What MinaLima does

MinaLima is a graphic design studio and retail enterprise founded in 2009 by Miraphora Mina and Eduardo Lima and operating as The Art Printorium Ltd., a UK private limited company registered in Sunbury-on-Thames with its flagship creative and retail operations in Soho, London. The studio's origin is a 2001 commission from Warner Bros. to create the entire graphic universe of the Harry Potter film series; that work expanded into the Fantastic Beasts films and the design of all graphic elements for The Wizarding World of Harry Potter — Diagon Alley at Universal Orlando Resort. The product portfolio spans two core lines — Wizarding World titles (illustrated Harry Potter editions and Fantastic Beasts screenplays) and MinaLima Classics (premium illustrated editions of classic literature including Peter Pan, Alice's Adventures in Wonderland, The Wonderful Wizard of Oz, Beauty and the Beast, Snow White, Pinocchio, and forthcoming Treasure Island, Mary Shelley's Frankenstein, and The Little Prince) — supplemented by limited and open edition art prints, branded stationery (pens, notebooks, 3D notecards, totes, postcards), and licensing/design services to entertainment clients.

The business operates a hybrid direct-to-consumer model: a WooCommerce e-commerce storefront at minalima.com with global shipping via Global-E (local currency, duties included) and seven physical House of MinaLima gallery-shops in London, Edinburgh, New York, Chicago, Osaka, Harajuku, and Seoul. Production is anchored in premium techniques: art prints are digitally produced on Hahnemühle Fine Art paper with archival pigment inks, hand-applied foil detailing, heritage embossing, and founder hand-signing; books incorporate paper-engineered 3D elements built in collaboration with printers; each book ships with a complimentary gold-foil bookplate and an exclusive working-sketch print. Pricing spans £9.95 pens to £349 limited edition premium prints and £18.99–£40 illustrated books. The company holds the registered MinaLima™ trademark; Wizarding World designs are licensed inbound from Warner Bros. The studio has 11–50 staff, no external institutional investment, and is entirely founder-controlled, with revenue derived from consumer product sales and enterprise design/licensing engagements.

Name

MinaLima

Legal name

The Art Printorium Ltd.

Website

https://minalima.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MinaLima is a London-based design studio that publishes premium illustrated editions of Wizarding World and classic literature titles, alongside limited edition art prints and branded merchandise, sold via global e-commerce and seven House of MinaLima retail galleries.

Ownership category

akta.pro rank

Product category

Illustrated Books and Art Prints

NAICS

Art Dealers (45992)

akta.pro primary industry

Comic Books, Graphic Novels & Manga Retail (CRALAAAF)

akta.pro secondary industries

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)

Keywords

• Illustrated edition books
• Art prints
• Graphic design studio
• Limited edition prints
• Book illustration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: MinaLima publishes and sells premium illustrated editions of classic literature (MinaLima Classics) and Wizarding World titles including Harry Potter books and Fantastic Beasts screenplays. Books are available in UK and international editions with illustrated or personalized bookplates.
2. Art Print Sales: Sale of open edition (unlimited) and limited edition (numbered, hand-signed) art prints featuring Wizarding World and MinaLima Classics designs. Premium finishes include hand-applied foil detailing and heritage embossing.
3. Branded Merchandise: Sale of pens, notebooks, tote bags, postcards, cushion covers, tea towels, wallpapers, and other branded collectibles featuring MinaLima designs.
4. Design Services and Licensing: Graphic design services for film props, theme park installations (Wizarding World of Harry Potter at Universal Orlando), and publishing projects for Warner Bros. and other entertainment clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

MinaLima is a graphic design studio founded by Miraphora Mina and Eduardo Lima that conceives, illustrates, publishes and sells premium illustrated editions of classic literature and Wizarding World titles, alongside limited and open edition art prints and branded collectible merchandise. Products are sold directly through the minalima.com e-commerce site and through seven House of MinaLima gallery-retail locations across the UK, USA, Japan and South Korea.

Product overview

MinaLima is a graphic design studio founded by Miraphora Mina and Eduardo Lima that creates illustrated books and art prints. The core offering consists of two main product lines: the Wizarding World collection (illustrated editions of Harry Potter and Fantastic Beasts books) and MinaLima Classics (reimagined fairy tales and classic literature including Peter Pan, Alice's Adventures in Wonderland, The Beauty and the Beast, and others). Each book features rich illustrations, interactive paper-engineered elements, and intricate details in MinaLima's distinctive decorative style. The company also produces limited and open edition art prints featuring designs from the Harry Potter and Fantastic Beasts films, collectible stationery items (pens, notebooks, notecards), and operates physical House of MinaLima gallery locations in London, Edinburgh, New York, Chicago, Osaka, Harajuku, and Seoul. All book purchases include a complimentary bookplate (decorative or personalised) and exclusive book print featuring working sketches from the design process.

Differentiator

Problem solved

Functional benefit

Brands

• House of MinaLima: Gallery and retail stores showcasing MinaLima's graphic design works, including the Harry Potter franchise designs and other artwork and publications.
• Studio MinaLima
• The Art Printorium
• MinaLima Classics

Products and services

• Limited Edition Art Prints Hand-crafted, limited edition art prints in MinaLima's signature style, individually hand-numbered with defined edition sizes, Certificates of Authenticity, and premium finishes featuring hand-applied foil detailing and founder signatures for top-tier editions.
• Open Edition Art Prints Unlimited edition art prints featuring MinaLima's distinctive illustrated designs, available in standard or foiled finishes without edition number restrictions.
• Harry Potter and the Philosopher's Stone MinaLima Edition Illustrated edition of the first Harry Potter book featuring rich illustrations, interactive paper-engineered elements, and intricate details reimagining the story in MinaLima's fairytale style.
• Harry Potter and the Chamber of Secrets MinaLima Edition Illustrated edition of the second Harry Potter book featuring MinaLima's distinctive illustration style with rich visuals and paper-engineered elements.
• Harry Potter and the Prisoner of Azkaban MinaLima Edition Illustrated edition of the third Harry Potter book with MinaLima's signature decorative details and interactive paper elements.
• Fantastic Beasts and Where to Find Them: The Original Screenplay Hardcover edition of the Fantastic Beasts screenplay featuring spellbinding line drawings and cover art designed by MinaLima.
• Fantastic Beasts: The Crimes of Grindelwald: The Original Screenplay Hardcover edition of the second Fantastic Beasts screenplay with stylised illustrations and stunning line art details.
• Peter Pan MinaLima Edition Part of the MinaLima Classics series, featuring richly illustrated pages with interactive paper-engineered elements and intricate details.
• The Jungle Book MinaLima Edition MinaLima Classics illustrated edition featuring MinaLima's distinctive visual storytelling and detailed illustrations.
• The Beauty and the Beast MinaLima Edition MinaLima Classics edition with lavish illustrations capturing the fairy tale's magical atmosphere.
• The Little Mermaid and Other Fairy Tales MinaLima Edition MinaLima Classics collection featuring the Little Mermaid and other Hans Christian Andersen fairy tales with signature illustrations.
• The Secret Garden MinaLima Edition MinaLima Classics edition of the classic Frances Hodgson Burnett novel with intricate illustrations.
• Alice's Adventures in Wonderland & Through the Looking-Glass MinaLima Edition Combined illustrated edition of both Lewis Carroll classics featuring MinaLima's imaginative visual interpretation.
• The Adventures of Pinocchio MinaLima Edition MinaLima Classics edition of the classic Italian fairy tale with distinctive illustrated pages.
• The Wonderful Wizard of Oz MinaLima Edition MinaLima Classics edition featuring vibrant illustrations of Dorothy's journey along the yellow brick road.
• Snow White and Other Grimms' Fairy Tales MinaLima Edition MinaLima Classics collection featuring Snow White and other Grimm fairy tales with detailed illustrations.
• The Little Prince MinaLima Edition MinaLima illustrated edition of Antoine de Saint-Exupéry's classic tale with signature decorative details.
• Frankenstein: or, the Modern Prometheus MinaLima Edition Premium illustrated MinaLima edition of Mary Shelley's Frankenstein featuring intricate illustrations capturing the gothic atmosphere.
• Guillermo Del Toro's Frankenstein Companion Books Two premium companion books for Guillermo del Toro's Frankenstein adaptation on Netflix, including a behind-the-scenes guide and complete screenplay.
• Treasure Island MinaLima Edition Hand-signed and signed editions of Treasure Island, a classic adventure novel released as a MinaLima illustrated edition.
• The Magic of MinaLima Behind-the-scenes book celebrating the graphic design studio's work on Harry Potter and Fantastic Beasts films.
• MinaLima: Celebrating 25 Years Art Print Limited edition hand-signed premium art print celebrating 25 years of design partnership between Miraphora Mina and Eduardo Lima, depicting them in front of House of MinaLima London with beloved characters from their books.
• Newt Scamander's Field Journal Art Prints Limited edition art prints featuring sketches of magical creatures from Newt Scamander's field journal, including Niffler, Bowtruckle, Occamy, and Mooncalf designs.
• The New York Ghost Art Prints Limited edition art prints featuring headlines and covers from The New York Ghost wizarding newspaper, originally designed for the Fantastic Beasts films.
• House of MinaLima Feather Pen Ballpoint pen with gold-sprayed feather tip and etched MinaLima barrel detail, inspired by traditional quills, available in red and white feather options.
• MinaLima Classics Ballpoint Pens Ballpoint pens featuring illustrations from MinaLima Classics editions including Peter Pan, Beauty and the Beast, and The Wonderful Wizard of Oz.
• Wizarding Books Notebooks Hardback notebooks featuring covers of iconic Wizarding World books such as Fantastic Beasts and Where to Find Them, Advanced Potion Making, and The Tales of Beedle the Bard, with 200 lined pages each.
• 3D Notecards Concertino-style greeting cards featuring unfolding illustrations from MinaLima Classics editions including Peter Pan, Beauty and the Beast, and The Wonderful Wizard of Oz.
• House of MinaLima Retail Locations Physical gallery and retail locations in London (flagship), Edinburgh, New York, Chicago, Osaka, Harajuku, and Seoul showcasing MinaLima's treasury of graphic works and selling merchandise.
• Graphic Design Services for Film, Theme Parks and Publishing Original graphic design services for film props (Harry Potter and Fantastic Beasts), theme park installations (Wizarding World of Harry Potter at Universal Orlando), and publishing projects for Warner Bros. and other entertainment clients.

