Agency Of Business

What Agency Of Business does

AGENTUR DER WIRTSCHAFT (ADW) is a German private employment services and training company founded on May 22, 1995, and headquartered in Schwerin, Mecklenburg-Vorpommern. Operating across five regional offices in Schwerin, Neubrandenburg, Rostock, Stralsund, and Hamburg, the company delivers integrated workforce solutions including personnel placement (Personalvermittlung), labor market placement (Arbeitsvermittlung), continuing education (Weiterbildung), personnel development (Personalentwicklung), and business consulting (Unternehmensberatung). Its customer base spans small and medium-sized enterprises in northern Germany, job seekers and unemployed individuals, and migrants/refugees seeking language and vocational integration.

The service portfolio is anchored by AZAV certification (Arbeitsförderungs-Zertifizierungsverordnung) as a personnel service provider and state recognition as a continuing education institution under the Weiterbildungsförderungsgesetz Mecklenburg-Vorpommern since 2002, with BAMF authorization for official integration and language courses added in 2016. Supporting offerings include job coaching modules (Jobcoaching, ModuS, JobStreet), competency diagnostics using KODE/MSA/LIFO methodologies, and a slate of EU/federal/state-funded projects (NAFplus, unternehmensWert:Mensch, SheWorks, PORTA Mallorca, Mobiplus-EU, FACHKRÄFTE OFFERTE, INQA Coaching, KOMPASS). The company has no proprietary technology platform; service delivery occurs through direct office consultations, phone, and email.

ADW's revenue model is transaction- and project-based. A significant share of revenue derives from publicly funded labor market programs administered on behalf of EU (ESF), federal (BMAS, BMFSFJ), and state authorities, alongside placement fees to employers and fees for consulting and organizational development. Many placement and training services are delivered free to end users via AVGS vouchers and Bildungsschecks. The company is privately held with no disclosed institutional investors, was reorganized in December 2023 under an 'AGENDA 30' strategic plan, and is currently led by three Managing Directors — Bernd Heiden, Torsten Edlich, and Kathrin Heiden.

Name

Agency Of Business

Legal name

AGENTUR DER WIRTSCHAFT Gesellschaft für Personalentwicklung und Personalintegration (ADW) mbH

Website

https://adwi.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AGENTUR DER WIRTSCHAFT is a German personnel services and training company founded in 1995, operating across five regional offices in northern Germany. It delivers AZAV-certified placement, continuing education, business consulting, and BAMF migrant integration programs to SMEs, job seekers, and regional employers.

Ownership category

akta.pro rank

Product category

HR and Personnel Services

NAICS

Employment Services (5613), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro industry

PRIMARYBPACAPAL

HR Service Delivery, Case Management & Employee Self-Service

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAKAG

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• Personnel placement services
• Vocational training programs
• Business consulting services
• Migrant integration services
• Continuing education programs

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personnel Placement / Staffing Fees: ADW charges businesses for placing qualified candidates in open positions. Placement services are sometimes free to companies when an AVGS (Aktivierungs- und Vermittlungsgutschein) voucher is used by job seekers.
2. Continuing Education and Training Services: ADW generates revenue through certified training programs, seminars, and workshops for businesses and employees, funded viaBildungsschecks, Bildungsprämien, and company-funded arrangements.
3. Business Consulting Services: ADW provides consulting services including organizational development, recruitment consulting, location support, and outsourcing advisory, often funded through government programs such as unternehmensWert:Mensch.
4. Publicly Funded Project Delivery: ADW acts as a project executor for EU, federal, and state-funded labor market projects (ESF, BMAS, BAMF, etc.), receiving program funding to deliver integration, qualification, and placement services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AGENTUR DER WIRTSCHAFT (ADW) is a German personnel services and training company that delivers personnel placement, labor placement, personnel development, continuing education, business consulting, and professional integration services for migrants. Operating through five regional branch offices in Schwerin, Neubrandenburg, Rostock, Stralsund, and Hamburg, the company combines direct placement services with certified training programs and government-funded employment projects for both businesses and individual job seekers.

Product overview

AGENTUR DER WIRTSCHAFT is a personnel services company offering integrated workforce solutions across five business locations in Germany. The core portfolio includes personnel placement (Personalvermittlung), labor placement (Arbeitsvermittlung), personnel development (Personalentwicklung), and continuing education (Weiterbildung). Supporting services include business consulting, job coaching, and professional integration programs for migrants. The company operates various publicly-funded projects including FACHKRÄFTE OFFERTE for international vocational training placement, NAFplus for refugee integration, PORTA Mallorca for international work experience, and BAMF language courses. The product architecture follows a service-based model where core staffing services are complemented by specialized coaching modules (Jobcoaching, ModuS, JobStreet), competency development tools (KODE, MSA, LIFO), and language training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalvermittlung (Personnel Placement) Placement of qualified personnel in companies across industries in Germany and internationally to Denmark, Austria, and the Netherlands. Targets employers seeking qualified candidates.
• Arbeitsvermittlung (Labor Placement) Job placement services for job seekers and those seeking career changes, including placement in regional, national, and EU labor markets. Often funded through AVGS vouchers at no cost to eligible job seekers.
• Personalentwicklung (Personnel Development) Strategic personnel planning and development services including competency development, organizational development, and qualification measures for companies and employees.
• Weiterbildung (Continuing Education) Professional development seminars, workshops, and training programs covering both technical and cross-functional skills for employees and job seekers. Subsidized through Bildungsschecks and Bildungsprämien.
• Unternehmensberatung (Business Consulting) Consulting services for SMEs including location support, hiring consulting, funding advice, personnel placement, organizational development, and outsourcing. Delivered partly through the unternehmensWert:Mensch program with subsidized process consulting.
• Berufliche Integration von Migranten (BIM) Professional integration services for migrants including BAMF language courses, orientation courses, integration measures, intensive language courses (A1-C1), and language testing across five locations.

Quantifiable outcome

• Over 100 refugees were integrated into employment through the NAF project.
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• MANDARIN MEDIEN GmbHminorImplementation/ SI/ Consulting Partner · 1 January 2024MANDARIN MEDIEN GmbH designed, built, and maintains the ADW website (www.adwi.de), including SEO.
• Ring der Arbeitsmarktdienstleister e.V. (RdA)minorChannel Partner/ Reseller/ Distributor · 1 January 2024ADW is a member of the Ring der Arbeitsmarktdienstleister e.V., a national association of private employment service providers.
• RWI Regionale Wirtschaftsinitiative Ost Mecklenburg-Vorpommern e.V.minorStrategic or Co-development Partner · 1 January 2024Regional economic initiative network partner supporting ADW's business development activities in eastern MV.
• Unternehmerverband Norddeutschland Mecklenburg-Schwerin e.V.minorStrategic or Co-development Partner · 1 January 2024Regional employer association partnership providing business networking and referral opportunities.
• Unternehmerverband Neubrandenburg e.V.minorStrategic or Co-development Partner · 1 January 2024Regional employer association partnership for the Neubrandenburg area.
• Unternehmerverband Rostock und Umgebung e.V.minorStrategic or Co-development Partner · 1 January 2024Regional employer association partnership for the Rostock area.
• Unternehmerverband Vorpommern e.V.minorStrategic or Co-development Partner · 1 January 2024Regional employer association partnership for the Vorpommern region.
• Bundesministerium für Familie, Senioren, Frauen und Jugend (BMFSFJ)coreOthers · 1 September 2017BMFSFJ co-funded the SheWorks project to support mothers with migration backgrounds in entering the workforce.
• Europäischer Sozialfonds (ESF) – Projekt SheWorkscoreOthers · 1 September 2017SheWorks is co-funded by ESF and BMFSFJ to support mothers with migration backgrounds in entering the workforce.
• Bundesministerium für Arbeit und Soziales (BMAS)coreOthers · 1 January 2017BMAS co-funds the unternehmensWert:Mensch program, within which ADW serves as an authorized counseling center offering free initial consultations and subsidized process counseling (up to 80% funded) for SMEs.
• Europäischer Sozialfonds (ESF)coreOthers · 1 January 2017ESF co-funds multiple ADW projects including unternehmensWert:Mensch, NAFplus, SheWorks, PORTA Mallorca, and FiM.
• VSP – Verbund für soziale Projekte gGmbHcoreStrategic or Co-development Partner · 1 July 2015ADW partners with VSP in the NAFplus project (2015-2019), co-funded by BMAS ESF-Integrationsrichtlinie Bund, to integrate asylum seekers and refugees into the German labor market.
• BALTICPERSONAL GmbHcoreStrategic or Co-development Partner · 1 July 2015Part of the NAFplus consortium, contributing to the integrated approach for refugee employment support.
• genres e.V.coreStrategic or Co-development Partner · 1 July 2015NAFplus consortium partner providing additional integration support services for refugees.
• migra e.V.coreStrategic or Co-development Partner · 1 July 2015NAFplus consortium partner supporting migrant integration activities.
• Flüchtlingsrat Mecklenburg-Vorpommern e.V.coreStrategic or Co-development Partner · 1 July 2015NAFplus consortium partner providing advocacy and integration expertise for refugees.
• Bundesamt für Migration und Flüchtlinge (BAMF)coreOthers · 1 July 2015ADW is a certified BAMF integration course provider, delivering language and orientation courses across its five locations.
• SBW Aus- und Fortbildungsgesellschaft für Wirtschaft und Verwaltung mbHcoreStrategic or Co-development Partner · 1 January 2013Long-standing partner co-implementing the FiM mentoring program, IdA/PRIMA Mallorca, and PORTA Mallorca projects with ADW.
• FIM e.V. – Vereinigung für Frauen im ManagementcoreStrategic or Co-development Partner · 1 January 2013FIM e.V. partnered with ADW to deliver the FiM cross-mentoring program for female professionals in Hamburg and Rostock.
• IJGD – Internationale Jugendgemeinschaftsdienste LV Mecklenburg-Vorpommern e.V.minorStrategic or Co-development Partner · 1 January 2011Co-operator of the youth integration project DuO (since 2000), supporting young people in transitioning from welfare to employment.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Deutsche Angestellten-Akademie (DAA): Germany's largest private adult education and employment services provider, combining vocational training, retraining, language courses, and publicly funded labor-market programs. Directly comparable to ADW in its blend of certified placement, government-funded training, and nationwide branch footprint.
• Bildungswerk der Bayerischen Wirtschaft (bbw): Continuing education, vocational training, and workforce integration provider closely tied to employer associations. Comparable in employer-driven training, qualification, and integration mandate under public-private funding.
• Persona Service AG & Co. KG: German staffing and placement firm with focus on regional and SME markets. Comparable in target customer segment (regional SMEs) and placement-driven business model.
• DEKRA Akademie GmbH: Large-scale German continuing education, qualification, and labor-market integration provider with public funding channels (AVGS, Bildungsgutschein). Comparable in the combination of certified training and publicly funded re-employment programs, though operating at much greater scale.
• Euro-Schulen / ESO Education Group: Nationwide network delivering BAMF integration and language courses plus vocational training. Directly comparable to ADW's BAMF integration course portfolio and continuing education offerings.
• GVO Personal GmbH: German staffing and personnel services provider with a regional focus and SME customer base. Comparable in regional staffing model and placement-led value proposition.
• bfz — Berufliche Fortbildungszentren der Bayerischen Arbeitgeberverbände: Vocational training and qualification provider with strong employer association roots and publicly funded labor market project execution. Comparable in workforce integration and qualification mandate.
• BBQ Berufliche Bildung und Service gGmbH: Vocational training and employment services provider focused on continuing education, qualification measures, and publicly funded labor market projects. Comparable business model combining placement, training, and project delivery under government programs.

Broad incumbents

• PageGroup Germany (Michael Page): International recruitment firm with significant German operations in professional and executive placement. Comparable in placement-driven revenue model, though focused on white-collar/professional roles.
• DIS AG: Larger German personnel services firm with broad placement and HR consulting capabilities. Comparable in placement and HR services, but operates at greater scale and serves more enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADWNeubrandenburg
• LinkedInlinkedin.com/company/agentur-der-wirtschaft

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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