National Action Alliance for Suicide Prevention

What National Action Alliance for Suicide Prevention does

The National Action Alliance for Suicide Prevention (Action Alliance) is the United States' designated public-private partnership for suicide prevention, founded on September 10, 2010 and headquartered in Waltham, Massachusetts with its Secretariat housed at Education Development Center (EDC) under a SAMHSA cooperative agreement. The organization coordinates a coalition of more than 250 national partners spanning healthcare, faith communities, military and veterans, law enforcement, education, technology, entertainment, and other sectors to advance the National Strategy for Suicide Prevention. It operates through Executive Committee, Steering Committee, and advisory groups/task forces, and is governed by Public Sector and Private Sector Co-Chairs.

Its core offerings are non-commercial: the 2024 National Strategy for Suicide Prevention (a 10-year whole-of-society plan), the Federal Action Plan FY 2024-26 (200+ coordinated federal actions), the Faith.Hope.Life. campaign for faith communities, sector-specific toolkits (law enforcement, faith leaders, healthcare), the Action Alliance Framework for Successful Messaging, and an Upstream Suicide Prevention toolkit. All resources are distributed free of charge through the website's resource library of 231+ products. The organization does not develop proprietary technology; its function is strategic coordination, resource development, and advocacy.

The revenue model is grant and donation based. Primary funding flows through a federal cooperative agreement with SAMHSA (HHS), supplemented by private sector donations processed through EDC. No commercial pricing exists, no paying customer segments are served, and no equity investors are involved. A copyright transition in 2021 moved stewardship from EDC to the Board of Regents of the University of Oklahoma, indicating an evolving institutional arrangement within the federally backed nonprofit framework.

Name

National Action Alliance for Suicide Prevention

Legal name

National Action Alliance for Suicide Prevention

Website

https://theactionalliance.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Action Alliance for Suicide Prevention is the US public-private partnership coordinating 250+ national partners to advance the National Strategy for Suicide Prevention through federally funded strategy, research, toolkits, and campaigns.

Ownership category

akta.pro rank

Product category

Suicide Prevention Coordination and Advocacy

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGADAN

Education Policy, Research & Advocacy Organizations (Nonprofit)

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGAJAK

Faith-Based Advocacy & Public Policy Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Suicide prevention advocacy
• Public health partnership
• Mental health coordination
• Crisis intervention resources
• Community-based prevention

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Federal Government Funding: Primary funding through a cooperative agreement with SAMHSA (U.S. Department of Health and Human Services Substance Abuse and Mental Health Services Administration). The Action Alliance's Secretariat is housed within the Suicide Prevention Resource Center (SPRC), supported by this federal funding mechanism.
2. Private Sector Support: Funding from private sector partners and organizations that support suicide prevention efforts. The organization accepts donations to support key initiatives.
3. Donations: Individual and organizational donations are accepted through the website, processed via the home organization EDC. Donors can also contact the organization to underwrite specific elements of their efforts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The National Action Alliance for Suicide Prevention serves as the nation's public-private partnership and steward of the National Strategy for Suicide Prevention, coordinating more than 250 national partners across public and private sectors. Its fundamental offering is the development and dissemination of evidence-based suicide prevention resources, including the 2024 National Strategy, the Federal Action Plan, the Faith.Hope.Life. campaign, toolkits for law enforcement and faith leaders, and public perception surveys. All resources are provided free of charge to partners and the public.

Product overview

The National Action Alliance for Suicide Prevention operates as a public-private partnership serving as a resource clearinghouse and national coordinator for suicide prevention efforts. The organization does not offer a unified technology product, but rather provides a portfolio of educational resources, research publications, toolkits, and campaigns. Key offerings include the 2024 National Strategy for Suicide Prevention (a comprehensive 10-year plan), the Federal Action Plan FY 2024-26, the Faith.Hope.Life. campaign for faith communities, and the Upstream Suicide Prevention toolkit. These resources are distributed through the organization's website as downloadable documents, web pages, and social media graphics. The organization also conducts and publishes bi-annual public perception surveys on mental health and suicide prevention.

Differentiator

Problem solved

Functional benefit

Brands

• Faith.Hope.Life. An initiative of the National Action Alliance for Suicide Prevention's Faith Communities Task Force, offering suicide prevention resources and materials for faith communities across the United States regardless of creed.
• National Strategy for Suicide Prevention

Products and services

• 2024 National Strategy for Suicide Prevention A 10-year comprehensive whole-of-society approach to suicide prevention that provides concrete recommendations for addressing gaps in the suicide prevention field, stewarded by the Action Alliance.
• Federal Action Plan FY 2024-26 The first-ever Federal Action Plan identifying more than 200 actions across the Federal government to be taken over three years in support of the 2024 National Strategy for Suicide Prevention.
• Faith.Hope.Life. Campaign An initiative for every faith community in the United States, regardless of creed, to support suicide prevention through resources, materials, and a National Weekend of Prayer; developed and disseminated by the Faith Communities Task Force.
• Moving Suicide Prevention Upstream: From Concept to Action Resources A comprehensive upstream suicide prevention toolkit with customizable documents, style guides, social media graphics, slide decks, and postcards to support partners in taking upstream prevention action before a crisis occurs.
• Public Perceptions of Mental Health and Suicide Prevention Survey A bi-annual survey from AFSP, the National Action Alliance for Suicide Prevention, and SPRC measuring what the public knows about supporting someone struggling and perceptions of barriers to helping someone at risk for suicide.
• Suicide Prevention Toolkit for Law Enforcement A toolkit providing information law enforcement agencies need to develop and implement a customized approach to prevent law enforcement suicide.
• Suicide Prevention Competencies for Faith Leaders A resource informed by faith community leaders and suicide prevention experts to help equip faith leaders with the capabilities needed to prevent suicide and provide care and comfort for those affected by suicide.
• Action Alliance Framework for Successful Messaging A framework helping people messaging about suicide develop messages that are strategic, safe, positive, and make use of relevant guidelines and best practices.
• 988 Formative Research New 988 Formative Research on trusted messengers to groups disproportionately impacted by suicide, supporting the 988 Suicide and Crisis Lifeline messaging effort.

Quantifiable outcome

• Supported development and launch of the 2024 National Strategy for Suicide Prevention
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• SAMHSA (Substance Abuse and Mental Health Services Administration)coreStrategic or Co-development Partner · 10 September 2010Primary federal government partner providing funding through a cooperative agreement. SAMHSA's Center for Mental Health Services provides public health advisors and support for the partnership's public sector leadership. The Action Alliance serves as the public-private mechanism for advancing SAMHSA-funded national strategy objectives.
• Suicide Prevention Resource Center (SPRC)coreStrategic or Co-development PartnerHosts the Action Alliance Secretariat which provides strategy, communications, and operations support. SPRC is supported by SAMHSA and provides infrastructure and operational capacity for the partnership.
• Education Development Center (EDC)coreStrategic or Co-development PartnerHome organization that processes donations and provides administrative infrastructure. Previously held copyright (2010-2020) and currently provides operational support for the Action Alliance.
• Faith Communities Task ForcecoreStrategic or Co-development PartnerMulti-faith task force including representatives from Christian, Jewish, Muslim, Buddhist, Hindu, and interfaith traditions. Co-led by Brandon Johnson (SAMHSA) and includes 30+ faith leaders and mental health professionals. Develops and disseminates the Faith.Hope.Life. campaign resources.
• NFL (National Football League)majorStrategic or Co-development PartnerNFL Player Engagement division participates through Executive Committee member Dwight Hollier. NFL's Total Wellness initiative aligns with suicide prevention goals, particularly for retired players.
• Carson J Spencer Foundation / Man TherapymajorStrategic or Co-development PartnerCo-founded by Sally Spencer-Thomas, this foundation developed ManTherapy.org, an online resource for middle-aged men. Participates in panel discussions and initiatives targeting male suicide prevention.
• CDC (Centers for Disease Control and Prevention)coreStrategic or Co-development PartnerCDC's National Center for Injury Prevention and Control, represented by Dr. Deb Stone, contributes behavioral science expertise and research collaboration on suicide prevention interventions.
• 988 LifelinecoreGTM or Marketing PartnerNational suicide prevention hotline network. The Action Alliance promotes 988 crisis services and integrates crisis care continuum priorities with the Lifeline system.
• HHS Center for Faith-based and Neighborhood PartnershipsmajorStrategic or Co-development PartnerFederal partner developing resources like 'Hope: A Guide for Faith Leaders to Help Prevent Youth Suicide' in collaboration with the Action Alliance.
• U.S. Department of Veterans AffairsmajorStrategic or Co-development PartnerVA's Make the Connection and Veterans Crisis Line initiatives are overseen by Executive Committee members, coordinating veteran-specific suicide prevention efforts.
• LivingWorks EducationminorStrategic or Co-development PartnerFaith community engagement director Glen Bloomstrom represents LivingWorks, contributing suicide prevention training expertise to the Faith Communities Task Force.
• Sources of StrengthminorStrategic or Co-development PartnerDaniel Adams, Director of Training, represents Sources of Strength, a suicide prevention program focused on peer support and adult champions in schools and communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Foundation for Suicide Prevention (AFSP): AFSP is the largest nonprofit dedicated to suicide prevention in the U.S., co-publishing the bi-annual Public Perceptions survey with the Action Alliance and SPRC. Both organizations pursue national suicide prevention, with AFSP focusing on research, education, and survivor support while Action Alliance focuses on policy coordination.
• Jed Foundation: The Jed Foundation focuses on emotional health and suicide prevention for teens and young adults, working with colleges and high schools. It addresses an overlapping target population and is part of the broader national suicide prevention ecosystem.
• Active Minds: Active Minds is a nonprofit focused on mental health and suicide prevention for young adults, particularly on college campuses. It operates in the same prevention space and could serve as a model for the Action Alliance's youth-focused outreach strategies.
• American Association of Suicidology (AAS): AAS is a membership-based professional organization for suicide prevention researchers, clinicians, and crisis workers. It operates as a peer professional association in the same suicide prevention domain, providing scientific and practitioner leadership.
• SAVE (Suicide Awareness Voices of Education): SAVE is a nonprofit dedicated to preventing suicide through public awareness, education, and advocacy. It serves a similar awareness and education function as the Action Alliance's Messaging and Communications strategic priority.
• 988 Suicide & Crisis Lifeline: The 988 Lifeline is the national crisis services network that the Action Alliance promotes and integrates with through its Crisis Care Continuum priority. Both serve as primary national infrastructure for suicide prevention in the U.S.
• The Trevor Project: The Trevor Project focuses specifically on suicide prevention for LGBTQ+ youth, operating crisis services and research. It is a member of the Action Alliance coalition and represents a sector-specific peer in the broader suicide prevention ecosystem.
• Suicide Prevention Resource Center (SPRC): SPRC is the nation's only federally funded suicide prevention resource center and houses the Action Alliance Secretariat. It provides direct technical assistance and training, sharing overlapping federal funding (SAMHSA) and serving complementary functions to the Action Alliance's coordination role.

Broad incumbents

• Mental Health America (MHA): MHA is the nation's oldest mental health nonprofit, addressing a broader scope of mental health and well-being that includes suicide prevention. It serves as a broader-incumbent peer with overlapping policy and public education functions.
• National Council for Mental Wellbeing: The National Council represents mental health and substance use treatment organizations, advancing policy and capacity-building. It operates as a broader-incumbent peer in mental health policy that intersects with the Action Alliance's healthcare integration priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Action_Alliance
• Facebookfacebook.com/ActionAlliance
• LinkedInlinkedin.com/company/national-action-alliance-for-suicide-prevention

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Action Alliance for Suicide Prevention