Quantifiable outcome

• Over 100,000 books hand-signed by founders before transition to new bookplate offering
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Warner Bros.coreStrategic or Co-development PartnerMinaLima's primary strategic partnership involves creating graphic designs for the Harry Potter and Fantastic Beasts film franchises. The company designed the entire graphic style for all Harry Potter movies starting in 2001 and continues with Wizarding World commissions. They created graphic props for Fantastic Beasts films and design elements for The Wizarding World of Harry Potter at Universal Orlando Resort.
• HarperCollinscoreStrategic or Co-development PartnerMinaLima conceived and illustrated the bestselling MinaLima Classics series published by HarperCollins, which includes illustrated editions of classic literature such as Peter Pan, The Jungle Book, Beauty and the Beast, and more.
• Little, Brown Book GroupcoreChannel Partner/ Reseller/ DistributorPublisher of Fantastic Beasts screenplays designed by MinaLima, including Fantastic Beasts and Where to Find Them (published July 2018) and Fantastic Beasts: The Crimes of Grindelwald (published November 2019).
• Universal Orlando ResortcoreStrategic or Co-development PartnerMinaLima spent two years designing all graphic elements for The Wizarding World of Harry Potter — Diagon Alley at Universal Orlando Resort, creating award-winning publications and marketing materials for the franchise.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Chronicle Books: Chronicle Books publishes gift, illustrated, and pop-culture-adjacent titles with strong design identity and direct-to-consumer retail. It is comparable to MinaLima on premium illustrated publishing and gift/collectible stationery SKUs targeted at design-conscious buyers.
• The Folio Society: The Folio Society publishes luxury, illustrated hardcover editions of classic literature and operates direct-to-consumer. Like MinaLima's 'MinaLima Classics' line, Folio sells premium illustrated reprints of classic books to collectors, competing for the same customer wallet on book-buying occasions.
• The Noble Collection: The Noble Collection manufactures and retails licensed Harry Potter and Wizarding World collectibles, prop replicas, and jewelry. It overlaps with MinaLima in the Wizarding World licensed merchandise category and both share UK roots and global e-commerce distribution.
• Acme Archives: Acme Archives produces prop replicas, art prints, and limited-edition collectibles based on film franchises. Direct overlap with MinaLima's licensed film-design and limited-edition print business model.
• Bottleneck Gallery: Bottleneck Gallery is a retailer and publisher of limited-edition, hand-numbered art prints tied to film, animation, and pop-culture IP. It competes with MinaLima's Limited Edition Art Prints line for the same collector dollars on Wizarding World-adjacent and pop-culture artwork.
• Insight Editions: Insight Editions is a publisher of premium illustrated, pop-culture tie-in, and collectible books (often featuring licensed film/TV IP such as Star Wars, Harry Potter, Marvel). It is the most direct comparable to MinaLima because both monetize licensed IP through premium illustrated books with paper engineering and bundled collectibles, sold via direct and retail channels.

Broad incumbents

• Running Press / Black Dog & Leventhal: Running Press and Black Dog & Leventhal are well-established illustrated/pop-culture publishers (including Miniature Editions and licensed gift titles). They compete with MinaLima's illustrated/collectible book line as broader specialty publishers with much larger distribution scale.
• Penguin Classics (Clothbound Series): Penguin's Clothbound Classics series is a mass-market illustrated hardcover of classic literature sold globally. It is comparable to MinaLima Classics on the same classic-literature titles at lower price points and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MinaLima
• Facebookfacebook.com/minalimadesign
• Instagraminstagram.com/MINALIMADESIGN
• TikToktiktok.com/@minalimadesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MinaLima