content creation, creativity training, and comedy services to businesses. Claims to have driven over $100M in sales for clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ImprovBroadway runs a live musical improv comedy theater in Provo, Utah, staging weekly Friday and Saturday shows where cast members perform improvised jokes, scenes, songs, and a full one-act musical built from audience suggestions. It sells $10 individual show tickets, recurring LaughPass subscriptions (local tier with discounted tickets plus streaming tier with bonus video content and community access), $99 personalized ImprovGrams audio songs, a $10 Musical Improv Accompaniment Album, and offers private comedy shows, creativity workshops, and a creative content agency (YES BRAND) for corporate clients.

Product overview

ImprovBroadway is a musical comedy theater company based in Provo, Utah, offering live improvised comedy entertainment. The core product is the Improvised Musical Comedy Show—unscripted performances featuring jokes, scenes, songs, and full musicals inspired by audience suggestions. The company operates LaughPass as its membership platform, offering local subscriptions (LaughPass Local and LaughPass Plus) for discounted show tickets and LaughPass Streaming for exclusive video content and community access. Additional offerings include ImprovGrams (personalized improvised songs), Musical Monday (touring improv band), community practice sessions, private events and corporate workshops, the YES BRAND creative agency, and educational tools including an Improv Songwriting course and Musical Improv Accompaniment Album. The company also features the Songtaneous app (built by a former cast member) for musical improv practice. ImprovBroadway's offerings are powered entirely by live human performers and audience participation—no AI or machine learning capabilities are employed in the core comedy product.

Differentiator

Problem solved

Functional benefit

Brands

• LAUGHPASS: Subscription membership program offering discounted tickets, streaming content, and access to bonus improv episodes.
• ImprovGrams
• YES BRAND
• Musical Monday
• Songtaneous

Products and services

• Improvised Musical Comedy Shows Live improvised musical comedy performances held every Friday and Saturday at 7:30 PM in Provo, UT, featuring jokes, scenes, songs, and a full musical all built from audience suggestions. Tickets are $10 per person and shows run approximately 1 hour 45 minutes.
• Improv Game Night Weekly interactive improv workshop held Thursdays from 7-9 PM at the Provo venue, teaching and practicing short-form improv games; first time is free and ongoing participation requires a LaughPass subscription. No experience necessary.
• IB Community Practice Sessions Ongoing improv practice sessions on Thursdays from 7-9 PM led by IB cast members and experienced community members; participants improvise and play short-form games together. First visit free then LaughPass subscription required.
• Cast Auditions Paid weekend cast auditions held every March and September, with candidates demonstrating short-form, long-form, and musical improv skills for selection into the IB cast.
• ImprovGrams Personalized improvised songs created and delivered as edited and mixed audio within 7 business days. Customers provide a recipient name and occasion details; priced at $99 per ImprovGram with a 25% LaughPass member discount. Suitable for birthdays, holidays, anniversaries, and roasts.
• Musical Monday Touring improv comedy band that performs musical improv shows across different cities nationwide and accepts tour performance requests from venues and event organizers.
• YES BRAND Creative Agency Services Creative content creation agency division offering copywriting, video production, and creativity training services to businesses; the company states YES BRAND has driven over $100M in sales and hundreds of millions of paid and organic views for clients.
• Private Comedy Shows and Creativity Workshops Customized private comedy performances and corporate creativity workshops offered to businesses and organizations for events, team building, and training. Bookings are made through the Hire Us contact form on the ImprovBroadway website.
• ImprovBroadway Gift Cards Digital gift cards available in customizable amounts for gifting ImprovBroadway live show experiences, purchased online through the company's storefront.
• Musical Improv Accompaniment Album Album of 16 backing tracks with various moods to accompany musical improv practice, sold at $10 to support users of the Improv Songwriting Course.

Quantifiable outcome

• Over $100M in sales driven for YES BRAND clients
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tyler DawsonminorOthersFormer ImprovBroadway cast member who created the Songtaneous app, a tool for practicing improvising music with backing tracks and song prompts. Available on App Store, Google Play, and web browser.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Second City: Historic improv theater company operating multiple venues (Chicago, Toronto, Hollywood) producing scripted and unscripted comedy shows plus a corporate training division (Second City Works). Closely comparable to ImprovBroadway as a multi-format live improv theater with both consumer shows and B2B training.
• The Groundlings: Los Angeles improv and sketch comedy theater with a famous training program that has launched numerous comedy careers. Comparable to ImprovBroadway in combining ticketed live shows, an audition/level-based training system, and a community-driven cast pipeline.
• Upright Citizens Brigade: Improv and sketch comedy theater with venues in New York and Los Angeles, plus a renowned training center. Directly comparable to ImprovBroadway in operating a theater focused on long-form improv alongside structured classes and an audition-based performer pipeline.
• iO Theater: Chicago-based improv theater (formerly ImprovOlympic) producing long-form improv shows, training centers, and touring performances. Directly comparable to ImprovBroadway in format (live improv comedy), audience model, and educational/community programming.
• National Comedy Theater: Multi-city improv comedy theater producing short-form, audience-interactive shows similar to ImprovBroadway's games-based format. Directly comparable in show structure, audience participation model, and educational programming.
• ComedySportz: Competitive improv comedy franchise operating in multiple cities with short-form, audience-driven shows. Comparable to ImprovBroadway in hosting regularly scheduled live improv shows (Fri/Sat equivalent) and leveraging games-based formats inspired by audience input.

Broad incumbents

• Just For Laughs: Major comedy entertainment company best known for the Montreal Just For Laughs Festival, producing live comedy shows, television specials, and tours globally. Comparable to ImprovBroadway in the live comedy production space, though at significantly larger scale and as a festival/touring producer rather than a fixed venue operator.
• The Improv: Established chain of comedy clubs founded in 1963 presenting stand-up and comedic performers in multiple US cities. Comparable to ImprovBroadway as a live comedy venue business, though it focuses on stand-up showcases rather than musical improv theater.
• The Comedy Store: Iconic Los Angeles comedy club presenting stand-up, improv, and variety shows, plus a well-known training room for emerging comics. Comparable to ImprovBroadway as a destination comedy venue, though operating at much larger scale and focused on stand-up.
• Laugh Factory: Multi-location comedy club chain hosting established and emerging stand-up comedians, with corporate and entertainment event services. Comparable to ImprovBroadway as a live comedy venue with corporate/private event offerings, though its format is stand-up rather than improv.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/channel/UCl0Pjeqlj9Ort2LVqP_2Ilw/join
• Xx.com/ImprovBroadway
• Facebookfacebook.com/ImprovBroadway
• LinkedInlinkedin.com/company/improvbroadway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImprovBroadway