Movestrong Fit
MoveStrong Fit is a Chattanooga-based manufacturer of customizable indoor and outdoor functional fitness equipment, selling patented training stations, obstacle systems, and training tools directly to health clubs, schools, parks, and hospitality facilities across North America.
- Company typePrivate
- Founded2011
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Movestrong Fit does
MoveStrong Fit (legal entity: Move Strong Functional Fitness, LLC) is a Chattanooga, Tennessee-based designer and manufacturer of functional fitness training equipment founded in 2011. The company builds modular indoor training stations (NOVA FTS), outdoor functional training stations (T-Rex FTS), and the FitGround outdoor product line, alongside a catalog of training tools including the patented DynaBell multi-handle dumbbell, the patented Functional Staircase & Ramp, the Elevate Trainer suspended system, the GRT Handle, the DSL Bar, and the Omni Bar Station. Sub-brands NinjaStrong and FightStrong extend the portfolio into obstacle course and combat-inspired training. Manufacturing and IP are US-based, with three granted patents (DynaBell Nos. 9,364,703/9,364,704; Staircase & Ramp D890,957) and at least one patent-pending design.
The business operates a hybrid go-to-market: direct enterprise field sales handle custom facility design, quotes, and installation for institutional buyers, while an inside sales team and e-commerce storefront serve standard product and accessory purchases. Revenue streams include hardware sales (custom and catalog), professional services (on-site workshops, staff training, MoveStrong U certification), and a 60-day subscription video library priced at $14.95. Customers span educational institutions (Vanderbilt, Ole Miss, University of Miami, Montgomery County Public Schools), commercial health clubs (Gold's Gym, GoodLife Fitness, YMCA, Club4 Fitness), parks and recreation, hospitality (Four Seasons), and tactical/athletic facilities, primarily across North America. Distribution is primarily domestic US with selective international reach into Canada and Costa Rica, and customer financing is offered through a Go FC partnership. The company has no external funding rounds disclosed and appears to be founder/independently owned.
Movestrong Fit firmographics
Firmographics- Name
- Movestrong Fit
- Legal name
- Move Strong Functional Fitness, LLC
- Website
- https://movestrongfit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoveStrong Fit is a Chattanooga-based manufacturer of customizable indoor and outdoor functional fitness equipment, selling patented training stations, obstacle systems, and training tools directly to health clubs, schools, parks, and hospitality facilities across North America.
- Ownership category
- akta.pro rank
Movestrong Fit industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industries
- Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Online/Remote Personal Training & Programming (HSADAAAM), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where Movestrong Fit is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movestrong Fit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Equipment Sales: Sale of functional fitness equipment including FTS systems, outdoor products, training tools, and accessories. Equipment ranges from standard products to fully custom-designed solutions for facilities. Standard items ship within 7 business days; custom/built-to-order items require 6-10 weeks production time.
- Professional Training Services: On-site workshops, staff training, and certification programs for fitness professionals and facility staff. Includes MoveStrong U education platform with courses on functional fitness training, DynaBell usage, and specialized programs.
- Video Library Membership: 60-day access membership to exercise videos, workouts, and Q&A content available for $14.95 one-time payment. Customers receive complimentary 60-day access codes with purchase.
- Design & Layout Services: Space planning, custom equipment configurations, specialty surfacing recommendations, installation support, and post-sale marketing and education support for facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Video Library Membership - 60-day access |
| Unit Pricing | Pay-as-you-go | Elevate Trainer - Silver/Black |
| Unit Pricing | Pay-as-you-go | ELITE Battle Ropes 50ft |
| Unit Pricing | Pay-as-you-go | GRT Handle |
| Unit Pricing | Pay-as-you-go | DynaBell 2.0 |
| Unit Pricing | Pay-as-you-go | Group Functional Fitness Workshop |
| Other | Multi-year contract | Custom Equipment & Facility Design |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Movestrong Fit product offering
Product offeringCore offering
Movestrong Fit designs, manufactures, and sells customizable functional fitness equipment for indoor and outdoor use, including modular Functional Training Stations (NOVA FTS and T-Rex FTS), patented training tools such as the DynaBell dumbbell and the Functional Staircase & Ramp, outdoor FitGround products, obstacle course systems under the NinjaStrong and FightStrong sub-brands, and accessories. The company also provides facility layout and design services, custom equipment builds, an online video library, and MoveStrong U workshop and certification programs.
Product overview
MoveStrong Fit is a functional fitness equipment company offering customizable indoor and outdoor training solutions. The core product lines include the NOVA FTS (indoor Functional Training Station) and T-Rex FTS (outdoor Functional Training Station), complemented by the FitGround outdoor product line. Key training tools include the patented DynaBell multi-handle grip dumbbell, Elevate Trainer suspended system, Centerline Resistance Bands, and various obstacle course products under NinjaStrong and FightStrong sub-brands. The company provides comprehensive solutions including the Functional Staircase & Ramp, Omni Bar Station, and storage solutions, along with supporting services such as custom equipment design, gym layout planning, a video library with hundreds of exercise videos, and workshop/training certification programs. Products serve diverse facilities including health clubs, schools, military, parks, and athletic training centers.
