Peoples Bank of East Tennessee

What Peoples Bank of East Tennessee does

Peoples Bank of East Tennessee is a privately held community bank founded in 1997 and headquartered in Madisonville, Tennessee. It operates 11 branch locations across East Tennessee — including Athens, Blue Ridge, Ducktown, Loudon, Maryville, McCaysville, Sweetwater, Tellico Plains, and Vonore — and serves individual consumers and small businesses with a full suite of deposit, lending, and ancillary banking products. The product set spans personal and business checking, savings, money market accounts, certificates of deposit, IRAs, personal and auto loans, mortgage loans, business loans, safe deposit boxes, and overdraft coverage, plus a differentiated short-term cash advance product called CashPlease positioned against traditional payday lenders. The bank is FDIC-insured to $250,000 per depositor and operates under NMLS ID #450164.

The bank's technology stack is built entirely on third-party platforms rather than proprietary systems. Online and digital banking is delivered through FundsXpress (instance ID PBMCMTN), loan origination flows through Wolters Kluwer's online application portal (clientID 17527PeoplesBankofEastTennessee), card issuance and deactivation is handled by Shazam, and card fraud monitoring is performed by Falcon. The bank does not operate a proprietary mobile app, does not publish an API or developer platform, and discloses no in-house AI/ML capabilities. Distribution is exclusively through the physical branch network and the FundsXpress-powered online portal; the go-to-market motion is community-led, emphasizing personalized service and local presence as the principal differentiator against larger national banks.

Revenue is generated primarily through net interest spread on loans and deposits, supplemented by transaction-based fees (overdraft coverage, account service charges) and interest income from certificates of deposit and money market accounts. Pricing is not publicly disclosed and is set at branch locations. The bank is privately held with no parent company, no disclosed subsidiaries, no public funding rounds, no acquisitions, and no executive team data available in the source material; revenue and financial metrics are not publicly reported.

Name

Peoples Bank of East Tennessee

Legal name

Peoples Bank of East Tennessee

Website

https://peoplesbank-tn.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Peoples Bank of East Tennessee is a privately held community bank founded in 1997, operating 11 branches across East Tennessee. It offers personal and business deposit accounts, loans, and CashPlease short-term advances, serving individual consumers and local small businesses.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking
• Personal banking
• Business banking
• Deposit accounts
• Consumer lending

Headquarters

HQ city

Madisonville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: The bank generates revenue primarily through interest earned on personal loans, auto loans, mortgage loans, and business loans provided to customers
2. Deposit Account Fees: Revenue from checking account fees, overdraft coverage services, and other banking service charges
3. Certificate of Deposit Interest Spread: Income generated from the spread between interest paid on CD deposits and interest earned on loans
4. Money Market Account Fees: Revenue from personal and business money market account services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Peoples Bank of East Tennessee is a community bank that provides personal and business banking services across 11 branches in East Tennessee. Its personal offerings include checking, savings, money market accounts, certificates of deposit, IRAs, consumer loans (personal, auto, mortgage), and the CashPlease short-term cash loan. Its business offerings include business checking, savings, NOW and money market accounts, business loans (commercial real estate, working capital lines, term loans, SBA loans), and treasury management services such as Cash Vault, Remote Deposit, ACH Origination, and Wire Transfers.

Product overview

Peoples Bank of East Tennessee is a locally owned and operated community bank offering a comprehensive suite of personal and business banking products. The portfolio includes personal checking, savings, money market, certificates of deposit, IRAs, and various loan products (personal, auto, mortgage). The bank also provides CashPlease as a payday advance alternative, overdraft coverage, safe deposit boxes, and digital banking services. For business customers, offerings include business checking, loans, savings, NOW accounts, money market accounts, and overdraft coverage. The bank operates across multiple East Tennessee locations and provides online banking access through FundsXpress.

Differentiator

Problem solved

Functional benefit

Brands

• CashPlease: Short-term cash loan product providing payday advances.

Products and services

• Personal Checking Accounts (Kasasa Cash, Kasasa Cash Back)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FDICcoreOthersFederal Deposit Insurance Corporation - provides deposit insurance up to $250,000 per depositor, ensuring customer deposits are protected

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Citizens National Bank (Tennessee): Tennessee community bank with overlapping East Tennessee presence offering deposit accounts, mortgages, and small-business lending to similar consumer and SMB segments.
• SmartBank: Tennessee-based community bank with multi-branch presence in East and Southeast Tennessee, offering a comparable mix of personal and business banking, loans, and digital services.
• Volunteer State Bank: Community bank operating in the broader Tennessee region with a similar branch-based distribution model and comparable personal/business deposit and loan products.
• SouthEast Bank: Tennessee-headquartered community bank with a comparable East Tennessee branch footprint and similar consumer/commercial banking product suite.
• United Community Bank: Southeast-focused community bank with significant Tennessee branch presence offering similar deposit, mortgage, and small-business lending products to community-oriented customers.
• FirstBank (Tennessee): Tennessee-headquartered community bank with a similar multi-branch East/Middle Tennessee footprint, comparable personal/business banking and loan products, and an equivalent community-bank value proposition.

Broad incumbents

• First Citizens Bank: Large Southeast-focused bank with expanding Tennessee presence and full-service retail/commercial banking, competing for the same deposit and small-business relationships.
• Regions Financial Corporation: Major Southeast regional bank with extensive Tennessee branch coverage offering a full suite of consumer, small-business, and commercial banking products in direct competition for the same local customer base.
• Pinnacle Financial Partners: Tennessee-headquartered regional bank with growing East Tennessee presence targeting the same small-business and consumer banking customers with a relationship-led model.
• First Horizon Corporation: Large Tennessee-based regional bank (formerly First Tennessee) operating broadly across the state with overlapping consumer and commercial banking, mortgage, and treasury services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peoplesbank_tn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoples Bank of East Tennessee