Differentiator
Problem solved
Functional benefit
Products and services
- NOVA FTS (Indoor Functional Training Station) Modular indoor functional training station with customizable features including pull-up bars, monkey bars, rings, ropes, and accessory attachments, designed for facility-wide bodyweight and resistance programming.
- T-Rex FTS (Outdoor Functional Training Station) Outdoor functional training station with steps, dip and ab benches, pull-up bars, monkey bars, and ring attachments engineered for all-weather community and facility use.
- FitGround Outdoor Fitness Line
Quantifiable outcome
- Grant sponsorship up to $50,000 for qualifying outdoor fitness facility projects
Companies that use Movestrong Fit
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Movestrong Fit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Movestrong Fit partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Movestrong Fit competitors and assessment
Company assessmentDirect peers
- Rep Fitness: Rep Fitness sells strength racks, functional attachments, and accessories direct-to-consumer and to facilities at aggressive price points. They overlap with MoveStrong's strength / functional equipment SKUs (DSL Bar, M3 Bars, DynaBell category) for the same trainer and gym buyer.
- Rogue Fitness: Rogue manufactures and sells functional training equipment (racks, rigs, barbells, attachments) directly and through dealers to the same gym, school, military, and home-gym buyers MoveStrong serves. Their broader catalog and faster in-stock fulfillment make them the most direct competitive reference point, though MoveStrong differentiates on integrated multi-station FTS configurations and outdoor systems.
- Escape Fitness: Escape designs and supplies functional training equipment, programming, and educational content to commercial health clubs globally. Their functional rigs, accessories, and instructor education overlap MoveStrong's NOVA FTS plus MoveStrong U offering.
- Explotrain: Explo (formerly Explotrain / Explo Forrest City) builds outdoor fitness courses and obstacle training systems for parks, schools, and military — directly competitive with MoveStrong's FitGround and T-Rex outdoor FTS for the same municipal and educational RFPs.
- TRX: TRX pioneered the suspension trainer category — directly competitive with MoveStrong's Elevate Trainer suspended bodyweight system — and sells globally through fitness retail and trainer education. Both companies anchor their brands around bodyweight training tools plus a training/certification content layer.
- Perform Better: Perform Better is a functional training equipment retailer that runs the exact 'Perform Better 3-Day Functional Training Summit' events at which MoveStrong exhibits. Both companies sell functional training tools and education-driven programming to trainers, health clubs, and schools, making Perform Better MoveStrong's closest event-based peer.
- Sorinex: Sorinex fabricates custom strength and functional training equipment for colleges, military, and performance facilities. They compete most directly with MoveStrong's custom-built FTS and outdoor FitGround lines on engineered, project-based installations.
Emerging players
- Fringe Sport: Fringe Sport focuses on functional training accessories (battle ropes, sleds, sandbags) for boutique gyms and CrossFit boxes. Their catalog overlaps MoveStrong's accessory SKUs (battle ropes, sleds implied) for a closely adjacent SMB buyer.
Broad incumbents
- Life Fitness: Life Fitness is the dominant broad-line commercial fitness equipment manufacturer, including functional training solutions sold to the same health club and university buyers as MoveStrong. They represent the larger, portfolio competitor MoveStrong competes against on multi-million-dollar facility buildouts.
- Power Systems (Performance Health): Power Systems distributes functional training tools, accessories, and recovery products to schools, teams, and commercial facilities across North America. They overlap MoveStrong's accessory and obstacle-course SKUs through fitness-specialist distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Movestrong Fit social profiles
Digital presenceMovestrong Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movestrong Fit leadership team
Management profileNumber of profiles
Movestrong Fit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movestrong Fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movestrong Fit
What does Movestrong Fit do?
Movestrong Fit designs, manufactures, and sells customizable functional fitness equipment for indoor and outdoor use, including modular Functional Training Stations (NOVA FTS and T-Rex FTS), patented training tools such as the DynaBell dumbbell and the Functional Staircase & Ramp, outdoor FitGround products, obstacle course systems under the NinjaStrong and FightStrong sub-brands, and accessories. The company also provides facility layout and design services, custom equipment builds, an online video library, and MoveStrong U workshop and certification programs.
Is Movestrong Fit a public or private company?
Movestrong Fit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movestrong Fit founded?
Movestrong Fit was founded in 2011. It employs 11 to 50 people.
Where is Movestrong Fit based?
Movestrong Fit is headquartered in Chattanooga, United States, in the North America region.
How does Movestrong Fit make money?
Four revenue lines are on record. Fitness Equipment Sales are the primary driver. The others are professional Training Services, video Library Membership and design & Layout Services.
Who are Movestrong Fit's main competitors?
Direct peers on record are Rep Fitness, Rogue Fitness, Escape Fitness, Explotrain, TRX, Perform Better and Sorinex. Fringe Sport is listed as an emerging player. Broad incumbents are Life Fitness and Power Systems (Performance Health).
Does Movestrong Fit have an API?
No public API is recorded for Movestrong Fit.
What industry is Movestrong Fit in?
Movestrong Fit's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAD, Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds). Its NAICS code is 45911 and its SIC code is 3949.